No description available.

Due to the second oil crisis in 1979, Taiwan adopted the Energy Conservation Policy. Hence, motorcycles with engines larger than 150cc were not allowed and there was a restriction on heavyweight motorcycles on expressways in Taiwan. Pressure from international trade partners, such as US and Japan forced Taiwan to re-open its market for heavyweight motorcycles. The importation of motorcycles with engines larger than 150cc was liberalized in July 2002 as part of Taiwan’s WTO commitments. Currently, there are BMW, Bimota, Ducati, Kawasaki, KTM, Suzuki, and Triumph dealers present in Taiwan but not a single H-D dealership in Taiwan exits. Through in-depth interviews, survey and SWOT analysis, this thesis paper examines how Harley-Davidson operates oversea, analyzes the current position of the heavyweight motorcycle market in Taiwan, understands existing barriers and challenges, determines which market entry strategies should be adopted, and briefly describes strategies that overcome these challenges in order to develop a successful business in Taiwan. The conclusions are that Taiwan customers crave for Americano heavyweight bikes and Harley-Davidson Inc is also interested in Taiwan market. Therefore, there should be Harley-Davidson dealerships in Taiwan in the near future and it will be profitable if its brand is attentively and diligently managed.

汽車公司在台子公司之縱剖圖 / Profile of an Automobile Company Subsidiary By (Richard Liu) In 2008 Audi, the German Automotive company, decided to expand their operations to Taiwan and by doing so initiated a series of decisions that lead them on a path to create the infrastructure detailed within. This paper will seek to describe the process and the tools needed to establish the subsidiary, including the process of which these employees sought to establish themselves. The first portion describes the timeline and environment at the time, including Audi’s financial position at the end of 2007, leading to their decision to enter the Taiwan market. The second portion describes each core value, detailing why each value was selected, and ultimately how that drives the company to achieve the goals set before them. Finally the last portion details each position and its main drivers, including processes and targets. In the conclusion, the paper will look toward the future and assess how well the company has been achieving its goals, and speculate on the success of the subsidiary in this market.

台灣汽車產業發展較大陸汽車產業來的早與成熟，長期學習國際汽車集團生產技術與經營管理方法，因此相對來說在企業的體質上較大陸汽車廠健全。但台灣受限於市場，因此在長期發展上對汽車廠是一個較不利的生存環境，為了使台灣汽車廠能夠不斷的成長與壯大，很多汽車產業的廠商選擇了到中國大陸發展與中國大陸廠商合作，利用中國大陸龐大的市場與政府政策的配合，成立合資公司來做未來發展的佈局規劃，透過台灣汽車廠商相對的優勢來進行談判與掌握經營的主導權，但是經過長時間的合作後，大陸車廠也漸漸成長與成熟，台灣車廠會開始擔心是否原先的優勢會被取代，喪失合資企業的經營主導權，因此台灣車廠會透過一些方法來強化與鞏固彼此的合作關係。 本研究以中華汽車做為個案研究對象，使用邱志聖(2010)策略行銷分析4C 架構作分析中華汽車如何鞏固與東南汽車彼此的合作關係，中華汽車主要使用提高東南汽車經營績效與研發領先當作主要強化合作關係的方法，在提升東南汽車經營績效上使用了完整產品線、裕隆集團經銷通路協助、中華汽車成為東南汽車海外代工生產基地、讓東風汽車集團買下東南汽車的方法；在研發領先上使用了台灣領導開發結合兩岸銷售享分享節能車與智能車研發成果的方法。這些方法都能降低東南汽車的外顯單位效益成本、資訊搜尋成本與道德危機成本，並且增加東南汽車對中華汽車的專屬陷入成本，強化彼此的合作關係。

本文旨在評估召回效果，運用中國汽車工業協會數據中心的汽車銷售資料以及國家質檢總局缺陷產品管理中心的汽車召回公告資料，研究方法採用自然實驗方法中的差異中之差異法(Difference in Difference，簡稱DID方法)，估計汽車召回事件對於汽車銷售的影響、可能的外部效果。

汽車保養連鎖店 / Auto Care Plus is an automotive service and repair center that is catering specifically for the female clienteles. We are unlike other stereotypical auto centers that female customers are generally hesitant to go. Auto Care Plus will be a place that are female friendly. We will provide simple and honest explanation about the work is required to the car. In addition, we will have a clean separate his/her bathroom, luxurious waiting lounge with coffee shop and free reading materials, free WIFI access across the facility, and even a nail salon. Auto Care Plus plans to launch a marketing campaign as the “go-to” center when it comes to a women’s mind for such related auto work. We will market ourselves not only through the traditional marketing channel such as newspaper ads, targeted mailing, and word of mouth references, but also take full advantage of the internet and social networks with targeted website marketing. Auto Care Plus will find an existing service center to purchase, and then lease the property in order to lower the capital expenditure. We need a total of $1 million dollars for an initial investment and we believe we will break even at the last quarter of year 6. Auto Care Plus will plan for expansion if the sales trajectory is on par with our projection by end of year two. We will look for smaller facility located around the first service center within 10 mile radius.

No description available.

近年來在汽車產能過剩，且研發成本節節上升的情況下，全球汽車廠商為強化自身的競爭力，掀起了一陣購併的風潮。自賓士汽車與克萊斯勒合併後，接二連三的又發生了許多重大的購併案，例如雷諾對日產的收購、飛雅特和通用的結盟等。在全球車廠都利用合併或聯盟提升競爭力時，近來我國的汽車廠在廠商過多、競爭激烈的情況下，陸續有羽田、三富、國產、慶眾等汽車廠商發生危機，此時國內汽車廠商是否能藉由合併經營提升競爭力就值得探討。 本研究之目的即在探討國內汽車廠合併經營的必要性與可行性。 經過研究發現以下結果： (一)合併的必要性 1. 國內汽車廠商由於規模過小，且缺乏規模經濟，在相繼投入大筆資金進行研發時，未來的確有需要合併以發揮效益，提升競爭力。 2. 基於以下原因：(1)小廠規模過小；(2)產品線並不具互補性；(3)市場集中度高，小廠佔有率低；(4)國內車廠產能利用率低；(5)技術母廠不同，整合有困難，所以大廠認為沒有必要且不會主動購併小廠。 (二)合併的可行性 國內汽車廠商基於經營者不願意的心態，以及國外技術母廠為了保護產品機密及加強對國內車廠的控制等限制，使得國內車廠要自主合併仍有困難，但在國外車廠紛紛合併或結盟的情況下，將有可能改變國內汽車業目前的生態，加速國內業者的整合動作。

在車載隨意網路中，由於道路環境的多樣性，使得如何解決資料封包繞徑問題成為相關領域中的一項挑戰。雖然各種新的方法相繼被提出，然而對於在不同環境中如何選擇最佳方法的相關問題，卻缺乏較廣泛的研究及實證。有鑑於此，有別於單一改良型的繞徑方法，我們提出一個整合式的架構來解決面對不同環境時的繞徑問題，以整合多重繞徑方法於單一系統中。我們並以跨層式方法設計繞徑模組的選用模式，再配合廣播封包整合的機制等三種策略方法，讓車輛在不同的道路環境下，能在多個繞徑方法提供的路徑當中，選擇最佳的路徑來傳遞封包，並藉由取得其他網路階層的相關資訊，作為最佳化選擇的依據。同時，封包若在傳遞過程中，原來的路徑發生中斷時，系統能改以其他繞徑方法繼續傳遞封包至目的節點，減少來源端封包重傳的需求。最後為了減輕因數個繞徑方法同時進行所可能產生的廣播風暴問題，我們以封包列車的方式來整合廣播封包。從模擬實驗結果證明，本系統能在不同的道路車輛環境及車輛分布密度，提升資料的傳輸率，克服因節點位置快速變動而導致傳輸率下降的問題。 / Design of data routing between vehicle and vehicle (V2V) is a critical issue for VANET due to dynamics of traffic road environment. Therefore, there are some proposed solutions to cope with such problem in the past years. It is difficult, however, to choose a best approach from those solutions for a car node that could communicate by wireless under all kinds of rigid environment. In this paper, instead of designing new routing method, we proposed an architecture to cope with the problem. We use three building blocks to construct our methodology: combination of multiple routing protocols, path selection by cross-layer design and integration of broadcast routing packets. A car node may find more paths provided by the multiple routing modules for delivering packets to the destination. By using cross-layer design we demonstrate how to determine one from the routing modules that can provide the best path for packet according to information collected from the other network layers. Besides, a recovery of forwarding can be performed by this architecture while a broken path occurs during the packet delivering. Finally, we proposed a packet train idea to solve the broadcast storm which could be incurred by the multiple routing protocols operating at the same time. The experiment results show that our proposed architecture can raise the data throughput under different mobility environments of VANET.

此商業企劃書是為了探討從歐洲出口二手車到非洲的可行性。 / The purpose of this business plan is to determine the feasibility of a used cars business exportation from Europe to Africa for Roufai who is a friend of my half-brother Florent. In many countries, the economic development is linked to the rise of the automotive industry, which has already started in Nigeria and still be pursued under the Nigerian Industrial Revolution Plan. This plan aims at increasing the implication of the manufacturing industry into the Nigerian Gross Domestic Product. However, the increase in the automotive market is mostly due to cars importations (around 100,000 new and 300,000 used from the public figures, and according the official Nigerian state, it is 50,000 new and 200,000 used). And the current production is around 100,000 units of mainly buses and trucks. Therefore there is room to fill in by providing used cars in good condition at a competitive price. The aim would be to answer the growing demand of the Nigerian market first, and then expand the operation to Nigeria’s neighbours like Cameroon. The company would be in charge of the following operations: collecting used cars, checkout and eventual repairs, exporting vehicles to Africa and importing them in the giant parking of Cotonou (and eventually Lomé) before selling the vehicles to intermediary agent for the traditional channel, and exporting the cars until the final customer for the online channel. We strongly believe we can achieve our objectives by providing the whole supply chain with very few intermediaries for the online channel and offering a global solution integrating all the services to bring the cars to the giant parking resellers, with competitive prices, good vehicles quality due to excellent supply and reliable repairs, and with a great understanding and responsiveness to the demand using the web. The aim is to gain 0.3% of the Nigerian market share by 2020 and to grow thanks to both investors and banks to reach a net income of 3%.