Submitted by Nadir Basilio (nadirsb@uninove.br) on 2016-07-01T14:16:16Z No. of bitstreams: 1 Ricardo Scherrer Tome.pdf: 1340666 bytes, checksum: 3fc9a9ddc1787e9e83dbcabc4bc35c90 (MD5) / Made available in DSpace on 2016-07-01T14:16:16Z (GMT). No. of bitstreams: 1 Ricardo Scherrer Tome.pdf: 1340666 bytes, checksum: 3fc9a9ddc1787e9e83dbcabc4bc35c90 (MD5) Previous issue date: 2016-02-29 / The process of vehicle assembly in Brazil is led by transnational companies that follow strict quality systems on manufacturing plants. These systems are inserted directly standards related to environmental issues, procedures and audits processes are performed periodically to ensure that the harmful impacts on the environment are minimized. However, what the true extent of environmental practices? What the true extent of environmental practices? Is it possible observe effective controls on manufacturers, due to its structure and power of investment, what about your supply chain? The pressure for lower costs for acquisition of auto parts destined for assembly of vehicles, creates a competitive environment in the supply chain where their members generate great efforts to meet the requirements linked to environmental issues, requirements that can interfere with productivity requiring changes on production processes, high investments in equipment for waste treatment and specialized personnel for implementation and monitoring of requirements relating to environmental protection. In this context, the concept of Industrial Ecology, in order to check out beyond the gates of the manufacturing plants, inside the factories of the first and second tier of suppliers of auto parts, if there are integrated environmental practices. This dissertation conducted a field survey in the first and second tier of parts suppliers called Tier1 and Tier2, if noting that the industrial ecology practices are over-represented in companies Tier 1 than in Tier 2 companies, and the barriers that hinder the adoption of IE practices are more present on suppliers Tier 1 than Tier 2 companies, making it possible to conclude that the pressure from automakers are focused on the Tier 1 suppliers that despite barriers that hinder the adoption of the IE practices, they have three times more practical than its suppliers Tier 2 that limited service internal practices of IE. The methodology used was the survey method in 110 companies in the Brazilian automotive industry and the analysis and discussion of the data were made by means of structural equations using the PLS system. / O processo de montagem de veículos no Brasil é liderado por empresas transacionais que seguem rigorosos padrões de qualidade em suas plantas industriais. Nestes padrões estão inseridas normas diretamente ligadas às questões ambientais. Procedimentos e auditorias em processos produtivos são realizados periodicamente para garantir que os impactos nocivos ao meio ambiente sejam minimizados. Entretanto, qual a verdadeira extensão das práticas ambientais? A pressão por baixos custos para aquisição das autopeças destinadas a montagem de veículos, cria um cenário competitivo na cadeia de fornecimento onde seus integrantes geram grandes esforços para atendimento aos requisitos ligados a questões ambientais. Neste contexto, surge o conceito de Ecologia Industrial, com o objetivo de verificar além dos portões das montadoras, no interior das instalações dos fornecedores das primeiras e segundas camadas de autopeças, se existem práticas ambientais integradas. Este trabalho desenvolveu uma pesquisa de campo nas primeiras e segundas camadas de fornecedores de autopeças denominados Tier1 e Tier2, constatando-se que as práticas da ecologia industrial são mais presentes nas empresas Tier 1 do que nas empresas Tier 2 e que as barreiras que prejudicam a adoção das práticas da EI são mais presentes nos fornecedores Tier 1 do que nas empresas Tier 2, possibilitando concluir que a pressão das montadoras está voltada para os fornecedores Tier 1 que apesar de barreiras que prejudicam a adoção de práticas da EI, possuem três vezes mais práticas que seus fornecedores Tier 2 que se limitam ao atendimento de práticas internas da EI. A metodologia utilizada foi o método survey em 110 empresas do setor automotivo brasileiro e a análise e discussão dos dados foram feitas por meio de equações estruturais utilizando o sistema PLS.

Las redes sociales se han impuesto como herramientas de comunicación entre empresas y consumidores, pues constituyen una forma fácil y confiable de indagar sobre marcas, productos y servicios. En el 2020, la plataforma digital favorita de las corporaciones para crear reconocimiento de marca, promocionarse y desarrollar la relación con sus consumidores es Facebook. En este sentido, las empresas están apostando por diferenciarse en esta red social a través del marketing de contenidos, el cual consiste en la creación de contenido de valor con el fin de captar y retener a potenciales clientes para inducirlos a la compra. Cabe mencionar que este estudio fue desarrollado en Perú durante la pandemia mundial de la COVID-19. Asimismo, el objetivo de esta investigación es identificar las estrategias de marketing de contenido desarrolladas entre marzo y setiembre del 2020, empleadas en el fanpage de Facebook de un concesionario automotriz peruano para lograr los objetivos del área de marketing durante la pandemia de la COVID-19. Para este estudio de caso, se realizaron entrevistas a los encargados de gestionar las estrategias de marketing de contenido de la empresa. Los principales hallazgos del estudio indican que son dos estrategias claves: el storytelling y la difusión de contenido de valor. A la fecha de presentado este trabajo, los resultados de ambas acciones han sido positivos y contribuyeron a enfrentar la crisis económica pese a la desaceleración del sector automotriz como consecuencia de la pandemia, teniendo en cuenta que la compra y mantenimiento de vehículos no son considerados una necesidad. / Social networks have established themselves as communication tools between businesses and consumers, as they are an easy and reliable way to investigate brands, products and services. By 2020, corporations' favorite digital platform to create brand recognition, promote themselves, and develop relationships with their consumers is Facebook. In this sense, companies are betting on differentiating themselves in this social network through content marketing, which consists of the creation of value content in order to capture and retain potential customers to induce them to buy. It is worth mentioning that this study was developed during the COVID-19 global pandemic. In addition, the objective of this research is to identify content marketing strategies developed between March and September 2020, employed on the Facebook fanpage of a Peruvian automotive dealership to achieve the objectives of the marketing area during the COVID-19 pandemic. For this case study, interviews were conducted with those responsible for managing the company’s content marketing strategies.The main findings of the study indicate that there are two key strategies: storytelling and the dissemination of value content. At the time of presenting this paper, the results of both actions have been positive and contributed to facing the economic crisis despite the slowdown of the automotive sector as a result of the global pandemic, taking into account that the purchase and maintenance of vehicles are not considered a necessity. / Tesis

El presente trabajo de investigación denominado “Aplicación de la NIC 20 sobre los préstamos de Reactiva Perú y su impacto en la situación financiera de las empresas del sector automotor, en el distrito de Surquillo, año 2020”, tiene como objetivo analizar y determinar los efectos del reconocimiento contable de la subvención del gobierno peruano, que fue entregado a las empresas mediante el desembolso de préstamos a una tasa de interés preferencial, para evitar el rompimiento de la cadena de pagos en el contexto de aislamiento social establecido para hacer frente a la emergencia sanitaria por el COVID- 19. Esta investigación se encuentra dividida en cinco capítulos, en el Capítulo I Marco teórico, se explica a manera general los antecedentes de las NIIF y de manera específica la NIC 20, el impacto en la situación financiera, el programa Reactiva Perú y el sector automotor. En el Capítulo II Plan de investigación, se establece la situación problemática, la justificación, los objetivos e hipótesis de la investigación, así también se expone los parámetros y limitaciones. Para el Capítulo III Metodología de Trabajo, se define el enfoque y alcance de la investigación y se determina la muestra para los análisis cuantitativos y cualitativos. En cuanto al Capítulo IV Desarrollo de la Investigación, se aplican los instrumentos de recolección y caso práctico. Por último, en el Capítulo V Análisis de Resultados, se analiza la información obtenida y se definen las conclusiones y recomendaciones. / The present research work entitled "Application of IAS 20 on Reactiva Peru loans and its impact on the financial situation of companies in the automotive sector, in the district of Surquillo, year 2020", aims to analyze and determine the effects of the accounting recognition of the Peruvian government subsidy, which was delivered to companies through the disbursement of loans at a preferential interest rate, to avoid breaking the chain of payments in the context of social isolation established to address the health emergency by COVID- 19. This research is divided into five chapters. Chapter I Theoretical Framework explains in general terms the background of IFRS and specifically IAS 20, the impact on the financial situation, the Reactiva Perú program and the automotive sector. Chapter II Research Plan establishes the problematic situation, the justification, objectives, and hypothesis of the research, as well as the parameters and limitations. Chapter III Work Methodology defines the approach and scope of the research and determines the sample for the quantitative and qualitative analyses. As for Chapter IV Research Development, the collection instruments and case study are applied. Finally, in Chapter V Analysis of Results, the information obtained is analyzed and the conclusions and recommendations are defined. / Tesis

The Motor Industry Development Programme (MIDP) was implemented on 1 September 1995 in the context of the country's political and economic liberalisation and the major structural shift in government policy and the trade regime. In an intensely competitive global environment, the strategies of a few dominant motor vehicle manufacturers, mainly operating from the Triad regions of North America, Europe and Japan, impact significantly on the developments of the global automotive industry. Over the past decade the small, highly protected and inwardly focused South African automotive industry has become fully integrated in the global strategies of foreign parent companies. As South Africa's leading manufacturing sector, the automotive sector is contributing significantly to the country's economy in terms of exports, investment, employment and the gross domestic product. The objective of the study was to establish and measure the relevance and value of the MIDP as a promotional tool in the global automotive environment by capturing the responses and perceptions of direct automotive industry exporters and stakeholders for * the South African automotive industry in general, and * the companies forming part of the empirical survey. To satisfy the objectives of the study, the research methodology incorporated an extensive primary and secondary research phase (qualitative and quantitative). A structured empirical survey was used to collect the primary data. The survey data were captured and processed by the Bureau for Market Research (BMR), Unisa. The main findings of the study are that: * The promotional relevance and value of the MIDP as a promotional tool is embedded in the programme's ability to trigger interest in the South African automotive industry, to generate business and to attract investments. * The MIDP is successful in contributing to the automotive sector's international competitiveness and is therefore a very important promotional tool for convincing foreign parent companies to consider South Africa as an investment destination. * The South African automotive industry would not be able to cope with global competition without the MIDP. * Different factors impact on the business operations of the South African automotive industry in general and the specific company in particular and the factors are viewed differently by the selected groups based on their demographic details. The process of trade liberalisation is forcing many South African companies to encounter both intensified competition and new forms of competition. The South African government's target of a 6 percent economic growth rate by 2010 will largely depend on the ongoing successes achieved in priority sectors such as the domestic automotive sector. / Business Management / M. Comm. (Business Management)

Made available in DSpace on 2016-10-13T14:10:43Z (GMT). No. of bitstreams: 1 MARCELO ROCHA E SILVA ZOROVICH.pdf: 1492239 bytes, checksum: 0fa523647b63b49d42fbf11c0a92cf30 (MD5) Previous issue date: 2012-12-18 / The objective of this project is to verify which factors influence the formation of Centers of Excellence (COEs) in the Brazilian automotive industry. Specifically, the influence of the Innovation, the Business Network, the Technical Network, the Business Context as well as the Acquisition of Technology were analyzed. The proposed methodology was based on a quantitative research, through the application of a Survey along with the suppliers of the automotive industry. The statistical technique of Multiple Linear Regression model was used for data analysis by having the COEs as the dependent variable. Based on 91 questionnaires answered, the results conclude that the activities related to innovation, as well as the Acquisition of Technology and the Business Context contribute to the formation of COEs, rejecting the hypothesis related to the Technical Network and the Business Context in which the companies are inserted in. / O objetivo deste trabalho é verificar quais fatores influenciam a formação de Centros de Excelência na indústria automobilística brasileira. Especificamente, verificou-se a influência da Inovação, da Rede de Negócios, da Rede Técnica, do Contexto de Negócios bem como da Aquisição de Tecnologia. A metodologia proposta teve como base o método de pesquisa quantitativo, do tipo Survey, com aplicação junto aos fornecedores da indústria automobilística. Utilizou-se a técnica estatística de Regressão Linear Múltipla para a análise de dados, tendo os Centros de Excelência (COEs) como variável dependente. Com 91 questionários respondidos, o estudo conclui que as atividades ligadas à Inovação, à Aquisição de Tecnologia e à Rede de Negócios contribuem para a formação de COEs, rejeitando-se as hipóteses ligadas à Rede Técnica e ao Contexto de Negócios em que as subsidiárias estão inseridas.

The Motor Industry Development Programme (MIDP) was implemented on 1 September 1995 in the context of the country's political and economic liberalisation and the major structural shift in government policy and the trade regime. In an intensely competitive global environment, the strategies of a few dominant motor vehicle manufacturers, mainly operating from the Triad regions of North America, Europe and Japan, impact significantly on the developments of the global automotive industry. Over the past decade the small, highly protected and inwardly focused South African automotive industry has become fully integrated in the global strategies of foreign parent companies. As South Africa's leading manufacturing sector, the automotive sector is contributing significantly to the country's economy in terms of exports, investment, employment and the gross domestic product. The objective of the study was to establish and measure the relevance and value of the MIDP as a promotional tool in the global automotive environment by capturing the responses and perceptions of direct automotive industry exporters and stakeholders for * the South African automotive industry in general, and * the companies forming part of the empirical survey. To satisfy the objectives of the study, the research methodology incorporated an extensive primary and secondary research phase (qualitative and quantitative). A structured empirical survey was used to collect the primary data. The survey data were captured and processed by the Bureau for Market Research (BMR), Unisa. The main findings of the study are that: * The promotional relevance and value of the MIDP as a promotional tool is embedded in the programme's ability to trigger interest in the South African automotive industry, to generate business and to attract investments. * The MIDP is successful in contributing to the automotive sector's international competitiveness and is therefore a very important promotional tool for convincing foreign parent companies to consider South Africa as an investment destination. * The South African automotive industry would not be able to cope with global competition without the MIDP. * Different factors impact on the business operations of the South African automotive industry in general and the specific company in particular and the factors are viewed differently by the selected groups based on their demographic details. The process of trade liberalisation is forcing many South African companies to encounter both intensified competition and new forms of competition. The South African government's target of a 6 percent economic growth rate by 2010 will largely depend on the ongoing successes achieved in priority sectors such as the domestic automotive sector. / Business Management / M. Comm. (Business Management)

A globalização e a intensa competitividade dos mercados, as altas taxas de obsolescência dos produtos e as mudanças rápidas nas demandas dos consumidores têm forçado as empresas a repensarem seus processos de negócios e assim superarem os desafios para sua sobrevivência. O processo de desenvolvimento de produto é tido como um processo de negócio chave para qualquer empresa que queira ser competitiva. A formalização do processo de desenvolvimento de produtos não garante por si só a vantagem competitiva de uma empresa, mas sua ausência é, sem dúvida, um fator de desvantagem. Apesar de não existir um processo padrão a ser seguido nessa área, existem estudos e propostas para isso, tanto de cunho mais acadêmico, como comercial. As empresas, principalmente brasileiras, por não possuírem uma cultura forte nessa área, tendem a adaptar seus processos, ou adotar o padrão proposto pelo mercado dentro da cadeia de suprimentos que está inserida. Essa pesquisa apresenta um estudo desenvolvido dentro de uma cadeia fornecedora do setor automotivo, onde é analisado o grau de alinhamento dos processos de desenvolvimento de produtos de empresas desse setor, em relação a dois modelos referenciais, a saber: o Modelo Unificado de PDP proposto por Rozenfeld et al. (2006) e o modelo APQP adotado pelo mercado. O processo de comparação foi realizado identificando os modelos de PDP utilizados pelas empresas e em seguida comparando as fases e etapas presentes nos dois modelos referenciais. Quatro empresas da cadeia automotiva pesada, de implementos rodoviários, foram estudadas. A pesquisa revelou um alto grau de alinhamento com o modelo de mercado APQP e um bom alinhamento com o modelo acadêmico, evidenciando um grau de maturidade dessas empresas. / Submitted by Marcelo Teixeira (mvteixeira@ucs.br) on 2014-05-20T18:11:28Z No. of bitstreams: 1 Dissertacao Esequiel de Mello.pdf: 1843538 bytes, checksum: 6dfe29bd6d2d9ef2f4d12c5838b5745d (MD5) / Made available in DSpace on 2014-05-20T18:11:28Z (GMT). No. of bitstreams: 1 Dissertacao Esequiel de Mello.pdf: 1843538 bytes, checksum: 6dfe29bd6d2d9ef2f4d12c5838b5745d (MD5) / The globalisation and the intense competitive markets, the high rates of obsolescence of products and the quick changes in consumer demands have forced companies to rethink their business processes and thus overcome the challenges to their survival. The developing product process is taken as a business process key to any company that wants to be competitive. The formalization of the development products process not in itself guarantees the company competitive advantage, but his absence is undoubtedly a factor of disadvantage. Even if there is a standard procedure to be followed in this area, there are studies and proposals for this, both of spilling more academic, and commercial. The companies, mainly Brazil, for lack of a strong culture in this area, tend to adapt their processes, or adopting the standard proposed by the market within the supply chain that is inserted. This survey presents a study developed within a chain supplier of automotive sector, where we examined the degree of alignment with the development products process of companies in this industry, regarding two benchmarks models, namely the Unified PDP Model proposed by Rozenfeld et al. (2006) and APQP Model adopted by the market. The comparison process was made identifying the PDP models used by companies and then comparing the phases and stages in two benchmarks models. Four companies in the automotive heavy chain, implements road, were studied. The survey revealed a high degree of alignment with the model of market APQP and a good alignment with the academic model, showing a degree of maturity of these companies.

Cette thèse porte sur les instruments de politique publique permettant de réduire les émissions de CO2 liées à l’usage des véhicules particuliers. La mise en place de ces instruments est légitime et nécessaire compte tenu de la contribution de ces véhicules au changement climatique (17% des émissions de CO2 en France en 2010). Dans le cadre d’une modélisation théorique en équilibre partiel et statique du marché automobile, les travaux considèrent deux leviers de réduction d’émissions : l’amélioration de la performance énergétique des véhicules et la diminution des distances parcourues. Dans un premier Chapitre consacré à l’analyse côté offre du système automobile, la question de recherche est de déterminer si, d’une part, une coopération entre acteurs de la filière automobile conduit à la production de véhicules plus économes en carburant qu’en l’absence de coopération, et d’autre part, si cette coopération est un substitut ou non à l’intervention publique. L’impact de la demande de véhicules économes en carburant sur les décisions d’investissement et de coopération des producteurs est démontré, ce qui justifie la mise en place d'outils de politique publique stimulant la demande. Aussi, le deuxième Chapitre est consacré à l’analyse de la demande de véhicules et de kilomètres. L’accent est mis sur l’interdépendance entre ces deux demandes, qui est à l’origine du phénomène bien connu d’effet rebond. Il est question d’étudier l’impact de cet effet rebond sur l’efficacité des taxes différenciées à l’achat et des taxes à l’usage des véhicules. Enfin, l’ambition du dernier Chapitre est tenir compte des effets de ces instruments sur l’utilité des ménages et le profit pour la filière automobile. L’objectif plus large est de déterminer si les décideurs publiques sont à mêmes de lutter contre les émissions de CO2 des véhicules tout en augmentant le bien-être de la population et la croissance économique. / This Thesis analyses public economic policies enabling to reduce CO2 emissions from car use. Implementing these tools is legitimate and necessary because of the high contribution of passenger vehicles to climate change (17% of CO2 emissions in France in 2010). Within a partial and static equilibrium model of the car market, the present research considers two distinct levers to cut CO2 emissions from car use: the improvements of passenger vehicles energy-efficiency, and a reduction in miles driven. In the first Chapter dedicated to an analysis of the supply-side of the automotive system, the research question consists in investigating on the one hand whether a cooperation among actors of the automotive sector leads to the production of vehicles that are less fuel-consuming than without the cooperation; and on the other hand whether this cooperation could be a substitute to a policy intervention. The impact of the demand for low fuel-consuming vehicles on the producers’ decision to invest and to cooperate is demonstrated; this justifies the implementation of policy tools stimulating demand. Hence, the second Chapter is dedicated to an analysis of the demand for vehicles and kilometres. Emphasis is placed on the interdependency between car choice and car use, which is at the root of the well-known phenomenon of rebound effect. The aim is to study the impact of that rebound effect on the efficiency of differentiated car purchase taxes and car use taxes. Lastly, the ambition of the last Chapter is to take the impacts of the latter pricing tools on households’ utility and automotive sector’s profit into account. More generally, the purpose is to investigate whether public decision-makers are able to mitigate CO2 emissions from car use while improving households’ well-being and economic growth.

A globalização e a intensa competitividade dos mercados, as altas taxas de obsolescência dos produtos e as mudanças rápidas nas demandas dos consumidores têm forçado as empresas a repensarem seus processos de negócios e assim superarem os desafios para sua sobrevivência. O processo de desenvolvimento de produto é tido como um processo de negócio chave para qualquer empresa que queira ser competitiva. A formalização do processo de desenvolvimento de produtos não garante por si só a vantagem competitiva de uma empresa, mas sua ausência é, sem dúvida, um fator de desvantagem. Apesar de não existir um processo padrão a ser seguido nessa área, existem estudos e propostas para isso, tanto de cunho mais acadêmico, como comercial. As empresas, principalmente brasileiras, por não possuírem uma cultura forte nessa área, tendem a adaptar seus processos, ou adotar o padrão proposto pelo mercado dentro da cadeia de suprimentos que está inserida. Essa pesquisa apresenta um estudo desenvolvido dentro de uma cadeia fornecedora do setor automotivo, onde é analisado o grau de alinhamento dos processos de desenvolvimento de produtos de empresas desse setor, em relação a dois modelos referenciais, a saber: o Modelo Unificado de PDP proposto por Rozenfeld et al. (2006) e o modelo APQP adotado pelo mercado. O processo de comparação foi realizado identificando os modelos de PDP utilizados pelas empresas e em seguida comparando as fases e etapas presentes nos dois modelos referenciais. Quatro empresas da cadeia automotiva pesada, de implementos rodoviários, foram estudadas. A pesquisa revelou um alto grau de alinhamento com o modelo de mercado APQP e um bom alinhamento com o modelo acadêmico, evidenciando um grau de maturidade dessas empresas. / The globalisation and the intense competitive markets, the high rates of obsolescence of products and the quick changes in consumer demands have forced companies to rethink their business processes and thus overcome the challenges to their survival. The developing product process is taken as a business process key to any company that wants to be competitive. The formalization of the development products process not in itself guarantees the company competitive advantage, but his absence is undoubtedly a factor of disadvantage. Even if there is a standard procedure to be followed in this area, there are studies and proposals for this, both of spilling more academic, and commercial. The companies, mainly Brazil, for lack of a strong culture in this area, tend to adapt their processes, or adopting the standard proposed by the market within the supply chain that is inserted. This survey presents a study developed within a chain supplier of automotive sector, where we examined the degree of alignment with the development products process of companies in this industry, regarding two benchmarks models, namely the Unified PDP Model proposed by Rozenfeld et al. (2006) and APQP Model adopted by the market. The comparison process was made identifying the PDP models used by companies and then comparing the phases and stages in two benchmarks models. Four companies in the automotive heavy chain, implements road, were studied. The survey revealed a high degree of alignment with the model of market APQP and a good alignment with the academic model, showing a degree of maturity of these companies.

O atual cenário econômico mundial é marcado pelo acirramento da concorrência entre as empresas, devido, em parte, à globalização dos mercados. Nesse ambiente competitivo, as ferramentas gerenciais figuram como essenciais para auxiliar o processo de tomada de decisão das organizações. A indústria automobilística tem sofrido profundas mudanças, especialmente ao longo dos últimos dez anos, como consequência da globalização e das turbulências na economia mundial. A cadeia da indústria automobilística integra pequenas e médias empresas, na condição de fornecedoras de peças e de serviços para as grandes montadoras. Essa característica do setor implica pequenas e médias empresas figurando como dependentes de grandes organizações, as quais dispõem de sofisticadas ferramentas de gerenciamento, seja da produção, seja da gestão do negócio. Nesta dissertação é abordado o uso do planejamento financeiro no processo de gestão das pequenas e médias empresas da cadeia automobilística do vale do Paraíba Paulista que operam na cidade de Taubaté. A partir do estudo bibliográfico sobre o uso do planejamento financeiro considerado como ferramenta de auxílio à tomada de decisão gerencial , foi elaborado um questionário, contendo somente questões do tipo fechadas. As questões foram respondidas por uma amostra de gerentes das organizações estudadas, obtida a partir do cadastro da CIESP; a significância da amostra é de dez por cento. A partir das respostas obtidas, foi possível verificar que o planejamento financeiro é usado na gestão das empresas como ferramenta de auxílio no processo de tomada de decisão. Os resultados indicam, ainda, que as empresas estudadas adotam ferramentas gerenciais para se manterem em um setor onde são dependentes de empresas de grande porte, as quais adotam sofisticadas técnicas de planejamento. / The current world scenario is market by increased competition between firms, due, in part, to globalization of markets. In this competitive environment, th management tools included as essential to assist the process of decision-making organizations. The automotive industry has undergone profound changes, especially over the last ten year, as a result of globalization and turbulence in the global economy. The chain of automotive includes small and medium companies, provided that supply parts and services for large automarkers. This characteristic of sectors involves small and medium companies ranks as dependent on large organizations, which have sopisticated management tools, whether in production, whether business management. This dissertation has addressed the use of financial planning in the process of management of small and medium companies of automotive chain of Paraíba Paulista Valley that operating in the Taubaté city. From bibliographic studying on the use of financial planning - considered as a tool to aid management decision making - was drawn up a questionnaire with only closed-type questions. The questions were answered by a sample of managers of the organizations studied, obtained from the records of CIESP; the significance of the sample is ten percent. From the answers obtained, we observed that financial planning is used in business management as a tool to aid in the process of decision making. The results also show that the studied companies adopt management tools to stay in an industry where they are dependent on big companies, which adopt sophisticated planning techniques.