Целью работы является разработка нового механизма ценообразования на деревообрабатывающих предприятиях. В основе механизма – расчет и дальнейший учет в процессе ценообразования коэффициента отходов, характеризующего объем отходов на лесопильном производстве в зависимости от таких параметров конечной продукции, как толщина и ширина пиломатериала. Разработанный механизм ценообразования позволяет более точно определить себестоимость продукции, формировать выгодные предложения контрагентам и концентрировать усилия менеджеров по продажам на наиболее рентабельных позициях ассортимента. / The aim of the work is to develop a new pricing mechanism at woodworking enterprises. The mechanism is based on the calculation and further accounting in the pricing process of the waste coefficient, which characterizes the volume of waste in the sawmill, depending on such parameters of the final product as the thickness and width of lumber. The developed pricing mechanism makes it possible to more accurately determine the cost of production, form favorable offers to counterparties and concentrate the efforts of sales managers on the most profitable positions of the assortment.

1989年起，對台灣零售產業發展是一巨大的變革，萬客隆、家樂福等量販店產業的崛起是最具備現代化改革的代表，2000年以後，福元批發倉儲等相繼退出量販店市場，2003年年初萬客隆的停業與高峰百貨2003年年底的跳票倒閉事件更令人震撼，藉由本產業分析的研究期望能對成功與失敗案例背後成因有更深入的了解。 本文中第一章主要說明研究動機、目的、架構與限制，並對部分學者提出的產業分析文獻做一番探討，藉此，突顯與本研究中「產業矩陣分析法」之差異。第二章對量販店產業的定義與其發展沿革做說明，由於量販店所販售的商品與超商、超市、專賣店、百貨公司與甚至傳統市場有所競爭，對於超商、超市、專賣店、百貨公司與傳統市場等本文將其界定為量販店之間接競爭相關產業，文中也做了簡略的介紹，在本章最後說明量販店產業經營時所面臨的種種困難。 「產業矩陣分析法」的應用在於對產業經營流程中所涉及的價值單元(value unit)從投入(input)到產出(output)的產業價值鏈做系統化的分析，第三章主要在界定量販店產業經營流程與產業價值鏈，並對產業中投入部分的價值單元與產出部分的價值單元給予適切的定義。企業的策略需要因應產業環境變化而做適度的調整。「產業矩陣分析法」是從個別企業的立場著手，將產業價值鏈與策略型態構面和產業型態構面交叉分析，透過產業矩陣的應用，將產業分析與策略分析結合，從中為自己所屬的企業找出最適宜之經營策略應是「產業矩陣分析法」之真正精髓所在。第四章是藉由「產業矩陣分析法」來分析台灣量販店產業特性，將量販店產業的產業背景資料一一呈現，就如同一幅產業空照圖，而個別量販店業者要以哪一種策略進入這個寶山，就看個別企業的本事了。 第五章為本文之總結，文中對量販店產業可能的發展趨勢與經營策略做一些整理，並對政府有關單位提出一些建議，也期望對台灣量販店產業的發展有些許的貢獻。 / Since 1989, the development of Taiwan’s retail industry has been through a dramatic transformation with Marko and Carrefour representing the most contemporary innovative changing Hypermarkets. From year 2000 onwards, Fu-Yuan warehouse subsequently disappeared from the Hypermarket industry. At the beginning of year 2003, the stopping of operation of Marko and the closing of Kao-Mart department store represented more shocking news. Therefore the purpose of this study is to conduct an analysis of the hypermarket industry in order to gain a deeper insight of the successful and failed cases of hypermarkets. The first chapter explains the motive , objective, structure and limitation of this study and also gives a brief discussion of the exiting literature of the analysis of the industry through which the uniqueness of “The analysis of the Industry Matrix” could be emphasized. The second chapter explains the definition of the hypermarket industry and the chronicle of the development of the industry. The products sold by convenient stores, supermarkets, department stores and traditional markets are similar to the products of those of the hypermarkets. Therefore convenient stores, supermarkets, department stores and traditional markets are regarded as indirect competitors of those of the hypermarkets .The definition of these above mentioned industries will also be explained. The later parts of this study explain the various difficulties that may be encountered during the operation of the hypermarkets. The main application of “The Industry Matrix Analysis Method” is to systematically analyze every value unit from input to output of the entire industry value chain. The third chapter mainly explains the operation procedure and the industry value chain of the hypermarket industry and also gives the appropriate definition of the input value units and output value units of the industry value chain. The strategies of a firm must be constantly reviewed and changed according to the changing in the industry environment. “The Industry Matrix Analysis Method” is based on individual firms and is used to analyze the strategy dimensional types and industry dimensional types crossly with the entire industry value chain. By means of“The Industry Matrix Analysis Method”, the industry and strategy analysis could then be combined to find out the most appropriate operation strategies of the firms. This is the core spirit of “The Industry Matrix Analysis Method”. The fourth chapter involves using the “The Industry Matrix Analysis Method”to analyze the characteristics of Taiwan’s hypermarket industry and to present the background information of the hypermarket industry as same as the industry’s bird’s eye perspective picture. Which strategies the firm will take and which firms may dominate the hypermarket industry market depending on their own competence. The last chapter includes the summary of this study. The possible future trend and appropriate operation strategies are summarized. Suggestions for the government are also included. The author expects that this study could make some useful contributions for the development of Taiwan’s hypermarket industry.

In my diploma thesis I have worked up a strategic analysis of the Pacovské strojírny Inc. company, during which I have used various methods of internal and external strategic analysis. Strategic analysis included Analysis of Company Resources, Portfolio Analysis and SWOT Analysis. The external strategic analysis included Porter's Five Forces Model, PEST Analysis and Competitors Analysis. On the basis of the aforementioned analyses I recommended a suitable strategy for future development of the enterprise.

Partant du constat que le pronom IT connaît, en anglais contemporain, une grande richesse d‘emplois, cette thèse propose une étude de IT référentiel et vise à examiner ses fonctions, son positionnement phrastique et son pouvoir référentiel. Ce pronom occupe toutes les places syntaxiques au sein de la phrase. Il a la spécificité de renvoyer à une entité beaucoup plus complexe qu‘un groupe nominal. De plus, le rapport de IT avec ses antécédents est au cœur de cette étude qui examine aussi les différents facteurs jouant un rôle dans l‘identification du bon référent où la présence textuelle ou situationnelle d‘un antécédent n‘est pas une condition nécessaire pour que le pronom soit référentiel. Un traitement global de tous les emplois référentiels de IT est proposé, car quelle que soit la place de l‘objet désigné par IT, cet objet appartient à la mémoire commune du locuteur et de l‘allocutaire. / In contemporary English, the pronoun IT is used in a great variety of contexts. This doctoral thesis proposes a study of referential IT and aims at examining its functions, its phrasal positions and its referential potential. This pronoun occupies all the syntactical places in the sentence. IT also has the specificity to refer to a more complex entity than to a simple nominal group. The relationship between IT and its antecedents is also in the heart of the present study that examines the various factors playing a role in the identification of the good referent where the textual or the situational presence of an antecedent is not sufficient for the pronoun to be referential. A global treatment of all the referential uses of IT is proposed: whatever is the place of the object indicated by IT, this object belongs to the common memory of the speaker.

Aujourd'hui, dans de nombreux pays, les programmes de télévision de quelques entreprises américaines, les Majors, sont les plus populaires auprès des téléspectateurs. Cette thèse propose d'étudier le processus d'uniformisation culturelle qui a rendu ce phénomène possible en se concentrant sur les interactions commerciales sur le marché de la distribution de programmes de télévision. Nous avons choisi d'observer à la fois les acteurs qui portent cette uniformisation, les Majors, et les autres, qui essaient de résister. Pour ce faire, nous avons privilégié une entrée par les salons. En effet, ce secteur est structuré par un ensemble de salons et festivals, rythmant l'année. La stratégie de captation des Majors consiste à pratiquer des contrats exclusifs et à adopter un comportement de passager clandestin sur les salons. Durant ces derniers, ils sortent de la place de marché officielle, tout en restant à proximité, afin d'attirer les plus gros acheteurs. Ces comportements sont tolérés, car, pour un salon, la participation des Majors est une condition nécessaire à son succès du fait de leur popularité auprès des acheteurs. Au moyen d'une enquête ethnographique, d'une analyse des réseaux d'échanges d'informations et de rendez-vous entre individus, et d'une analyse des réseaux de contrats entre organisations reconstruits sur le principal salon en Europe Centrale et Orientale, nous montrons que les plus faibles peuvent résister en coopérant. Cette coopération correspond souvent à des mécanismes triadiques locaux, à la fois multiniveaux, multimilieux et multiplexes, que nous identifions avec leurs sous-structures et leurs conditions d'apparition, et dont nous testons la probabilité d'occurrence. / Today television programs produced by a few American companies, the Majors, are among the most popular with viewers. This dissertation examines the process of cultural uniformisation that has driven this phenomenon by focusing on commercial interactions in the global distribution market for television programs. We observe both the actors who promote this uniformisation, the Majors, and the others, who try to resist it. To do this we look at how trade fairs in this sector work. Indeed, this industry is structured by a set of recurrent and annual trade fairs and festivals. The captation strategy of the Majors consists in offering only exclusive contracts and free-riding on the trade fairs themselves. During these events, they leave the official marketplace while remaining in the close vicinity in order to organize private screenings and attract the buyers with the deepest pockets. This behavior is tolerated because the participation, at least formal, ofthe Majors is vital for the organizers of the trade fairs due to the popularity of their production with buyers and the public. Based on ethnographic observations, organizational analyses and a multilevel network study (i.e. inter-individual networks of information exchange and of scheduled meetings, and inter-organizational networks of contracts between companies) in the main tradefair of Eastern Europe, we show that the weakest parties in the system can cooperate to resist the domination of the Majors. This cooperation is often based on local, triadic mechanisms that are multilevel, multimilieux and multiplex that we identify with their substructures, determinants and probability of occurrence.

En prenant l’exemple des entreprises pétrolières multinationales, cette thèse tente de clarifier l’état actuel du concept de responsabilité sociale des entreprises, qui, d’un point de vue juridique, relève du « soft law», et à dessiner la frontière entre le « hard law » et le « soft law», dans le but de mettre en lumière la différence entre les fonctions de ces deux types de droit et de dissiper les attentes irréalistes envers le concept de responsabilité sociale des entreprises. S’alignant avec cette logique, les contextes de la responsabilité sociale des entreprises ont d’abord été explorés, y compris l’évolution et les controverses autour de ce concept, ainsi que les instruments qui le sous-tendent et le mettent sur un pied solide, lesquels représentent certaines caractéristiques communes (diversité, flexibilité, inclusion des valeurs pionnières, etc.) pour être acceptés et engagés par les entreprises. Par ailleurs, a aussi été analysée la tendance au durcissement des règles nationales en cette matière, qui peut être constatée dans les pays développés et dans certains pays en développement. Puis, trois sujets, à savoir l’environnement, les droits de l’Homme et la lutte contre la corruption, ont été choisis et traités, pour, d’une part, exposer comment le « hard law » agit sur eux, ses faiblesses tant dans les pays en développement que dans les pays développés, et ses effets sur les performances réelles des entreprises pétrolières multinationales, et, d’autre part, déployer la contribution de la responsabilité sociale des entreprises sur ces thèmes. Enfin, les dynamiques de la responsabilité sociale des entreprises ont été recherchées. Certaines parties prenantes, comme les gouvernements, les investisseurs socialement responsables, les concurrents ou les ONG, ont un potentiel conséquent pour pousser les entreprises pétrolières multinationales à adopter une approche socialement responsable, tandis que certaines parties prenantes, comme les consommateurs responsables, restent un facteur faible pour la prise de décision de ces entreprises. / Examining the example of multinational oil companies, this article tries to make clear the actual situation of the concept of corporate social responsibility, which from legal perspective belongs to soft law, and to draw a line between hard law and soft law, aiming to highlight the difference in functions of these two laws and to dispel unrealistic expectations of corporate social responsibility. Along these lines, this article firstly explores the context of corporate social responsibility, including its evolution, controversies around it, and the underpinning instruments that put it on a solid footing. These instruments represent a couple of common characteristics (diversity, flexibility, inclusion of pioneer values, etc.) that make them accepted by companies as commitment. Furthermore, both developed countries and some developing countries have seen a trend to strengthen national-level rules in this area. Secondly, three subjects, i.e., environment, human rights and anti-corruption, are selected and analyzed to show how hard law functions, its weaknesses in both developing countries and developed ones, and its effects on the actual performance of multinational oil companies, and also to explore what contribution the corporate social responsibility can make. Finally, the dynamics of corporate social responsibility is discussed. Some stakeholders, such as government, socially responsible investors, competitors and NGOs, have great potential to push multinational oil companies to adopt a socially responsible approach, while some other stakeholders, such as responsible consumers, remain a weak factor in the decision-making of these companies.

Final work of the University Undegraduate Studies, 60 pages, 9 figures, 11 tables, 52 references, 16 appendixes. Key words – total index of item competitiveness, total index of item group competitiveness, competition, competition limiting, competition conditions, competition strategy, competition market, competitiveness, competitiveness evaluation, competitiveness factors, competitive advantage, competitors, summary economical parameters index of competitiveness, summary qualitative parameters index of competitiveness, summary index of company’s goods competitiveness. Research object – agricultural equipment selling companies. Research subject – competitiveness in agricultural equipment selling companies. Research aim – to identify possibilities of creating competitiveness in agricultural equipment selling companies. Research tasks: - to dispute theoretical principals of competitiveness; - to prepare methodology of evaluation competitiveness of agricultural equipment; - to analyse market of agricultural equipment; - to estimate competitiveness of chosen agricultural equipment; - to identify conditioning to obtain the competitive advantage. Research methods: - comparative analysis of special literature sources; - comparative analysis of agricultural equipment competitiveness based on counting relative indexes; - interview with companies managers and other employees; - statistical analysis, graphic, data grouping other methods. Research period : year 2000 – 2004. In this final... [to full text]