近年來隨著國內資訊產業及網際網路的蓬勃發展，資訊產品市場競爭白熱化。本研究的主要目的是想探討，在瞬息萬變動態競爭的環境中，為滿足客戶需求，新進加值產品市場的資訊配銷商如何為代理權的爭奪絞盡腦汁，一方面掌握察覺資訊，發動攻擊行動，另一方面在戰火中的鍛鍊中自我轉型，而領導廠商又採取何種防禦策略來防禦競爭對手的攻擊，強化競爭力，希望提供學術界對於資訊產品配銷產業在動態競爭下，對此二配銷商間的競爭對抗與組織能耐，以及其具體表現於回應與行動作驗證與參考。 本研究採取比較性個案研究方法，以資訊產業兩大配銷商為研究對象，並透過直接與次級資料收集，依時間順序來整理分析個案資料，針對以下兩問題做分析： 1. 在相同的競爭環境下，不同的競爭對手如何察覺、回應與行動？ 2. 組織能耐是否影響組織的察覺、回應與行動？

新聞記者因為報導重大創傷事件或社會悲劇，常常需要暴露在充滿創傷的環境如災難現場、事故現場；接觸身心受創傷的人及採訪敘述他人的創傷記憶。這些對創傷的接觸都使新聞記者不斷目睹他人的傷痛並感到身心俱疲，甚至在採訪傷痛經驗後同樣感到「受傷」。 近年國外一些媒體組織和大學新聞系所已開始發展與創傷識讀有關的訓練，幫助記者認識創傷是什麼、受害人在經歷悲慘事件後的創傷反應、採訪創傷新聞可能會帶給記者本身什麼影響、怎麼處理不同類型的創傷新聞及如何調適採訪悲劇後的情緒衝擊，但在台灣這樣的訓練並未成型。 本研究協助於2010年底在台東舉辦一個關於創傷識讀的工作坊給當地記者，並透過深度訪談來討論：創傷識讀對參與的台東駐地記者的影響為何？記者在感知因採訪而得的創傷經驗上有沒有什麼改變？創傷識讀有沒有影響記者採訪創傷新聞的方式？ 為了確切討論記者在增加創傷識讀後的改變，本研究用Antonovsky提出的統合感 (Sense of Coherence)中的三大向度，周延理解性(Comprehensibility)、因應管理度(Manageability)及意義性(Meaningfulness)為框架發展訪談問題並分析訪談資料，討論記者參與創傷識讀工作坊後在這三方面的改變。 關鍵字：台東記者、創傷新聞、創傷察覺、創傷識讀、創傷訓練 / The nature of news is that journalists are often required to report traumatic events. As journalists are also the first responders to some trauma memories of people, they may see and be affected by other people's distress and grief. Trainings about trauma have emerged in media organizations or some journalism educational institutes. These trauma training stressed journalists should take more concerns about trauma on others and on self during covering traumatic events. Held a simple workshop about trauma to Taitung journalists and used in-depth interviews to analyze if raising journalists awareness about the possible trauma from covering tragedies, what has changed on their perceptions of their traumatic experience from covering trauma news? Also what has changed on their covering about trauma news when they get more awareness about trauma? The thesis used the concept of sense of coherence to discuss the change on journalists’ comprehensibility, manageability and meaningfulness about covering trauma news. Key words: Taitung journalists, Trauma news, Traumatic awareness, Trauma literacy, Trauma training

本研究旨在探討「以常用詞根輔以圖像構詞式詞彙教學法」、「常用詞根無圖像構詞式詞彙教學法」及傳統的「詞義說明式詞彙教學法」在學生的詞彙記憶上的差異；本研究亦探討學生的英文詞彙量、構詞察覺度、短期記憶、長期記憶及拼詞能力之間的相關。 本研究的主要發現如下：接受「以常用詞根輔以圖像構詞式詞彙教學法」的學生比接受「常用詞根無圖像構詞式詞彙教學法」及傳統的「詞義說明式詞彙教學法」的學生表現出更好的構詞察覺度、短期記憶、長期記憶及拼詞能力。在這三組中，構詞察覺度較高的學生對生詞有較佳的短期記憶與長期記憶能力，反之亦然；在詞彙記憶方面，短期記憶力較佳則長期記憶力也是較佳，反之亦然；並且，一星期後的後測分數比較高的學生在一個月後的後後測分數也會比較高；再者，詞彙的短期記憶與學生英文詞彙量的差異無關，因為學生所記住的生詞都可以持續短暫的時間，但不一定能長久記憶。 / This study aims to investigate the discrepancy in the use of the iconic-morphological approach via commonly-used roots, the non-iconic morphological approach via commonly-used roots, and the traditional definition-based teaching method in vocabulary memorization. It also explores the correlation between English vocabulary size, awareness of morphology, short-term memory for words, long-term memory for words, and vocabulary spelling abilities. The subjects of this study are 91 third-year students studying at the National Overseas Chinese Experimental Senior High School in Taipei County. They received instruction in the iconic-morphological approach via commonly-used roots, the non-iconic morphological approach via commonly-used roots, and the traditional definition-based teaching method, respectively. In the beginning, the three groups took the same pre-test to examine their vocabulary size. Then, subjects were immediately asked to take post-test 1 to examine their awareness of morphology after receiving different instructions. Later, subjects were asked to memorize forty unknown words within twenty minutes and then to take post-test 2 to investigate their short-term memory for words. A week later, post-test 3 was held to check their long-term memory for words. A month later, they sat for post-test 4, used to explore their longer-term memory for the forty words. In conclusion, the study summarizes the main findings pertinent to the proposed research questions. The students who receive instruction in the iconic-morphological approach via commonly-used roots finally develop higher awareness of morphology, better short-term memory for words, better long-term memory for words, and better spelling ability than those who learn in the traditional definition-based approach or in the non-iconic morphological approach via commonly-used roots. Among the three groups, the students who display higher awareness of morphology have better short-term memory and long-term memory for words, and vice versa. Moreover, those who have better short-term memory have better long-term memory, and vice versa; those who have better one-week long-term memory for words definitely have better one-month long-term memory for words. Interestingly, students can learn words by rote for a short period of time regardless of their vocabulary size. That is, one person’s short-term memory for words is not correlated with his vocabulary size.

大學生是一群熱切使用媒體和科技的世界公民，他們特別會透過新媒體接觸來自整個地球村的大量資訊。大學生可以透過學校課程與活動、與國際學生社群互動以及到國外旅行都是其中的管道。本研究援引社會建構理論與涵化理論，以質性研究探討台灣大學生的人口變項、與非洲接觸行為、西方媒體使用、世界主義意識以及媒體呈現偏誤之察覺與台灣大學生對非洲刻板印象建構之間的關係。 線上問卷收集共215位台灣大學生有效樣本。研究顯示非洲接觸行為與媒體呈現偏誤之察覺，皆與刻板印象認同呈現正相關。 / University students are some of the more cosmopolitan groups in society, as voracious consumers of media and technology, especially new media, and exposed to a plethora of information about the global community. University courses, interaction with the international student communities, events on-campus and opportunities to travel abroad are some of the avenues available to them. Using quantitative analysis, this study examined the relationships between demographic and contact variables, Western media exposure, cosmopolitanism and perceived bias of media portrayals and its effect on Taiwanese university students’ endorsement of stereotypes of Africa. The research framework is informed by the theory of social construction of reality and the cultivation theory. Using an online survey, data was collected and analyzed from a sample of 215 Taiwanese university students. The analysis reveals that contact with Africa and perceived bias of media portrayals have the most significant influence on stereotype endorsement.

2016年全球半導體產值約 3,270 億美元，台灣半導體產值佔全球的23%，繼續蟬聯全球第二大半導體產業大國，排行僅次於美國。此外，台灣以出口為導向，根據我國財政部統計，2017上半年積體電路出口金額占整體出口總值的27.6%，是我國最主要的出口產品，可見半導體產業對台灣的影響力不言而喻。 近年來半導體併購浪潮興起，台灣廠商也無法置身事外，最受矚目非日月光與矽品的非合意併購案莫屬。一般學術論文對於非合意併購案的探討，著重於併購前的動機與併購後的綜效，鮮少討論雙方在併購過程中的攻防。故本研究欲以動態競爭觀點，並考量政府對併購成敗的影響，來找出矽品最後同意日月光共組控股公司之提案的原因，並分析此合併案對全球封測產業所造成的影響。 本研究發現雙方在合併前，應用產品及地區的市場共同性，分別呈現上升及下降趨勢，透過收購矽品，日月光不僅能追趕其主要競爭對手在車用電子的領先地位，更可以降低營收過度集中於北美的風險。另外，雙方在台灣及中國的專利申請數量有下降趨勢，但在美國專利的申請數有明顯增加且資源相似性也呈上升趨勢，故推論日月光收購矽品可鞏固其在北美市場的領導地位。總而言之，雖然日矽合併案被外界視為雙贏結果，但客戶轉單、中國商務部的限制條件及收購溢價偏高可能使得此合併綜效有限。在面對中國封測產商崛起、封測產業的市場集中度上升及半導體產業中下游界限越來越不明確的情況下，雙方合併為必然之勢。 / The worldwide semiconductor market grew 1.1% in 2016 to $338.9 billion USD, in which Taiwan accounts for 23% of the total output. Taiwan continues to rank as the world's second largest semiconductor industry, with the first being America. Taiwan is export oriented, and from the statistical data provided by the Ministry of Finance, the shipment of integrated circuit exports accounted for 27.6% of gross export value in the first two quarters of 2017. This indicates that integrated circuit is an important export product and that the semiconductor industry is of great importance to Taiwan. The recent and unprecedented M&A waves in the semiconductor industry caused major changes and created impact on Taiwanese semiconductor firm. The recent case that drew most attention is the M&A between ASE (Advanced Semiconductor Engineering, Inc.) and SPIL (Siliconware Precision Industries Co., Ltd). While most academic theses focus on the acquiring firm’s motive and post-M&A synergy, the offense and defense strategies during the M&A process are rarely explored. This research aims to focus on reasons why SPIL agreed on ASE’s proposal to form a joint venture holding company and the impact on the global OSAT (Outsourced Semiconductor Assembly and Test) industry after this M&A. This thesis utilized the dynamic competitive perspective and identifies government’s impact on M&A. The study finds that before the merger, the commonality of product shows an upward trend while the commonality of region market presents a downward direction. This merger not only assists ASE to catch up with its leading competitors in the automotive electronics sectors, but also reduce the revenue concentration risk, given that its major sales is in North America. In addition, the number of patents filed by both companies in Taiwan and China has declined, but the number in the United States has increased significantly along with an escalating resource similarity. Therefore, the research concludes that the acquisition of SPIL can consolidate ASE’s leading position in the North American market. To sum up, the merger of ASE and SPIL is regarded as win-win outcome. However, the M&A has risks, such as customer attrition, restriction from The Ministry of Commerce of the People's Republic of China (MOFCOM) and merger overpayment. Such uncertainties may reduce synergy. Nevertheless, in the face of the rise of China's OSAT business, the market concentration of OSAT industry, and the increasingly unclear boundary between the middle and downstream firms, the merger of the two firms is inevitable.