The aim of the thesis is to propose a methodology of creating a business plan using the principles and methods of strategic management and marketing, to analyze market conditions in selected sector and draft the business plan based on obtained informations. Major part of the work is devoted to the study of theoretical knowledge of the business plan issue where are clarified the concepts of business, business plan and its structure. Individual data are obtained from technical literature and Internet sources. The practical part is focused on writing a business plan itself. It focuses on the areas of methodology of formation of a business plan, market analysis and business plan draft.

Resumo: Em meio às transformações contemporâneas, as cidades necessitam adequar sua dinâmica social, econômica e espacial para se adaptarem ao mundo globalizado. Percebe-se, então, uma grande especialização dos espaços e, no caso da metrópole, sua funcionalidade manifesta cada vez mais sua articulação com as economias regionais e nacionais, tornando-se lugar estratégico no contexto da globalização. Provedora de serviços especializados para suprir as necessidades de seu entorno, a metrópole também necessita possuir serviços de hospedagem para acolher os fluxos gerados pelos negócios que ali acontecem. Esta pesquisa tem como objetivo geral analisar as implicações do turismo de negócios e eventos no município de Campinas, a partir de sua configuração como sede de uma região metropolitana, por meio de um estudo de seu setor hoteleiro. Analisando as características deste setor, a partir de sua multifuncionalização, esta pesquisa reflete sobre como vem se constituindo tal atividade econômica na cidade. A metodologia para sua elaboração teve como base o método dialético, fundamentando-se na teoria estruturalista preconizada por Santos (1997), que elege quatro categorias de análise do espaço - forma, função, estrutura e processo. Com base na pesquisa realizada, concluiu-se que o turismo em Campinas é, predominantemente, relacionado a negócios e eventos, apresentando boas condições de atendimento, além de que, os recentes fatos ocorridos no cenário econômico de Campinas desenham um quadro promissor à consolidação desta cidade como um destino de turismo de negócios e eventos. / Abstract: Amid the contemporary transformations, cities need to adjust its dynamic social, economic and space to adapt to the globalized world. It is perceived, then, a great expertise in the spaces and in the case of the metropolis, its functionality increasingly obvious with its national and regional economies, becoming a strategic role in the context of globalization. Provider of specialized services to meet the needs of its surroundings, the city also needs to have hosting services to accommodate the flow generated by businesses that happen there. This research aims to examine the general implications of the tourism business in the city of Campinas, from its setting as the seat of a metropolitan region, through a study of its hotels. Analyzing the characteristics of this sector, from its multifunction, reflects on how this research has been providing such economic activity in the city. The methodology for its preparation was based on the dialectical method, based on the structuralist theory advocated by Santos (1997), which elects four categories of analysis of space - form, function, structure and process. Based on research conducted, it was concluded that tourism in Campinas is predominantly related to business and events, giving good service, in addition to that, recent events in the economic scenario of Campinas promising to consolidation of this city as a destination for tourism business. / Orientador: Auro Aparecido Mendes / Coorientadora: Odaléia Telles Marcondes Machado Queiroz / Banca: Alexandre Panosso Netto / Banca: Eliane Guerreiro Rossetti Padovani / Banca: Sérgio Domingos de Oliveira / Banca: Silvia Aparecida Guarnieri Ortigoza / Doutor

O turismo é uma atividade em ampla expansão nas suas mais variadas formas, seja por motivos de lazer ou de negócios apresenta estatísticas de crescimento por vezes maiores que o percentual de crescimento da economia. O foco desse estudo são as viagens por motivos de negócios, as quais têm grande importância para o desenvolvimento da atividade turística e hoteleira mesmo em localidades com atrativos turísticos naturais e culturais, como é caso da cidade de São Luís-MA. Dessa forma, o objetivo é estudar as estratégias de segmentação utilizadas pelos hotéis para o desenvolvimento do Marketing Business to Business. Para tanto, realiza-se um estudo de casos múltiplos em dois grandes hotéis da cidade pertencentes a redes hoteleiras Pestana São Luís Resort Hotel e Quality Grand São Luís Hotel por meio de uma pesquisa qualitativa de caráter exploratório. Primeiramente, faz-se um levantamento de publicações e trabalhos relativos ao tema, no qual se observa a escassez de estudos voltados à temática escolhida, bem como é realizado um levantamento de dados estatísticos de órgãos e entidades oficiais do setor. A coleta dos dados primários ocorre por meio de entrevistas com os gerentes de vendas dos respectivos hotéis e com as empresas locais clientes desses hotéis. A análise dos casos baseia-se em quatro pontos principais: a estrutura de marketing dos hotéis, as formas de segmentação utilizadas, as ações voltadas ao público de negócios, e a política de compra de hospedagem das empresas pesquisadas. Observa-se que os hotéis não possuem um setor com a denominação de gerência de marketing e sim gerência de vendas a qual atende às atividades de marketing, possuindo certa autonomia em relação à rede para efetuar suas ações, contudo existe uma gerência de marketing da rede que dá suporte aos hotéis. Sobre a segmentação, nota-se que os casos fazem uso dela utilizando como principais variáveis o volume de vendas atual, potencial de vendas futuro e o canal de vendas. Em relação às ações específicas voltadas ao público de negócios, observa-se que esse mercado é de grande importância para os dois casos possuindo alta representatividade no faturamento dos hotéis, contudo não existem ações pontuais específicas para esse público, segue-se a mesma lógica da segmentação do mercado turístico como um todo, a diferenciação é feita pelo volume de compras. Finalmente, sobre o processo de compra dos clientes empresariais pesquisados nota-se que as compras são feitas diretamente entre empresa e hotel, sem intermediários. Os fatores principais considerados nessa compra são os serviços oferecidos e a localização, além disso, observa-se a importância do usuário, pois este possui certa autonomia na escolha do meio de hospedagem, embora não seja considerado no processo de segmentação. Conclui-se, ressaltando que as estratégias de segmentação para o público BtoB ainda são incipientes, pois considera um número muito reduzido de variáveis o que termina dificultando, entre outras coisas, uma política de relacionamento mais robusta. / Tourism is an activity in high expansion in its more varied forms, either for leisure reason or business-oriented it presents statistics of growth sometimes bigger than the percentage of growth in economy. The focus of this study is the business-oriented trips, which has great importance for the development of tourism and hotel management activity even in localities with natural and cultural attractions like São Luis-MA. This way, the objective is to study the strategies of segmentation used by the hotels for the development of Marketing Business to Business. Therefore, it is fulfilled a study of multiple cases in two large hotels of the city pertaining of hotels nets: Pestana São Luis Resort Hotel and Quality Grand São Luis Hotel through a qualitative research of exploratory character. First an inquiry of what has been published about the subject, where it is observed scarcity of studies directed to the thematic, as well as a statistical data-collecting from agencies and official entities of the sector. The collection of the primary data occurs trough interviews with the sales managers of the respective hotels, and with the local companies which are customers of these hotels. The analysis of the cases is based on four main points: the structure of marketing in the hotels, the used forms of segmentation, business-oriented actions directed to the public, and the policies of purchase of lodging of the searched companies. It observes that the hotels do not have a sector denominated as marketing management but sales management which takes care of the marketing possess and it has a certain autonomy to fulfill its actions of marketing related to the net, however there is a management of marketing in the net that gives support to the hotels. About segmentation it is noticed that the cases make use of it using as main variable the current volume of sales, potential of future and the structure of sales. In relation to business-oriented specific actions to the public it is observed that this market is of great importance for the two cases possessing high representation in the invoicing of the hotels, however there are not specific prompt actions for this public, follows the same logic of the segmentation of the tourist market as a whole, the differentiation is made by the volume of purchases. Finally on process of purchase of the searched enterprise customers it is noticed that the purchases are made directly between company and hotel, without intermediate, the considered main factors in this process are the offered services and the location, moreover, observes the importance of the user, therefore this possess certain autonomy in the choice of the hotel, although he is not considered in the segmentation process. It is concluded, standing out that the strategies of segmentation for the BtoB public still are incipient, therefore considers a very reduced number of variables what it finishes making difficult, among others things, a relationship politicy more robust.

This study assesses tourism policy and service quality management in business and conference tourism in the Kingdom of Saudi Arabia (KSA), examining the capacity of KSA to become an international business conference tourism destination. It considers the factors that could favour or hinder the expansion of the conference industry in (KSA), Research was conducted through mixed methods, the fact that qualitative and quantitative designs complement each other - each covering for the weakness of the other including original data drawn from interviews and questionnaires. The target respondents are officials from the Saudi Exhibition and Convention Bureau, which is the government organisation responsible for conferences, drawn from the public sector, and staff and managers of tourism companies drawn from the private sector. Understanding these factors is vital to enable stakeholders to address the opportunities and challenges that may emerge. Substantial analysis of the interviews and questionnaires brings out both important recurring themes and specific detail. The personal views of the participants reflect optimism for the sector's current performance and its prospects in the future. The participants also noted that the continuous increase of the sector's performance in KSA has been secured mostly due to the government's support. It demonstrated that there are several positive factors about KSA that may promote a thriving conference tourism sector. This is contrary to the expectations that global issues such as terrorism, and the negative images they have painted of the Arab world from the Western perspective, which have increased safety concerns for delegates visiting KSA. A further objective was to analyse the quality of service and its effects on business conference tourism in (KSA). This facilitates the rating of the current condition of facilities used in conference tourism, as well as the status of supporting industries such as hospitality. Respondents in this context include external delegates who use these services and can give a first-hand account of their experiences. From these responses, it was established that that a large percentage of external delegates preferred staying in 4- and 5-star hotels. The fact that these hotels were available for these delegates meant that the hospitality industry in KSA is large enough to accommodate conferences and also that the level of customer satisfaction that they offer is relatively high. A further objective was to explore the social and political feasibility of KSA developing as a business conference tourism destination. This objective was addressed using the responses of internal conference delegates to evaluate how the social and political characteristics and perceptions of KSA may influence the future conditions of conference tourism in the country. The data gathered shows that there is a close relationship between social and political factors, and the performance of business and conference tourism in KSA. Several elements of the social and political environment have a bearing, not only tourism but also on other sectors in the country One of these is infrastructure; with appropriate infrastructure, which can only be attained with responsible political planning, the running of many industries will be smooth. This study has established that KSA has the infrastructural capability for hosting international conferences, and its organizational capabilities are good. The themes uncovered have pointed out that the Saudi tradition is significant in the development of Saudi Arabia as a business and conference tourism destination. Culture has been shown to be significant determinant of the sector. It is thus important to consider the cultural attributes that act as obstacles to KSA gaining a position as a business and conference tourism destination, while also noting that the themes have pointed out that several socio-political challenges surround the development of Saudi Arabia as a business and conference tourism destination.

Background: The hospitality industry, especially the hotel business, is a relatively new, and rapidly growing industry in Lithuania. The last two decades resulted in a significant expansion of the local hotel market, as well as of operations of international hotel chains. Thus, competition among actors in the industry, along with the companies’ need to differentiate their offerings from those of competitors, has risen. Branding strategies are increasingly used by companies for achieving better positioning on the market, as well as for gaining a competitive advantage and customers’ loyalty. Knowing that global brands play an important role for firms’ visibility on the market, it is important to recognize, and understand the factors influencing marketing management- and branding-related activities. To accomplish this, an in-depth understanding behind the structure and branding strategies of international hotel chains should be developed. Purpose: The purpose of this thesis is to understand the rationale behind the structure, and operations of international hotel operators in Lithuania, with a focus on the hotels’ branding strategies. Furthermore, the thesis aims to investigate how companies use their brand identity to position themselves in the market. Methodology: This thesis relies on a qualitative research, with a main focus on discovery, and aim to expand current knowledge in the field of hospitality management and branding within the Lithuanian hotel industry. The study consists of an in-depth case study of three international hotel chains operating in Lithuania. The empirical data was gathered from semi-structured, and e-mail interviews with the chosen hotels’ representatives, as well as from secondary data such as annual reports and official websites.   Conclusion: Three key findings are presented in this thesis. First of all, the authors identify business travelers as the main target group of the selected international hotel operators in Vilnius. Secondly, the examined hotel operators are recognized to standardize their structure and operations, but at the same time to customize their marketing strategies to the local market. Finally, the findings indicate that some hotels completely incorporate the brand identity of the chain, which they belong to, while others develop their own brand identity, relying only partly on the identity of the chain. Contributions: This thesis positively contributes to the academic community, as it expands the theoretical knowledge about the Lithuanian hotels industry, with a main focus on the branding- and marketing activities of international hotel chains. The findings provide a practical insight on how companies are positioned in the market in relation to their competitors. Moreover, with an extensive choice of accommodation available in the market, the comparison of hotels is beneficial in helping customers choosing the best alternative according to their needs.

Made available in DSpace on 2014-06-11T19:33:19Z (GMT). No. of bitstreams: 0 Previous issue date: 2009-08-28Bitstream added on 2014-06-13T20:44:40Z : No. of bitstreams: 1 rosa_lg_dr_rcla.pdf: 1302147 bytes, checksum: 95d7efdec7d06b8f2163d7803442d5ea (MD5) / Coordenação de Aperfeiçoamento de Pessoal de Nível Superior (CAPES) / Em meio às transformações contemporâneas, as cidades necessitam adequar sua dinâmica social, econômica e espacial para se adaptarem ao mundo globalizado. Percebe-se, então, uma grande especialização dos espaços e, no caso da metrópole, sua funcionalidade manifesta cada vez mais sua articulação com as economias regionais e nacionais, tornando-se lugar estratégico no contexto da globalização. Provedora de serviços especializados para suprir as necessidades de seu entorno, a metrópole também necessita possuir serviços de hospedagem para acolher os fluxos gerados pelos negócios que ali acontecem. Esta pesquisa tem como objetivo geral analisar as implicações do turismo de negócios e eventos no município de Campinas, a partir de sua configuração como sede de uma região metropolitana, por meio de um estudo de seu setor hoteleiro. Analisando as características deste setor, a partir de sua multifuncionalização, esta pesquisa reflete sobre como vem se constituindo tal atividade econômica na cidade. A metodologia para sua elaboração teve como base o método dialético, fundamentando-se na teoria estruturalista preconizada por Santos (1997), que elege quatro categorias de análise do espaço – forma, função, estrutura e processo. Com base na pesquisa realizada, concluiu-se que o turismo em Campinas é, predominantemente, relacionado a negócios e eventos, apresentando boas condições de atendimento, além de que, os recentes fatos ocorridos no cenário econômico de Campinas desenham um quadro promissor à consolidação desta cidade como um destino de turismo de negócios e eventos. / Amid the contemporary transformations, cities need to adjust its dynamic social, economic and space to adapt to the globalized world. It is perceived, then, a great expertise in the spaces and in the case of the metropolis, its functionality increasingly obvious with its national and regional economies, becoming a strategic role in the context of globalization. Provider of specialized services to meet the needs of its surroundings, the city also needs to have hosting services to accommodate the flow generated by businesses that happen there. This research aims to examine the general implications of the tourism business in the city of Campinas, from its setting as the seat of a metropolitan region, through a study of its hotels. Analyzing the characteristics of this sector, from its multifunction, reflects on how this research has been providing such economic activity in the city. The methodology for its preparation was based on the dialectical method, based on the structuralist theory advocated by Santos (1997), which elects four categories of analysis of space - form, function, structure and process. Based on research conducted, it was concluded that tourism in Campinas is predominantly related to business and events, giving good service, in addition to that, recent events in the economic scenario of Campinas promising to consolidation of this city as a destination for tourism business.

Este trabalho estuda as edificações denominadas Pavilhão e Centros de Exposição, com total da área coberta para exposições superior a 20.000m², na cidade de São Paulo. Inicialmente são apresentados os antecedentes das atividades que precederam as atuais Feiras de Negócios e Exposições Industriais e seu rebatimento no espaço desde a antiguidade clássica, passando pelas feiras medievais e pela revolução industrial na Europa até as Exposições Universais, num passado mais recente. A partir desse levantamento é detalhada a operacionalidade dessa tipologia, seus agentes e as relações entre as suas principais atividades, o local onde se encontram e outros equipamentos urbanos com funções complementares. Em seguida, são analisados os exemplos nesta Capital e em outras cidades, procurando extrair os componentes que confi guram um pavilhão ou centro de exposições. Com essa análise chega-se a um programa geral proposto e à representação gráfi ca do arranjo físico dessas edificações (fl uxograma). Por fim, a partir do estudo da dinâmica das feiras e exposições são identifi cadas características que podem influenciar e/ ou determinar a necessidade e confi guração dos espaços. São então apresentadas as principais conclusões sobre o tema central, como contribuições em futuros estudos de exemplares desse tipo de edifi cação, seja para reforma, requalificação ou novas implantações. / This paper studies the types of buildings called Pavilions and Exhibition Centers of a covered area in excess of 20,000 sq. m. (215.28 sq. ft) as exhibition space existing in the city of São Paulo. First, a survey is presented on the background of the developments that preceded the current Trade Fairs and Industrial Shows and their reverberations in space, from Classical Antiquity, through Medieval Fairs and the Industrial Revolution in Europe to the Universal Exhibitions. Based on that framework, the operationality of this typology, its agents and the relations underlying its main activities, their location and other urban facilities with complementary functions are detailed. Next, examples from our state capital and from other cities are reviewed, in an attempt to draw the components that characterize a pavilion or exhibition center. These approaches lead the way to a proposed general program and to the graphic representation of the physical layout of these buildings (fl ow chart). Finally, a study on the dynamics of fairs and exhibitions identifi es the characteristics capable of exerting an infl uence and/or determining the need and confi guration of spaces. The main conclusions on the core theme are then set out as a contribution to future studies on this type of construction, whether for the purpose of construction renovation or retrofi tting or for new implementation.

Made available in DSpace on 2016-03-15T19:22:25Z (GMT). No. of bitstreams: 1 Felipe Corres Melachos.pdf: 25409881 bytes, checksum: f5a393eea11e9a0554d84ad71e415eab (MD5) Previous issue date: 2014-06-23 / This Master´s Dissertation has the city of São Paulo‟s upscale downtown hotels as its research object, although limited by the chronological restraints of 1954 and 2004. Its objective is the analysis of the transformations underwent by upper scale downtown hotels in São Paulo, focusing its scope in those hotels‟ specific programmatic distribution. The incongruence amongst the downtown hotel‟s importance to the city of Sao Paulo and the scarcity of studies regarding this kind of architecture was the catalyst for this Dissertation. Furthermore, one of the aspiring contributions of this research is to gather enough bibliographical references regarding the theme in order to foster and aid future related research efforts. Fundamental concepts regarding upscale downtown hotels‟ architecture are discussed in this research, which later verifies these concepts by means of analysis and confrontations of conspicuous case studies: Hotel Jaraguá and Hotel Caesar Park, part of the multipurpose Continental Square. The main contribution of this research resides upon the projectual analysis of these two study cases of this kind of architecture under the scope of the concepts gathered by means of the study of the bibliography, since analysis of this nature are indeed rare when pertaining to this architectural niche. The analysis and confrontation of these two case studies resulted in the verification of the transformations underwent in the architecture of upscale downtown hotels in São Paulo, between 1954 and 2004. These transformations were produced by the changes in these hotels‟ guest profile, which became business travellers instead of governmental authorities and public personalities, as due the technological and social advances in the globe during these 50 years, and the uprising of the service‟s sector in the city‟s economy. The demands of this new guest profile reflected themselves by means of the inclusion of much more public and social áreas in these hotels, especially function spaces, and consequently, the virtual duplication of their back-of-housing just so these hotels could operate properly. / A presente Dissertação tem como objeto de pesquisa o Hotel Central de padrão superior em São Paulo, limitado pelo recorte cronológico de 1954 a 2004. Seu objetivo principal é analisar as transformações da arquitetura de hotéis centrais de padrão superior em São Paulo, sob a luz de sua característica programática, no recorte cronológico acima. A incongruência entre a importância econômica do turismo de negócios para a cidade de São Paulo, e consequentemente de seus hoteis centrais, e a escassez de estudos referentes a este nicho de arquitetura foi a força motriz por trás deste estudo. Assim, uma das principais contribuições almejadas por parte desta dissertação, e também objetivo secundário desta pesquisa, é reunir bibliografia especializada no assunto e deste modo auxiliar e incentivar futuras pesquisas. Nesta pesquisa são definidos e analisados conceitos fundamentais sobre a arquitetura de hotéis centrais de padrão superior, e depois estes são verificados na análise e confrontação de dois estudos de caso proeminentes do segmento: o Hotel Jaraguá e o Hotel Ceasar Park, parte integrante do conjunto multifuncional Continental Square. A contribuição principal desta dissertação reside justamente na análise projetual destes dois estudos de caso, pois análises desta natureza se apresentaram raras no material consultado. A análise e confrontação destes estudos de caso resultaram na aferição das transformações da arquitetura de hotéis centrais de padrão superior em São Paulo, entre 1954 e 2004. Estas transformações são resultantes das mudanças do perfil do hóspedes destes hotéis no recorte cronológico da pesquisa, que passaram a ser turistas de negócios ao invés de autoridades governamentais e artistas, assim como os avanços tecnológicos e sociais ocorridos na sociedade, e o advento da importância do setor de serviços na economia paulista. As necessidades deste novo perfil de hóspedes, por sua vez, se refletiram principalmente em mais áreas públicas e sociais em hotéis centrais, especialmente áreas de eventos, e consequentemente na duplicação das áreas de apoio necessárias para a operação destes hotéis.

Este trabalho estuda as edificações denominadas Pavilhão e Centros de Exposição, com total da área coberta para exposições superior a 20.000m², na cidade de São Paulo. Inicialmente são apresentados os antecedentes das atividades que precederam as atuais Feiras de Negócios e Exposições Industriais e seu rebatimento no espaço desde a antiguidade clássica, passando pelas feiras medievais e pela revolução industrial na Europa até as Exposições Universais, num passado mais recente. A partir desse levantamento é detalhada a operacionalidade dessa tipologia, seus agentes e as relações entre as suas principais atividades, o local onde se encontram e outros equipamentos urbanos com funções complementares. Em seguida, são analisados os exemplos nesta Capital e em outras cidades, procurando extrair os componentes que confi guram um pavilhão ou centro de exposições. Com essa análise chega-se a um programa geral proposto e à representação gráfi ca do arranjo físico dessas edificações (fl uxograma). Por fim, a partir do estudo da dinâmica das feiras e exposições são identifi cadas características que podem influenciar e/ ou determinar a necessidade e confi guração dos espaços. São então apresentadas as principais conclusões sobre o tema central, como contribuições em futuros estudos de exemplares desse tipo de edifi cação, seja para reforma, requalificação ou novas implantações. / This paper studies the types of buildings called Pavilions and Exhibition Centers of a covered area in excess of 20,000 sq. m. (215.28 sq. ft) as exhibition space existing in the city of São Paulo. First, a survey is presented on the background of the developments that preceded the current Trade Fairs and Industrial Shows and their reverberations in space, from Classical Antiquity, through Medieval Fairs and the Industrial Revolution in Europe to the Universal Exhibitions. Based on that framework, the operationality of this typology, its agents and the relations underlying its main activities, their location and other urban facilities with complementary functions are detailed. Next, examples from our state capital and from other cities are reviewed, in an attempt to draw the components that characterize a pavilion or exhibition center. These approaches lead the way to a proposed general program and to the graphic representation of the physical layout of these buildings (fl ow chart). Finally, a study on the dynamics of fairs and exhibitions identifi es the characteristics capable of exerting an infl uence and/or determining the need and confi guration of spaces. The main conclusions on the core theme are then set out as a contribution to future studies on this type of construction, whether for the purpose of construction renovation or retrofi tting or for new implementation.

<p>Према Светском савету за путовања и туризам, пословни туризам представља један од најрентабилнијих и најуноснијих облика туризма на међународном туристичком тржишту. У стратешким документима релевантним за развој туризма на нивоу Републике Србије, као и на нивоу АП Војводине, пословни туризам је идентификован као један од приоритетних облика туризма, који на кратак рок може допринети бољем позиционирању дестинација на међународном туристичком тржишту и промовисању туристичке понуде. Упркос својим туристичким атрактивностима, традицији и могућностима за организовање пословних догађаја, Војводина још увек тражи и гради своју позицију на европском тржишту пословних догађаја, у сенци првенствено Београда, али и других дестинација у региону. С обзиром на велику конкуренцију која влада међу дестинацијама пословних догађаја, у овом раду се, применом статистичких метода, испитивала конкурентност Војводине као дестинације пословног туризма. Модел, коришћен у истраживању, настао је на основу Crouch и Ritchie модела конкурентности туристичке дестинације, коме су додати специфични фактори релевантни за дестинације пословног туризма. Истраживање конкурентности Војводине као дестинације пословног туризма спроведено је у периоду од фебруара до јула месеца 2010. године. У истраживању су учествовали различити субјекти на страни туристичке понуде. Применом статистичких метода (дескриптивна статистичка анализа, т-тест за независне узорке и анализа варијансе ANOVA), утврђени су главни конкуренти Војводине, као и слабости и предности Војводине у односу на конкурентне дестинације. Резултати истраживања показују да примарни сет дестинација које су конкуренти пословном туризму Војводине, чине Мађарска, Хрватска и Словенија. На нивоу појединачних дестинација, поред већ три поменуте, сваки трећи испитаник види Београд као једног од три главна конкурента пословном туризму Војводине, што указује на међукластерску конкурентност у туризму Србије. Дескриптивна статистичка анализа је показала да Војводина није конкурентна дестинација пословног туризма у окружењу. &bdquo;Менаџмент дестинације&ldquo; и &bdquo;политика дестинације, планирање и развој&ldquo; су најслабије карике у моделу конкурентности Војводине као туристичке дестинације, док су атрибути дестинације: мултикултурална средина, гастрономска понуда и гостољубивост локалног становништва конкурентне предности Војводине. Непрепознатљивост дестинације на европском тржишту пословних догађаја, непостојање организованог система за развој пословног туризма (конгресни биро, кластери, јавно-приватно партнерство), недовољне промотивне активности дестинације у односу на конкуренте, непостојање специјализованих кадрова и агенција за пословни туризам су актуелни проблеми и недостаци у пословном туризму Војводине, који захтевају посебну пажњу креатора туристичке политике и носилаца развоја туризма, како на нивоу Војводине, тако и на нивоу Србије.</p> / <p>Prema Svetskom savetu za putovanja i turizam, poslovni turizam predstavlja jedan od najrentabilnijih i najunosnijih oblika turizma na međunarodnom turističkom tržištu. U strateškim dokumentima relevantnim za razvoj turizma na nivou Republike Srbije, kao i na nivou AP Vojvodine, poslovni turizam je identifikovan kao jedan od prioritetnih oblika turizma, koji na kratak rok može doprineti boljem pozicioniranju destinacija na međunarodnom turističkom tržištu i promovisanju turističke ponude. Uprkos svojim turističkim atraktivnostima, tradiciji i mogućnostima za organizovanje poslovnih događaja, Vojvodina još uvek traži i gradi svoju poziciju na evropskom tržištu poslovnih događaja, u senci prvenstveno Beograda, ali i drugih destinacija u regionu. S obzirom na veliku konkurenciju koja vlada među destinacijama poslovnih događaja, u ovom radu se, primenom statističkih metoda, ispitivala konkurentnost Vojvodine kao destinacije poslovnog turizma. Model, korišćen u istraživanju, nastao je na osnovu Crouch i Ritchie modela konkurentnosti turističke destinacije, kome su dodati specifični faktori relevantni za destinacije poslovnog turizma. Istraživanje konkurentnosti Vojvodine kao destinacije poslovnog turizma sprovedeno je u periodu od februara do jula meseca 2010. godine. U istraživanju su učestvovali različiti subjekti na strani turističke ponude. Primenom statističkih metoda (deskriptivna statistička analiza, t-test za nezavisne uzorke i analiza varijanse ANOVA), utvrđeni su glavni konkurenti Vojvodine, kao i slabosti i prednosti Vojvodine u odnosu na konkurentne destinacije. Rezultati istraživanja pokazuju da primarni set destinacija koje su konkurenti poslovnom turizmu Vojvodine, čine Mađarska, Hrvatska i Slovenija. Na nivou pojedinačnih destinacija, pored već tri pomenute, svaki treći ispitanik vidi Beograd kao jednog od tri glavna konkurenta poslovnom turizmu Vojvodine, što ukazuje na međuklastersku konkurentnost u turizmu Srbije. Deskriptivna statistička analiza je pokazala da Vojvodina nije konkurentna destinacija poslovnog turizma u okruženju. &bdquo;Menadžment destinacije&ldquo; i &bdquo;politika destinacije, planiranje i razvoj&ldquo; su najslabije karike u modelu konkurentnosti Vojvodine kao turističke destinacije, dok su atributi destinacije: multikulturalna sredina, gastronomska ponuda i gostoljubivost lokalnog stanovništva konkurentne prednosti Vojvodine. Neprepoznatljivost destinacije na evropskom tržištu poslovnih događaja, nepostojanje organizovanog sistema za razvoj poslovnog turizma (kongresni biro, klasteri, javno-privatno partnerstvo), nedovoljne promotivne aktivnosti destinacije u odnosu na konkurente, nepostojanje specijalizovanih kadrova i agencija za poslovni turizam su aktuelni problemi i nedostaci u poslovnom turizmu Vojvodine, koji zahtevaju posebnu pažnju kreatora turističke politike i nosilaca razvoja turizma, kako na nivou Vojvodine, tako i na nivou Srbije.</p> / <p> According to World Travel &amp; Tourism Council, business tourism is one of the most profitable<br /> forms of tourism on the international tourism market. In tourism related strategic documents of the<br /> Republic of Serbia and of the Autonomous Province of Vojvodina, business tourism is considered<br /> as one of priorities in tourism development that could improve destination position on the<br /> international tourism market. In despite of tourist attractions, tradition in organization of business<br /> events and possibilities for business events creation, Vojvodina Province has still been in the<br /> process of searching and building its position on the European business events market, in the<br /> shadow of Belgrade and other destinations in the region. Considering great competition among<br /> destinations worldwide in holding business events, the subject of this dissertation was to examine<br /> the competitiveness of Vojvodina Province as a business tourism destination. Model, used in this<br /> research, was created based on Crouch и Ritchie model of tourist destination competitiveness,<br /> which was modified adding specific factors relevant for business tourism destination. Research was<br /> conducted in the period February - July 2010 among the representatives of tourism offer and<br /> tourism experts in Vojvodina Province. Statistical methods, used in research are descriptive<br /> statistical analysis, t-test and analysis of variance ANOVA. The results show the competitors of<br /> Vojvodina Province as a business tourism destination, as well as weaknesses (or disadvantages) and<br /> strengths of Vojvodina Province in comparison to its primary competitors. The primary competitors<br /> of Vojvodina province as a business tourism destination, identified in this research, are Hungary,<br /> Croatia and Slovenia. Also, every third participant in research mentioned Belgrade as a competitor<br /> of Vojvodina Province. The results of descriptive statistical analysis show that Vojvodina Province<br /> is not competitive business tourism destination in the region. The weakest competitiveness factors<br /> are destination management and tourism policy, planning and development, whereas the destination<br /> attributes: multicultural environment, gastronomy offer and hospitality of locals are the competitive<br /> advantages of Vojvodina Province. Absence of recognition and awareness of destination on<br /> European business events market, non existence of destination convention bureau, insufficient<br /> promotion activities, absence of human resources and agencies specialized in business events are<br /> actual problems and weaknesses of business tourism in Vojvodina Province, which should be in<br /> focus of tourism policy makers and tourism development plans.</p>