The newest generation, raised and immersed in today's hyper-consumer culture, has learned to define the self within a neoliberal and capitalist framework in which self-branding and ascribing to hegemonic principles appears imperative to one’s personal success.

This thesis is about expanded narrative, a new field of experimental narrative practices that are not represented by single subjects or by categories such as ‘interactive’. It is defined by works that present a challenge to the form, fiction or nonfiction, in terms of the content, structure, style of writing or audience engagement. Extending the cognitive term ‘perceptual multistability’, that refers to switching between interpretations experienced when we look at an ambiguous figures, such as, the Necker cube, this thesis develops the position that expanded narrative practices and specifically locative narrative, a genera of expanded narrative, hold the potential to prompt the experiential effects of multi-stability. The metaphor of multi-stability introduced here stands in for three aspects of experience: language, perception and belief. While ambiguity and misperceptions have been recognised in the literature of experiential narrative practices, further exposition is required. The thesis asks what are the conditions in which the qualities of the metaphor of multi-stability may be prompted and what framework usefully articulates the parameters of experience? Drawing upon the writings of the philosopher William James, subsequent pragmatists, cognitive neuroscience and narratology, it explores how a radical empiricist perspective can form the basis of a non-foundational experiential framework that questions the status of knowledge and the problems of translation between experience and narrative interpretation. It suggests that the subjective classification of imagined and perceptual objects can be affected by the relations between the narrative form, the environment and the participant’s beliefs. The major contributions of the thesis are (1) the development of the Jamesian experiential framework that sets up cross-disciplinary parameters for the thematics of experience to engage with the ontological and epistemological challenges of evaluating and designing for multistability presents; (2) a relational approach to interpretation and coding participants’ feedback of locative narratives; (3) that is employed in the development of a collection of speculative strategies for evoking the effect of the metaphor of multi-stability, based on the development of four published locative narrative apps and ten prototypes. While highly contingent, participant introspective accounts of experience are central here to the methodology, the process of serial hypothesis forming and the iterative development of prototypes and locative narrative case studies. This research does not attempt to draw causal connections from science to that of narrative experience or vice versa. The thesis first considers the field of expanded narrative and the semantic and pragmatic framings of the term narrative and narratological framings of language as multi-stable. It goes on to examine the antecedent and coexistent practices of locative narrative. The epistemological implications for misperception, the function of representation and intentionality in perception are examined in relation to the environmentally situated perceptual, interpretative, aesthetic and emotional dimensions of experience. This research contributes to research in narrative and creative practices. It extends the form of locative narrative with the concept of multi-stability that has a wider application with the field of expanded narrative, creative practice and narratology.

A written thesis to accompany the M.F.A. Exhibition Heritage Sites, in which vignettes of the artist’s personal and familial narratives become a backdrop for examining themes such as global tourism, the notion of universal heritage, and questioning Puerto Rico as a postcolonial place. A two channel short video layers archival imagery with original material to examine the ways Puerto Rico has been represented and misrepresented personally and globally.

Fielding is an ongoing exploration of place-making, spaces of learning and relationship building in formal and informal learning environments. The project is comprised of a series of events and workshops that are embodied, multimodal, olfactory and engagement-focused and a mobile cart that helps to facilitate these happenings both in and out of the formal gallery space. I regard my art practice as pedagogical, a blurring of art and life into intentional ways of being in the world; an experience of sharing practices with others and a form of what is regarded in institutionalized art as social practice. I find art to be a powerful lens through which to see, and I strive to demonstrate how it can be applied in all matters of living. The practices of making enable me to contribute towards a more equitable, care-ful, empathic, connected and beautiful earth.

Space, in the post-World War context, was the new frontier of ‘global’ dominion. Space Race of the 1950s was a competition to signal technological capability and military strength. The objective of War of the Moon is to unpack the motivation for Moon race in 1950s. What did countries have to gain politically, economically, socially and technologically by conquering space and landing on the moon. At what cost? Who financed it, and where did the labor, land, and raw materials sourced come from. And how it was used to accomplish said landing. Space security is a massive aspect of all current space programs, but this is not a new feature, in fact, its beginnings are in the Cold War era. The second objective of this thesis and exhibition is to understand through rhetoric analysis the language of “defense” as an ‘offensive’ strategy. The artwork uses computer technologies to interrogate media and archives mimicking the state’s methods to suppress information. The work examines through archives the erasure of minority groups from cultural depositories or archives, thereby writing them out of history as the meta themes of exploration of space, and deliberate and chronicled. It is important that this work is not viewed as reactionary, but engaged in a direct dialogue: these pieces exist within the public sphere, in exhibition and projection spaces vetted by governmental, private and non-profit agencies. What is required of the work is to be subversive — to be flexible, to remain able to move freely anywhere and everywhere, and to cross barriers when necessary.

As a graphic designer and as a creative in general, my interest has always been in the conceptualization and execution of brand identities. I am most comfortable as a designer when I am working in the realm of art direction, and most of my design heroes and inspirations are legendary art directors and designers like Paula Scher, Paul Rand, and Michael Bierut. Logo and wordmark design in particular are among my favorite aspects of design, and finding ways to creatively apply these foundational aspects of a brand to each stage of the user experience is exciting to me. The stages of the user experience which I designed and art directed for my honors thesis included a logo symbol, a wordmark, a set of packaging designs, a storefront, a landing page, and an engaging ad campaign. Designing a brand identity across digital and physical mediums while maintaining a high level of cohesion and story is a rigorous process, and my progress was far from linear. The most important thing I learned was to trust the process; wherever it took me. I am excited to bring what I’ve come to realize during the execution of this project to the industry and to help brands, big and small, design for the digital age across every level of their user experience.

Words are fickle, easily misunderstood, and often put us at a loss... but we all have so much we feel we need to express. This begs the question: Is there any safe way of communication? Can anything ever really be communicated how you mean it? Will you ever see the reflection of what you feel, think, and dream outside of yourself? In response to this existential dilemma, I imagine an alternative language of images, sounds, color, feelings, and non-identification. My thesis is a meditation on the issues with standard language and the idea of alternative language. In my argument I understand language as a medium, and communication as an art for which we choose the medium that best conveys what we need to express. Through an experimental audiovisual collage film, I grapple with the phenomenon of the inexpressible and play with alternative ways that we can communicate more effectively and truthfully– with an emphasis on image-language.

Music and architecture share a sacred bond across cultures. Their histories intertwine and together, they shape ritualistic, religious, and popular practices. As one of the few remaining avenues of universal transcendental experiences that have been so integral to humans, music’s ability to create ecstatic spaces is ever more necessary for the modern human. This thesis uses spatial, artificial intelligence, visual, and aural tools—while engaging in a dialogue between rationalist architecture and shamanic conceptions of spaces—to create an ecstatic space that seeks to reimagine the union of music and architecture. It reveals new ways in which this union can be experienced synonymously and utilizes novel approaches to design such a space.

Proceeding from a framing of theater as collaborative storytelling, I argue for defining role-playing games as a kind of performance and for their value in structuring experiential and participatory theater. Building on the impulse at the heart of experiential and immersive theater to place the audience within the world of the performance and center their experience, I explore what it means for theater artists to cede control over how audiences make meaning of their work in favor of letting narrative emerge from the participation of the audience during the performance event. I propose a framework called pervasive performance that merges theatrical frames and methods with pervasive gaming, which expands the magic circle of play and blurs the distinction between the game and everyday life. This union of ideas puts audience members in contact with one another and allows them to be playful and co-author the overall performance experience. Further, the blurring of the performance and everyday life transforms audience members’ relationship to the real world and gives them space to imagine and experiment with other worlds and ways of being in them. I devised an alternate reality game (ARG) at UMass Amherst in May 2023, and in my thesis I analyze this project and the process of creating it as a case study in pervasive performance.

<p>Building on concepts of the pastoral, the picturesque, the “vernacular ruin,” and frontierism in an American context, this thesis explores the interest in ruin and commodity-oriented refuse within rural, wilderness, and what Leo Marx in <em>The Machine in the Garden</em> calls “middle ground” environments. Chapter one analyzes how “nature” has been conceptualized as a place where human-made objects become repurposed through the gaze of the spectator. Theories surrounding gallery and exhibition space, as well as archaeological practices related to garbage excavation, are assessed to determine how waste objects, when wrested out of context, become artifacts of cultural significance. Chapter two turns to focus on the settler experience of the frontier in order to locate a uniquely American evolution of the interest in everyday waste objects. Chapters three and four return to the rural and the pastoral to focus on Marx’s concept of the “middle ground.” In dialogue with Marx’s theories, I propose a definition of the “neopastoral” as that which evolves from the interjection of domestic waste into these middle spaces to the aesthetic appropriation of everyday, common objects in modernist American poetry. The final chapter focuses on selected poems by modernist writers such as Wallace Stevens, Robert Frost, and W.C. Williams to analyze their explicit references to everyday waste in conjunction with the mythologized American pastoral. These poets provide evidence for how the drive to poeticize an abandoned, human-made object’s proximity to a natural environment plays a significant role in the perception of the fragmented object-subject relationship in modernity.</p> / Doctor of Philosophy (PhD)