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A new marketing strategy for a new Luxury market: Shock advertising and Porno chic in social networks : The French marketGoubault de Brugière, Alice, Barry, Roxane January 2011 (has links)
No description available.
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Investigando estratégias mobilizadas pelos alunos no equacionamento de problemas de primeiro grauLeonardo Leôncio da Silva, Marcelo 31 January 2011 (has links)
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Previous issue date: 2011 / A presente pesquisa investigou que fatores de congruência, no sentido de Duval (2004), interferem na conversão da linguagem natural em linguagem algébrica, na resolução de problemas envolvendo equações de primeiro grau por alunos de 8° ano do ensino fundamental. O referencial teórico adotado consistiu na Teoria de Registros de Representação Semiótica de Raymond Duval. Escolhemos trabalhar com problemas que Marchand e Bednarz (1999) classificam como de partilha, em que uma quantidade deve ser dividida em partes desiguais. Adotamos os protocolos produzidos em outra pesquisa, que foi constituído de oito problemas, em que variamos a presença ou não dos fatores de não congruência. Em seguida, categorizamos os registros mobilizados pelos alunos em registros algébricos, numéricos e outros e, tratamos os dados obtidos com o software CHIC para a análise. Os resultados obtidos mostraram que, dependendo da conservação ou não de fatores de transformação de registros, existe uma maior incidência de registros não algébricos
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Study of chic production using HERA-B dataAleksandrov, Aleksandar 12 August 2010 (has links)
In dieser Arbeit wurde die Produktion der Charmonium-Zust\"ande $\chi_{c1}$ und $\chi_{c2}$ in Proton-Kern-Wechselwirkungen bei einer Proton-Nukleon-Schwerpunktenergie von $\sqrt{s}=41.6~{\rm GeV}$ untersucht. Die f\"ur die Analyse verwendeten Daten wurden mit dem HERA-B-Experiment genommen, das die Streuung von Protonen des HERA-Rings an feststehenden Draht-Targets verschiedener Materialien untersucht. Die Analyse basiert auf etwa $10\,000$ radiativen $\chi_{c}$-Zerf\"allen, $\chi_{c}\rightarrow J/\psi\gamma$, die aus mehr als $122\cdot10^{3}$ myonischen $J/\psi$-Zerf\"allen, $J/\psi\rightarrow\mu^{+}\mu^{-}$, rekonstruiert wurden. Das Verh\"altnis der Rate der $J/\psi$, die aus $\chi_{c}$-Zerf\"allen stammen, zu der Gesamtrate der $J/\psi$, $R_{\chi_{c}}=\sum_{i=1,2}{\sigma(\chi_{ci})Br(\chi_{ci}\rightarrow J/\psi\gamma)/\sigma(J/\psi)}$, wurde in dem kinematischen Bereich $-0.35 / In this thesis the production of the charmonium states $\chi_{c1}$ and $\chi_{c2}$ in proton-nucleus collisions at a proton-nucleon center-of-mass energy $\sqrt{s}=41.6~{\rm GeV}$ was studied. The data used for the analysis have been taken by the fixed-target experiment HERA-B that uses the HERA proton beam to scatter protons off the nuclei of different wire targets. About $122\cdot10^{3}$ recorded muonic $J/\psi$ decays, $J/\psi\rightarrow\mu^{+}\mu^{-}$, resulted in almost $10\,000$ reconstructed $\chi_{c}\rightarrow J/\psi\gamma$. The ratio $R_{\chi_{c}} = \sum_{i=1,2}{\sigma(\chi_{ci}) Br(\chi_{ci}\rightarrow J/\psi\gamma) /\sigma(J/\psi)}$, which is the ratio of $J/\psi$ from $\chi_c$ decays to all produced $J/\psi$, was measured in the kinematical range $-0.35
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An ethico-aesthetics of injecting drug use: body, space, memory, capitalMalins, Peta Husper January 2009 (has links)
Harm minimisation approaches to illicit drug use have proven extremely successful in reducing drug-related harm and improving health outcomes for those using drugs, their families and the broader community. Despite these successes, however, many harm minimisation programmes face strong community opposition, and many others are limited in their effectiveness by their reluctance to acknowledge the complex ways in which drug using contexts, social relationships, desire, pleasure and aesthetics are involved in the production and reduction of drug-related harm.[NP] Deleuze and Guattari’s ethico-aesthetic philosophy offers a conceptual framework through which to begin to grapple with the sensory and affective elements of illicit drug use and their implications for an embodied ethics. Following an introduction to their key concepts, this thesis explores the implications of their ontology for understandings of injecting drug use across four inter-related dimensions: the drug using body; urban spaces of injecting; public overdose memorials; and drug referenced, ‘heroin chic’ advertising imagery. It argues that aesthetics and ethics are complexly intertwined, and that ethically positive responses to drug use require an active appreciation of the ways in which aesthetics affect bodies and their capacities to form relations with others
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Chica(no) lit : reappropriating Adorno’s Washing machine in Nina Marie Martínez’s ¡Caramba!Uzendoski, Andrew Gregg 30 November 2010 (has links)
This master’s report presents a literary criticism of the novel ¡Caramba! by Nina Marie Martínez that attends to both genre and mass culture theory. The novel, when recognized as a multigenre text consisting of both chick lit and Chicano literature conventions, reveals how informal economies employ methods of cultural appropriation in order to articulate an oppositional voice. In particular, Martinez’s literary intervention of the trademark symbol subverts dominant forms of consumption (and genre) to expose how her protagonists emerge as subjective, discerning consumers in her fictional Californian town. / text
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An ethico-aesthetics of injecting drug use: body, space, memory, capitalMalins, Peta Husper January 2009 (has links)
Harm minimisation approaches to illicit drug use have proven extremely successful in reducing drug-related harm and improving health outcomes for those using drugs, their families and the broader community. Despite these successes, however, many harm minimisation programmes face strong community opposition, and many others are limited in their effectiveness by their reluctance to acknowledge the complex ways in which drug using contexts, social relationships, desire, pleasure and aesthetics are involved in the production and reduction of drug-related harm.[NP] Deleuze and Guattari’s ethico-aesthetic philosophy offers a conceptual framework through which to begin to grapple with the sensory and affective elements of illicit drug use and their implications for an embodied ethics. Following an introduction to their key concepts, this thesis explores the implications of their ontology for understandings of injecting drug use across four inter-related dimensions: the drug using body; urban spaces of injecting; public overdose memorials; and drug referenced, ‘heroin chic’ advertising imagery. It argues that aesthetics and ethics are complexly intertwined, and that ethically positive responses to drug use require an active appreciation of the ways in which aesthetics affect bodies and their capacities to form relations with others
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The Rise of Geek Chic: An Analysis of Nerd Identity in a Post-Cult MarketReynolds, Renee H., Reynolds, Renee H. January 2017 (has links)
This project is an analytical history of the discourse of media panics that have affected comics-like forms in the mid- to late-1800s, comic books in the mid-1900s, and comics media in 1990s and the contemporary moment. The study of these media panics shapes a theory of nerd culture in general and comics culture specifically in order to better understand the delicate and foundational dialectic that sustains a consumer identity that is paradoxical in its indulgence in and animosity towards popular culture. With its historical formation in mind, this project explores the formation of geek chic as a consumer identity that, in many ways, troubles and even threatens the status quo of nerd culture.
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Transdisciplinaridade e relaÃÃes multidimensionais entre EducaÃÃo Ambiental Coaprendizagem AssÃncrona e Saberes tecidas em narrativas de cursistas em fÃruns de discussÃoMario Jorge Nunes Costa 00 September 2018 (has links)
nÃo hà / No cenÃrio de rÃpidas mudanÃas planetÃrias do sÃculo XXI, à necessÃrio priorizar a importÃncia da
EducaÃÃo Ambiental (EA), face as ameaÃas empreendidas pelo homem junto à natureza. No Brasil, tal
efeito torna-se mais crÃtico, devido fragilidades do sistema educacional, citando-se o analfabetismo
funcional e a formaÃÃo nos campos das ciÃncias naturais e humanas. Em contrapartida, as Tecnologias
da InformaÃÃo e ComunicaÃÃo (TIC) progressivamente contribuem junto ao desenvolvimento da
educaÃÃo, socializaÃÃo da informaÃÃo e construÃÃo de novos saberes. Se fundamentadamente utilizadas,
as TIC podem favorecer a construÃÃo colaborativa de novos conhecimentos e saberes, relacionados Ã
EA e conscientizaÃÃo ecolÃgica, quer atravÃs do currÃculo prescrito ou oculto. A presente Tese investiga
como cursistas, colaborativa e assincronamente, atravÃs da construÃÃo de narrativas, postadas em fÃruns
de discussÃo, constroem conhecimentos, e se apropriam de saberes pedagÃgicos e tecnolÃgicos,
vinculados ao estudo da EA e coaprendizagem significativa, no espaÃo de desenvolvimento de prÃticas
pedagÃgicas de uma Disciplina de InformÃtica na EducaÃÃo, do Curso de Licenciatura em Pedagogia de
uma Universidade pÃblica. A pesquisa classifica-se como aplicada, qualitativa, coinvestigativa,
descritiva e apresenta traÃos de pesquisa-aÃÃo. Sua sustentaÃÃo teÃrica ancora-se: quanto aos saberes
docentes em Tardif; no caso da EA, educaÃÃo CTSA e conscientizaÃÃo ecolÃgica, em Chrispino et al. e
Jacobi e TristÃo; na coaprendizagem assÃcrona e mapeamento cognitivo, em Ausubel e Okada; quanto Ã
integraÃÃo das TIC, desenvolvimento da EA e transdisciplinaridade, em Almeida e Valente, Leff,
Moraes, e Ribeiro et al. Os dados coletados na pesquisa corresponderam aos conjuntos de narrativas
elaboradas e discutidas pelos cursistas, em fÃruns de discussÃo TelEduc, relacionados aos temas: mapas
conceituais; uso pedagÃgico das TIC; EA e conscientizaÃÃo ecolÃgica. Os dados foram analisados
adotando-se a tÃcnica da AnÃlise Textual Discursiva (ATD), segundo Moraes e Galiazzi, quanto Ãs
unidades de anÃlise, categorizaÃÃo e (re)construÃÃo de metatextos interpretativos. Posteriormente,
atravÃs dos pressupostos da AnÃlise Qualitativa Multidimensional (AQM), foi utilizado o software de
anÃlise de dados multidimensionais CHIC, segundo, Almeida, Moraes e Valente, para se investigar, sob
uma Ãtica de transdisciplinaridade, relaÃÃes hierÃrquicas e relacionais entre as categorias, organizadas
em Ãrvores de similaridade, obtidas nas saÃdas de dados do CHIC. Em seguida, estes dados obtidos
foram (inter)relacionados Ãs narrativas dos alunos, e analisados à luz do referencial teÃrico e objetivos
da Tese,surgindo indÃcios preliminares que, elementos vinculados à conscientizaÃÃo ecolÃgica na escola
revelam-se desafiadores, pois hà uma limitada oferta: de prÃticas pedagÃgicas interdisciplinares; de
currÃculos CTSA, o que pode limitar uma discussÃo aprofundada de questÃes socioambientais. TambÃm,
emergiram evidÃncias que a EA pode ser viabilizada por meio do uso pedagÃgico e cognitivo das TIC,
desde que haja a devida formaÃÃo dos docentes, para que estes se apropriarem de seu uso, no intuito de
mediar discussÃes telecolaborativas, sobre EA e conscientizaÃÃo ecolÃgica. Para futuras pesquisas,
sugerem-se: renovar os cursos de formaÃÃo docente, no que trata da discussÃo das questÃes
socioambientais; investigar a presenÃa de discussÃes da temÃtica ambiental nas escolas, e do
desenvolvimento de currÃculos do tipo CTSA; desenvolver-se pesquisas sobre o uso das TIC na EA e
em cenÃrios de conscientizaÃÃo ecolÃgica.
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Educação financeira: uma abordagem centrada na modelagem matemáticaSouza, Ricardo Antonio de 28 September 2018 (has links)
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Previous issue date: 2018-09-28 / Coordenação de Aperfeiçoamento de Pessoal de Nível Superior - CAPES / In recent years, we have noticed a large increase in the number of families in Brazil, thinking about how to contribute to the improvement of this situation, we decided to develop this research, which seeks to verify if financial mathematics, when developed by mathematical modeling as a teaching and learning strategy, can contribute to the development of students' financial behavior in a higher technology course in logistics and computer science. In the present research, we hypothesize that when financial mathematics is developed using this strategy, there is a positive influence on the understanding of the content worked and, consequently, influences the financial behavior of the subject. In order to validate our hypothesis, we use the modeling processes, which brings the student closer to the real scientific activity, that is, the student becomes a researcher, testing conjectures, formulating hypotheses, proving, constructing models, concepts, theories and socializing the results. According to this strategy, it is up to the teacher to provide favorable situations, so that the student in this effective action on knowledge, transform it into knowledge in this process of scientific search. Recent research shows that students who have already completed the discipline of financial mathematics in an undergraduate course usually do not use or associate the studied content with their financial life, so we try to answer the following research question: The use of mathematical modeling as a strategy for teaching and learning Financial Mathematics, could contribute to the development of Financial Education ?. As well as the following specific questions: What evidence of financial literacy can be identified after a training on Financial Mathematics centered on the modeling approach? What contributions of mathematical modeling can be identified for the construction of financial literacy? To answer them, we created a questionnaire to be applied to students of two technology courses of a public institution of higher education, located in the great ABC - SP. Being the first, technology in logistics and the second in computing. The students of the first course answered the questionnaire after attending a financial mathematics workshop, structured by mathematical modeling. In order to have a comparative parameter of answers, we apply the same questionnaire to students of the second course, but these without participating in the workshop of financial mathematics. With the answers given to the questionnaire, we performed a cohesive analysis with the help of the CHIC software, and identified traits of development of financial education by our target audience / Nos últimos anos, notamos um grande aumento do individamento das famílias brasileiras, pensando em como contrubuir para a melhora desse quadro, decidimos desenvolver esta pesquisa, que busca verificar se a matemática financeira, quando desenvolvida por modelagem matemática como estratégia de ensino e aprendizagem, pode contribuir para o desenvolvimento do comportamento financeiro dos alunos de um curso superior de tecnologia em logística e informática. Na presente pesquisa, temos por hipótese que, quando a matemática financeira é desenvolvida utilizando esta estratégia, existe influência positiva na compreensão dos conteúdos trabalhados e, por consequência, influencia o comportamento financeiro do sujeito. Buscando validar nossa hipótese, utilizamos os processos de modelagem, a qual aproxima o aluno da atividade científica verdadeira, ou seja, o aluno se torna um pesquisador, testando conjecturas, formulando hipóteses, provando, construindo modelos, conceitos, teorias e socializando os resultados. Segundo essa estratégia, cabe ao professor, providenciar situações favoráveis, de modo que o aluno nessa ação efetiva sobre o saber, o transforme em conhecimento nesse processo de busca científica. Pesquisas recentes nos mostram que alunos que já cursaram a disciplina de matemática financeira em um curso de graduação, normalmente não utilizam ou associam o conteúdo estudado com a sua vida financeira, assim, procuramos responder a seguinte questão de pesquisa: A utilização da modelagem matemática como estratégia de ensino e aprendizagem de Matemática Financeira, poderá contribuir para o desenvolvimento da Educação Financeira?. Bem como as seguintes questões específicas: Que indícios de letramento financeiro podem ser identificados após uma formação sobre Matemática Financeira centrada na abordagem pela modelagem? Que contribuições da modelagem matemática podem ser identificadas para a construção do letramento financeiro? Para respondê-las, montamos um questionário a ser aplicado para alunos de dois cursos de tecnologia de uma instituição pública de ensino superior, localizada no grande ABC – SP. Sendo o primeiro, tecnologia em logística e o segundo em informática. Os alunos do primeiro curso responderam o questionário após participarem de uma oficina de matemática financeira, estruturada pela modelagem matemática. Para termos um parâmentro comparativo de respostas, aplicamos o mesmo questionário para alunos do segundo curso, mas estes sem participarem da oficina de matemática financeira. Com as respostas dadas ao questionário, realizamos uma análise coesitiva com o auxílio do software CHIC, e identificamos traços de desenvolvimento de educação financeira por parte do nosso público alvo
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Reporting Live From Edge City: The Dynamic "Statuspheres" of Tom Wolfe's AmericaJanuary 2014 (has links)
abstract: During the 1960s, American youth were coming of age in a post–war period marked by an unprecedented availability of both money and leisure time. These conditions afforded young people new opportunities for exploring fresh ways of thinking and living, beyond the traditional norms of their parents' generation. Tom Wolfe recognized that a revolution was taking place, in terms of manners and morals, spearheaded by this latest generation. He built a career for himself reporting on the diverse groups that were developing on the periphery of the mainstream society and the various ways they were creating social spaces, what he termed “statuspheres,” for themselves, in which to live by their own terms. Using the techniques of the New Journalism—“immersion” reporting that incorporated literary devices traditionally reserved for writers of fiction—Wolfe crafted creative non–fiction pieces that attempted not only to offer a glimpse into the lives of these fringe groups, but also to place the reader within their subjective experiences. This thesis positions Wolfe as a sort of liminal trickster figure, who is able to bridge the gap between disparate worlds, both physical and figurative. Analyzing several of Wolfe's works from the time period, it works to demonstrate the almost magical way in which Wolfe infiltrates various radical, counterculture and otherwise “fringe” groups, while borrowing freely from elements across lines of literary genre, in order to make his subjects' experiences come alive on the page. This work attempts to shed light on his special ability to occupy multiple spaces and perspectives simultaneously, to offer the reader a multidimensional look into the lives of cultural outsiders and the impact that they had and continue to have on the overarching discussion of the American Experience. Ultimately, this paper argues that by exposing these various outlying facets of American culture to the mainstream readership, Wolfe acts as a catalyst to reincorporate these fringe elements within the larger conversation of what it means to be American, thereby spurring a greater cultural awareness and an expansion of the collective American consciousness. / Dissertation/Thesis / M.A. English 2014
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