This research aimed to qualititavely identify any new dimensions of job satsfaction , gender differences among black middle level managers as well as the impact of afrocentric values. Content and process theories provided the theoretical framework in the identification of determinants of job satsfaction. Semi-structured interviews were administered to eight employees in the educational and finacial sector. Interpretative phenomenological analysis was used to analyse the data. The results indicated that no 'new' dimensions of job satisfaction were identified in the selected sample. Behaviour, perceptions and actions, however, manifested against the background of the South African political and socio-economic history, as well as highlighting the process of acculturation. Findings referred to the importance of social needs against the background of ubuntu. The role of the supervisor and the necessity of open communication in the workplace were emphasised. Language issues were highlighted as significant in the perception of exclusion in the workplace. The need for recognition of qualifications and skills against the background of affirmitive action policies was clear. Participants suggested the significance of personal development as manifested in their need for self-actualisation and self-efficacy. Gender differences were prevalent in all determinants of job satisfaction bar recognition of qualifications in the work environment. / Psychology / D. Litt. et Phil. (Psychology)

Utvecklingen av marknadsföringsstrategier inom mode över tid visar att dagens konsumenter önskar ett ökat engagemang från varumärken, samt en mer fördjupad anknytning. För att möta konsumenters efterfrågan om engagemang och fördjupad varumärkesanknytning så använder varumärken olika marknadsföringsstrategier. Studiens syfte är att undersöka hur emotionell anknytning till klädvarumärken påverkar unga kvinnliga konsumenters köpbeteende. I studien har Maslows behovstrappa, Kellers brand equity modell, samt en modell för konsumenters köpbeslutsprocesser använts för att analysera resultatet. En tematisk analys har genomförts för att analysera och identifiera teman i de semistrukturerade intervjuerna som utförts med konsumenter. Resultaten från studien betonar den djupgående effekt som emotionell anknytning har på köpprocessen inom klädindustrin och utmanar till reflektion kring hur ekonomiska faktorer kan påverka processen. Dessutom kan det observeras att informanterna genom köp från varumärket strävar efter att identifiera sig med den identitet och livsstil som varumärket de känner emotionell anknytning till signalerar. Denna studie bidrar även till forskningen inom emotionell varumärkesanknynting och beteende kring konsumenters köpprocess genom ytterligare förståelse inom ämnet. / The evolution of marketing strategies in fashion demonstrates that the consumers of today have an increased desire for engagement from brands and that they seek a deeper emotional attachment to brands. In order to meet the consumer demand for engagement and deeper brand connectedness, brands have to adjust their marketing strategies. The aim of this study is to investigate how emotional attachment to brands influences the purchasing behaviour of young female consumers. Maslow’s hierarchy of needs, Keller’s Equity Model and a model of consumer decision-making processes have been used to analyse the results. A thematic analysis was conducted to examine and identify different themes from the semi-structured interviews that were conducted with consumers. The findings of the study highlight the significant effect that emotional brand attachment has on the purchasing process of fashion related products and encourage consideration of how economic factors could influence the process. Additionally, it is observed that through purchasing from the brand the consumers feel emotional attachment to, consumers strive to identify with the identity and lifestyle that the brand they feel emotionally attached to signifies. This study contributes to research within the field of emotional brand attachment and consumer behaviour related to the purchasing process through further knowledge within the subject.

L’éducation des adultes au Québec reçoit de plus en plus de jeunes de 16 à 24 ans désirant finaliser leurs études secondaires pour obtenir un premier diplôme qui leur permet d’accéder au collégial ou à une formation de métier spécialisé. Leur parcours est marqué par des redoublements et par une situation psychosociale difficile qui généralement leur font penser qu’ils sont moins capables d’apprendre. Pourtant, selon Freire (1982), tous les êtres humains sont capables d’apprendre à partir de leur vécu, et selon Piaget (1964), les êtres humains naissent avec les capacités cognitives d’adaptation et d’organisation permettant la construction constante de leur intelligence. L’objectif de cette recherche est donc d’éveiller la conscience des capacités créatrices et intellectuelles chez les jeunes Québécois exclus du cheminement scolaire régulier et inscrits à l’éducation des adultes. À partir de cinq séances de dessin libre individuelles avec six volontaires, nous avons cherché à leur faire prendre conscience de l’inversion de rôles enseignant-apprenant durant cette activité créatrice et réflexive. L’explicitation du dessin libre a été possible grâce à un protocole d’entretien semi-dirigé validé par des études précédentes (Stoltz Schleder, 1992; Teixeira, 2008). Les volontaires ont produit et interprété eux-mêmes leurs dessins tout en exerçant les différentes fonctions de l’intelligence et de la conscience (Piaget, 1964, 1967). Les résultats indiquent un progrès vers la conscience de leurs capacités créatrices, intellectuelles et de prise de parole. La complexité de l’intelligence a été abordée par l’intégration des aspects cognitif, affectif, social, éthique et moral. La richesse des données exprimée à partir de leurs dessins et de leurs propos montre que la méthode utilisée a été efficace pour aborder cette complexité. Nous concluons en soulignant l’importance de reconnaitre ces différents aspects de l’intelligence pour l’inclusion scolaire et sociale des élèves inscrits à l’éducation des adultes. Les résultats de cette étude ouvrent à un regard critique sur le phénomène de l’étiquetage des élèves, sur les surdiagnostics et sur l’abus des psychotropes (Monzée, 2010 ; Swenson, 2013) relié à l’importance de reconnaître leur intelligence. / The adult education system in Québec receives more and more young people from 16 to 24 years old who wish to complete the final courses at the elementary school level in order to acquire the level necessary to allow them to have access to high school. The path of these students is marked by grade repetition and by difficult psychosocial situations that generally lead them to think they are less able to learn. However, according to Freire (1982), all human beings are able to learn from their own experiences, and according to Piaget (1964), human beings are born with the cognitive capacity of adaptation and organization, the very mechanisms that allow for the constant construction of intelligence. Accordingly, the aim of this research is to try to awaken the consciousness of the creative and intellectual capacity in young Quebeckers who have been excluded from regular schooling and who have enrolled in adult education. From five individual free-drawing sessions with six participants, we seek to achieve consciousness of a role reversal of the teacher and student during a creative and reflexive activity. The explicitness of free-drawing was made possible thanks to a semi-structured interview protocol validated by previous studies (Stoltz Schleder, 1992; Teixeira, 2008). The participants produced and interpreted for themselves their drawings, transposing the different functions of intelligence and consciousness (Piaget, 1964, 1967). Results point to progress in the path to consciousness of their creative, intellectual and speech capacities. We address the complexity of intelligence by linking the cognitive, affective, social, ethical and moral aspects. The wealth of data expressed in their drawings and in their comments shows that the method used was effective to engage the complexity of intelligence. We concluded by emphasizing the importance of the recognition of the different aspects of intelligence in the scholar and also the importance of social inclusion from the students enrolled in adult education. Finally, the results of this study lead to a critical examination of the phenomena of labeling, over-diagnosis, and the abuse of psychotropic drugs (Monzée, 2010; Swenson, 2013) in relation to the importance of recognizing their intelligence. / A educação de adultos no Québec recebe cada vez mais jovens de 16 à 24 anos que desejam completar seus estudos finais do ensino fundamental para obter o diploma que lhes permite ter acesso ao ensino médio. O percurso desses alunos é marcado por repetências e por uma situação psicosocial difícil que geralmente os leva a pensar que são menos capazes de aprender. Entretanto, segundo Freire (1982), todos os seres humanos são capazes de aprender à partir de suas próprias vivências, e segundo Piaget (1964), os seres humanos nascem com as capacidades cognitivas de adaptação e de organização, mecanismos que permitem a construção constante da inteligência. Logo, o objetivo desta pesquisa é de despertar a consciência das capacidades criadoras e intelectuais em jovens quebequenses que foram excluídos do percurso escolar regular e decidiram se inscrever na educação de adultos. À partir de cinco seções de desenho livres individuais com seis participantes, procuramos levá-los à tomar consciência da inversão dos papéis professor-aprendiz durante esta atividade criativa e reflexiva. A explicitação do desenho livre foi possível graças à um protocolo de entrevista semi-dirigida validado por estudos anteriores (Stoltz Schleder, 1992; Teixeira, 2008). Os participantes produziram e interpretaram eles mesmos os seus desenhos exercitando assim as differentes funções da inteligência e da consciência (Piaget, 1964, 1967). Os resultados indicam um progresso em direção à consciência de suas capacidades criadoras, intelectuais e de discurso. A riqueza dos dados exprimida nos seus desenhos e nas suas falas mostra que o método uzado, atrelado aos quadros teóricos adotados, foi eficaz para abordar a complexidade da inteligência, relacionando os aspectos cognitivo, afetivo, social, ético e moral. Concluímos enfatizando a importância de se reconhecer esses diferentes aspectos da inteligência para a inclusão escolar e social de alunos inscritos na educação de adultos. Os resultados deste estudo abrem para um olhar crítico em relação ao fenômeno da etiquetagem, do abuso de diagnosticos e de psicotrópicos (Monzée, 2010 ; Swenson, 2013) relacionado à importancia de reconhecer a inteligência destes alunos.

The fact that an understanding of the self determines one's self-esteem and that self-esteem is an important contributor to one's achievements is seemingly undisputed. Self-esteem is not only a product of how others evaluate an individual but also, and most importantly, how an individual evaluates himself or herself. At times people tend to evaluate themselves unrealistically while at other times they evaluate themselves realistically. Unrealistic self-evaluation is mostly a characteristic of adolescence and if this is not managed properly it can have a dire consequence for the adolescent's future. Adolescence is an important but also a difficult stage in the development of an individual. During this stage profound physical, emotional, psychological and cognitive changes occur. It is a period during which decisions about careerpaths and the demands that such decisions will place on the individual are made. It is therefore during this stage that realistic self-evaluation becomes critical. This research study was undertaken in order to determine how the Venda-speaking adolescents evaluate themselves and whether such self-evaluation is realistic or not. The research was motivated by an observation that the school drop-out rate is high and that an increasing number of girl learners fall pregnant before completing Grade 12. It is assumed that these tendencies and behaviours are a product of the learners' self-evaluation. A theoretical background on self-evaluation was then given through a literature review. In the process a link was established between self-evaluation and constructs such as self-concept, self-esteem, self worth, self-identity as well as personality. Different theories used to explain present and expected future behaviour were also discussed. After this review question items were drawn and compiled into questionnaires to be administered to randomly selected learners, teachers and parents. The question items, sixty in number, were categorised into the following dimensions of self-evaluation: * Physical self * Academic self * Social self * Value self * Family self * Psychological self Each dimension was covered by ten question items which were tested for validity and reliability. The research study came up with the following findings: * Parents and teachers agree in their evaluation of adolescents regarding the dimensions mentioned above * Adolescents rate themselves significantly more favourably than teachers and parents evaluate them. * Venda-speaking adolescents evaluate themselves unrealistically. It is hoped that the findings and recommendations of this research will be beneficial to schools, policy-makers and parents. Learning areas such as Life Orientation can be used to help learners evaluate themselves more realistically. Programmes can also be developed to ensure that adolescent self-evaluation is congruent with present behaviour. / Educational Studies / D. Ed (Psychology of Education)

Summaries in English and Afrikaans / This research was triggered by the need to assist first year students in a way which had not been addressed by the people involved with the upliftment of disadvantaged students. The aspect which was addressed was the personal growth of the adult learner within the academic situation with consideration of his own personal circumstances and ideals. This means that a micro level approach was generated by creating the Academic Enhancement Programme (AEP). The purpose of the programme is to give adult learners the opportunity to understand themselves and their own value systems better on a micro, meso and macro level, to experience personal growth or self-actualisation and to see how these factors influence the adult learners' interaction with the tertiary academic situation. Eight possible value systems were discussed and introduced to the adult learners who participated in the Academic Enhancement Programme. The adult learners were given the opportunity to measure themselves against the value systems and to evaluate how these influenced their realistic academic self-actualisation. The psycho-andragogical categories were utilised during the application of the programme as criteria to evaluate the effectiveness of the programme. The following recommendations were made • the creation of a faculty specific induction programme • linking study packages directly to the context of adult learners • organising personal academic contact • giving personal academic support • making the evaluation procedures transparent • creating and supporting informal study groups Although the study has certain limitations, it should be of great value to the university system during the transformation phase that it is experiencing at present. The main aim of the study is, however, the contribution to the academic growth of the adult learner in the tertiary situation / Hierdie navorsing het ontstaan vanuit die behoefte om eerstejaarstudente op 'n bepaalde wyse te ondersteun. Hierdie wyse is nog nie aangespreek deur mense wat met benadeelde studente gewerk het nie. Die aspek wat ondersoek is, is die persoonlike groei wat volwasse leerders ervaar binne die akademiese situasie met inagneming van hulle eie persoonlike omstandighede en ideale. Dit het beteken dat daar deur middel van 'n mikrobenadering 'n Akademiese Verrykingsprogram geskep moes word. Die doel van die program is drievoudig: Dit meet aan volwasse leerders die geleentheid bied om hulleself en hulle waardesisteme beter te verstaan in 'n mikro-, meso- en makroverband; om persoonlike groei I selfaktualisering te ervaar en om tot die besef te kom dat hierdie aangeleenthede hulle interaksie met die tersiere akademiese situasie be'invloed. Agt verskillende waardesisteme is bespreek en aan die volwasse leerders wat aan die Akademiese Verrykingsprogram deelgeneem het, voorgehou. Die volwasse leerders het die geleentheid gekry om hulself aan hierdie waardesisteme te meet. Hulle kon ook in die loop van die program vasstel hoe dit hulle realistiese akademiese selfaktualisering be'invloed. Die psigo-andragogiese kategoriee is tydens die toepassing van die program as kriteria gebruik om die effektiwiteit van die program te bepaal. Die volgende aanbevelings is gemaak: • dat 'n fakulteit-spesifieke induksieprogram geskep meet word, • dat studiepakkette direk aan die volwasse leerder se verwysingsraamwerk gekoppel meet word, • dat persoonlike akademiese ondersteuning gebied meet word, • dat persoonlike kontak op akademiese gebied bewerkstellig moet word, • dat evalueringsprosedures deursigtig gemaak meet word, • dat informele studiegroepe tot stand gebring en onderhou meet word. Alhoewel die studie aan verskeie beperkings onderhewig is, behoort dit vir die universiteitswese tydens die huidige transformasiegebeure van groot waarde te wees. Die belangrikste doel van die navorsing is egter die bydrae wat dit kan lewer tot die akademiese groei van die volwasse leerder in die tersiere situasie. / Psychology of Education / D.Ed. (Psychology of Education)

Text in Afrikaans / Hierdie ondersoek handel oor die psigometriese verwantskappe tussen verskeie konseptualiserings van psigologiese optimaliteit. Die konsepte selfaktualisering (vanuit 'n humanistiese raamwerk), gevoel van koherensie en aangeleerde vernuftigheid (vanuit 'n behavioristiese en salutogenesis paradigma) is vir die doeleindes van hierdie ondersoek gekies. Die gekose meetinstrumente, naamlik die Persoonlike Orientasievraelys vir selfaktualisering, die Lewensorientasievraelys vir gevoel van koherensie en die Selfkontroleskedule vir aangeleerde vernuftigheid, is op 'n steekproef van 200 middelvlakbestuurders in 'n semi-staatsdiensorganisasie afgeneem. Pearsonkorrelasiekoeffisiente is bereken en 'n faktorontleding is gedoen. Daar is verskeie beduidende korrelasies verkry tussen die subskale van die Persoonlike Orientasievraelys en die Lewensorientasievraelys, maar slegs enkele beduidende korrelasies tussen die Persoonlike Orientasievraelys en die Selfkontroleskedule. Die Lewensorientasievraelys en die Selfkontroleskedule het egter beduidend gekorreleer. Die faktorontleding het getoon dat selfaktualisering aan die een kant, en gevoel van koherensie en aangeleerde vernuftigheid aan die ander kant as twee verskillende konstrukte van psigologiese optimaliteit beskou kan word. / The relationships between various conceptualisations of psychological optimisation are investigated. The concepts of self-actualisation (from a humanistic paradigm), sense of coherence and learned resourcefulness (from a salutogenesis paradigm) are relevant. The measuring instruments were the Personal Orientation Inventory (POl), the Orientation to Life Questionnaire (OLQ) and the Self Control Schedule (SCS). They were administered by means of random sampling of 200 middle level managers in a semi-government organisation. Pearson correlation coefficients were calculated and a factor analysis was done. Several significant correlations were obtained between the subscales of the POl and the OLQ, but limited correlations were found between the POl and the SCS. However, significant correlations between the OLQ and the SCS were apparent. The factor analysis demonstrated that self-actualisation on the one hand and sense of coherence as well as learned resourcefulness on the other hand may be regarded as two seperate constructs of psychological optimisation. / Industrial and Organisational Psychology / Thesis (M.Com.)--Universiteit van Suid Afrika, 1994.

Text in Afrikaans / Hierdie verhandeling fokus op persoonlikheid. selfaktualisering en toesighouersvaardighede. as voorspellers van toesighouersukses. Persoonlikheid en selfaktualisering word vanuit die dimensionele en humanistiese persoonlikheidsteoriee en toesighouersvaardighede vanuit die bestuurpsigologie beskryf. 'n Psigometriese toetsbattery is saamgestel uit drie instrumente wat onderskeidelik persoonlikheid (16 PF Vraelys), selfaktualisering (Persoonlike Orientasie-inventaris) en toesighouersvaardigheid (Posmandjie) evalueer. Vir die doel van hierdie navorsing, is toesighouersukses (volgens prestasiebeoordeling), die afhanklike veranderlike terwyl persoonlikheid. selfaktualisering en toesighouersvaardigheid die onafhanklike veranderlikes is. Die psigometriese toetsbattery is gebruik om te bepaal of daar 'n verband bestaan tussen: a) persoonlikheid. selfaktualisering en toesighouersvaardigheid onderling b) persoonlikheid. selfaktualisering en toesighouersvaardigheid. en prestasie c) persoonlikheid, selfaktualisering en toesighouersvaardigheid gesamentlik, en prestasie deur die formulering van statistiese kombinasies. Die resultate is weergegee en die nulhipoteses aanvaar of verwerp waarna die resultate bespreek is. Hierna is die gevolgtrekking geformuleer dat die gekombineerde statistiese kombinasies of gedeeltes van die drie psigometriese instrumente saam gebruik kan word om toesighouersukses te voorspel. / This dissertation focuses on personality. self-actualisation and supervisory skills as predictors of supervisor success. The dimensional and humanistic personality theories were used to describe personality and self-actualisation while supervisory skills were explained in the context of management psychology. A psychometric battery was compiled consisting of three instruments to evaluate personality (16 PF Questionnaire). self-actualisation (Personality Orientation Questionnaire). and supervisory skills (In-basket Exercise) respectively. In this research supervisory success is the dependent variable. and personality, self-actualisation and supervisory skills the independent variables. The psychometric battery were used to determines if any correlation exists between: a) personality, self-actualisation and supervisory skills b) personality, self-actualisation and supervisory skills. and performance. c) personality, self-actualisation and supervisory skills combined and performance through the formulation of statistical combinations. The results were provided. interpreted and discussed. The conclusion was reached that the statictical combination or parts of the three psychometric instruments combined could be used to predict supervisory success. / Industrial and Organisational Psychology / M. Com. (Bedryfsielkunde)

Hierdie proefskrif handel oor 'n selfaktualiseringsbenadering tot bestuursukses binne 'n finansiele instelling. Die stand punt word gehuldig dat bestuurders wat reeds hoer vlakke van selfaktualisering bereik het oor die persoonlikheidskenmerke (intrapersoonlike, interpersoonlike en werkskenmerke) beskik wat tot bestuursukses lei. Hierdie standpunt, wat gegrond is op die uitgangspunte van die humanistiese benadering, is nog nie in finansiele instellings nagevors nie. Die volgende literatuurdoelstellings is in hierdie navorsing bereik: 'n Ge"integreerde beskouing van die vernaamste humanistiese persoonlikheidsteoriee, wat dien as metateoretiese raamwerk vir hierdie navorsing, is daargestel. - Die konsep selfaktualisering is omskryf en die persoonlikheidskenmerke van die selfaktualiserende persoon is ge"identifiseer. - Die konsep bestuursukses is omskryf en die persoonlikheidskenmerke van die suksesvolle bestuurder is ge"identifiseer. - Meetbare bestuursukseskriteria asook meetinstrumente vir die meet daarvan is ge"identifiseer. 'n Psigometriese toetsbattery is saamgestel uit die Algemene Gesondheidsvraelys, Verstandelike-helderheidstoets, Sestien-persoonlikheidsfaktorvraelys, Persoonlikeorienteringsvraelys, Rottervraelys, RGN Gevallestudietegniek-enbesluitnemingsvraelys en die Biografiese vraelys. Hierdie meetinstrumente is as klassifikasieveranderlikes gebruik om die meetbare komponente van die konstruk selfaktualisering by bestuurders van 'n finansiele instelling te meet. Besuursukses, as kriteriumveranderlike, is met die prestasiebestuurevaluering- en werknemer -effektiwiteitsvraelys gemeet. Uit die statistiese analise (meervoudigeregressie-analise) blyk dit dat 15 klassifikasieveranderlikes met bestuursukses verband hou. Die meervoudige korrelasie R (aangepas vir getal gevalle en getal klassifikasieveranderlikes) is gelyk aan 0,54. Daar is dus in hierdie navorsing 'n verband gevind tussen die konsepte selfaktualisering en bestuursukses soos gemeet by bestuurders van 'n finansiele instelling. Verskeie klassifikasieveranderlikes toon 'n paraboliese verband met bestuursukses. Dit dui daarop dat 'n relatiewe aanwesigheid of sterkte van spesifieke persoonlikheidskenmerke noodsaaklik is vir bestuursukses. lndien 'n sekere optimale punt egter oorskry word, het dit 'n nadelige effek op bestuursukses. Die gevolgtrekking word gemaak dat die evalueringstegnieke en psigometriese instrumente wat in hierdie navorsing gebruik is en wat 'n verband (reglynig of parabolies) met bestuursukses getoon het, binne die finansiele instelling gebruik kan word om bestuurders met bestuurspotensiaal te identifiseer. Aanbevelings is ten opsigte van die gebruikswaarde van die konsep selfaktualisering vir die praktyk en vir verdere navorsing geformuleer. / This thesis examines the self-actualisation approach to management success within a financial institution. The premise is that managers who have already reached high levels of self-actualisation possess the personality traits (intrapersonal, interpersonal and work traits) that lead to management success. This premise, which is based on the points of view of the humanistic approach, has not yet been researched in a financial institution. The following literature objectives were achieved in this research: - An integrated view of the major humanistic personality theories, which serve as metatheoretic framework for this research, has been compiled. - The concept of self-actualisation has been defined and the personality traits of the self-actualising person identified. - The concept of management success has been defined and the personality traits of the successful manager identified. - Measurable management success criteria as well as measuring instruments for measuring these criteria have been identified. A psychometric test battery has been compiled from the General Health Questionnaire, Mental Alertness Test, Sixteen Personality Factor Questionnaire, Personal Orientation Questionnaire, Rotter Questionnaire, HSRC Case Study Technique and Decision-making Questionnaire and the Biographical Questionnaire. These measuring instruments were used as classification variables to measure the measurable components of the selj-actualisation construct among managers of a financial institution. Management success, as a criterion variable, was measured using the performance management evaluation and employee effectiveness questionnaires. From the statistical analysis (multiple-regression analysis) it is evident that 15 classification variables relate to management success. The multiple correlation R (adjusted for number of cases and number of classification variables) equals 0,54. A relation has therefore been found in this research between the concepts of selfactualisation and management success as measured in managers of a financial institution. Several classification variables show a parabolic relation to management success. This indicates that a relative presence or strength of specific personality traits is essential for management success. However, when a certain optimal point is exceeded, this has a detrimental effect on management success. The conclusion is reached that the evaluation techniques and psychometric instruments used in this research, which showed a relation (whether rectilineal or parabolic) with management success, may be employed at a financial institution to identify managers with management potential. Recommendations in respect of the usefulness of the self-actualisation concept for the practical environment and for future research were formulated. / Industrial and Organisational Psychology / DCom (Bedryfsielkunde)