Made available in DSpace on 2015-04-14T14:52:32Z (GMT). No. of bitstreams: 1 450041.pdf: 2881767 bytes, checksum: 1eeafab2d33c29e9f3cccd7d22bb9a61 (MD5) Previous issue date: 2013-05-27 / The study of strategies adopted by companies in the search for competitive advantage has been the focus of several pieces of work in the area of administration having the theme organizational competences as one of the basis for these studies. Due to the existing competition in the market, companies have been acting along with their suppliers and customers upon the identification of forms of generation of competitive advantage, that is, attempting to obtain gain in competitive advantage through interorganizational relationships. Bearing this new context in mind, authors have discussed a new approach to competences, the interorganizational competences, those which are stemmed from the relationships among companies and that generate gain to all the parties involved. Aiming at contributing to the theme interorganizational competences, an applied research has been carried out presenting an exploratory qualitative focus through a single case study of a supply chain in the automotive segment. The research aimed at identifying how the focal company, the one that is between the supplier and the customer, can contribute to the development of competences in all its supply chain. The choice for the automotive sector has been made taking into account that this is a consolidated market which also presents a high degree of competition among its players. In order to lay the foundation of this research, there has been a bibliographical review about supply chain, forms of interorganizational relationships and their key processes as well as organizational and interorganizational competences. As a result of the research, there has been the identification of a conceptual structure of development of interorganizational competences, the three existing interorganizational competences in the supply chain, the relationship among these competences and forms of contribution on the part of the focal company in the development of these competences. In addition to this, the research has enabled the proposition of a concept for the theme interorganizational competences. / O estudo das estrat?gias adotadas pelas empresas na busca de vantagem competitiva tem sido o foco de diversos estudos na Administra??o, tendo o tema Compet?ncias Organizacionais como uma das bases para estes estudos. Devido ? competitividade existente no mercado, cada vez mais as empresas est?o atuando junto aos seus fornecedores e clientes na identifica??o de formas de gera??o de vantagem competitiva, ou seja, a partir das rela??es interorganizacionais as empresas buscam obter um ganho de vantagem competitiva. Partindo deste novo contexto ? que autores t?m discutido sobre uma nova abordagem de compet?ncias, as compet?ncias interorganizacionais, que s?o fruto das rela??es entre as empresas e que geram ganhos para todos os envolvidos neste agrupamento de empresas. Como forma de contribui??o acerca do tema compet?ncias interorganizacionais, foi realizada uma pesquisa aplicada com enfoque qualitativo e explorat?rio por meio de um estudo de caso ?nico em uma cadeia de suprimentos do segmento automotivo. Esta pesquisa buscou identificar como a empresa focal, aquela que est? entre o fornecedor e os clientes, pode contribuir no desenvolvimento de compet?ncias em toda a sua cadeia de suprimentos. A escolha do setor automotivo se deu por este ser um mercado consolidado e que apresenta um alto grau de competitividade entre seus players. Para embasar a presente pesquisa, foi realizada uma revis?o bibliogr?fica sobre cadeia de suprimentos, formas de relacionamentos interorganizacionais e seus processos-chave, bem como sobre as compet?ncias organizacionais e interorganizacionais. Como resultado desta pesquisa, identificou-se uma estrutura conceitual de desenvolvimento de compet?ncias interorganizacionais, as tr?s compet?ncias interorganizacionais existentes na cadeia de suprimentos, a rela??o entre estas compet?ncias, e formas de contribui??o da empresa focal no desenvolvimento destas compet?ncias. Al?m disto, a pesquisa possibilitou a proposi??o de um conceito para o tema compet?ncias interorganizacionais.

Made available in DSpace on 2015-04-14T14:52:33Z (GMT). No. of bitstreams: 1 457931.pdf: 3033983 bytes, checksum: 297ff10d44d14db591ce9fcfe751fed6 (MD5) Previous issue date: 2014-03-11 / Cocreation with consumers in new product development (NPD) processes has been consistently discussed in the field of marketing. Nevertheless, several aspects about this topic still are notably inceptive for scholars and managers. Among these aspects, researchers stress the understanding on how customer motivation to cocreate with organizations is established, since organizations often face challenges to have their customers willing to effectively participate in service or product development activities. Propositions to explain customer motivation to cocreate with the organization have outpointed brand virtual community phenomena, drawing associations with social stimuli, and the customer engagement concept, arguing that social factors are capable to stimulate the costumer to narrow his bond and actions with the brand and that engagement may function as a route to value cocreation. In this dissertation, a model that relates social influence in brand community, engagement with a brand and customer willingness to collaborate in NPD is proposed. In order to test the model, first, a study was conducted specifically for the proposition and the test of a measure for the assessment of the customer willingness construct. Using this measure, along with extant scales, a second study was conducted in order to test the model with members of a brand virtual community. In both studies, multivariate data analysis techniques for structural equation modeling were employed. Also, both studies were conducted in the context of the electronic games industry. The measure for customer willingness to collaborate in NPD was shown to be reliable and valid in both the analyses. Social influence processes in the virtual community did not present significant predictive effects on customer engagement, but engagement was shown to be a relevant predictor of customer willingness to collaborate in NPD. Thus, this research accounts for relevant findings for the topics of engagement and customer interaction in new product projects and stimulates discussion for future research. / A cocria??o com consumidores em processos de desenvolvimento de novos produtos (NPD, do ingl?s new product development) tem sido consistentemente discutida no campo do marketing. Entretanto diversos aspectos acerca do tema ainda s?o notavelmente incipientes para acad?micos e gestores. Entre estes, pesquisadores destacam o entendimento sobre como se estabelece a motiva??o para o consumidor cocriar com a organiza??o, uma vez que organiza??es enfrentam dificuldades em fazer com que consumidores se disponham a efetivamente participar de atividades de NPD. Tentativas de explicar a motiva??o do consumidor para cocriar com a organiza??o t?m atentado para fen?menos de comunidades virtuais de marca, associando est?mulos de natureza social, e para o engajamento do consumidor, argumentando que fatores sociais podem estimular o consumidor a estreitar v?nculos e a??es com a marca e que o engajamento ? capaz de atuar como uma rota para a cocria??o de valor. Nesta disserta??o, ? proposto um modelo vinculando processos de influ?ncia social na comunidade virtual, engajamento com a marca e propens?o do consumidor para colaborar no NPD. Para testar o modelo, foi necess?rio conduzir um estudo inicial a fim de propor e testar uma medida para o constructo de propens?o do consumidor. Utilizando a medida, juntamente com escalas j? existentes, foi conduzido um segundo estudo para testar o modelo com membros de uma comunidade virtual de marca. Nos dois estudos foram utilizadas t?cnicas de an?lise multivariada centradas na condu??o de modelagem de equa??es estruturais. Tamb?m nos dois estudos foi utilizado o contexto da ind?stria de jogos eletr?nicos. A medida para avaliar a propens?o do consumidor a colaborar no NPD se mostrou confi?vel e v?lida em ambas as an?lises. Os processos de influ?ncia social na comunidade virtual n?o apresentaram efeitos preditivos significantes no engajamento do consumidor, mas o engajamento se mostrou um preditor relevante da propens?o a colaborar no NPD. Assim, a pesquisa envolve achados relevantes para temas de engajamento e de intera??o com consumidores em projetos de novos produtos e promove discuss?es para futuras pesquisas.

Made available in DSpace on 2015-04-14T14:52:33Z (GMT). No. of bitstreams: 1 458187.pdf: 2497478 bytes, checksum: 4edba12958ae8d42d6d9c81a49c86d97 (MD5) Previous issue date: 2014-03-27 / In a so competitive and dynamic job market, a course on management training lato sensu has been one of the ways in which the individual seeks better training to face the realities and challenges that the world presents. The individual and managerial skills through the years has been studied and debated by relating it to the development of individuals. And, among the findings of these studies, realizes that the theoretical claim that skills can go through a development process for a teaching and learning in management training course. Therefore, the present research focused on the development process of the eight competencies, namely - systemic vision, teamwork, personal and professional relationship, willingness to change, learning and self-development, systematization and analysis of information and knowledge, and oral and written expression that are able to be learned in order of this modality. Followed up so 113 students divided into groups of 10 distinct programs semesters of the institution. Thus, it is necessary a longitudinal approach, which generates a data triagulation, so the participating classes research undergo two interventions through a survey for the period of at least 5 months and also 18 students participate in semi-structured interviews. The results demonstrate that there is development of some of these skills during the course and also shows the importance of teaching and learning in the classroom as an essential for the development students and their skills. Keywords: individual and managerial skills, lato sensu, learning and development. / Em um mercado de trabalho t?o competitivo e din?mico um curso de forma??o gerencial lato sensu tem sido uma das formas onde o indiv?duo tem buscado uma melhor capacita??o para enfrentar as realidades e desafios que o mundo apresenta. As compet?ncias individuais e gerenciais atrav?s dos anos t?m sido estudadas e debatidas. Relacionando as compet?ncias com o desenvolvimento dos indiv?duos. E dentre os achados desses estudos, percebe-se que os te?ricos afirmam que as compet?ncias podem passar por um desenvolvimento durante um o processo de ensino e aprendizagem em curso de forma??o gerencial. Assim, a presente pesquisa acompanhou o processo de desenvolvimento de oito compet?ncias a sabe - vis?o sist?mica, trabalho em equipe, relacionamento pessoal e profissional, disposi??o ? mudan?as, aprendizagem e autodesenvolvimento, sistematiza??o e an?lise de informa??es e conhecimentos e express?o oral e escrita que s?o pass?veis de aprendizagem em cursos dessa modalidade. A pesquisa foi desenvolvida nos programas de forma??o gerencial em administra??o da Pontif?cia Universidade Cat?lica do Rio Grande do Sul PUCRS. Foram acompanhados 113 alunos distribu?dos em turmas dez programas de semestres distintos da institui??o. Houve uma abordagem longitudinal que gerou uma triangula??o de dados, assim as turmas participantes da pesquisa passaram por duas interven??es atrav?s de uma survey durante o prazo de no m?nimo 5 meses e ainda 18 alunos participaram de entrevistas semiestruturadas. Os resultados demonstram que existe o desenvolvimento de algumas dessas compet?ncias durante o processo de curso e ainda apresenta a import?ncia do ensino e aprendizagem em sala de aula como um fator essencial para o desenvolvimento do aluno e de suas compet?ncias.

Made available in DSpace on 2015-04-14T14:52:34Z (GMT). No. of bitstreams: 1 458186.pdf: 1428015 bytes, checksum: 4583368f036487d52943b14f2cbc554c (MD5) Previous issue date: 2014-03-25 / The debate concerning value co-creation began to arouse the interest of Marketing scholars after the proposition of service-dominant logic. There is a large range of publications on the subject, although few of them represent empirical work. According to available literature, we see the need to identify backgrounds and consequences of that behavior. Starting from the proposal of Yi and Gong (2013), the customer value co-creation behavior is analyzed as a third-order construct, consisting of eight first-order constructs: information seeking, information sharing, responsible behavior and personal interaction associated with participation, advocacy, feedback, help and tolerance, corresponding to citizen behavior. Thus the aim of this work was to analyze the customer value co-creation behavior as an antecedent of satisfaction and loyalty. Also, we sought to evaluate the relationship time as a moderator from second- and third-order constructs. Two data collections were carried out. At first the customer value co-creation behavior scale was validated from a sample of 515 students. The results pointed out to the need to exclude five variables, but the eight first-order constructs structure was maintained and the hierarchical relation was confirmed. The aim of the second study was to test from a sample of 175 consumers the hypothesis that the customer value co-creation behavior precedes satisfaction and loyalty, and the results confirm this assumption. The relationship time worked as a moderator between citizen behavior and value co-creation, however, this relationship was not identified in participation. Future studies should provide new consequences and antecedents of this behavior. / O debate acerca da cocria??o de valor come?ou a despertar maior interesse entre acad?micos de marketing a partir da proposi??o da l?gica de servi?o dominante. O tema est? bastante presente em publica??es, entretanto poucos s?o os trabalhos emp?ricos. Se percebe, com base na literatura, a necessidade de se identificar antecedentes e consequ?ncias desse comportamento. A partir da proposi??o de Yi e Gong (2013), observa-se o comportamento de cocria??o de valor do consumidor como um constructo de terceira ordem composto por oito constructos de primeira ordem: busca de informa??o, compartilhamento de informa??o, comportamento respons?vel e intera??o pessoal, relacionados com participa??o, advocacia, feedback, ajuda e toler?ncia, correspondendo ao comportamento cidad?o. Assim o objetivo do presente estudo foi testar o comportamento de cocria??o de valor do consumidor como antecedente da satisfa??o e lealdade. Al?m disso, buscou-se avaliar o tempo de relacionamento como uma moderadora dos constructos de segunda e terceira ordem. Duas coletas de dados foram realizadas. Em um primeiro momento validou-se a escala de comportamento de cocria??o de valor do consumidor, a partir de uma amostra de 515 estudantes. Os resultados mostraram a necessidade de exclus?o de cinco vari?veis, entretanto a estrutura de oito constructos de primeira ordem foi mantida e a rela??o hier?rquica confirmada. O objetivo do segundo estudo foi testar a partir de uma amostra de 175 consumidores a hip?tese de que o comportamento de cocria??o de valor do consumidor antecede a satisfa??o e lealdade, os resultados suportam essa premissa. O tempo de relacionamento moderou a rela??o entre comportamento cidad?o e cocria??o de valor, entretanto essa rela??o n?o foi observada na participa??o. Futuros estudos devem apresentar novas consequ?ncias, bem como antecedentes a esse comportamento.

Made available in DSpace on 2015-04-14T14:52:34Z (GMT). No. of bitstreams: 1 458995.pdf: 1659349 bytes, checksum: 7297b4deaf81d5bfc2f67ccf3a9f302f (MD5) Previous issue date: 2014-03-31 / Reaching customer satisfaction through service delivery is considered a critical way source for companies to achieve competitive advantage. Thus, the sources of customer satisfaction has been widely discussed in the marketing field. Based on assumptions of the Service Dominant Logic (SDL), researchers have emphasized the co-creation of value by both customers and suppliers throughout the process of providing services. However, several aspects related to this matter suggest important inconsistencies, perceived by academics and managers. Seeking to clarify these ambiguities, researchers emphasize the need to understand the effects of co-creation of value by consumers and organizations on customer satisfaction. For this reason there have been continuous attempts to explain the effects of customer participation on his/her satisfaction and perceived value during the process of service delivery. Yet, since satisfaction is a complex and abstract factor, the description and understanding of its sources is an essential condition for the comprehensive understanding of how the variable is influenced. To this end, this study proposes a model that connects predictors of customer satisfaction considering SDL assumption and convenience and quality of service as sources that were identified as relevant aspects for customer satisfaction related to financial services. The proposed model tested by means of a study that resorted to multivariate analysis techniques focused on conducting structural equation modeling. A sample of six hundred and eight cases (n = 608) was obtained, which enabled the measurement of the researched variables using existing scales of satisfaction in financial services. The participants were undergraduate students from five different universities, who considered their main provider of banking services to answer the survey questions. The measures for assessing customer satisfaction, economic value, customer involvement, convenience and quality of service have proven reliable and valid. The predictive effects of convenience, economic value and quality of service have proved to be significant for customer satisfaction. Quality of service was identified as a mediator of the relationship between convenience and customer satisfaction. Results, however, have shown that customer participation has a negative impact on customer satisfaction, thus bringing relevant findings to the theme of value co-creation and presenting discussions for future studies. / A busca da satisfa??o do cliente com a presta??o de servi?os ? considerada uma fonte relevante para as empresas obterem vantagem competitiva. Dessa forma, o entendimento dos antecedentes da satisfa??o do cliente tem sido amplamente discutido no campo de marketing, que sinaliza pesquisadores enfatizando a cocria??o de valor com consumidores durante os processos de presta??o de servi?os baseados nas premissas da nova l?gica do servi?o dominante (SDL, do ingl?s service dominant l?gic). Todavia, diversos aspectos relacionados ao tema sugerem not?veis incoer?ncias para acad?micos e gestores. Buscando esclarecer estes aspectos divergentes, pesquisadores destacam o entendimento sobre os efeitos que a cria??o compartilhada de valor entre consumidores e organiza??es provoca na satisfa??o dos clientes. Sendo assim, tentativas de explicar os efeitos que a participa??o do cliente causa na satisfa??o e percep??o de valor durante o processo de presta??o de servi?os t?m sido constantes entre os acad?micos. Entretanto, como a satisfa??o ? considerada um elemento complexo e abstrato, a identifica??o e compreens?o de seus antecedentes s?o essenciais para o entendimento hol?stico de como a vari?vel ? influenciada. Para isto, o presente estudo prop?e um modelo vinculando preditores da satisfa??o do cliente considerando as premissas da SDL e os antecedentes conveni?ncia e qualidade do servi?o, que foram identificados como aspectos relevantes na busca da satisfa??o dos clientes com servi?os financeiros utilizados. Para testar o modelo proposto, foi conduzido um estudo utilizando-se t?cnicas de an?lise multivariada centrada na condu??o de modelagem de equa??es estruturais. Foi obtida uma amostra com seiscentos e oito casos (n= 608), a qual possibilitou a medida das vari?veis investigadas atrav?s da utiliza??o de escalas existentes para o contexto do segmento de servi?os financeiros. Os participantes foram estudantes universit?rios oriundos de cinco diferentes universidades, que consideraram o seu principal prestador de servi?os banc?rios para responder as quest?es da pesquisa. As medidas para avalia??o da satisfa??o do cliente, valor econ?mico, participa??o do cliente, conveni?ncia e qualidade do servi?o se mostraram confi?veis e v?lidas. Os efeitos preditivos da conveni?ncia, valor econ?mico e qualidade do servi?o se apresentaram significantes na satisfa??o do cliente. Foi identificada a qualidade do servi?o como mediadora da rela??o entre a conveni?ncia e a satisfa??o do cliente. Entretanto, a pesquisa demonstrou que a participa??o do cliente apresenta um impacto negativo na satisfa??o do cliente, revelando achados relevantes para os temas de cria??o de valor compartilhada e promovendo discuss?es para futuras abordagens.

Made available in DSpace on 2015-04-14T14:52:34Z (GMT). No. of bitstreams: 1 459961.pdf: 964061 bytes, checksum: e3aa4614b50d77f8af4ad17528e3f94c (MD5) Previous issue date: 2014-05-28 / Increasing dynamism that has been self configuring in the marketing environment, in relation not only to market transformations but also to technological evolutions, had mobilized researchers to investigate how organizations work in presence of unstable conditions and what are the factors that lead to high levels of performance. In this context, the most noticeable ones are the strategic orientations that had been intensively investigated in strategic marketing area last decades. Nevertheless, the theory has pointed strategic orientations as direct antecedents of performance and does not take into account the capabilities development which makes the organization able to transform resources and to apply the knowledge to produce superior value in the market. To contribute to the literature in the area, the present study analyzes the relationships among Consumer Orientation (CO), Product Innovation Capacity (PIC) and Financial Performance (FP) in influence of Technological Turbulence (TT). In this way, it was suggested that in presence of high levels of TT, PIC mediates the relationship between CO and FP. The field research involved two phases. The first phase was exploratory. It aimed to identify metrics for the PIC construct still little explored in literature , and involved semi-structured interviews with executives from innovation area. The second phase carried out a cross-sectional survey involving 157 medium-sized Brazilian companies from industrial area, located in many regions of the country. After verifying the measures reliability and validity, the hierarchical regression and the Sobel Z test indicated the confirmation of all hypotheses presented. It was concluded that CO and PIC influence FP. CO also influences PIC. And, when TT levels are high, PIC mediates totally the relationship between CO and FP. Thus, the present study contributed to the academy in the way that it pointed a mediator between a strategic orientation and performance, suggested a concept of PIC and also validated a scale to measure it. These contributions encourage future studies to explore the identified relationships in order to find explanations for them as well as to investigate other mediators among these relationships. / O crescente dinamismo que vem se configurando no ambiente tanto em rela??o ?s transforma??es no mercado quanto ?s evolu??es tecnol?gicas tem mobilizado pesquisadores a investigar como as organiza??es operam diante de condi??es inst?veis e quais s?o os fatores que as levam a alcan?ar altos n?veis de performance. Nesse contexto, destacam-se as orienta??es estrat?gicas que t?m sido amplamente investigadas na ?rea de marketing estrat?gico nas ?ltimas d?cadas. No entanto, a teoria tem apontado as orienta??es estrat?gicas como antecedentes diretos da performance, desconsiderando o desenvolvimento de capacidades, que permite ? organiza??o transformar recursos e aplicar o conhecimento de modo a produzir maior valor no mercado. Com o intuito de contribuir com a literatura da ?rea, o presente estudo analisa as rela??es entre Orienta??o ao Consumidor (OC), Capacidade de Inova??o de Produto (CIP) e Performance Financeira (PF) sob a influ?ncia da Turbul?ncia Tecnol?gica (TT). Nesse sentido, sugeriu-se que diante de alta TT, a CIP media a rela??o entre OC e PF. A pesquisa de campo compreendeu duas etapas. A primeira etapa foi explorat?ria com o objetivo de identificar m?tricas para o construto CIP, ainda pouco explorado na literatura, e contemplou entrevistas semiestruturadas com gestores da ?rea de inova??o. A segunda etapa envolveu um survey transversal com a participa??o de 157 empresas brasileiras de m?dio porte, do ramo industrial, localizadas em diversas regi?es do pa?s. Ap?s verifica??o da confiabilidade e validade das medidas, a regress?o hier?rquica e o teste Z de Sobel indicaram a sustenta??o para todas as hip?teses apresentadas. Concluiu-se assim que OC e CIP influenciam a PF. OC tamb?m influencia a CIP. E que em alta TT, a CIP media totalmente a rela??o entre OC e PF. Diante disso, o estudo contribuiu para a academia no sentido de apontar um mediador para a rela??o entre uma orienta??o estrat?gica e performance, bem como sugerir um conceito para a CIP e validar uma escala para medi-la. Essas contribui??es instigam estudos futuros a explorar as rela??es identificadas de modo a buscar explica??es para as mesmas, bem como investigar outros mediadores nessas rela??es.

Made available in DSpace on 2015-04-14T14:52:35Z (GMT). No. of bitstreams: 1 460073.pdf: 2229605 bytes, checksum: b92f19b5b985bdefd90dc79925247393 (MD5) Previous issue date: 2014-03-22 / This work is a replication of the study by B?ttgen et al. (2012), which was proposed and tested a model that analyzes the influence of SLOC believes (service locus of control), organizational socialization activities and reinforcement experiences, with motivation to coproduce and co-production behavior. The authors of the original study have elected to apply research in a group of physical therapy clinics. In this study, we used a context that also allows the intense process of coproduction between provider and taker: a weight loss program with multidisciplinary care. Translation and adaptation of the research instrument was done, then collecting 140 questionnaires. For data analysis, the method of structural equation modeling with PLS Smart software was used. The same hypotheses were tested, contributing to generalize the findings. The results were partially consistent with those found in the study base, confirming the influence of internal SLOC believes and powerful others SLOC in coproduction behavior, and the importance of organizational socialization activities in motivation to co-produce. / Este trabalho ? uma replica??o do estudo realizado por B?ttgen et al. (2012), no qual foi proposto e testado um modelo que analisa a influ?ncia cren?as SLOC (service locus of control), atividades de socializa??o organizacional e experi?ncias de refor?o, na motiva??o para coproduzir e comportamento de coprodu??o. Os autores do estudo original optaram pela aplica??o da pesquisa em uma rede de cl?nicas de fisioterapia. Neste estudo, utilizou-se um contexto que tamb?m permitisse o processo intenso de coprodu??o entre prestador e tomador: um programa de emagrecimento com atendimento multidisciplinar. Foi feita a tradu??o e adapta??o do instrumento de pesquisa, seguida da coleta de 140 question?rios. Para an?lise dos dados, foi utilizado o m?todo de modelagem de equa??es estruturais com o software PLS Smart. As mesmas hip?teses foram testadas, contribuindo para generaliza??o dos achados. Os resultados foram parcialmente compat?veis com os encontrados no estudo-base, confirmando a influ?ncia das cren?as SLOC internas e em outros poderosos no comportamento de coprodu??o, bem como a import?ncia das atividades de socializa??o organizacional na motiva??o para coproduzir.

Made available in DSpace on 2015-04-14T14:52:36Z (GMT). No. of bitstreams: 1 462155.pdf: 1353002 bytes, checksum: b3f8cd894ea9ee02862a2d5e310172e0 (MD5) Previous issue date: 2014-08-11 / Recent studies have investigated a competence level which is still little explored in academic and corporate contexts: collective competence. In order to generate understanding about how the collective competences are configured, several researchers have pointed out people management practices as a promising area of analysis. This study aims to identify and characterize people management practices able to contribute to the collective competences configuration within the managerial framework. The research method adopted was a single case study with qualitative and exploratory approaches. Data were collected by means of documental analysis, focus groups, semi-structured interviews and observations. Data analysis was carried out by using categorical content analysis. The data collected and the analysis carried out brought to light people management practices of greater relevance to the manifestation of collective competences. The identification of these practices came about from the verification of the presence of manifestation sources of collective competencies identified within the literature. Therefore, the study paved the way for the analysis of relationships between people management practices and collective competences. The identification of these relationships stemmed from the verification of the presence of attributes for the configuration of collective competencies identified in the literature. It was possible to observe that when the people management practices favor construction of collective sense, sense of interdependence and shared problem solving based on autonomy, cooperation and trust, then the presence of collective competence attributes is favored. With the results, it was possible to propose an approach of study for the identification and characterization of the configuration of collective competences from organizational practices, reinforcing propositions of previous studies and indicating ways for future research on the topic. / Pesquisas recentes t?m investigado um n?vel de compet?ncia ainda pouco explorado no ?mbito acad?mico e empresarial: compet?ncias coletivas. No sentido de gerar entendimento sobre a forma como as compet?ncias coletivas se configuram, diversas pesquisas t?m apontado que, para isso, as pr?ticas de gest?o de pessoas s?o consideradas promissoras. Este estudo teve como objetivo identificar e caracterizar pr?ticas de gest?o de pessoas capazes de contribuir para a configura??o de compet?ncias coletivas no ?mbito gerencial. O m?todo de pesquisa adotado foi o estudo de caso ?nico com abordagem qualitativa e explorat?ria. Os dados foram coletados a partir de an?lise documental, grupo focal, entrevistas semiestruturadas e observa??es participantes. A an?lise dos dados foi feita a partir da t?cnica de an?lise de conte?do do tipo categorial. Os dados coletados e a an?lise realizada permitiram que fossem identificadas as pr?ticas de gest?o de pessoas que possuem maior relev?ncia para a manifesta??o de compet?ncias coletivas. A identifica??o destas pr?ticas ocorreu a partir da verifica??o da presen?a de fontes de manifesta??o de compet?ncias coletivas identificadas na literatura. Do mesmo modo, o estudo possibilitou a an?lise de rela??es entre pr?ticas de gest?o de pessoas e compet?ncias coletivas. A identifica??o destas rela??es ocorreu a partir da verifica??o da presen?a de atributos para a configura??o de compet?ncias coletivas identificadas na literatura. Foi poss?vel perceber que, quando as pr?ticas de gest?o de pessoas privilegiam a constru??o de sentido coletivo, o senso de interdepend?ncia e a solu??o compartilhada dos problemas com base na autonomia, coopera??o e confian?a, a presen?a dos atributos de compet?ncia coletiva ? favorecida. Os resultados permitiram, ainda, a proposi??o de uma abordagem para o estudo para a identifica??o e caracteriza??o da configura??o de compet?ncias coletivas a partir de pr?ticas organizacionais, refor?ando proposi??es de estudos anteriores e indicando caminhos para pesquisas futuras no tema.

Made available in DSpace on 2015-04-14T14:52:36Z (GMT). No. of bitstreams: 1 462525.pdf: 1535080 bytes, checksum: dbcae551c24c22f1325877a98898212b (MD5) Previous issue date: 2014-08-25 / Social impact business are cost effective initiatives that address the needs of lowincome people by providing them with the access to quality products and services at affordable prices, as well as employment and income opportunities. This study aims at contributing to the understanding of this business model that has been getting increasingly more relevant in both the academic and corporate fields. The analysis of the theoretical groundwork indicated that the concept of social impact business does not come from a homogeneous perspective. An analytical framework to identify the elements that constitute the business social impact was proposed based on the characteristics found in the literature review. The methodology applied was of qualitative-quantitative, exploratory nature. As the procedure required for data collection, three steps were followed: a documental analysis using secondary data, interviews and surveys. The results from the data collection allowed us to identify the constituent elements of the business model, mapping existing initiatives in Brazil and describe their characteristics from the proposed framework for analysis, and assess the social impact of these initiatives. / Os neg?cios com impacto social s?o iniciativas economicamente rent?veis que visam atender ?s necessidades da popula??o de baixa renda oferecendo oportunidades de acesso a produtos e servi?os de qualidade a pre?os acess?veis, bem como oportunidades de emprego e renda. O trabalho visa contribuir para o entendimento deste tema que vem recebendo crescente aten??o tanto da ?rea acad?mica como corporativa. O referencial te?rico permitiu o aprofundamento sobre o entendimento destes modelos de neg?cio cujo conceito ? amplo e ainda n?o possui uma vis?o homog?nea. Um quadro de an?lise para a identifica??o dos elementos que constituem os neg?cios com impacto social foi proposto a partir das caracter?sticas encontradas na revis?o bibliogr?fica. A metodologia empregada foi de um estudo qualitativo-quantitativo, de natureza explorat?ria. Foram utilizadas tr?s t?cnicas de coleta de dados: pesquisa documental com dados secund?rios, entrevistas e question?rios. Os resultados obtidos permitiram identificar os elementos constituintes do modelo de neg?cios, mapear as iniciativas existentes no Brasil e descrever suas caracter?sticas a partir do quadro de an?lise proposto, e avaliar o impacto social destas iniciativas.

Made available in DSpace on 2015-04-14T14:52:36Z (GMT). No. of bitstreams: 1 463026.pdf: 2141880 bytes, checksum: 14102bf853b87385a49a47c2c72f8d01 (MD5) Previous issue date: 2014-08-27 / Internal Information Security incidents are still considered as the most present in the current organizational reality. Although previous studies have emphasized the importance of human and behavioral aspects in the management of Information Security, they are usually left in the background by organizations. However, the behavior of the employee may be the most significant element in the compliance and implementation of an Information Security Policy, since several factors present in the context in which employees are embedded can influence this behavior. From a conceptual model developed based on previous studies, an interviews script was developed, tested, validated and applied in 14 interviews with CIOs or equivalent managers of large companies that use practices and daily efforts to maintain the Information Security. With the interpretation of the interviews, it was possible to identify the perceived influence of factors of the organizational context and the context of Technology and Information Security in the responsible employee behavior on Information Security, in an attempt to protect against the insider threat vulnerabilities of information security. The results show strong evidence of the relationship of the organizational context on responsible behavior, because all variables were perceived by respondents. In relation to the context of Technology and Information Security, most of the variables obtained in the perceived influence responsible behavior. Based on the categorical content analysis of the interviews, it was also possible to identify the triggers of responsible behavior related to Information Security, which has positive implications for the effectiveness of managing information security in organizations. / Os incidentes internos de Seguran?a da Informa??o ainda continuam sendo considerados os mais presentes na realidade organizacional atual. Apesar de estudos anteriores ressaltarem a import?ncia dos aspectos humanos ou comportamentais na gest?o de Seguran?a da Informa??o, normalmente eles s?o deixados em segundo plano pelas organiza??es. No entanto, o comportamento do colaborador pode ser o elemento mais significativo no cumprimento e na aplica??o de uma Pol?tica de Seguran?a da Informa??o, visto que diversos fatores presentes no contexto em que os funcion?rios est?o inseridos podem influenciar nesse comportamento. A partir de um modelo conceitual desenvolvido com base em estudos anteriores, um roteiro de entrevistas foi elaborado, testado, validado e aplicado em 14 entrevistas com CIOs ou gestores de cargo equivalente de grandes empresas que utilizam pr?ticas e esfor?os di?rios para manter a Seguran?a da Informa??o. Com a interpreta??o das entrevistas realizadas, foi poss?vel identificar a influ?ncia percebida de fatores do contexto organizacional e do contexto de Tecnologia e Seguran?a da Informa??o no comportamento respons?vel dos funcion?rios relativo ? Seguran?a da Informa??o, na inten??o de proteger contra vulnerabilidades a amea?as internas de Seguran?a da Informa??o. Os resultados apontam fortes ind?cios da rela??o do contexto organizacional no comportamento respons?vel, pois todas as vari?veis estudadas foram percebidas pelos entrevistados. Em rela??o ao contexto de Tecnologia e Seguran?a da Informa??o, a maioria das vari?veis obteve influ?ncia percebida no comportamento respons?vel. Com base na an?lise de conte?do categorial das entrevistas, tamb?m foi poss?vel identificar os fatores desencadeadores do comportamento respons?vel relacionado ? Seguran?a da Informa??o, que traz implica??es positivas na efetividade da gest?o de Seguran?a da Informa??o das organiza??es.