Uppsatsen syftar till att undersöka hur företag använder sig av narrativ och form i reklamfilmer för att forma en publiks förväntningar och marknadsföra en produkt, med hjälp av frågeställningen “På vilka sätt kan förväntningar för en viss publik skapas genom narrativ och form samt förkunskap och genre i reklamfilmen Bambi (2001), och hur använder sig Sony detta för att sälja en produkt?”. Materialet, en film som gör reklam för spelkonsolen Playstation 2, analyseras genom en visuell analys, kombinerat med en film- samt narrativ analys. Undersökningen resulterade i konstaterandet att filmskaparna har, med hjälp av narrativ, filmtekniska metoder som bild och ljud, samt tidigare erfarenheter av reklamfilmer, försökt forma en viss publiks förväntningar i syftet att sälja en spelkonsol. / The purpose of this thesis is to analyze how companies are using narrative and form in commercials in order to shape an audience's expectations and market a product, with the thesis question “In which ways can expectations for a certain audience be created through narrative and form as well as prior knowledge and genre in commercial Bambi (2001), and how is Sony using this to sell a product?”. The material, a film to market gaming console Playstation 2, is being analyzed through a visual analysis, combined with a film- and narrative analysis. The thesis resulted in the finding that the creators have, with the help of narrative, film technical methods such as picture and sound, as well as prior knowledge of commercials, tried to form a specific audience’s expectations with the purpose of selling a gaming console.

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How can you increase children's motivation for reading outside the classroom - a sure predictor of increased reading achievement? You'll find the answers in Motivating Recreational Reading and Promoting Home-School Connections. This collection of articles presents classroom-tested ideas, resources, and activities to create motivational tools and home-school partnerships that will make literacy learning more effective and engaging for your students. The 33 articles present strategies that address a wide range of topics, including poetry, riddles in the classroom, book commercials, cooperative group rotation, classroom libraries, multiculturalism, reading workshops, peer tutoring, reading buddies and coaches, supporting parents and families, linking home and school, and community involvement. You'll also find in the appendixes a variety of resources for teachers and parents, including information on IRA parent material, U.S. reading initiatives and programs, and IRA's "Choices" booklists.

While the violent content of television news and entertainment programs has been widely documented, commercials have been rarely scrutinized for aggressive traits. This study sought to improve on this situation and gather additional data about television commercial violence. Because commercials make up 25 percent of each network hour of programming, the potential for exposure to violent content may be even greater than previously believed. To explore this issue, a content analysis was conducted of 2,162 prime-time television commercials on three major networks: ABC, CBS, and NBC. The sample was coded with a scheme developed by Anu Mustonen and Lea Pulkkinen to measure and interpret violent acts in television programming. Violent content was depicted in 9.3 percent of the sample with the majority of acts being physical in nature. The research indicated that villain-types and males perpetrated most of the violence and males were most often the victims of violent acts.

In today’s media, menstruation tends to be portrayed in different ways. Periods are either portrayed as being natural or as a problem that must be solved. When these different portrayals are made, questions about the normalization around menstruation are being raised and there are doubts if the menstrual taboo is really gone. This thesis will analyze how menstruation is represented in two different commercials for menstrual products and further discuss if a menstrual taboo is still present in commercials today. Through a semiotic analysis the study shows that menstruation is being represented in different ways and that one company is more progressive than the other, however signs can be found in both commercials which indicate that a menstrual taboo is still present. The differences can on the other hand also demonstrate the positive change that has come out of questioning the menstrual taboo.

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Title: Law of Marketing – A Descriptive Study of Marketing in Sweden and Italy with focal point on TV-commercials (Marknadsföringsrätt – En deskriptiv studie av marknadsföring I Sverig och Italien med inriktning på TV-reklam)   Number of pages: 34   Author: Astrid Lidman   Tutor: Göran Svensson   Course: Media and Communication C   Period: Fall -09   University: Division of Media and Communication, Department of Information Science, Uppsala University   Purpose/Aim: My goal with this study is to see the differences and similarities that can be found in the Swedish and Italian Law of Marketing. I want to compare the results to see how our different laws are still able to reach the same results concerning the protecting of our public from bad advertisement.   Material/Methods: I’ve been reading laws concerning marketing. I started out my research from different commissions from EU. Then I found the equivalent laws to those commissions in both Sweden and Italy I was able to see how the two different states apply the commissions to their legal system. By doing so I also got a starting-point by getting the most important laws in both the Swedish and Italian legal system concerning marketing and commercials on TV.   Main results: Since both Sweden and Italy apply the commissions from EU to their legal system, the differences were only superficial. Due to the commissions the base, of what is consider as bad marketing, was virtually the same. And when looking at the big picture they both achieved almost the same protection to their public that I think can be considered reaching high standards. The differences lay in the protection of commercials on TV towards children, and that Sweden has a little bit more regulation during the discussions about the protection concerning sexual discrimination.   Keywords: Laws of Marketing, TV-commercials, prohibition of children’s commercials, inappropriate business methods, misleading advertisement, commissions, EU.

I have written an essay called ”All children are equally worth - A qualitative analysis of how children are produced in KappAhls commercials”. The purpose of this thesis is to do a study of the swedish clothing company KappAhl’s commercials. My purpose is divided into three questions: With which clothing colours are girls and boys represented in the commercials? Is there any difference in the making of ”non-white” and ”white” children in the commercials? and What is being transmitted in KappAhl’s commercials, where the focus should lay on the clothes? My material consists of three selected video clips from KappAhl’s Youtube channel. The three commercials are named: 1, Back to school, 2, Children’s christmas and 3, KappAhl 3 för 2 på alla överdelar för barn (translation: KappAhl 3 for 2 on all children’s tops). I have chosen to use photo interpretation with denotation and connotation as the main tools and also qualitative analysis as methods in my review of the material. The main theoretical base in my thesis is gender theory, while, for instance, stereotypes, binary oppositions and ethnicity are concepts chosen in hope to reach a deeper analytical level. I have also analyzed these commercials through the colours on the children’s clothes, the way the children are dressed and the settings around them. Through the analysis I have come to the conclusion that the children are dressed quite alike, in similar colors. But the girls are often dressed in colors that we find ”neutral” on girls, but if the boys would wear the colors that we find "neutral" on girls, we would see them as boyish. The boys would never wear colours that would seem ”neutral” on them, but in the general eye of society these colours would be seen as girl colors. The biggest difference I found in the commercials between ”non-white” and ”white” was that the ”white” younger boys were mystified through hats and hooded sweatshirts, and the ”non-white” boy, and the ”non-white” grown-up men were all themself with no assecceories trying to mystify them.

The present master?s thesis focuses on researching the influence TV commercials have on pupils of all age groups in elementary and middle schools and concerns itself with the pupils? TV watching habits. In the area of media it explores the question of media awareness education, in the area of developmental psychology it focuses on the cognitive development theory of Jean Piaget. Besides its theoretical part the thesis includes original qualitative and quantitative research. The applied part describes the results from focus groups (first and second grade pupils) and from a questionnaire study (from fourth grade in elementary school to the last grade in middle school) that was conducted in one of the public schools in České Budějovice. The questionnaire study included also group of the pupils? parents. The results of the qualitative research were evaluated in terms of gender, grade, and domicile of the respondents. The responses of the adult respondents were evaluated in terms of gender and age of their children, their educational level and their net monthly income. The results are discussed in wider context. The discussion attempts to offer an overview of advertising comprehension development among pupils of elementary and middle schools. The results indicate that the pupils are influenced by TV commercials and that their understanding of the commercials? purpose increases with their age. An important influence on the pupils and on their TV watching habits ? watching that includes exposure to TV commercials ? have especially their parents and to a lesser degree their teachers.