INPRINT is a local fashion house , involved with the adaptive re-use of the Saxon Building in the Pretoria CBD. The design attempts to: -Celebrate the relationship between past and present, new and old within architecture and the fashion industry. -Showcase the relationship between fashion retail and the craft of garment production. -Redefine the relationship between interior architecture and fashion. -Provide a platform to encourage and exhibit local fashion design and production. The reinfusion of energy into the interior space of the Saxon Building along Church Street gives the interior and the building as a whole its significance as currently it is insufficiently used and has no reference to the sites historical significance. Reprogramming and designing of this space also contributes to the current Tshwane urban renewal project of the surrounding area. This project was initiated due to a fascination between the role that interior environments and clothing have on an individual, as well as the dramatic change in fashion retail since the 1800’s. Through the introduction of a multi use program, the original function of the building, a retail store, becomes more accessible to a variety of users and the general public within and around the CBD. The interior as a whole becomes a network of interactive spaces encouraging personal relationships and social interaction, thus engaging the public with the craft of fashion. The existing character has been reinterpreted allowing the Saxon Building to regain its former identity and significance. This investigation supports the idea that spaces, as with clothing, contributes to the identity of the users, the South African garment industry and the greater context. / Dissertation MInt(Prof)--University of Pretoria, 2014 / Architecture / MInt(Prof) / Unrestricted

Thesis (Master of Retail Business Management)--Cape Peninsula University of Technology, 2020 / Like many other suppliers, South African fashion-clothing designers have dealt with a very competitive environment within the retail industry. Thus, this research study explored the most suitable supply-chain-management model for South African fashion designers to achieve efficiency and economic sustainability within the retail environment. In today’s complex markets, the susceptibility of the supply chain is viewed as an ongoing issue for several industries and it is no different for fashion designers. As a result, in the past, the visibility of South African fashion designers in the retail environment appeared to be minimal. Matching the appropriate supplychain-management model with South African fashion designers in retail was the purpose and core focus of this research study, as the “one size fits all” approach appeared questionable and perhaps unrelatable to SMMEs. This research study explored the relationships between fashion designers and clothing retailers, together with supporting stakeholders such as government institutions, fashion councils, educational institutions, and the different consultants or agents. This was done to establish how the different parts could potentially function individually or collaboratively in order to develop an effective and sustainable supply-chain-management model for South African fashion designers in the retail environment. The primary focus and aim of the study was to assess the different functions within the supply-chain-management model and propose a more relevant model for South African fashion designers supplying the retail clothing environment. To reach the objectives of this research study, the empirical information was collected through the qualitative approach, by making use of in-depth semi-structured interviews, as that allowed the participants to answer the questions unreservedly based on their own personal and professional experience. The problem this research study identified was that a significant number of South African fashion-designer brands struggled to maintain longevity and success within the retail environment, due to the supply-chain changes South African fashion designers experienced when supplying retail. Through empirical research, it was identified that the supply-chain-management models available for retail clothing suppliers were designed for larger businesses and not specifically for fashiondesigner businesses which were classified as small, medium and micro-sized enterprises (SMMEs). The findings revealed that, for the fashion and retail clothing industry to realise an effective and sustainable supply-chain-management model for South African designers, the supply chain required good communication and support. The study recommended the establishment of close-proximity hubs, with fashion clothing supply chain functions, in major South African metropolitan cities, which could possibly be achieved through specialised and regulated education and the formation of a national fashion council.

Submitted by Daniele Santos (danielesantos.htl@gmail.com) on 2017-09-27T18:10:31Z No. of bitstreams: 1 Seju Mike - Revised Thesis Submission 27.09.17.pdf: 1322299 bytes, checksum: 5a95866783e524e5006dc5481fc7a968 (MD5) / Approved for entry into archive by Janete de Oliveira Feitosa (janete.feitosa@fgv.br) on 2017-09-27T19:00:58Z (GMT) No. of bitstreams: 1 Seju Mike - Revised Thesis Submission 27.09.17.pdf: 1322299 bytes, checksum: 5a95866783e524e5006dc5481fc7a968 (MD5) / Made available in DSpace on 2017-09-29T19:49:18Z (GMT). No. of bitstreams: 1 Seju Mike - Revised Thesis Submission 27.09.17.pdf: 1322299 bytes, checksum: 5a95866783e524e5006dc5481fc7a968 (MD5) Previous issue date: 2017-05-31 / This study explores the U.S. (United States) market for clothing and apparel of African origin and design; primarily focusing on the consumer of these fashion items. It delves into the field of Marketing study with an exploratory research approach to developing a consumer profile. By reviewing current market trends and analyzing results of survey data collected for the purpose of this study, it attempts to create an initial consumer profile using demographic and behavioral characteristics. Attaining an understanding of the target consumer is a crucial factor in determining a market entry strategy for new businesses and can also provide already existing businesses with a road map to achieving their full potential. Knowing who is most likely to buy your product aids the business in crafting the most appealing brand story for their target demographic. It also provides an understanding of where they frequent and what sales channels might be most attractive. As such, the relevance of this study lies in its ability to provide a starting point of reference for African brands, designers and retailers looking to expand their reach in the U.S. market place. Results of the study revealed a predominance of female buyers between the age of 30 to 35 years of age, living within the Mid-Atlantic region of the U.S. with buying patterns which indicated a preference for in-person shopping experiences versus online, and a tendency to purchase bargain items while seeking authenticity in the designs purchased, with a keenness towards supporting artisans on the continent. Further research into the subject matter is recommended, and should be aimed at achieving a more robust review of quantitative data as well as an expanded scope of qualitative research.

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