A retail enterprise is a business organisation that sells goods or services directly to consumers for personal use. Retail enterprises such as supermarkets enable customers to go around the shop picking items from the shelves and placing them into their baskets. The basket of each customer is captured into transactional systems. In this research study, retail enterprises were classified into two main categories: centralised and distributed retail enterprises. A distributed retail enterprise is one that issues the decision rights to the branches or groups nearest to the data collection, while in centralised retail enterprises the decision rights of the branches are concentrated in a single authority. It is difficult for retail enterprises to ascertain customer preferences by merely observing transactions. This has led to quantifiable losses. Although some enterprises implemented classical business models to address these challenging issues, they still lacked analytics-based marketing programs to gain competitive advantage. This research study develops an intelligent analytics-based (ARANN) model for both distributed and centralised retail enterprises in the cross-demographics of a developing country. The ARANN model is built on association rules (AR), complemented by artificial neural networks (ANN) to strengthen the results of these two individual models. The ARANN model was tested using real-life and publicly available transactional datasets for the generation of product arrangement sets. In centralised retail enterprises, the data from different branches was integrated and pre-processed to remove data impurities. The cleaned data was then fed into the ARANN model. On the other hand, in distributed retail enterprises data was collected branch per branch and cleaned. The cleaned data was fed into the ARANN model. According to experimental analytics, the ARANN model can generate improved product arrangement sets, thereby improving the confidence of retail enterprise decision-makers in competitive environments. It was also observed that the ARANN model performed faster in distributed than in centralised retail enterprises. This research is beneficial for sustainable businesses and consideration of the results is therefore recommended to retail enterprises. / Computing / M Sc. (Computing)

Museums today provide learning-rich experiences and quality informational resources through both physical and virtual environments. This study examined a Holocaust Museum traveling exhibition, Life in Shadows: Hidden Children and the Holocaust that was on display at the Art Center of Battle Creek, Michigan in fall 2005. The purpose of this mixed methods study was to assess the informational value of a Holocaust Museum exhibition in its onsite vs. online format by converging quantitative and qualitative data. Participants in the study included six eighth grade language arts classes who viewed various combinations or scenarios of the onsite and online Life in Shadows. Using student responses to questions in an online exhibition survey, an analysis of variance was performed to determine which scenario visit promotes the greatest content learning. Using student responses to additional questions on the same survey, data were analyzed qualitatively to discover the impact on students of each scenario visit. By means of an emotional empathy test, data were analyzed to determine differences among student response according to scenario visit. A principal finding of the study (supporting Falk and Dierking's contextual model of learning) was that the use of the online exhibition provided a source of prior orientation and functioned as an advanced organizer for students who subsequently viewed the onsite exhibition. Students who viewed the online exhibition received higher topic assessment scores. Students in each scenario visit gave positive exhibition feedback and evidence of emotional empathy. Further longitudinal studies in museum informatics and Holocaust education involving a more diverse population are needed. Of particular importance would be research focusing on using museum exhibitions and Web-based technology in a compelling manner so that students can continue to hear the words of survivors who themselves bear witness and give voice to silenced victims. When perpetuity of access to informational resources is assured, future generations will continue to be connected to the primary documents of history and cultural heritage.

Indiana University-Purdue University Indianapolis (IUPUI) / El propósito de esta investigación es ahondar en los usos tecnológicos de los profesores de español y en la formación que han recibido para integrar las TIC en sus clases. En concreto, nos interesa saber su actitud y nivel de seguridad ante la tecnología, de qué recursos disponen y cuáles utilizan en sus clases, cómo aprenden a utilizarlos (formal e informalmente), qué problemas perciben y cómo les gustaría mejorar la integración de la tecnología en sus clases. El estudio se centra en un grupo de escuelas de inmersión de español en los estados de Indiana, Kentucky y Ohio.

The purpose of the "In Time On Time TESOL" website for Teachers of English to Students of Other Languages (TESOL) is to provide adult-education teachers online access to classroom managing techniques, teaching and learning strategies, and online resources based on constructivism and adult-learning theory. The instructional design and navigation structure is based on Random Access Instruction (RAI) and hypertext theory.

The purpose of the research was to determine how educators could be motivated to implement internet technology in education. The literature study highlighted the need for e-learning while suggesting that educator support would not be achieved easily. The empirical study, however, revealed that at the international school examined, educators accept internet learning and demonstrate a willingness to introduce it into their pedagogy, were a blended approach to be adopted. Technological and psychological barriers had already been breached, as e-learning was taking place in a non-threatening environment. Educators were being empowered to experiment with e-learning in their subject areas. The study revealed that, having already embraced e-learning methodology educators would continue to do so if they could clearly perceive the benefits to be achieved. The study also showed that given a technologically nurturing environment, it would not be difficult to motivate educators to introduce internet technology into their pedagogy. / Educational Studies / M.Ed. (Adult Education)

The ability to utilise information and communication technologies (ICTs) has become a new literacy for the twenty first century. This literacy raises a number of challenges for teachers’ vis-à-vis their technical ability, knowledge and expertise in ICTs. These challenges are also identified by the White paper on e-Education as: participation in the information society, impact of ICTs on access, cost effectiveness and quality of education, and integration of ICTs in the teaching and learning process. There is a gap in the ability of learners and teachers to use ICTs effectively, to access online content, to create content of their own, to communicate and collaborate, and to integrate technology into teaching and learning. There is also little evidence of technology integration into classroom activities such as systematic planning and implementation of lessons. This study describes barriers to effective technology integration in senior secondary schools. This was a qualitative case study conducted in technology rich senior secondary schools in the Tshwane North District, Gauteng Province. Data was collected from semi-structured interviews with office-based and school-based officials, focus group interviews with learners, lesson observations and document study. The findings point to lack of ICT specialist teachers to teach students computer skills, lack of teaching experience with ICTs, lack of support from the Department of Education, insufficient technology resources and absence of desired integration of ICTs in the curriculum. The long term aim of the study is to make substantive recommendations on the integration of ICTs in teaching and learning. In conclusion, this study clearly indicates that there are schools around Gauteng Province with computer technologies that are not used for teaching and learning. Based on the research findings and suggestions for further research, a national strategy for designing and implementing computer technology policy should be developed in Tshwane North Region to integrate technology effectively into teaching and learning. This will help teachers to plan and teach with technology and assist learners to become technologically compliant with 21st century demands. / Educational Studies / D. Ed. (Curriculum Studies)

Customer satisfaction is a key concern in any business strategy. It is often assumed that customer satisfaction can be enhanced using e-services. E-service is defined as interactive service received via the Internet (Jiang et al., 2013). E-service has contributed to business-to-consumer (B2C) e-commerce by providing on-demand solutions to customers. The relationship with the customer is enhanced by introducing self-service options, product customisation and variety. However, there may also be negative impacts, such as techno-stress and lack of online customer assistance. The primary aim of this research was to develop a conceptual framework to describe the correlation relationship between the factors that influence customers’ adoption of e-services. Organisations use the Internet to attract customers, to conduct financial services and obtain information. This research focussed specifically on online shopping. The Grounded Theory research methodology was chosen for its flexibility and iterative comparison of data. A quantitative survey was conducted to determine the relative significance of the factors uncovered by the Grounded Theory methodology and to validate the hypothesis of the conceptual model. Customer adoption is attained where customer satisfaction is high, where the customer sees value in the service, and where there is customer loyalty or trust. To date, research has focussed primarily on developed countries. Many challenges face South Africa as a Newly Industrialised Country (NIC). The negative factors facing developing countries in terms of e-service adoption include: lack of infrastructure, economic constraints and an emergent socio-political framework. The aim of this research was to build a conceptual model for explaining interrelationships between the identified factors that have an impact on customer e-service adoption. The customer’s perception of technology-driven services affects the organisation’s reputation, which in turn affects profitability. This research will be beneficial to managers in local organisations that thrive on e-services. An understanding of customer preferences will lead to improvement of customer services in South Africa. / Information Science / M. Sc. (Information Systems)

Thesis (MA)--Stellenbosch University, 2015. / AFRIKAANSE OPSOMMING: Nuwe media het ’n duidelike impak op die manier waarop moderne politieke partye en partyleiers hulle verkiesingsveldtogte bestuur. Hierdie studie fokus daarom op die vraag: Hoe is nuwe media tydens die 2014 Suid- Afrikaanse nasionale verkiesing gebruik? Dit word gedoen deur konteks te gee aan wat nuwe media behels, hoe dit in die moderne politiek gebruik word, en wat die impak is wat nuwe media op verkiesings en verkiesingsveldtogte het. Drie gevallestudies, die Obama-veldtog, asook die 2014 verkiesings in Indië en Brasilië, word gebruik om spesifieke elemente oor die impak wat nuwe media op verkiesings het, uit te wys. Die ontleding word dan gebruik om ’n kriteria-raamwerk te skep waarteen spesifieke Suid-Afrikaanse politieke partye se gebruik van sosiale media in die 2014 verkiesing gemeet word, om hulle sukses al dan nie daarmee te bepaal. Die sukseskriteria maak dit moontlik om politieke partye in ’n rangorde te plaas en punte aan hulle toe te ken. Die punte-telling, uit ’n totaal van 50, word dan gebruik om te bepaal waarom die partye sukses behaal het, of nie. Nog 50 punte word toegeken op die basis van ’n subjektiewe oordeel oor taalgebruiken aanslag asook geteikende kieserskommunikasie op nuwe media platforms, meer spesifiek Twitter. Dit word gedoen deur insigte uit ’n studie van relevante literatuur oor die verkiesingveldtog, Suid-Afrika se demografiese en geografiese verskille asook om te oordeel of die partye wat in die studie bestudeer word kommunikasie strategieë benut het om die verskillende groeperings van kiesers te teiken. Die studie bevind dat die spesifieke partye, gemeet teen die raamwerk vir kriteria vir sukses, sowel as die subjektiewe opinie oor taalgebruik en aanslag in kommunikasie, hulle sleg van hul taak gekwyt het in die 2014 nasionale verkiesing in Suid-Afrika. Hulle het in meeste gevalle, met die DA as ’n uitsondering, nie geslaag om die nodige digitale-platforms te vestig en om suksesvol deur die nuwe media platforms te kommunikeer nie. Hulle het ook nie geslaag om die apatie van die Suid-Afrikaanse jeug aan te spreek nie en daar was ’n gebrek aan geteikende en relevante kommunikasie met spesifieke sosiale groepe. Die partye het ook nie daarin geslaag om die kiesers wat partyloos is, of van party wil verander, ’n beter opsie te bied nie. / ENGLISH ABSTRACT: New media is seen as having a big impact on the way modern political parties run their campaigns during election periods. This paper focuses on answering the question: How was new media used in the 2014 South African national election? It does this by creating a context regarding the understanding of what new media is, how it is used in politics, and what impact it has on electioneering and political campaign strategies. Three case studies, the Obama campaign and the 2014 Indian and Brazilian elections, are used to highlight how new media has impacted on elections. This analysis is then framed into a set of criteria for success that is used to measure the chosen South African political parties against, to determine whether or not they used new media well in the 2014 South African national election. A set of criteria for success thus makes it possible to rank and assign points to each party and from those points determine whether that party used new media well or poorly. Each party is given a score out of 50. The other 50 points were awarded based on a subjective view regarding the actual use of language and focused voter communication on new media platforms, specifically Twitter. This was done by looking at the insights garnered from the literature regarding electoral campaigning, South Africa’s demographic and geographic differences and seeing if the parties analysed in this study employed communication strategies to target these voter differences. This study found that the parties identified, when measured against the set of criteria for success that was created and the subjective views of the way in which the parties communicated, did not use new media well in the 2014 South African national election. They failed in most cases, with the DA being the exception, to build the necessary online platforms or to communicate effectively through new media platforms. There was also too little focus on addressing voter apathy in the youth and there was a lack of targeted communication to specific social groups. Parties also failed to present themselves as a viable alternative to voters who did not already identify with a party or those who were looking for an alternative party.

Submitted in Fulfillment of the requirements for the degree of Master of Technology, Department of Hospitality and Tourism Management, Durban University of Technology, Durban, South Africa, 2015. / Tourism can be classified either as urban tourism or as rural tourism, and it is one of the fastest growing industries globally. Rural tourism is usually associated with rural development because it has strong linkages to rural resources; but it remains underdeveloped compared to urban tourism. This underdevelopment of rural tourism serves as a motivation for this study whose aim is to examine the factors affecting the perceived satisfaction of rural tourists especially in this digital world where Information Communication and Technology (ICTs) is pervasive. In fact, ICT has transformed the travel industry in a remarkable way. The objectives of this study were: I) to select suitable theories that can explain the perceived satisfaction of rural tourists; ii) to design a conceptual model of the factors affecting the perceived satisfaction of rural tourists; iii) to empirically test the planned conceptual model of the perceived satisfaction of rural tourists, and, iv) to recommend measures to be taken for the improvement of the satisfaction levels of rural tourists to the point where they can significantly contribute to the full development of rural tourism. These objectives were achieved using content analysis of existing literature on rural tourism satisfaction and through a survey of tourists from the Malealea Lodge which is located in the Mafeteng District, in the Mountain Kingdom of Lesotho. The results of this study are the following: I) the push and pull motivation theory was selected to explain the perceived satisfaction of rural tourists; ii) rural tourism demographics, their push and pull motivation, and their level of ICT adoption were hypothesized as the factors that affect tourists satisfaction with their rural tourism experiences; iii) the satisfaction of rural tourists with their rural tourism experience is affected by their occupations (demographic factor), by their level of ICT adoption, and by their pull motivation; and this satisfaction is not affected by other demographic attributes nor by the push motivation of rural tourists; iv) it is recommended that rural tourism marketing be increased in order to attract clients from other regions besides Africa and Europe and other age groups apart from young Africans which were found by xiii this study to be the biggest rural tourism clientele group, and that peace and security be maintained in rural tourism destinations as these two attributes were found to have an effect on the perceived satisfaction of rural tourism. Finally, more research should be conducted on the effect of ICT adoption on rural tourism satisfaction. / M

The demand for higher education has increased dramatically in the last decade. At the same time, institutions have faced continual pressure to reduce costs and increase quality of education, while delivering that education to greater numbers of students. The introduction of software systems such as virtual learning environments, online learning resources and centralised student record systems has become routine in attempts to address these demands. However, these approaches suffer from a variety of limitations: They do not take all stakeholders' needs into account. They do not seek to reduce administrative overheads in academic processes. They do not reflect institution-specific academic policies. They do not integrate readily with other information systems. They are not capable of adequately modelling the complex authorisation roles and organisational structure of a real institution. They are not well suited to rapidly changing policies and requirements. Their implementation is not informed by sound software engineering practises or data architecture design. Crucially, as a consequence of these drawbacks such systems can increase administrative workload for academic staff. This thesis describes the research, development and deployment of a system which seeks to address these limitations, the Module Management System (MMS). MMS is a collaborative web application targeted at streamlining and minimising administrative tasks. MMS encapsulates a number of user-facing tools for tasks including coursework submission and marking, tutorial attendance tracking, exam mark recording and final grade calculation. These tools are supported by a framework which acts as a form of “university operating system”. This framework provides a number of different services including an institution abstraction layer, role-based views and privileges, security policy support integration with external systems.