Global ETD Search

1	Alla barn är lika mycket värda : En kvalitativ studie om hur barn framställs i KappAhls reklamfilmer / All children are equally worth : A qualitative analysis of how children are produced in KappAhls commercials Lindqvist, Hanna January 2015 (has links) I have written an essay called ”All children are equally worth - A qualitative analysis of how children are produced in KappAhls commercials”. The purpose of this thesis is to do a study of the swedish clothing company KappAhl’s commercials. My purpose is divided into three questions: With which clothing colours are girls and boys represented in the commercials? Is there any difference in the making of ”non-white” and ”white” children in the commercials? and What is being transmitted in KappAhl’s commercials, where the focus should lay on the clothes? My material consists of three selected video clips from KappAhl’s Youtube channel. The three commercials are named: 1, Back to school, 2, Children’s christmas and 3, KappAhl 3 för 2 på alla överdelar för barn (translation: KappAhl 3 for 2 on all children’s tops). I have chosen to use photo interpretation with denotation and connotation as the main tools and also qualitative analysis as methods in my review of the material. The main theoretical base in my thesis is gender theory, while, for instance, stereotypes, binary oppositions and ethnicity are concepts chosen in hope to reach a deeper analytical level. I have also analyzed these commercials through the colours on the children’s clothes, the way the children are dressed and the settings around them. Through the analysis I have come to the conclusion that the children are dressed quite alike, in similar colors. But the girls are often dressed in colors that we find ”neutral” on girls, but if the boys would wear the colors that we find "neutral" on girls, we would see them as boyish. The boys would never wear colours that would seem ”neutral” on them, but in the general eye of society these colours would be seen as girl colors. The biggest difference I found in the commercials between ”non-white” and ”white” was that the ”white” younger boys were mystified through hats and hooded sweatshirts, and the ”non-white” boy, and the ”non-white” grown-up men were all themself with no assecceories trying to mystify them. KappAhl Kids Gender Stereotyps Commercials Photo interpretation Clothes colours Children commercials Clothes Binary oppositions Connotativ Denotativ Ethnicity
2	Iscensättning av sjukdom : En performativ och bildsemiotisk studie av svenska konvalescentmotiv 1884–1933 / The Staging of Sickness : A Performative and Visual Semiotic Study of Swedish Convalescence Motifs from 1884–1933 Cserhalmi, Nora January 2021 (has links) This thesis concerns six Swedish paintings depicting sick or convalescent individuals; Richard Bergh’s Konvalescent (unfinished, 1886), Flickan och Döden (1888), Eva Bonnier’s Magdalena (1887), Gustaf Magnusson’s Konvalescent (1933), Jenny Nyström’s Konvalescenten (1884), and Georg Pauli’s Vid sjukbädden (1885). The purpose of this study is to examine how sickness is portrayed and staged using performative theory and visual semiotics. The thesis takes into account that tuberculosis, being a widespread disease during the 18th and 19th Century, made it a topic of exploration in the contemporary art. With this as the framework the thesis examines whether or not it is possible to diagnose the depicted individuals. The results shows that sickness first and foremost is portrayed and staged in signs regarding the body: the face, the hands, and how the body is posed. Lastly, it is suggested that these artworks can be seen as cultural symbols of TB, since not being viable for a strictly medicinal diagnosis they are more the result of the contemporary need to examine TB and its effects on society and culture. The paintings becomes – such as a body is a vessel for a disease – vessels for the disease culturally speaking. convalescence sickness TB performativity visual semiotics denotative connotative sign paratext peritext epitext anti-narrative diagnosis agency passiveness ritualistic memory body vessel konvalescent sjukdom tuberkulos performativitet bildsemiotik denotativ konnotativ tecken peritext epitext anti-narrativ diagnos agens passivitet minne kropp Art History Konstvetenskap Visual Arts Bildkonst

1

Page generated in 0.0517 seconds