[ES] La Gestión de la Cadena de Suministro se define como un conjunto de acciones que permiten a las empresas gestionar, planificar y controlar sus operaciones como una forma de facilitar la colaboración entre los miembros de la Cadena de Suministro. Para ser más eficaces y eficientes, las empresas están cada vez más dispuestas a rediseñar sus estrategias de Gestión de la Cadena de Suministro y a adoptar prácticas de gestión. Esta tesis doctoral analiza cómo se interrelacionan algunas variables relacionadas con la eficacia y la eficiencia en la Gestión de la Cadena de Suministro, y el posible impacto de estas interrelaciones en los resultados empresariales. Específicamente, profundizamos en las relaciones entre Cloud Computing, Integración de la Cadena de Suministro, Flexibilidad de la Cadena de Suministro, Personalización en Masa y Lean Production (que son variables asociadas con la eficacia y eficiencia de la Cadena de Suministro) y su papel en los resultados empresariales. En esta tesis, inicialmente consideramos dos factores importantes para conseguir eficacia y eficiencia en la Cadena de Suministro. Así, un primero factor estaría formado por la interrelación entre el uso de Cloud Computing, un nuevo paradigma en la interpretación de las Tecnologías de la información, y la Integración de la Cadena de Suministro. Bajos niveles en este factor permitirán a las empresas conseguir sus objetivos (ser eficaces) pero empleando muchos más recursos (menos eficientes) que altos valores en este factor. Un segundo factor recoge la interrelación de la Flexibilidad de la Cadena de Suministro y la Personalización en Masa. De forma similar al factor anterior, bajos niveles en este factor estarían asociados a una menor eficiencia (aun siendo eficaces), mientras que altos niveles, estaría asociados a una alta eficiencia. Ambos factores son consideradas en esta tesis, en primer lugar, de forma aislada, mediante revisiones sistemáticas de la literatura que permiten identificar qué se sabe en la literatura sobre la relación existente entre las variables que conforman cada factor. En segundo lugar, en esta tesis, se realiza un análisis explicativo en que se considera el efecto de Lean Production, y su relación con cada uno de los factores, lo que estaría asociado a unos altos niveles de eficiencia en la Cadena de Suministro, y se analiza cómo el efecto conjunto de Lean Production y cada uno de los factores (variables) consideradas afecta a los resultados de la empresa. Finalmente, en esta tesis se consideran todas las variables de forma conjunta (ambos factores y el efecto de Lean Production, actuando sobre los resultados empresariales), en un modelo holístico que utiliza la simulación para analizar el comportamiento del modelo. El valor de esta tesis es que académicos y gerentes de negocios pueden tener evidencia de apoyo sobre el papel que juegan Cloud Computing, Integración de la Cadena de Suministro, Flexibilidad de la Cadena de Suministro, Personalización en Masa y Lean Production, vinculadas operativa y estratégicamente, y cómo esta combinación podría transformarse en un mejor desempeño empresarial. El mejor conocimiento de estas relaciones puede afectar la manera en que investigadores y directivos abordan estos recursos de gestión, siendo más conscientes del importante papel de la Cadena de Suministro en la competitividad. Este trabajo se diferencia de los aportes anteriores por proporcionar enfoques teóricos y empíricos de las posibles interrelaciones entre las variables antes mencionadas. Los resultados de este estudio, por lo tanto, podrían ser muy útiles en el diseño de futuros esfuerzos de investigación en esta área. / [CA] La Gestió de la Cadena de Subministrament es defineix com un conjunt d'accions que permeten a les empreses gestionar, planificar i controlar les seues operacions com una manera de facilitar la col·laboració entre els membres de la Cadena de Subministrament. Per a ser més eficaços i eficients, les empreses estan cada vegada més disposades a redissenyar les seues estratègies de Gestió de la Cadena de Subministrament i a adoptar pràctiques de gestió. Aquesta tesi doctoral analitza com s'interrelacionen algunes variables relacionades amb l'eficàcia i l'eficiència en la Gestió de la Cadena de Subministrament, i el possible impacte d'aquestes interrelacions en els resultats empresarials. Específicament, aprofundim en les relacions entre Cloud Computing, Integració de la Cadena de Subministrament, Flexibilitat de la Cadena de Subministrament, Personalització en massa i Lean Production (que són variables associades amb l'eficàcia i eficiència de la Cadena de Subministrament) i el seu paper en els resultats empresarials. En aquesta tesi, inicialment considerem dos factors importants per a aconseguir eficàcia i eficiència en la Cadena de Subministrament. Així, un primer factor estaria format per la interrelació entre l'ús de Cloud Computing, un nou paradigma en la interpretació de les Tecnologies de la informació, i la Integració de la Cadena de Subministrament. Baixos nivells en aquest factor permetran a les empreses aconseguir els seus objectius (ser eficaços) però emprant molts més recursos (menys eficients) que alts valors en aquest factor. Un segon factor recull la interrelació de la Flexibilitat de la Cadena de Subministrament i la Personalització en massa. De forma similar al factor anterior, baixos nivells en aquest factor estarien associats a una menor eficiència (fins i tot sent eficaces), mentre que alts nivells, estaria associats a una alta eficiència. Tots dos factors són considerades en aquesta tesi, en primer lloc, de forma aïllada, mitjançant revisions sistemàtiques de la literatura que permeten identificar què se sap en la literatura sobre la relació existent entre les variables que conformen cada factor. En segon lloc, en aquesta tesi, es realitza una anàlisi explicativa en què es considera l'efecte de Lean Production, i la seua relació amb cadascun dels factors, la qual cosa estaria associat a uns alts nivells d'eficiència en la Cadena de Subministrament, i s'analitza com l'efecte conjunt de Lean Production i cadascun dels factors (variables) considerades afecta als resultats de l'empresa. Finalment, en aquesta tesi es consideren totes les variables de forma conjunta (tots dos factors i l'efecte de Lean Production, actuant sobre els resultats empresarials), en un model holístic que utilitza la simulació per a analitzar el comportament del model. El valor d'aquesta tesi és que acadèmics i gerents de negocis poden tindre evidència de suport sobre el paper que juguen Cloud Computing, Integració de la Cadena de Subministrament, Flexibilitat de la Cadena de Subministrament, Personalització en massa i Lean Production, vinculades operativa i estratègicament, i com aquesta combinació podria transformar-se en un millor acompliment empresarial. El millor coneixement d'aquestes relacions pot afectar la manera en què investigadors i directius aborden aquests recursos de gestió, sent més conscients de l'important paper de la Cadena de Subministrament en la competitivitat. Aquest treball es diferencia de les aportacions anteriors per proporcionar enfocaments teòrics i empírics de les possibles interrelacions entre les variables abans esmentades. Els resultats d'aquest estudi, per tant, podrien ser molt útils en el disseny de futurs esforços d'investigació en aquesta àrea. / [EN] Supply Chain Management is defined as a set of actions that allow companies to manage, plan and control their operations as a way to facilitate collaboration between Supply Chain members. To be more effective and efficient, companies are increasingly willing to redesign their Supply Chain Management strategies and adopt management practices. This doctoral thesis analyses how some variables related to effectiveness and efficiency in Supply Chain Management are interrelated, and the possible impact of these interrelations on business performance. Specifically, we delve into the relationships between Cloud Computing, Supply Chain Integration, Supply Chain Flexibility, Mass Personalization and Lean Production (which are variables associated with the effectiveness and efficiency in the Supply Chain) and their role in business performance. In this doctoral thesis, we initially considered two important factors to achieve effectiveness and efficiency in the Supply Chain. A first factor would be the interrelation between the use of Cloud Computing, a new paradigm in the interpretation of Information Technologies, and Supply Chain Integration. Low levels in this factor will allow companies to achieve their goals (be effective) but using many more resources (less efficient) than high values in this factor. A second factor is the interrelationship of Supply Chain Flexibility and Mass Personalization. Similar to the previous factor, low levels of this factor would be associated with lower efficiency (even if effective), while high levels would be associated with high efficiency. Both factors are considered in this thesis, in the first place, in an isolated way, by means of systematic literature reviews that allow identifying what is known in the literature about the existing relation between the variables that conform each factor. Secondly, an explanatory analysis is made in which the effect of Lean Production is considered, and its relation with each one of the factors, which would be associated with high levels of efficiency in the Supply Chain, and it is analysed how the joint effect of Lean Production and each one of the factors (variables) considered affects business performance. Finally, this thesis considers all variables together (both factors and the effect of Lean Production, acting on business performance), in a holistic model that uses simulation to analyse the model's behaviour. The value of this doctoral thesis is that academics and business managers can have supporting evidence on the role played by Cloud Computing, Supply Chain Integration, Supply Chain Flexibility, Mass Personalization and Lean Production, operationally and strategically linked, and how this combination could be transformed into better business performance. The better knowledge of these relationships can affect the way researchers and managers approach these management resources, being more aware of the important role of the Supply Chain in competitiveness. This work differs from previous contributions in that it provides theoretical and empirical approaches to the possible interrelations between the variables mentioned above. The results of this study, therefore, could be very useful in the design of future research efforts in this area. / This doctoral thesis has been developed thanks to the support of the Conselho Nacional de Desenvolvimento Científico e Tecnológico (CNPq) of Brazil and the Spanish Ministry of Economy and Competitiveness Research Project ECO2015-65874-P. / Romualdo Novais, L. (2019). CLOUD COMPUTING, SUPPLY CHAIN INTEGRATION, SUPPLY CHAIN FLEXIBILITY AND MASS PERSONALIZATION: INTERRELATIONSHIPS WITH LEAN PRODUCTION AND PERFORMANCE [Tesis doctoral]. Universitat Politècnica de València. https://doi.org/10.4995/Thesis/10251/121460

Yes / This paper focuses on the application and exploitation of Big Data to create competitive advantage. It presents a framework of application areas and how they help the understanding of targeting and scoping specific areas for sustainable improvement. Empirical evidence demonstrates the application of Big Data in practice and tests the framework. An exploratory approach is adopted to the secondary research which examines vendors’ offerings. The empirical research used the case study method. The findings indicate that there is opportunity to create sustainable competitive advantage through the application of big data. However there are social, technological and human consequences that are only now beginning to emerge which need to be addressed if true long-term advantage is to be achieved. The research develops a framework and tests it only in 2 dimensions. This should be expanded. The vendor analysis limitations lie within the nature of the information available and the difficulties in mitigating against bias. The suggested framework can help academics and managers to identify areas of opportunity to do so, setting new levels of performance and new agendas for business. This work contributes to service operations management, building on Kranzberg (1986) and the impact of technology and on Fosso Wamba et al. (2015) by developing a systems application framework to further understanding of big data from a practical perspective to extend their research taxonomy insights. Our case studies demonstrate how the use of BD enhances operational performance.

Yes / Social media analytics (SMA) is a dynamic field which has received considerable attention from both academics and management practitioners alike. A significant number of the scholarly research currently being conducted in SMA, however, is conceptual. Industry experts know that SMA creates new opportunities for organisations who want to more strongly engage with their customers and improve business performance. However, the relationship between social media analytic practices (SMAP), customer engagement (CE), and business performance (BP) has not yet been sufficiently investigated from an empirical perspective. In order to gain a better understanding of the relationship between SMAP and BP and the mediation role of CE in that process, a large-scale survey was conducted among senior and mid-level managers as well as consultants in the Retail and information technology (IT) industries in India. Specifically, a structured closed-ended questionnaire was administered to managers and management consultants country-wide and gathered usable responses from 281 respondents holding positions such as: Digital Marketing Executive/Digital Marketing Specialist, Management Consultant, Analytics Manager, Customer Relationship Manager, Marketing Director, Engagement Manager, etc. who were in charge of digital marketing strategies in the respondent retail and IT organisations. The questionnaire addressed issues related to the way in which SMAP contribute to an enhanced business performance through the mediation role of customer engagement. Structural Equation Modelling was employed to analyse the received empirical data. On the basis of the findings our research concludes that there is a significant positive relationship between SMAP and BP mediated by CE in the Indian retail and IT industries.

La littérature suppose implicitement l'existence d'un déterminisme biologique pour expliquer les différences entre les hommes et les femmes entrepreneurs. Par l'analyse des représentations de la performance, nous questionnons les stéréotypes sexués en mobilisant les notions de sexe (homme/femme) et de genre (féminité/masculinité) : le sexe est-il une variable pertinente pour expliquer les différences hommes/femmes en matière de représentation de la performance d'entreprise ?Trois études quantitatives utilisant une ANOVA et des t-Test ont analysé les données issues de 244 entrepreneurs. Une étude qualitative auprès de 6 entrepreneurs a permis de modéliser les représentations de la performance. Nous montrons que les différences de représentations de la performance d'entreprise ne sont expliquées ni par les catégories de sexe (Homme et Femme), ni par celles du genre (Masculin, Féminin, Androgyne, Indifférencié) définies par le Bem Sex Role Inventory. Nous confirmons également que les représentations collectives de la performance ont évolué et vont bien au-delà de la simple quête de profit, et sont plus rattachées à des valeurs sociales actuelles. / Literature tends to assume implicitly the existence of a biological determinism to explain the differences between men and women entrepreneurs. Our aim was to study the representations of business performance based on the notion of sex (biological sex: female & male), and gender (the social sex: feminity & masculinity). Could masculinity and/or femininity reveal differences in representing business performance between men and women entrepreneurs? Three quantitative studies, based on ANOVA and t-Test, were used to analyze data collected by questionnaire from 244 entrepreneurs. A qualitative study was used to model data collected during individual interview of six entrepreneurs.We found that differences in representing business performance cannot be revealed neither by the distinction of category of sex (male / female), nor by gender categories (Male, Female, Androgynous, Undifferentiated) as defined by the Bem Sex Role Inventory. Also, we confirm that collective representations of the performance by the entrepreneurs have evolved and go well beyond the simple pursuit of economic profit, and can be more closely related to current social values.

Figures show the unemployment rate in South Africa is increasing. Entrepreneurship is a very good solution to decrease the unemployment rate and increase the economic growth of South Africa. Very few studies have been done on entrepreneurship, including women entrepreneurs, as men have always been the leaders in this regard. More than 50% of South Africa‟s population is female and deemed as a very important factor for the country's economic growth. Women entrepreneurs have been understudied; there are also other factors and relationships that should be investigated and understood for the government to be able to establish programmes and assistance for women entrepreneurs to start and grow businesses. The research for this study was conducted in the Gauteng Province as poverty levels are high, despite large industries in this province and the fact that it is the most Gross Domestic Province for South Africa. The objective of this study is to investigate women entrepreneurship in the Gauteng and to make practical recommendations to enhance women entrepreneurship in this province. A survey including 41 women-owned businesses was conducted. A detailed profile of the woman entrepreneur in Gauteng was compiled, including the structure of the business. Factors such as the level of organisational commitment, dimensions of entrepreneurial orientation, job satisfaction, life satisfaction, development needs as well as the perceived business success, have been investigated. The relationships between these factors have also been investigated in the empirical research. The most urgent needs of women entrepreneurs in Gauteng are marketing training, financial support, machinery, equipment and tools as well as infrastructure. It is recommended that these needs are addressed through a support initiative especially implemented for women entrepreneurs. These factors need to be understood by the government in order to establish and assist women entrepreneurs in South Africa. / MBA, North-West University, Potchefstroom Campus, 2015

Figures show the unemployment rate in South Africa is increasing. Entrepreneurship is a very good solution to decrease the unemployment rate and increase the economic growth of South Africa. Very few studies have been done on entrepreneurship, including women entrepreneurs, as men have always been the leaders in this regard. More than 50% of South Africa‟s population is female and deemed as a very important factor for the country's economic growth. Women entrepreneurs have been understudied; there are also other factors and relationships that should be investigated and understood for the government to be able to establish programmes and assistance for women entrepreneurs to start and grow businesses. The research for this study was conducted in the Gauteng Province as poverty levels are high, despite large industries in this province and the fact that it is the most Gross Domestic Province for South Africa. The objective of this study is to investigate women entrepreneurship in the Gauteng and to make practical recommendations to enhance women entrepreneurship in this province. A survey including 41 women-owned businesses was conducted. A detailed profile of the woman entrepreneur in Gauteng was compiled, including the structure of the business. Factors such as the level of organisational commitment, dimensions of entrepreneurial orientation, job satisfaction, life satisfaction, development needs as well as the perceived business success, have been investigated. The relationships between these factors have also been investigated in the empirical research. The most urgent needs of women entrepreneurs in Gauteng are marketing training, financial support, machinery, equipment and tools as well as infrastructure. It is recommended that these needs are addressed through a support initiative especially implemented for women entrepreneurs. These factors need to be understood by the government in order to establish and assist women entrepreneurs in South Africa. / MBA, North-West University, Potchefstroom Campus, 2015

Thesis (MBA)--Stellenbosch University, 2002. / Some digitised pages may appear illegible due to the condition of the original hard copy / ENGLISH ABSTRACT: To compete in the global economy South African, organisations have been forced to become more competitive with other organisations worldwide. These changes have necessitated analysis of improved management techniques, stakeholder needs and requirements, business orientation and people management skills in order to ensure that the most efficient systems and structures are implemented. In this project, the systematic approach towards business excellence is discussed. Business excellence can only be achieved by implementing a structured approach towards business performance. This approach starts with the stakeholder needs, which are incorporated into the organisation's policies and strategies. The organisation must align its process and capabilities with the strategy in order to achieve the desired business results. This whole process is driven by leadership and a performance culture. The Denison Organisational Culture Model is based on managerial practices that have an impact on performance, and is introduced as a framework for measuring the organisational culture. The SAEF Model for performance excellence is a framework for measuring the organisation's progress towards achieving performance excellence, and is supported by the principles of continuous improvement and TOM. The self-assessment process, as prescribed by the South African Excellence foundation, is reviewed as a process to measure performance against the SAEF Model framework. A process for integrating results of the self-assessment exercises into the business planning process is presented. Lastly, guidelines on benchmarking, surveys and performance measurement are discussed as a toolkit for successful self-assessment.

La contribution du marketing management à la stratégie est une problématique qui a suscité un grand intérêt, aussi bien dans la communauté des chercheurs que celle des praticiens. L’orientation marché a été un sujet d’investigation fertile dans ce courant de recherche et des débats ont été lancés sur sa capacité à influencer le design stratégique de l’entreprise. Toutefois, peu d’études empiriques ont analysé la relation entre l’orientation stratégique et les comportements orientés marché. Le présent travail tente de contribuer à la théorie de l’interface en examinant cette relation et son impact sur la performance de l’entreprise. Il intègre par ailleurs l’analyse du poids de certains modérateurs qui influencent cette association. Cette recherche doctorale présente une étude empirique qui répond à ces questionnements. Nous avons menée une étude qui a testé notre modèle auprès de 254 senior managers et nous avons opté pour une modélisation en équations structurelles. Nos résultats débouchent sur de nombreuses implications managériales. / Recognized as a topic with important implications for executive practice, the contribution of marketing to business strategy management is a fertile topic of investigation. Within this research stream the role of market orientation has deserved special attention. Prior research raised a substantial debate regarding the market orientation capability to influence strategy design. However, few have investigated this interaction effect and little is understood of the business performance implications of market orientation‘s contribution to business strategy formation. This research addresses theseshortfalls in the literature by examining relationships between market orientation and strategic orientation, their interaction effect on performance, and some factors that moderate their effects on performance. In an attempt to address these key issues, this doctoral research presents an empirical investigation. We conducted a survey of 254 senior executives about their practices adopted in their respective firms. We next performed a structural equation modeling analysis. The results highlight many managerial implications for the practitioners.

O objetivo desta tese foi verificar se o perfil do empreendedor e seu respectivo comportamento durante o processo empreendedor (processo de criação da empresa) influenciavam o desempenho da empresa criada. Para viabilizar o alcance do seu objetivo, inicialmente verificou-se o tipo de perfil e o respectivo tipo de comportamento predominantes na amostra analisada. O método principal utilizado na pesquisa é descritivo, sendo esta preponderantemente quantitativa. O perfil empreendedor foi medido com o instrumento proposto por McClelland (1987) e o comportamento do empreendedor foi medido por um instrumento criado e proposto pelo autor, visando entender o comportamento explicitado durante a criação da empresa, entre dois extremos, o causal e o effectual. Para identificar o conjunto de características mais presentes no perfil e o comportamento predominante em cada atividade do processo empreendedor foram utilizadas estatísticas descritivas. Na sequência, a análise de clusters foi realizada para identificar a existência de diferentes tipos de comportamento empreendedor. No entanto, para atingir o principal objetivo a técnica utilizada foi a modelagem de equações estruturais, mais especificamente o método de partial least square (PLS-SEM). Os dados foram coletados por meio de um questionário auto-administrado enviado por meio eletrônico para mais de 100.000 pessoas cadastradas em um dos principais sítios brasileiros de auxílio a empreendedores, dos quais 467 retornaram e 457 foram aproveitados após análise de outliers uni e multi variados. Os resultados revelaram que o perfil empreendedor tinha maior ocorrência de características do grupo de planejamento, seguido pelo grupo de realização e depois pelo poder. Também revelaram que o comportamento geral dos empreendedores é mais causal do que effectual, sendo que dezesseis atividades são realizadas com ênfase causal e apenas dez com ênfase effectual. Esse achado diverge da teoria recente do comportamento empreendedor que propõe a prevalência do comportamento effectual. Ainda em relação ao comportamento do empreendedor verificou-se a existência de três tipos distintos de comportamento, um comportamento mais causal (age de forma precavida, com planejamento prévio de suas ações), um comportamento intermediário (alterna a forma de agir entre planejamento prévio e ação não precedida de planejamento) e um comportamento mais effectual (age sem planejamento e posteriormente enfrenta as possíveis consequências). Um achado do estudo em relação aos tipos de comportamento foi constatar que os empreendedores modificam o seu padrão de comportamento ao longo do processo, sendo que os empreendedores que iniciam o processo de maneira mais causal tendem a ser menos causais conforme o seu avanço e os empreendedores que iniciam effectuais, tendem a ser menos effectuais ao longo do processo. Finalmente, respondendo ao objetivo principal da tese, relacionando o perfil, comportamento e desempenho, é possível afirmar que tanto o perfil quanto o comportamento influenciaram o desempenho da empresa criada. O comportamento demonstrou capacidade de exercer maior influência do que o perfil, especialmente o comportamento com ênfase causal. Foi verificado também que o modelo apresentado é mais adequado aos empreendedores do setor de comércio tradicional do que ao setor de serviços. / The purpose of the thesis is to verify whether the profile of the entrepreneur and his behavior during the entrepreneurial process (the creation of a company) influence the performance of the company created. In order to enable the scope of such purpose, there were initially verified the type of profile and the correspondent type of behavior predominant in the sample analyzed. The main method used on the research is descriptive, being the research predominantly quantitative. The entrepreneurial profile was measured by the instrument proposed by McClelland (1987) and the behavior of the entrepreneur was measured by an instrument created and proposed by the author of this thesis, aiming to understand the behavior shown during the creation of the company, between two extremes, the causal and the effectual. In order to identify the group of characteristics predominant in the profile and the predominant behavior in each activity of the entrepreneurial process, there were used descriptive statistics. Following that, the analysis of clusters was made to identify the existence of different types of entrepreneurial behavior. However, in order to achieve the main purpose, the technique used was the structural equation modeling, more specifically the partial least square (PLS-SEM) method. The data were collected through a self-administrated questionnaire sent electronically to more than 100.000 people registered on one of the Brazilian main websites of support to entrepreneurs, 467 of which have returned and 457 were used after analysis of uni and multivariate outliers. The results revealed that the entrepreneurial profile presented more of the planning group characteristics, followed by the achievement group and, after that, by the power one. They also revealed that the general behavior of the entrepreneurs is more causal than effectual: sixteen activities are carried out with causal emphasis and only ten with effectual emphasis. These finding differs from the recent theory of the entrepreneurial behavior that proposes the prevalence of the effectual behavior. Still regarding the behavior of the entrepreneur, it was verified the existence of three different types of behavior, one that is more causal (acts on a cautious way, with previous planning of actions), one intermediate behavior (varies the behavior between acting with previous planning and without previous planning) and one more effectual behavior (acts without planning and, afterward, faces possible consequences). One finding of the study, regarding the types of behavior, was to note that entrepreneurs change their pattern of behavior along the process: entrepreneurs that begin the process on a more causal way tend to be less causal as they advance and the entrepreneurs that begin effectual tend to be less effectual along the process. Finally, answering to the main purpose of the thesis, relating profile, behavior and performance, it is possible to affirm that both profile and behavior influence the performance of the company created. It was demonstrated that behavior may exercise greater influence than the profile, especially the behavior with causal emphasis. It was also verified that the model presented suits better to entrepreneurs of the traditional commerce sector than to those from services\' sector.

Diplomová práce se zabývá problematikou strategického měření výkonnosti podniků. Konkrétně je zacílena na měření výkonnosti potravinářské firmy působící na trhu výroby a prodeje surovin pro pekaře, cukráře a gastronomii. Řeší především důležitost sledování výkonnosti podniku, ukazuje možné moderní koncepty měření výkonnosti, zabývá se metrikami a odhaluje podstatu multidimenzionálního přístupu. Za pomoci získaných teoretických znalostí je následně vytvořen model metrik potravinářské firmy. Pro ověření možností sledovat vybrané metriky vytvořeného modelu je použit nástroj Microsoft Analysis Services, který je jedním z typických představitelů systémů Business Intelligence. Diplomová práce má dva hlavní výstupy. Prvním je model metrik potravinářské firmy ve formě strategické mapy, druhým jsou grafické reporty sledující vybrané metriky v nástroji MS Excel.