Since the year of 2008, the American sub-prime crisis and the issue of financial derivatives dual problems caused the global finance crisis. At the same time, the Global Warming is getting worse which caused a series of natural disasters all over the world. The investment environment is seriously attacked by the storm of global financial crisis, and the international exchange rate is fluctuated largely, the re-insurance market is getting small, and the execution of deregulation in April of 2009 by Taiwan government making the premium income largely reduced. How to keep the premium income reaching at 100 billion NT dollars level, and how to react to bad economic environment are the major problems to Taiwan property insurance industry. Due to the economic crisis since 2008 until now, the huge variation of the exchange rate and the insurance rate of property insurance rate dropped drastically, which seriously affects Taiwan Insurance Industry, especially for automobile insurance of Property insurance industry. How to counter this big issue and find out the effective solution is the major purpose of this study. Selecting Top Five insurance companies as the study objectives to understand how they react to the deregulation policy and how they development after deregulation to find out the trend. Further to divide them into two groups- financial holdings and insurance company- to find out each group’s best model for deregulation.

汽車類消費爭議一直在整體消費糾紛中佔有一定比例，而汽車商品亦已不同於從前時代，是遙不可及之奢侈品，擁有一台車已非不可能之夢想。車輛消費糾紛亦隨著國人購買汽車之比率與數量逐年增加，而在消費爭議中，消費者因其專業知識及資訊來源之不足，常處於消費地位弱勢之ㄧ方。 本文討論之重點在於透過實務面之角度及案例切入觀察，第一章為緒論，第二章討論汽車買賣定型化契約約款之相關問題，第三章就汽車瑕疵之類型、鑑定、召回、民事責任等問題進行分析及討論，第四章結論中，透過實際案例分析與相關之汽車消費議題，進行解析並提出相關觀察及建議。 本文藉由汽車買賣契約約款之分析，提出建言及可能解決之方式；亦期待隨著汽車消費議題及消費爭議受到重視，消費環境及法制逐漸改善，對消費者而言，未來能面對一更友善且爭議更少之汽車消費環境。

Based on survey and statistics data about drunk driving, the business opportunity of chauffeur service in Taiwan was found which is popular and common in Korea now. From the conducted survey with 107 peoples of Koreans resident in Taipei as of Oct 2011, with confidence with survey result and statistics data, the business plan for chauffeur service in Taiwan was started. Initially, business will be started from “Korean people Market” first and then stretch to bigger potential of Taiwan nationwide and expand it to world wide market, especially China. As the environmental analysis, the number of registered car and accidents rate have been increasing. Moreover, the rate of drunken driving is also increasing, though regulation and penalty have been getting stricter. The idea starts from the concept of “prevention of drunken driving” It would be able to lead to success of business and contribute to social welfare by “preventing drunken driving” It has not only business opportunity but also contribution opportunity to the society.

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從汽車的發明到工業發達的現在，發展至今已有百年歷史，歷經全球經濟的景氣波動，仍是扮演著帶動眾多產業的火車頭角色，全球各家都想爭汽車市場這塊大餅。從汽車第一個品牌福特開始，各國各家產牌陸陸續續在全世界亮相。歐洲有賓士BENZ、寶馬BMW、福斯VW、雷諾Renault、標誌Peugeot等，美洲有通用GM、克萊斯勒Chrysler、福特FORD等，亞洲也有豐田TOYOTA、日產NISSAN、本田HONDA、鈴木SUZUKI、現代Hyundai等，都是在全球各地區風靡的汽車品牌。 在台灣，2013年汽車市場的發展，將持續湧現新車換車潮，不僅可讓市場持續有行銷議題，也將開啟新一輪的新車銷售競爭。對於消費者而言，產品力的提升與更豐富多元的新車推出，將會是吸引新購車或換購車的正面誘因。而汽車公司如何確切的掌握行銷策略將是成敗的關鍵。 汽車購買行為在消費心理的研究中，屬於高涉入的消費行為。一輛汽車的售價從台幣數十萬至數百萬，甚至上千萬之間，消費者在選購一部車輛時，從引起他的興趣到最終購車決定過程中的AIETA模式，都是汽車公司在消費者對於品牌與產品成本的關鍵點，因此如何以各式各樣的活動來滿足消費者的需求或透過行銷策略來吸引消費者，都是汽車公司生死存亡關鍵之所在。 而近年來福斯汽車在全球的成長，台灣也不例外，2010年起連年銷售破萬台。而同時，鈴木汽車在台灣的經營，2009年停止國產化後，2011年由日本總公司收回代理以純進口車方式銷售之後，銷售數字一路下滑。這兩個案之間有否可相互探討與學習之處，是本研究重點。 本研究所做之結論與建議，乃是經由個案公司相關從業人員，個案公司產品使用者之面談紀錄，以及網路資料，汽車專業媒體報導，國內相關產經機構研究資料，學術研究論文等所匯集整理，對本研究中之個案公司所做之結論與建議，僅純為學術探討之用。若對於個案公司未來之發展有所助益，將會是本研究最大之收穫。

水崇拜在世界各民族的神話中皆有所展現，其中對河崇拜在初民的生活中扮演了重要角色，其不可掌控之特性、既神聖又恐怖的特質，都變成了祭祀的源由。祭祀是崇拜中極重要的一環，世界各地皆有不同的河祀活動，而中國的河祀活動起源甚早，早在商代即有卜辭記載。而祭祀又與神話有關，河祀風氣的盛行與河神神話的發展，亦有密切之關聯。其中河伯之神話敘事是中國河神神話的重要發展之一，本文即以傳世文獻和考古出土資料作為研究材料，分析河伯及其相關稱名的文本敘事，並探析考古出土資料中魚車圖的構成元素與圖像組合，進一步比較傳世文獻中的河伯及其相關稱名形象與考古出土資料中魚車圖上的神人形象、傳世文獻中的河伯及其相關稱名車騎形象與考古出土資料中魚車圖車騎形象，並論及魚車圖的寓意。

汽車行業已經發展了一百多年。由於價值鏈較長，供應鏈範圍廣泛，直接和間接就業人數眾多，所以在世界和許多國家的經濟中經常發揮關鍵作用。同時，由於技術含量高，進入壁壘高和供應鏈深度整合，汽車產業保持了穩定的結構。 近年來，互聯網（IoT）在社會上引起了更多的關注。硬件，軟件，商業模式和服務等方面的創新正在改變我們每一天的生活。一些行業和客戶的要求受到互聯網的影響。一些行業受到嚴重衝擊，例如阿里巴巴（Alipay）之於互聯網進入或Airbnb之於酒店業務。 客戶滿意度的競爭是公司發展和戰略的關鍵要素之一。客戶需求直接影響客戶滿意度;快速變化的客戶期望迫使公司做出迅速反應。創新是創意的應用;這可能是滿足新出現的客戶期望的方式之一，並提高客戶滿意度。 本研究將重點關注汽車產業;豪華品牌汽車公司因其創新的品牌認知和策略而被選中。本研究是基於與供應商，汽車製造商，經銷商和客戶等價值鏈夥伴的訪談。通過半結構化訪談和次級文件收集的方法，調查了互聯網技術如何影響產品和售後服務的創新以及汽車行業的客戶滿意度。 從分析收集和回顧行業實踐的數據得出的結論可以作為汽車行業參考，用於製定創新戰略和經營策略，以適應加速變化的商業環境。 / The automotive industry has been developing for more than 100 years. Because of the long value chain, the wide range of supply chain and the high amount of direct and indirect employments involved, it always plays a key role in the economy of the world and many countries. Meanwhile, because of the high technology, the finance entry barrier and the deeply integrated supply chain, the structure of automotive industry remains stable and consolidated, so far. In the recent years, the Internet of Things (IoT) has attracted more attention in the society. The innovations on hardware, software, business models and services etc. are changing our life every day. Some industries and customer requirements have been impacted by the IoT, either visibly or unconsciously. Some industries have been heavily disrupted, e.g. the internet finance by Alibaba (Alipay) or the hotel business by Airbnb. The competition in Customer Satisfaction is one of the key elements of a company development and strategy. The customer requirement affects customer satisfaction directly; the fast changing customer’s expectations are forcing the companies to react dynamically. Innovation is the application of new ideas; this could be one of the ways to meet newly appeared customer’s expectations, and improve customer satisfaction. This study will focus on automotive industry; a luxury brand automotive company is selected due to its innovative brand equity and strategy. The study is based on interviews with the partners in value chain such as suppliers, automotive manufacturers, dealers and customers. With the help of semi-structured interviews and secondary documents collection, this study investigates how the IoT technology impacts the innovation on product and Aftersales, as well as the customer satisfaction in automotive industry. The conclusions drawn from analyzing the data collected and reviewing the industry practices can be used as a reference by the automotive industry for making innovation strategy and business strategy in order to adapt to the accelerated moving environment.

京都大学 / 0048 / 新制・課程博士 / 博士(工学) / 甲第17959号 / 工博第3807号 / 新制||工||1583(附属図書館) / 30789 / 京都大学大学院工学研究科都市社会工学専攻 / (主査)教授 堀 智晴, 教授 角 哲也, 教授 戸田 圭一 / 学位規則第4条第1項該当 / Doctor of Philosophy (Engineering) / Kyoto University / DFAM

The Chinese Market is the fastest growing market in the world. Especially in the car industry, where most countries are already saturated, in China the number of cars per person is still increasing, which makes it even more interesting. Many foreign companies have tried to enter the Chinese market in order to get a share of the profit. In the Automotive sectors, foreign companies that want to enter into China need to do this through a Join Venture (JV) together with a Chinese company. Often, these JVs fail, due to different reasons. However, Shanghai Volkswagen, the JV between the German Volkswagen AG (VW) and the Chinese Shanghai Automotive Industry Corporation (SAIC) company, which was founded as early as 1985, is one of the very few successful, if not the most successful international JV in the Chinese automotive market. This paper tries to identify the main reasons for success of the German –Chinese JV, of which intercultural sensitivity, mutual respect for the other sides’ way of doing business, the willingness to commit long-term and with a high investment, were the main results. Even though many of the factors are mainly concerned with the environment as it was in 1985, some of the factors can still be a point of orientation for companies who want to enter the Chinese market at this point of time.

汽車工業是一綜合性工業，其所涉及的工業包括電機、電子、機械、玻璃、塑膠…… 等，產業關聯效果極大，因此，發展汽車工業可以帶動甚多關聯產業的發展。反過來 說，發展汽車工業必須有健全的零件工業為基礎，尤以零件品質優劣、成本高低和汽 車的品質、成本息息相關，總之，汽車工業與汽車零件工業實乃相輔相成，缺一不可 。本文以零件工業為探討重點，由台灣零件工業與汽車工業的關聯性為起點，發掘台 灣零件工業的現狀困難，陸續推演至未來汽車工業發展的方向，各章主要內容分述如 下： 第一章緒論，為本文的研究動機、架構以及研究方法。 第二章介紹台灣汽車工業與零件工業的關聯體系，依此體系基礎引述出汽車零件工業 的特性與廠商的經營條件。 第三章為汽車零件工業的廠商經營條件分析，並探討廠商規模大小與專業化製造程度 對經營條件的影響。 第四章汽車零件工業的產業特性分析，討論零件工業對汽車工業所提供的潛在利益。 第五章為未來有關汽車零件工業發展的環境分析，包括政府的汽車工業政策以及未來 世界的汽車工業發展對零件工業發展的影響。 第六章為未來零件工業的整合發展，包括合併經營及合作經營的可行性分析。 第七章結論並對本文提出建議。