Global ETD Search

1	Breaking the Glass or Sealing It? Hegemony and Resistance among College Women Anticipating Careers Bush, Hannah January 2015 (has links) No description available. Communication anticipatory socialization hegemonic discourse college women perceptions of work gender inequality denotative hesitancy
2	Arbeitszugführer und Zugmeldestellen : Zur Übersetzung fachspezifischer Begriffe im Bereich Bahn und Gleisbau / Work train drivers and traffic control : The translation of specific technical language in the field of railway transport Dreger Eriksson, Kerstin January 2015 (has links) The purpose of this essay is to analyze the translation of the specific technical language of railway transport from Swedish into German. The analysis is based on a self-conducted translation of selected passages of rules and regulations issued by the Swedish government agency Trafikverket (The Swedish Transport Administration). The following questions serve as a starting point: Which factors influence the final choice of a translation equivalent when several options are available? Which translation strategies can be used to close a lexical gap in the target language? And, furthermore, how can ”false friends” be identified so that terminological errors can be avoided in the target text? The essay is divided into two parts. The first part introduces major concepts such as equivalence, denotative equivalence and false friends. The second part consists of an analysis which discusses a selection of representative examples from the translation. The first part of the analysis focuses on cases where the target language provides several translation equivalents. By analyzing the semantics and comparing the related meanings of these equivalents, it was possible to pin down the most suitable term in the target language. In most cases the final term choice was confirmed by parallel texts. The second part discusses cases where the target language lacks an equivalent technical term. In most cases the lexical gaps could be closed by loaning the source-language term and adding a short explanation in the target text. The final section is devoted to false friends. By consulting parallel texts, several false friends in the target language were identified and also removed from an earlier version of the target text. equivalence denotative equivalence false friends lexical gaps parallel texts technical language Specific Languages Studier av enskilda språk
3	The form and communicative impact of Shona advertisements: a discourse analytical approach Dube, Shumirai 29 February 2008 (has links) This study sought to investigate and to record any recurring patterns in the form and communicative impact of Shona advertisements. Motivation to carry out the study came from a realisation of a growing interest in using the Shona language for advertising and the fact that very few studies have been done on Shona advertisements. For methodology, examples of Shona advertisements were qualitatively analysed using some communications and discourse analysis approaches of the speech act theory and text linguistics. A structured interview with advertising agencies randomly selected and a questionnaire on the impact of advertisements were also used. The findings of the research included that Shona was used in advertisements in order to reach out to the majority of the Zimbabwean population. In addition, Shona was also found to have been developed enough to handle formal issues like advertisements. This finding further shows that Shona advertisements reflect an instance of diglossia leakage from Shona L(ow) to Shona H(igh). Another finding is that Shona advertisements reflect some characteristics of the Shona speech community in form. These include code-switching, slang and word- division problems. An innovation in code-switching noted in some Shona advertisements is the use of three languages, namely, English, Shona and Ndebele in one advertisement. It was also established that everything about the elements of Shona advertisements communicate. For instance, the message may be visual, tactile and olfactory. It also emerged that the Shona commercial advertisements had a presenting and a hidden agenda at the same time. To achieve this the advertisements used persuasive techniques such as advertising claims, cultural hooks and personalities as spokespersons. It was also noted that most readers of advertisements do not interpret them up to the hidden persuaders but end with the direct meaning. On the other hand the Shona advertisements that gave information such as health issues have no hidden agenda. One recommendation made is that advertisements be read and studied to raise the level of awareness about the persuasive techniques used in order to distinguish between misleading advertising and those that give useful information. Some recommendations were made for future research such as carrying out similar studies of informal Shona advertisements, advertisements by n'angas/inyangas (traditional healers), prophets and political campaigns. / African Languages / M.A. (African Languages) Propaganda Cohesion Advertising claims Perlocutionary act Top-down approach Bottom-up approach Diglossia leakage Code-switching Cohesive devices Denotative Connotative Cultural hook Hidden persuaders Persuasive communication Illocutionary act Text linguistics Speech act theory Receiver Sender Shona formal advertisements 659.1 Advertising -- Language Discourse analysis Communication in marketing Shona language -- Business English
4	Konstruerad utsatthet : En bildsemiotisk analys av Nathalie Djurbergs stop motion-filmer Greed och Cave / Constructed exposedness : A visual semiotic analysis of Nathalie Djurberg’s stop motion-films Greed and Cave Cserhalmi, Nora January 2019 (has links) This essay aims to analyse how the exposedness is constructed in the Swedish contemporary artist Nathalie Djurberg’s two stop motion-films Greed and Cave. Five stills from Greed and three stills from Cave will be examined from a feminist perspective with a theoretical viewpoint based on theories from both art history and film studies. The method applied is visual semiotics which focuses on how meaning is created within an artwork rather than what the meaning is. The stills from Djurberg’s films are analysed first on a denotative level and then on a connotative level. Furthermore, visual semiotics theorises that everything is made up of systems of signs which allows this essay to study how the women in Djurberg’s movies functions as signs. The essay demonstrated that the women in Djurberg’s films can be seen as passive objects under the power of the male gaze. However, the analysis also displayed that the woman in Cave can be perceived as someone who defies the patriarchal norms for how a woman should behave and look. Nonetheless, the exposedness of these women seems to be constructed firstly in their bodies and how they are represented, both in looks but also how they are posed to reinforce patriarchal conventions in the female representation, and secondly in their relation to male characters - or the implied male gaze from a spectator - in the films. The women in Djurberg’s films can thus be understood as signs for male sexual desires, as signs for the Woman posing as the Man’s opposite, as the objective for His gaze. Nathalie Djurberg exposedness male gaze visual semiotics denotative connotative sign female representation female bodies construction male sexual desire Woman Man. Nathalie Djurberg utsatthet male gaze manlig blick bildsemiotik denotation konnotation tecken kvinnlig representation kvinnliga kroppar konstruktion manlig sexuell lust Kvinna Man. Art History Konstvetenskap
5	The form and communicative impact of Shona advertisements: a discourse analytical approach Dube, Shumirai 29 February 2008 (has links) This study sought to investigate and to record any recurring patterns in the form and communicative impact of Shona advertisements. Motivation to carry out the study came from a realisation of a growing interest in using the Shona language for advertising and the fact that very few studies have been done on Shona advertisements. For methodology, examples of Shona advertisements were qualitatively analysed using some communications and discourse analysis approaches of the speech act theory and text linguistics. A structured interview with advertising agencies randomly selected and a questionnaire on the impact of advertisements were also used. The findings of the research included that Shona was used in advertisements in order to reach out to the majority of the Zimbabwean population. In addition, Shona was also found to have been developed enough to handle formal issues like advertisements. This finding further shows that Shona advertisements reflect an instance of diglossia leakage from Shona L(ow) to Shona H(igh). Another finding is that Shona advertisements reflect some characteristics of the Shona speech community in form. These include code-switching, slang and word- division problems. An innovation in code-switching noted in some Shona advertisements is the use of three languages, namely, English, Shona and Ndebele in one advertisement. It was also established that everything about the elements of Shona advertisements communicate. For instance, the message may be visual, tactile and olfactory. It also emerged that the Shona commercial advertisements had a presenting and a hidden agenda at the same time. To achieve this the advertisements used persuasive techniques such as advertising claims, cultural hooks and personalities as spokespersons. It was also noted that most readers of advertisements do not interpret them up to the hidden persuaders but end with the direct meaning. On the other hand the Shona advertisements that gave information such as health issues have no hidden agenda. One recommendation made is that advertisements be read and studied to raise the level of awareness about the persuasive techniques used in order to distinguish between misleading advertising and those that give useful information. Some recommendations were made for future research such as carrying out similar studies of informal Shona advertisements, advertisements by n'angas/inyangas (traditional healers), prophets and political campaigns. / African Languages / M.A. (African Languages) Propaganda Cohesion Advertising claims Perlocutionary act Top-down approach Bottom-up approach Diglossia leakage Code-switching Cohesive devices Denotative Connotative Cultural hook Hidden persuaders Persuasive communication Illocutionary act Text linguistics Speech act theory Receiver Sender Shona formal advertisements 659.1 Advertising -- Language Discourse analysis Communication in marketing Shona language -- Business English
6	Iscensättning av sjukdom : En performativ och bildsemiotisk studie av svenska konvalescentmotiv 1884–1933 / The Staging of Sickness : A Performative and Visual Semiotic Study of Swedish Convalescence Motifs from 1884–1933 Cserhalmi, Nora January 2021 (has links) This thesis concerns six Swedish paintings depicting sick or convalescent individuals; Richard Bergh’s Konvalescent (unfinished, 1886), Flickan och Döden (1888), Eva Bonnier’s Magdalena (1887), Gustaf Magnusson’s Konvalescent (1933), Jenny Nyström’s Konvalescenten (1884), and Georg Pauli’s Vid sjukbädden (1885). The purpose of this study is to examine how sickness is portrayed and staged using performative theory and visual semiotics. The thesis takes into account that tuberculosis, being a widespread disease during the 18th and 19th Century, made it a topic of exploration in the contemporary art. With this as the framework the thesis examines whether or not it is possible to diagnose the depicted individuals. The results shows that sickness first and foremost is portrayed and staged in signs regarding the body: the face, the hands, and how the body is posed. Lastly, it is suggested that these artworks can be seen as cultural symbols of TB, since not being viable for a strictly medicinal diagnosis they are more the result of the contemporary need to examine TB and its effects on society and culture. The paintings becomes – such as a body is a vessel for a disease – vessels for the disease culturally speaking. convalescence sickness TB performativity visual semiotics denotative connotative sign paratext peritext epitext anti-narrative diagnosis agency passiveness ritualistic memory body vessel konvalescent sjukdom tuberkulos performativitet bildsemiotik denotativ konnotativ tecken peritext epitext anti-narrativ diagnos agens passivitet minne kropp Art History Konstvetenskap Visual Arts Bildkonst

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