MOSEROVÁ, V. Blog as a promotion tool on the B2C market. Diploma thesis. Brno: Mendel University in Brno, 2017. The thesis deals with blog and vlogs and using them as a promotional tool on the consumers market. To determine the perception of the promotion of the products and services on blogs and also of the impact of the promotion on buying behavior, the questionnaire was used (n = 329). In-depth interviews with bloggers (n = 7) were also used to deepen the research. The results of primary and secondary research were compared. On the basis of the results, the recommendations were created for companies that would like to use blogs as another promotional tools.

Communities in cyberspace have been present since the earliest days of home computers, when connecting to the web meant logging in to the WELL program. In 1994, when the Internet became more accessible to the public, and home computers were no longer considered a novelty, millions flocked to this new, virtual frontier that allowed them to connect with anyone around the globe. Folkloristics has been largely concerned with the tangible—what we can touch, hear, taste, and see. As the frontier of the web expanded, many folklorists contracted away from using it as a means to explore a new branch of folklore: virtual communities and all of the folkloric nuances that they possess. Fortunately, in recent years, folklorists have recognized the value and validity of the Internet folklore. This thesis is concerned with a very specific folk group, Mormon mommy bloggers, and how they function both in the blogosphere at large and the smaller niche of Mormon blogs, the bloggernacle. Mormon mommy blogs are distinctive in their vernacular, post material, and side bar badges. These blogs also provide a window not just into Mormon life, but also ideas about how faith can interact with identity and womanhood. Mormon mommy blogs are a vibrant genre of both Internet folklore and Mormon folklore. Mormon mommy blogs also serve as ways to undertake record-keeping for posterity and, for some, are a means of proselytizing, which are two important aspects of Mormon culture. Mormon mommy blogs also allow for frank conversations about expectations of the Mormon culture and the impossibilities of being the perfect Mormon woman. For non-Mormons, Mormon mommy blogs are a form of escapism into the lives of women who are confounding the notion that housewives and mothers are woefully unfulfilled. The fields of folkloristics, women and gender studies, and even religious studies could all benefit from examining mommy and Mormon mommy blogs. (102 pages)

LINGUOCULTURALAND PRAGMATIC FEATURES OF TRAVEL BLOGS Autor práce: Korshunova Daria Školitel: Mgr. Ekaterina Rycheva, Ph.D. Annotation: Everyday communication on the Internet has become an integral part of life of a modern person. A blog is one of the relevant genres of Internet communication. It has some specific features, such as the complexity of form and content, interactivity, interaction of verbal and non-verbal components and pragmatic orientation. The investigation is devoted to the definition of linguocultural and pragmatic features of travel blogs. An analysis of the use of expressive means and cultural stereotypes in travel blogs in the comparative aspect (based on Russian and Czech blogs) is carried out. Key words: Internet, Internet-discourse, Internet communication, genre, blog, blogger, travel blog, blogosphere, expressive means, cultural stereotype.

No description available.

No description available.

Audiences perform as a key factor driving social media nowadays, and there would not be any point to create video content on Youtube if there was nobody to watch it. It is therefore important to study audiences and their behavior in order to find out viewers' preferences and to understand what makes them follow Youtube channels.The purpose of this research is to find out what is audience's behavior on Youtube and its attitude towards lifestyle content on the video platform. Additionally, in the theoretical part of my research I will take a look at the phenomena of fandom and the relationship between advertising and audiences. I will apply social cognitive theory and cultivation theory in order to support my findings from reading materials. Using the method of semi-structured interviews, I will explore users' activity and their watching preferences on Youtube. In the analytical part I will combine both theoretical and practical approaches and figure out the answer to my research statement.To conclude my research, I will discuss my findings together with perspectives for the future studies within selected area.

Utilizing Afrocentric thought, this dissertation examines digital Pan-Africanism as a new theory that demonstrates the liberatory potential of digital technology including internet-based writing and businesses. Focusing on the burgeoning Black travel industry, it specifically considers contemporary travel narratives written by African Americans visiting Egypt and includes a thematic analysis of travel blog posts. It highlights the role technology plays in making international travel more accessible to African Americans and the potential that diasporic travel has in creating and strengthening inter-cultural bonds between African people throughout the diaspora. To this end, this dissertation advocates utilizing digital platforms as a tool for increased diasporic travel and Pan-African activism. It conceptualizes this new theory, discusses its implications within and outside of the travel industry, and offers a model to demonstrate its effectiveness and applicability. / African American Studies

Made available in DSpace on 2016-04-28T19:33:37Z (GMT). No. of bitstreams: 1 Silvia Scola da Costa.pdf: 1301413 bytes, checksum: a88f72c6283fefaa940a0b25edd28978 (MD5) Previous issue date: 2012-11-12 / Coordenação de Aperfeiçoamento de Pessoal de Nível Superior / In this research, we aimed to analyze descriptive sequences in blogs and the resources that contribute to the cohesion and coherence of these productions. Having theoretical foundation as texts to be studied in interactional and social cognitive perspective. For that specific analysis, a corpus was composed with nine teenagers blogs selected among those available on the internet which the access does not require password, and besides that, it is presented on its composition the author s blog presentation text. The analysis results indicate that the author s blogs in his pontaneous writing on the internet, compose the profile or presentation text with descriptive sequences which reveal referential cohesion of the elements and the sequential cohesion that contribute to the textual coherence. Overall, this study provides reflection on the spontaneous writing of teenagers in the network and how these productions can become significant objects of study in the teaching of the Portuguese language / Nesta pesquisa, objetivamos analisar sequências descritivas em blogs e os recursos que contribuem para a coesão e a coerência dessas produções, tendo como fundamentação teórica estudos do texto em perspectiva sociocognitiva e interacional. Para a análise pretendida, foi composto um corpus de nove blogs de adolescentes selecionados entre aqueles disponíveis na internet cujo acesso não exige senha, e que apresentam em sua composição o texto de apresentação do autor do blog. Os resultados da análise indicam que os autores dos blogs, em sua escrita espontânea na internet, compõem o perfil ou texto de apresentação com sequências descritivas que revelam elementos de coesão referencial e de coesão sequencial que contribuem para a coerência textual. De modo geral, o estudo possibilita refletir sobre a escrita espontânea de adolescentes na rede e como essas produções podem se transformar em significativos objetos de estudo no ensino de língua portuguesa

A presente pesquisa tem por foco um processo de formação contínua de docentes da rede pública estadual da região de Carapicuíba e Cotia com o uso do portfólio, enquanto recurso para a formação do professor reflexivo. Em uma pesquisa de campo realizada pela Oficina Pedagógica da Diretoria de Ensino de Carapicuíba, São Paulo, sobre as formas de registro e avaliação; constatamos que: professores de diferentes disciplinas do currículo do Ensino Fundamental e Médio realizavam portfólios de forma espontânea, para conhecer o repertório cultural e educacional dos discentes. Este fato chamou-nos atenção e procuramos estabelecer os primeiros contatos com esses educadores, a fim de identificar os tipos de portfólio que construíam, se possuíam conhecimento teórico a cerca desta prática e o que ainda poderiam conhecer a respeito do potencial deste material e o seu uso para a pesquisa e reflexão em relação ao ensino-aprendizagem. Ao longo do processo de formação contínua o portfólio foi apresentado como ferramenta de pesquisa-ensino, ao qual se acrescentou o blog, para resolver imprevistos do percurso. Tínhamos por meta verificar o desenvolvimento do processo reflexivo do professor sobre suas práticas a partir do uso das referidas ferramentas e averiguar a ocorrência de transformações das metodologias de ensino, bem como a produção de conhecimento na escola. Para operacionalização, deste projeto, realizamos um ciclo de cursos de formação contínua para esclarecermos as tendências atuais e o uso do portfólio e a formação do professor reflexivo. A coleta de dados compreendeu o período de 2007 a 2009. Acompanhamos, em três escolas do Ensino Fundamental, a prática docente de 15 professores das seguintes disciplinas: Língua Portuguesa, História, Geografia, Arte e Educação Física para entendermos as formas como foram compiladas, colecionadas, comentadas e apresentadas as evidências do ensino e da aprendizagem por intermédio do registro docente. Nessa abordagem temos por suporte teórico os autores a seguir: John Dewey (1965), Donald Schon (1983, 2000), Antonio Nóvoa (1997), Isabel Alarcão (2005), Fernando Hernandez (2000), Idália de Sá-Chaves (2000, 2005), Selma Garrido, Evandro Ghedin (2002), Elsa Garrido (2000, 2010), Heloisa Dupas Penteado (2008, 2010), entre outros. Constatamos a introdução à prática reflexiva a partir da formação disponibilizada. / This research focuses on a process of continuous training of teachers from public schools in the region of Carapicuíba and Cotia using the portfolio as a resource for the education of reflective teachers. In a field survey conducted by the Bureau of Educational Board of Education from Carapicuíba, São Paulo, on ways of recording and evaluation showed that: teachers of different subjects in the curriculum of elementary and high school portfolios performed spontaneously, to knowing the cultural background and education of students. This fact called our attention and we seek to establish the first contacts with these educators to identify which types of portfolio they built, if they had theoretical knowledge about this practice and what they could still know about the potential of this material and its use for research and reflection on teaching and learning. Throughout the process of training the portfolio was presented as a tool for research and teaching, which added the blog to solve the unexpected route. We aim to check the development of the teacher\'s reflective about their practice from the use of these tools and to investigate the occurrence of transformations of teaching methodologies, as well as the production of knowledge in school. For the operationalization of this project, we conducted a series of training courses to clarify current trends in the use of portfolio and reflective teacher education. Data collection included the period from 2007 to 2009. We followed, in three schools of basic education, the teaching practice of 15 teachers of the following subjects: Portuguese Language, History, Geography, Art and Physical Education for understanding the ways in which they were compiled, collected, explained and presented the evidences of teaching and learning through the teacher registration. In this approach we have theoretical support for the following authors: John Dewey (1965), Donald Schon (1983, 2000), Antonio Nóvoa (1997), Isabel Alarcão (2005), Fernando Hernandez (2000), Idália de Sá-Chaves (2000, 2005), Selma Garrido, Evandro Ghedin (2002), Elsa Garrido (2000, 2010), Heloisa Dupas Penteado (2008, 2010), among others. We found out the introduction to reflective practice from the training offered.

Submitted by JOSIANE SANTOS DE OLIVEIRA (josianeso) on 2017-08-24T16:16:15Z No. of bitstreams: 1 Júlia Capovilla Luz Ramos_.pdf: 119661523 bytes, checksum: a7441610d9a4d85822bae6a24151b4c9 (MD5) / Made available in DSpace on 2017-08-24T16:16:15Z (GMT). No. of bitstreams: 1 Júlia Capovilla Luz Ramos_.pdf: 119661523 bytes, checksum: a7441610d9a4d85822bae6a24151b4c9 (MD5) Previous issue date: 2017-07-05 / CAPES - Coordenação de Aperfeiçoamento de Pessoal de Nível Superior / A partir da disponibilização dos jornais de maior circulação do Brasil na Internet, e suas posteriores reconfigurações no espaço virtual, percebemos que os blogs de fotografia de O Globo (FotoGlobo), O Estado de S. Paulo (Olhar sobre o Mundo), Zero Hora (FocoBlog), Diário Gaúcho (Diário da Foto) e Correio do Povo (FotoCorreio) despontam como lugares de comentário das práticas fotojornalísticas. Os fotojornalistas, ao postarem nesses blogs, acabam repetidas vezes, realizando monitoramentos das rotinas profissionais e mobilizando saberes mútuos e compartilhados entre seus pares; ora tentando extrair-lhes regras, ora deixando-se levar por elas. Para Foucault (1986, p.136), todas as práticas são discursivas e deixam transparecer um conjunto de regras anônimas e históricas capazes de condicionar as ações dos sujeitos ao mesmo tempo em que são recriadas por eles, num movimento contínuo de autorreflexão e monitoramento reflexivo dos diferentes atores sociais. Podemos dizer, portanto, que há um saber contido nestes blogs, que não se encontra em estado bruto, mas que se anuncia por meio de reflexões acerca do fazer fotojornalístico e que se mostra específico e localizado, praticado por fotógrafos atuantes na imprensa, principalmente a diária. Este material nos oportuniza acessar à atividade para tentar entendê-la, funcionando como um dispositivo de revelação do saber fotojornalístico, bem como nos possibilita perceber como os próprios repórteres fotográficos pensam ser suas rotinas, as mudanças na profissão e seu papel social na atualidade. É, portanto, a partir da recorrência produtiva e discursiva dos fotógrafos nas postagens destes blogs que chegaríamos a um primeiro entendimento sobre que profissão é essa, qual a sua especificidade e quais as transformações sofridas ao longo do tempo. Isso, contudo, somado a outros movimentos de pesquisa, como a aplicação de enquetes e a realização de entrevistas, além do acompanhamento das rotinas produtivas na redação de dois dos principais jornais do Rio Grande do Sul. Este conjunto de enunciados nos ajudou a tencionar o próprio espaço dos blogs como lugar de reflexão das práticas, observando as mudanças na utilização da plataforma e seu ciclo de vida na web de 2009 a 2015. Um espaço que se diferencia tanto dos manuais e dos livros de fotografia no que se refere à discussão da práxis, quanto dos próprios jornais aos quais estão ligados ao serem percebidos pelos fotógrafos como lugares livres da tirania cronoespacial, temática e estética dos impressos, tornando-se sítios heterotópicos capazes de suportar narrativas poéticas. É justamente nesta aparente lacuna bibliográfica, portanto, que se insere a proposta de investigação “Heterotopias fotojornalisticas: os blogs de fotografia dos jornais impressos de maior circulação do Brasil como espaços de produção e reflexão do saber e das práticas fotojornalísticas na contemporaneidade”. Ao fim e ao cabo, com ela pretendemos, sobremaneira, entender como os próprios fotojornalistas que compõem o quadro desses jornais discutem o exercício da profissão dentro do espaço dos blogs de fotografia aos quais estão ligados institucionalmente, produzindo um discurso de si e da atividade, e como isso reverbera nas bases disciplinares do campo fotojornalístico até hoje. / Taken from the most widely circulated online newspapers in Brazil, the photography blogs from O Globo (FotoGlobo), O Estado de S. Paulo (Olhar sobre o Mundo), Zero Hora (FocoBlog), Diário Gaúcho (Diário da Foto) and Correio do Povo (FotoCorreio) stood out as places where the practice of photojournalism is commented on. When photojournalists post their blogs, they are simultaneously monitoring the routines of professionals and sharing knowledge among their peers. Foucault (1986, p.136) states that all practices are discursive and reflect a set of anonymous and historical rules which shape the actions of subjects while these subjects themselves create new rules in a constant state of self-reflection and reflective monitoring of different social actors. This leads us to the understanding that there is knowledge contained within these blogs, not a raw kind of knowledge, but one that is spread on a daily basis by current press photojournalists as they are practicing photojournalism. This material helped us to understand the practice and provided information about photojournalism as well as giving us some insight as to what photojournalist reporters think about their routines, the changes in the professions and their current role in society. And it is through these photographers’ constant discourse and writing on their blogs that has given us a better understanding of what the profession is, what its specific nature is and what the changes are that have affected it over time. Other forms of research like surveys and interviews as well as accompanying production routines in newsrooms from two main newspapers from Rio Grande do Sul has also brought us to this current understanding. This set of criteria has led us to think of blogs as a space for reflecting on the practice, observing the changes to the platform and its life cycle on the web from 2009 to 2015. This is a space dissimilar to both photography manuals and books (which are related to the praxis) and the newspapers themselves, which photographers view as places free from the chronospatial, thematic and esthetic suppression of printed press, thereby becoming heterotopical sites capable of supporting poetic narratives. It is within this bibliographic gap that the research proposal “Heteropia in photojournalism: photography blogs from the most widely circulated newspapers in Brazil as spaces for producing and reflecting on contemporary photojournalism practices” fits in. Ultimately, we intend to understand what photojournalists from these newspapers think about the profession as it is conducted within institutional photography blogs, thereby encouraging discourse on the activity and on how it is reflected on the disciplines of photojournalism.