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<p>Establishment can be described in many terms. This term is about a company that is establishing on the European market. For many companies, this can appear as a difficult, time- and resource taking process but to advance and develop it is not enough to have a good position on the Swedish market. The company Akzo Nobel Nippon Paint AB, which this composition is about, has taken the risk to leave the home country and explore the unknown. The process was careful and long-termed but also profitable. The employers experience that the company is on a stabile position abroad. They also experience that the knowledge exists and that the involvement is great.</p><p>The purpose of this composition is to study Akzo Nobel Nippon Paint AB’s present establishment situation and also to analyse and evaluate which establishment strategies there are for the company to further establish on the extended European market.</p>

Establishment can be described in many terms. This term is about a company that is establishing on the European market. For many companies, this can appear as a difficult, time- and resource taking process but to advance and develop it is not enough to have a good position on the Swedish market. The company Akzo Nobel Nippon Paint AB, which this composition is about, has taken the risk to leave the home country and explore the unknown. The process was careful and long-termed but also profitable. The employers experience that the company is on a stabile position abroad. They also experience that the knowledge exists and that the involvement is great. The purpose of this composition is to study Akzo Nobel Nippon Paint AB’s present establishment situation and also to analyse and evaluate which establishment strategies there are for the company to further establish on the extended European market.

The abuse of dominant position by establishing predatory pricing raises when the undertaking, seeking to eliminate its competitor determines to sell goods for unreasonably low price, while after elimination or weakening of competition subsequently raises those prices in order to recoup losses and earn higher profits. In theory there is consensus that determination of such pricing must be based of two-tier tests, which are comprised of price-cost comparison and analysis of subjective intent. Such test has been determined in AKZO case and until recently is applicable in the EC and Lithuanian competition law. It states that the price below VKS is presumed to be predatory; in such case if the price is between VKS and VVS, it can be acknowledged to be predatory if it is used in order to eliminate the competitor. While evaluating this test, the paper discusses practical problems arising while applying VKS criterion and raises proposal to change it by more accurate VIS criterion. Moreover, paper raises the idea that dominant element in AKZO test is not economical elements, but subjective predatory intent. Therefore economical elements must be treated only as a tool, providing the possibility to disclose the content of subjective intent. While analyzing the rules for determination of predatory pricing, the paper also discusses the third criterion which settled in EC practice and maintains the possibility to determine predatory pricing even if the prices are above VVS. After critical... [to full text]

<p>In this thesis a complete portfolio model for supporting development of purchasing strategies for raw material at Casco Adhesives is developed. The model consists of a classification tool which divides the raw material into four distinct quadrants with different main tasks. The second part of the model is a strategy template which gathers necessary information dependent on the quadrant.</p>

In this thesis a complete portfolio model for supporting development of purchasing strategies for raw material at Casco Adhesives is developed. The model consists of a classification tool which divides the raw material into four distinct quadrants with different main tasks. The second part of the model is a strategy template which gathers necessary information dependent on the quadrant.