The subject of thesis is a summary description and consecutive evaluation of development of Unit Linked Insurance Plan in the Czech Republic. The work is mainly focused on the characteristics of the ULIP, its development and the current offer of this product. Part of the thesis is also a comparision of selected products of ULIP with alternative options, that are currently provided on the financial market in the Czech Republic there. In the final chapter there is evaluated the advantageousness of this product by stating the positives and negatives that offers this product.

The aim of the presented case-study is a detection of the influence of seniors' lifestyle to healthy food. Qualitative approach to this topic should detect some selected aspects of seniors' lifestyle -- imaginations concern healthy food, real food shopping, and their real physical activities. Empirical pilot research was focused at sample of urban population, age 65+, living in Prague. Next aim of the master's thesis lies in economical consequences of seniors' lifestyle in relationships to healthy food and its potential changes. The thesis use methods like critical comparative approach to secondary data, qualitative approach in pilot sociological research, semi-structured interview, analyses and synthesis. The results are discussed in a framework of some sociological, demographical and marketing studies. The master's theses show seniors also like a challenging segment of populations in terms of great occasion for economic subjects and their business. General approach of the thesis is based on the contemporary concept of the relationships between active lifestyle and healthy food.

This thesis is focused on healthy lifestyle. It concentrates specifically on impact on human health and which lifestyle lives Czech population. This work summarizes the principles of helathy lifestyle and reveals lifestyles of Czech people with market segmentation and MML-TGI data in the practical part. This can help firms in targeting and addressing people within healthy lifestyle.

The thesis focuses particularly on the issues of the activites of insurance intermediaries. It identifies problems with the activities of insurance intermediaries and also presents and evaluates options for solving these problems in the context of legislation and market in the Czech Republic.

The thesis "The Application of selected Instruments of Public Policy Aimed at Protecting the Environment on the Example of Prague" is focused on the issues of environmental policy of the city of Prague and instruments for environmental policy that are used in Prague. The main goal of this thesis is to describe the development of the living environment in the city area and its relationship to the environmental instruments used there. Second goal is to define factors that influence the environment and make it difficult to measure the effects of these tools. The thesis is divided into three parts. In the first part, the topic of environmental policy and its instrument is explained. It explains the relationship between the environment, the economy and politics. It describes some instruments used to protect the environment and also factors influencing research of the relationship between these instruments and the current status of the environment. The second part focuses on the development of Prague's environment and analyzes the environmental policy and instruments used to improve it. The factors that make it harder to prove the benefits of using these instruments are described at the end of the second part. In the last part of this thesis there is a practical example of how the environmental instruments affect recycling.

Thesis "Bancassurance and its current position on the Czech Financial Market" analyzes the causes of cross-industry integration in banking and insurance sector and its development in the Czech financial market with regard to the benefits of integration for banks, insurance companies, state and citizens also contains legislative conditions sale in the form of financial networks and integration models. Much of the work is devoted to life insurance with single premium payments. The work ends with prognosis bancassurance development strategy.

The diploma thesis deals with possible reaction of life insurance companies to legislative decree, in which the European Union forbid, within the equality of sexes, to use sex as a factor for assessing different amount of premium between men and women. Using analysis of the product pricing of five important insurance companies helps to show, which risks (and to which extent) this change covers. Because there will be limited possibility to decide on the premium amount according to one of the most important parameters, it can be expected, this decision will have significant influence on the whole insurance market and it will indicate direction of life insurance to the future. Decision about business strategy is influenced also by other entries, such as position of the insurance company, its business network etc. As the most likely direction of market development is here considered new or more distinctive segmentation of clients, hence there are, on accessible data, using the hypothesis about the relative frequency, tested propositions of the new criteria, which could help determine more fair premium.

The aim of this thesis is to analyse the material deprivation of the households with regard to the selected indicators, i.e. the costs that the household spends on housing, a region where the household is located, the number of the members and the dependent children in the household, age and sex of a head of the household, and economic activity and education level of the members of the household. The thesis aims not only to prove the dependence among the selected indicators but also to quantify this dependence by using the odds ratio. The individual effect of all variables was proven except of the one related to the number of the dependent children. It was also demonstrated that the factors constituting a threat for the households by a material deprivation rate vary by the different age groups. However, it can be concluded that across all the age groups, the material deprivation rate is determined by the sex of a head of the household, education level of the members of the household, and the costs that the household spends on housing.

The life insurance is an integral part of financial market, although changing its importance during the development. This thesis aims to carry out a research focused on the approach and attitude of the Czech population to the life insurance and its resulting analysis. The research was conducted through a questionnaire survey effected on an independent sample of the Czech population in the number of 185 respondents and a case study MetLife insurance company. The thesis does not neglect the theoretical background, current trends in the life insurance and the future prognosis. The results of analysis refer to the dependence of approach to the life insurance on the factors of age, the number of household members, the actual amount of outstanding liabilities and the gross monthly income. The lack of knowledge of respondents on the profitability, the risk and the liquidity of their life insurance policies and its dependence on the factor of achieved education were proved. In the case of a higher number of concluded life insurance contracts they diversify the risk and use different insurers. It also came out that the life insurance has recently kept losing its original meaning in the sense of risk instrument and is perceived still more as a savings and an invesment instrument. Although the current approach is not the rational reasoning, I continue to assume the increasing importance of unit linked life insurance.

This thesis is concerned with the options of the choice of the appropriate way for citizens to save or invest their financial means in order to prepare for the era of the postproductive age -- retirement. It is obvious that a significant drop of income occurs after the end of the productive period of life. The pensions are not sufficient for maintaining a certain level of living and that is why it is important to prepare for this postproductive period in advance and to create financial reserves. The current financial market offers the citizens a variety of means and options to not only appropriately save their financial means but to take interest from them as well. The thesis characterizes individual saving or investment products while focusing on their safety, the possibility of interest and basic advantages and disadvantages. Life insurance is mentioned in the first place, though it does not offer a high profit, it provides insurance security unlike other possibilities and it definitely should not be overlooked. The thesis also briefly deals with several changes concerning the pensions system since 1.1.2013.