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Canadian books to readers everywhere: an examination of book policy development at the Department of Canadian Heritage /Dingle, Sarah. January 2006 (has links)
Project Report (M.Pub.) - Simon Fraser University, 2006. / Theses (Master of Publishing Program) / Simon Fraser University.
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Transnational Scottish book marketing to a diasporic audience, 1995-2015Noorda, Rachel January 2016 (has links)
The thesis examines transnational Scottish book marketing to a diasporic audience from 1995 to 2015. The study addresses the research question: what makes marketing of Scottish-interest books from Small to Medium Enterprises (SMEs) in the publishing industry successful transnationally? The data underlying the research comes from semi-structured interviews with members of publishing organisations in Scotland and members of Scottish heritage organisations worldwide, case studies of the marketing histories of economically successful books targeting the diaspora, and narrative rhetorical criticism of the online book blurbs of Scottish-interest books by Scottish publishers. The qualitative results demonstrate that the marketing of Scottish-interest books from SMEs in the publishing industry is successful transnationally when creative relationship marketing through storytelling is emphasised; icons, symbols and narratives from Scotland’s place brand are utilised; and communication of value is targeted to specific subcultures of consumption (like the Scottish diaspora) that transcend national boundaries. Adopting the definition of marketing as the communication of value of a product or service, the study analyses the influencers, characteristics, and participants of that communication. The research impacts those individuals and organisations, particularly Scottish publishing companies, who are involved in the twenty-first century Scottish book trade. The thesis recommends that to reach the diaspora audience, Scottish publishers need to make a more united effort under Publishing Scotland to approach and partner with Scottish heritage organisations; create working relationships with Global Scot (and Scottish Enterprise more generally), Scottish Development International, Visit Scotland, and Event Scotland; and become more involved in tourism events relating to the Scottish diaspora.
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The Digital World of Self-Publishing : A qualitative multiple case study examining how digitalization has influenced self-publishing authors.Oskarsson, Elin, Bergström, Victoria January 2022 (has links)
Background: The third revolution, also called the digital revolution, has challenged the traditional way of publishing and the existing business models. Digitalization has become the center of this development and with innovations such as the internet and computers, a whole new world of possibilities for authors have opened up, including self-publishing. Purpose: This thesis aims to advance the knowledge on the influence of digitalization in the self-publishing book industry in general and for self-publishing authors in particular. This information will further the current understanding of self-publishing practices and guide future digital development. Method: This study was conducted with an inductive qualitative approach under the interpreventism paradigm, additionally, this study is conducted with a case study approach that was chosen to best capture the phenomenon. The primary data was collected through semi-structured interviews with self-published authors, and a thematic analysis was applied to interpret the empirical findings and relate them to the theory presented. Conclusion: The findings shows that digitalization has been having a large influence in the positive direction on the publishing industry in general and self-publishing authors in particular. In addition, the findings show that digitalization has enabled people to become self-publishing authors and thereby create their own lucrative businesses. The findings also highlighted the major development the digitalization has created with networking since the digitalization has enabled new digital social media channels to establish and thereby ease the networking and marketing process for businesses.
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Analysing law and policy, and the contributions of government-sponsored institutions to publishing developmentMahama, Anatu K. January 2017 (has links)
This thesis examines law and policy in the book publishing industry in Ghana, with an evaluation of the success of government-sponsored institutions that have been established for the purpose of publishing development in the country. Issues concerning publishing development in Ghana and other countries in Africa have attracted considerable debate and coverage in the literature. The focus of the debate has been mainly centred on challenges confronting publishing development in the continent and the promotion of sustainable schoolbooks provision. Whilst there is a body of existing literature on the historical development of book publishing and its challenges, the role of law and policy, and the contributions of government-sponsored institutions to publishing development has not been explored. This thesis therefore provides the first analysis of law and policy, and an evaluation of government-sponsored institutions. In an attempt to fill this gap, this research identifies law and policy, examines the rationale for policy formulation, the policy-making process itself, the experiences of various stakeholders in the formulation of these policies and issues relating to the implementation of policy. It also evaluates the success of government-sponsored institutions by examining how their work has influenced book development and publishing in the country. The data for this research comprise legislation, policy documents and recorded interviews. These were analysed using the framework that was developed for book policy analysis. The use of the framework has been particularly useful in the analysis because it is compatible with the critical realist approach. Over two empirical chapters, the use of content analysis provides a thorough insight of the social, economic and political context, within the context of Ghana, for which institutions dedicated to publishing development were established as well as the formulation of book policies. Although government-sponsored institutions have provided considerable support to publishing development, the findings suggest that their operations are hindered due to a lack of funds and logistics. The findings again suggest that both national and international legislation have not been adequately beneficial to publishing development. A third empirical chapter, which focuses on the interview data for policy development offers an in-depth analysis into the policy-making process and the challenges that are associated with the implementation of policy. The findings suggest existing policy is limited in terms of scope of book publishing, and even with this limitation, there is a lack of transparency in the procurement process. A major challenge of the book publishing industry in Ghana is the lack of resources to enforce legislation and implement policies. Public policy analysis is not a new concept, however this research developed a framework for book policy analysis, a framework that combines concepts from general public policy analysis and in the specific area of information science as well as guidelines from UNESCO s guide to formulating book policies in a way that allowed the content of book policies to be analysed. The research also recommends that institutions should be strengthened through review and restructuring, and to review the textbook policy towards the development of a national book policy that will recognise book publishing as a strategic national industry.
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[en] A PLACE TO CALL HOME: THE IMAGINARY CONSTRUCTION OF REFUGE IN THE WORKS OF CHILDREN S AND YOUTH LITERATURE / [pt] UM LUGAR PARA CHAMAR DE SEU: O REFÚGIO IMAGINADO NA LITERATURA INFANTIL E JUVENILLUIZA GUERRA DE MIRANDA 30 October 2020 (has links)
[pt] Os refugiados adquiriram especial relevo no século XX e ao longo do presente século, uma vez que não havia, desde o fim da Segunda Guerra Mundial, um número tão elevado de solicitantes de refúgio e refugiados no mundo. Nos últimos anos, como resultado da atenção sobre os fenômenos migratórios e sobre o seu impacto social e cultural, cresce a presença da temática em livros para crianças e jovens. Há um investimento simbólico no sentido de fazer crianças e jovens refletir sobre a crise. É a partir dessa perspectiva que surge o interesse em analisar obras literárias que abram caminhos para conhecer a situação dos refugiados. Afinal, a visão da literatura como veículo de compreensão cultural do mundo sempre foi um valor muito presente no campo da Literatura Infantil e Juvenil. Esta dissertação analisa cinco obras literárias: Migrando (2015), de Mariana Chiesa Mateos; Para onde vamos (2016), de Jairo Buitrago e ilustrado por Rafael Yockteng; O cometa é um sol que não deu certo (2017), de Tadeu Sarmento e
ilustrado por Apo Fousek; A menina que abraça o vento (2018), de Fernanda Paraguassu e ilustrado por Suryara Bernardi, e Refugiados (2019), de Alan Gratz. Considerando a necessidade de se olhar para a questão dos refugiados como um desafio contemporâneo, esta dissertação tem o objetivo geral de refletir sobre a construção imaginária da criança refugiada nas obras de Literatura Infantil e Juvenil que compõem o corpus, sobre as experiências desestabilizadoras desses personagens, e problematizar as questões sociais existentes. E tem como objetivo específico contribuir para uma nova leitura sobre as narrativas do corpus,
expandindo suas possibilidades interpretativas. / [en] From the 20th century onwards, challenges faced by refugee populations have become increasingly well known. Indeed, since the end of World War II, there have never been so many refugees or asylum seekers around the world. As a result of the careful attention now devoted to migratory phenomena and to their social and cultural impact, recent years have seen a surge in the presence of such themes in
children s and youth literature — segments which have historically viewed literature as an instrument to culturally apprehend the world. In contemporary times, a symbolic effort is repeatedly made to encourage children and youth to reflect on the crisis; moreover, there is a growing interest in analysing literary works
which may raise awareness about the material conditions of refuge. In light of this panorama, this dissertation analyses five literary works: Migrando (2015), by Mariana Chiesa Mateos; Para onde vamos (2016), written by Jairo Buitrago and illustrated by Rafael Yockteng; O cometa é um sol que não deu certo (2017), written by Tadeu Sarmento and illustrated by Apo Fousek; A menina que abraça o vento
(2018), written by Fernanda Paraguassu and illustrated by Suryara Bernardi; and Refugiados (2019), by Alan Gratz. As it acknowledges the contemporary relevance of refuge-related issues, our study reflects on the imaginary construction of the refugee child in the works of children s and youth literature which compose our corpus. In particular, we wish to discuss the de-stabilizing experiences undergone
by the characters and to critically approach the social issues which frame and inform the narratives. Finally, we aim to advance a new reading of the narratives in focus and to broaden their interpretive possibilities.
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Экологический подход в издательском деле : магистерская диссертация / Environmental entrepreneurship in publishingШлентова, А. А., Shlentova, A. A. January 2024 (has links)
Магистерская диссертация посвящена исследованию экологического подхода в издательском деле. Рассмотрены принципы экологического предпринимательства и их адаптация к сфере книгоиздания, описан опыт применения в книгоиздательской деятельности. На основании проведенного анализа реализации экологических принципов в книгоиздании выводятся рекомендации. / The master's thesis is devoted to the study of the ecological approach in publishing. The principles of environmental entrepreneurship and their adaptation to the field of book publishing are considered, and the experience of application in book publishing is described. Based on the analysis of the implementation of environmental principles in book publishing, recommendations are derived.
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[en] THIS SIDE IN: FICTION, CONFESSION AND DISGUISE IN JOÃO UBALDO RIBEIRO / [pt] ESTE LADO PARA DENTRO: FICÇÃO, CONFISSÃO E DISFARCE EM JOÃO UBALDO RIBEIROJUVENAL BATELLA DE OLIVEIRA 31 March 2006 (has links)
[pt] O primeiro objetivo desta tese é a descrição, a análise e
a interpretação dos
procedimentos narrativos utilizados por João Ubaldo
Ribeiro em seus nove
romances até agora publicados. Isto significa identificar,
na sua maneira de contar
as histórias, uma específica relação que o narrador
estabelece com os seus
personagens, ao levar às últimas conseqüências a prática
do discurso indireto
livre. A representação ficcional desse narrador - aqui
nominado o narrador sem
cabeça - é um personagem-chave do escritor: a almazinha
cuja história é
relatada logo às primeiras páginas do romance Viva o povo
brasileiro, de 1984.
Comportam-se ambos, um de cada lado, como seres errantes,
figuras sem feitio e
em constante processo de incorporação de linguagens
alheias.
O segundo objetivo é demonstrar que esse mesmo narrador,
tão íntimo de
seus personagens, se revela no entanto ainda mais apegado
ao próprio escritor,
com ele partilhando crenças, idéias e experiências. Para
tanto, com base numa
pesquisa de imprensa que remonta ao início da carreira de
João Ubaldo Ribeiro
como escritor e avança até o ano de 2005, a tese articula
o seu universo ficcional à
sua biografia ainda não escrita - o que contribui para uma
compreensão mais
ampla da sua obra. / [en] The first purpose of the thesis is the description, the
analysis and the
interpretation of the narrative procedures used by the
Brazilian writer João Ubaldo
Ribeiro throughout his nine novels published up to now.
That means to identify,
in his way of telling stories, a specific relation
established by the narrator with his
characters, stretching to the limit the usage of the so-
called free indirect discourse
(the FID). This narrator´s fictional representation -
herein called the headless
narrator - may be found in a Ribeiro´s key character: the
little soul whose
lifestory is told right on the first pages of the novel
Viva o povo brasileiro (An
invincible memory), published in 1984. They both behave -
the little soul and the
narrator, side by side, in and out the story - as errant
beings, shapeless figures in
an on-going process of incorporating someone else´s
speaches.
The second purpose is to demonstrate that this same
narrator, though very
close to his characters, appears, nevertheless, even more
attached to the writer
himself, sharing with him believes, ideas and experiences.
In order to demonstrate
such relation between the author and the narrator, the
thesis links the fictional
universe of the novels and the author´s nonwritten
biography. Such relation is
established on the basis of a printing-press research that
covers the period beginning
in the 1960´s until the 2005´s, thus allowing a more
comprehensive understanding
of the author´s work.
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[en] THIS AND THAT: THOUGHTS ON BEST-SELLER BOOKS IN BRAZIL / [fr] CECI ET CELA: RÉFLEXIONS SUR LA LITTÉRATURE DE DIVERTISSEMENT AU BRÉSIL / [pt] ISTO E AQUILO: REFLEXÕES SOBRE A LITERATURA DE ENTRETENIMENTO NO BRASILELIANE HATHERLY PAZ 09 January 2004 (has links)
[pt] A pesquisa Retrato da Leitura no Brasil, realizada pela
Câmara Brasileira do Livro e o Sindicato Nacional dos
Editores Livreiros em 2001, revelou a predominância de um
público leitor para quem a ligação sentimental com o texto
independe de critérios estéticos e o ato de ler satisfaz
primordialmente a necessidades várias do cotidiano. Esta
dissertação propõe uma mudança de paradigmas críticos em
função desse fenômeno ao defender o consumo da literatura
dita de entretenimento como um primeiro passo em direção à
literatura de proposta. Sendo assim, teço considerações
sobre uma postura ainda existente em um segmento da crítica
literária - a de repúdio a qualquer reflexão sobre o
tema - na tentativa de contribuir para a flexibilização
desse modo de pensar. A partir de dados quantitativos sobre
o mercado editorial brasileiro busco fornecer uma visão
panorâmica de sua recente produção. Finalizo com uma
discussão sobre a leitura e leitores, destacando as bem-
sucedidas experiências de Luzia De Maria e Daniel Pennac na
aproximação entre seus alunos e a literatura canônica,
através da literatura de entretenimento, como opção para a
crise da leitura. / [en] Based on the results of a research realized by CBL and SNEL
in the year 2001 - A Picture of Reading in Brazil - this
work suggests a different critical look at best-seller
books reading phenomenon by defending its consume as a
first step towards reading crisis solution. / [fr] La recherche Portrait de la Lecture au Brésil, réalisée par
la Chambre Brésilienne du Livre et pour le Syndicat
National des Éditeurs Libraires dans 2001, a révélé la
prédominance dun public lecteur pour lequel la liaison
sentimentale avec le texte independe de critères
esthétiques et lacte de delire satisfait primordialement à
des nécessités plusieurs du quotidien. Cette dissertation
propose un changement de paradigmes critiques en fonction
de ce phénomène à défense la consommation de la littérature
dite de divertissement comme une première étape vers la
littérature de proposition. En étant ainsi, je tisse des
considérations sur une position encore existante dans un
segment de la critique littéraire - ce de reniement à
quelconque réflexion sur le sujet - dans la tentative de
contribuer à lassouplissement de cette manière de penser. À
partir de données quantitatives sur le marché éditorial
brésilien je cherche fournir une vision panoramique de sa
récente production. Je finis avec une discussion sur la
lecture et lecteurs, détachant les expériences victoires de
Luzia de Maria et Daniel Pennac dans lapproche entrent
leurs élèves et la littérature canonique, à travers
la littérature de divertissement, comme option pour la
crise de la lecture.
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O projeto gráfico da coleção Biblioteca de Literatura Brasileira, publicada pela Livraria Martins Editora nas décadas de 1940 e 1950 / The graphic design of the collection Biblioteca de Literatura Brasileira published by Livraria Martins Editora in the decades of 1940 e 1950Nastari Zeni, Sílvia de Moraes 26 April 2019 (has links)
Entre os anos de 1941 e 1955, a Livraria Martins Editora, sediada em São Paulo, publicou a coleção Biblioteca de Literatura Brasileira. Constituída de 15 volumes, os quais, posteriormente, foram reeditados e vendidos em conjunto, num formato de edições colecionáveis, teve como projeto editorial publicar autores canônicos da literatura brasileira, ou seja, escritores consagrados pelo público e pela crítica, tais como Machado de Assis, Álvares de Azevedo, Castro Alves e outros; com textos introdutórios de estudiosos renomados como Antonio Candido, Lúcia Miguel Pereira e Sérgio Milliet. Seus exemplares eram ilustrados por grandes nomes da arte brasileira, como Anita Malfatti, Tarsila do Amaral, Di Cavalcanti, Tomás Santa Rosa, Paim, Alberto da Veiga Guignard etc., e recebiam tratamento gráfico especial, com boa impressão tipográfica e papel de qualidade. Os livros da coleção apresentam um projeto gráfico que se estrutura a partir de parâmetros clássicos de composição, sob a influência de edições francesas e inglesas. O objetivo desta dissertação é analisar o projeto gráfico dos livros a partir da relação entre os elementos do design e sua materialidade (formato, papel, tipografia, mancha gráfica, capitulares e ilustração), com o intuito de identificarmos como as edições adotam certo padrão gráfico que permite atribuir ao conjunto um caráter de coleção. Neste percurso, procuramos definir o conceito editorial e estudar o contexto histórico-social em que os livros foram produzidos. Outro aspecto relevante para a pesquisa é resgatar a memória gráfica da coleção Biblioteca de Literatura Brasileira e propor instrumentos de análise para melhor compreender os parâmetros gráficos da época e a sua percepção atual para o campo do design gráfico. / The collection Biblioteca de Literatura Brasileira edited by Livraria Martins Editora between the years 1941-1955 is characterized by publishing the canons of Brazilian literature such as Machado de Assis, Álvares de Azevedo, Castro Alves and others. In the collection published by Livraria Martins Editora the books were illustrated by great Brazilian artists such as Anita Malfatti, Tarsila do Amaral, Di Cavalcanti, Tomás Santa Rosa, Paim, Alberto da Veiga Guignard etc. The books were well printed, in fine paper and presented a graphic design that were structured by classic parameters of composition, under the influence of French and English editions. This research focus on the graphic design of the collection and analyses the relations between graphic design, editorial conception and the historical-social context in which the books were produced. In terms of visual composition, we investigate how the elements of design (format, paper, typography, grid, initials and illustrations) define a graphic pattern that allows this set of books to be assigned as a collection. Another relevant aspect of the research is the rescue of the graphic memory of the collection Biblioteca de Literatura Brasileira and the attempt in developing tools to better understand the graphic parameters of an era and its current reception for the field of graphic design.
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Ryšiai su visuomene leidyboje: Rašytojų sąjungos leidyklos atvejis / The Case of Lithuanian Writer‘s Union PublishersLučiūnienė, Goda 04 March 2009 (has links)
Darbe nagrinėjami ryšių su visuomene (RSV) ypatumai knygų leidybos srityje, patiekiama RSV programa Lietuvos rašytojų sąjungos leidyklai. / There are opportunities of Public Relations (PR) in the book publishing companies highlighted and a program of PR for Lithuanian Writer's Union publishers created in the master thesis.
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