台灣中小企業佔總家數97%，為數眾多的中小企業以快速的反應，活躍於變化快且多的遽變環境。但小公司沒有大企業的資源及資訊，要如何洞燭先機、提早佈局，讓中小企業能順應時勢要求，讓我相當有興趣；所以針對此問題，作此研究。根據本研究分析，台灣市場成長趨緩，個案公司正打算前往海外進行市場擴充，有進一步成長的機會。所以建議個案公司進行產品線擴充，結合本身營造業的知識與外部相關資訊，尋找下一波可能的創新產品與服務。

The purpose of this thesis is to check the readiness of a medium size family company, H Biotechnology Company, for initial public offering (IPO). In recent, like most of small and medium size companies, H Company faces a bottleneck to grow due to difficulties of recruiting suitable elites as well as raising money from financing channels. Moreover, it is also not an easy task for an unknown medium size company to initiate transactions with big or foreign companies that did not have any cooperation experience before; however, it is the road a medium size company must take in order to grow well. Therefore, IPO is an option that H Company must take into consideration. Starting from preparation to IPO, the company will scan itself from bottom up thoroughly and make positive changes accordingly throughout the process. Once IPO successfully, there will be more chances and resources for the company to recruit talents and grow. Through preliminary scan in this thesis, hope to point out some parts that H Company has to improve in order to IPO in the near future.

雖然公共外交已行之有年，但隨著科技的革新和非國家行為者的崛起等國際社會的改變，公共外交的策略與手段勢必面對一番調整與改變。對於受制於傳統政治、地理位置、權力等中小型國家，這番外交的變革所帶來的並不僅僅是挑戰，更是機會與創新。這些國家藉由這些變革，發展出獨特的外交策略並拓展其在國際領域上的影響力。而藉由提供援助和救濟、致力於維護人類福祉的人道外交，是中小型國家採取的外交手段之一。為了有進一步的探討，本研究聚焦於挪威、土耳其、和台灣做為比較案例，並分析其人道外交背景、策略、和手段。 / Public diplomacy is not a new phenomenon in the history, yet with the changing features in the 21st century, such as the rise of the non-state actors and the technology advancement, the strategies and practices of public diplomacy have also been adjusted and modified. For small and middle size states that are constrained by power, politics, or geographic location, the changing environment has brought them both challenges and opportunities. They are able to develop diplomatic strategies beyond these hindrances through concentrating resources in specific areas that best able to increase the influence and visibility on the global stage. In this regard, humanitarian diplomacy is one of the niches that small and middle size states adopt to carry out their foreign policy goals, while generating awareness and providing assistance for areas suffering from severe humanitarian conditions and political conflicts. To further the study and to shed light on how small and middle size countries adopt humanitarian diplomacy as their diplomatic niches, the three cases, Norway, Turkey, and Taiwan, are selected and compared in terms of background, strategies, and practices. The comparison indicates that different countries develop their diplomatic strategies and practices based on state’s characteristics and existing resources. However, under the notion of public diplomacy, there are still several essential requirements needs to be examined in order to “make each punch above its weight.”

本篇論文旨在建立一套分析台灣毛豬養殖規模之系統模式，評定各規模之優劣的主要 評判標準為成本，而此成本，除了會計之成本以實際數字列出外，其餘的機會成本及 無形成本均以文字敘述討論，因為此二項成本的實際值隨地區及各業者而不同，是故 本論文的結論並不列出最適規模。 各章之大致內容如下： 第壹章：導論。 1.提出並說明問題。 2.說明資料之來源，研究之方法及研究步驟。 3.經濟規模模式的探討。 第貳章：毛豬產業之成本結構。 1.簡介毛豬養殖成本。 2.毛豬產業各項成本的分類：固定或是變動。 第□章：初級成本函數式的建立。 1.選擇主要的單項成本，如人工成本、飼料成本等。 2.初級成本函數式的假設與限制。 3.逐一討論各項主要成本。 4.綜合各成本為總成本之初級函數式。 第肆章：實際成本函數式的建立。 1.以實際資料，運用迴歸分析求得。 2.回歸線之各項誤差之討論。 第伍章：初級成本式與實際成本式差異原因之探討。 1.差異原因之分析。 2.管理因素及效率觀念之導入。 3.列出管理因素與規模之關係。 第陸章：總論。 1.運輸成本、機會成本、無形成本的討論。 2.單以會計成本為評判標準的最適規模。 3.各業者運用本分析模式的方式及改善經營之重點之建議。

貿易向來為台灣經濟發展之重心，但近年來由於全球貿易自由化、台灣加入WTO、及科技進步帶來之資訊透明化及大陸市場之開放，在在威脅到貿易商之生存空間。在面對這些挑戰與威脅時，貿易商要如何創新經營模式，提升在交易中的附加價值，增強自我優勢，已成為現在重要議題之一。 本研究之主要研究對象為台灣中小型貿易商，並以Hamel經營模式為基礎，分析早期之貿易商經營模式，並歸結出其所面臨之挑戰與困境，進一步瞭解與探討未來貿易商唯有創新經營模式，轉型成為附加價值極大之服務提供者，才能永續經營，並以一成功個案來佐證本研究之主要論點。 因此，本研究以Hamel經營模式四構面歸納出：重新定位企業之核心策略、強化企業之策略性資產、鞏固既有顧客介面並適度拓展市場商機、在價值網絡中增加附加價值，才能使貿易商在艱困的環境中持續經營，並再造台灣貿易業之另一奇蹟。 / Trading companies are playing important roles in economical development in Taiwan. Because of liberalization of trade, advancement of technology, and many changes of internal and external economical construction, these factors made trading companies in Taiwan face more difficult environment recently. The most important issue for the trading companies in Taiwan is how to transform into the value-added service provider, innovate their business model and strengthen their competitive advantage. The research focuses on the small trading companies in Taiwan and is based on the theory of Hamel business model. We are trying to analyze early business models which were adopted by trading companies and find their challenges and difficulties. We conclude that the only way that trading companies can sustain in the difficult environment is to adopt innovative business models and transform into the value-added service provider. In the end of this research, we use one successful innovative business model case study to support the main argument. From the four dimension of Hamel business, we conclude that trading companies should reposition the core strategies, strengthen the strategic resources, maintain old customers and expand new markets and add value into the value network. In this way, trading companies can operate their business successfully and create other miracle of trading industry in Taiwan.

對於結盟的建立而言，如何選擇夥伴是相當重要的議題。許多的學術研究著重於建立一些選擇夥伴的框架或準則，以求達到資源分享、節省成本的效果。在旅遊產業中，許多文獻舉出了意象建立的重要性，也點出了意象的有效建立有賴於企業體彼此緊密的合作，然而，較少研究探討如果要建立獨特且具有吸引力的意象效果，應該選擇那些夥伴才能到到目標。因此，本研究提出一系統化的方法能幫助使用者分析並找出合適的合作夥伴，以建立獨特且具有吸引力的意象。此一方法利用隱喻計算作為工具，嘗試找出創新的解決方案。本研究提出也提出一個系統架構，並輔以相關的演算法與情境來說明方法上的可用性。從理論上的觀點來看，本研究嘗試透過自動化的方式找出隱喻的意涵，並將之整合到一問題解決的方法上。從實務面來看，本研究提供了中小型企業一個有用的方法能幫助他們找到合適的合作夥伴。透過建立更高品質的夥伴關係，我們期盼在旅遊產業的中小型企業能夠進一步增加其競爭優勢、存活與獲利能力。此外，研究也發現，一個區域的意象多樣性直接影響到中小型企業透過合作來建立市場利基的可能性。 / Partner selection is an important issue in alliance formation. A lot of research works have been done in developing the framework or criteria for selecting partners from the views of resource complement, cost reductions and knowledge sharing. However, research to date suggests relatively little is known about how to select partners for attractive and unique image building, which is essential to the developments of tourism especially for SME owners in the tourism sector. In this paper, we propose a systematic approach for service providers in tourism to identify appropriate partners to form alliances and build their attractive and unique images. This approach employs metaphors as a tool to generate innovative and creative solutions. The system architecture is then provided and elaborated with algorithms and the system scenario. From the theoretical perspective, we attempt to excavate the meaning of metaphors from the web in order to propose a new frame of problem-solving. From the practical perspective, we provide SME owners with a useful approach for managing partner selection and attractive and unique image building. By forming better alliances, SMEs in tourism sector can gain competitive advantages and improve their sustainability and profitability. In addition, the image diversity of a tourism destination is an important factor on market niche creation through alliance formation.