As the commercial business is getting more and more active, along with the living standard of Taiwanese people improved, consumers not only care about the quality of products, but also emphasize the spiritual side they can create. Therefore, packing gifts with ribbons has changed the quality of people¡¦s life and molded their dispositions unobtrusively. There is a saying that ¡§the tailor makes the man¡¨, and it goes the same with gift packing. Besides, gift packing has become a media for an enterprise to sell its products in a more creative way. This study tried to explore the influence of ribbon gift packing on the behavior of consumers through the emphasis on the concept of creativity, uniqueness and refinement. This study utilized E. B. M. consuming behavior model, taking as an independent variable the consuming behavior of the consumers buying gifts packed with ribbons and tacking as dependent variables the demographics variable and the life style variable, and it came up with a research framework and a hypothesis. Besides, the study used purposive selection form the consumers buying gifts packed with ribbons, and the data would be verified through statistical methods. The study found that the factors of the life style of the consumers in Taichung who buy gifts packed with ribbons includes fashion pursuing, independence and confidence, life efficiency, social experience, stereotype, and egoism. Through factor analysis, those consumers are divided into four groups: traditional value group, fashion trend group, highly independent group and experimentalist group. There are noticeable disparities among each group in terms of ages, monthly salary, education levels and vocations. The consumers in each of the groups behave differently on their consuming behaviors. The noticeable differences are shown in need cognition, information searching, evaluation of schemes, purchasing and results. The seller can do some adjustments on the strategy of marketing combinations according to these five factors.

The purposes of this study are to investigate the customers¡¦ perception of the service quality and their continuative consuming behavior of leisure floral farms after their visit two farms of Taiwan Sugar Corporation. Based on the results of this study, suggestions are offered to managers of leisure floral farms. Survey research was conducted for this study. The subjects included 640 visitors from each area in two farms of Taiwan Sugar Corporation. And 498 acceptable questionnaire were collected. The acceptance rate was 80.76%. The questionnaire includes service quality volume and behavior intention volume proposed by PZB. The data are analyzed include analysis of association between background items and consumer experience items, t-test , one-way ANOVA, and stepwise multiple regression. The conclusions of this study are as follows: 1. There is positive correlation between service quality, royalty and pay-more intention, and irrelevancy to switch intention. 2. There is correlation between customer demand and floral information, price. 3. Most consumers who visit leisure floral farms are interested in flowers and plants. It indicates that leisure floral farms with potentiality to assimilate visitors into customers, particularly for diversified farms.

Research of the relation among the job involvement, job satisfaction, reward and job performance for consuming finance staff - Banks in Kaohsiung area to be the examples Abstract Finance service industry is a key pivot in modern economic system. The high service quality in finance is apparently consequent upon the strong competition in financing market day by day. During these recent years, banks struggle to occupy more marketing share in consuming loan. Based on the principles of pursuing high profit and dispersing risks, how to reinforce the quality of manpower, improve job performance and service quality are the most important targets for finance service industry. Therefore, using individual variable, job involvement, job satisfaction as independent variables, reward as interfered variable, and job performance as dependent variable to probe into the relation among the job involvement, job satisfaction, reward and job performance. Furthermore, using reward as interfered variable to investigate the effect of interference to job involvement, job satisfaction on job performance. This reseach was using the method of questionnaire survey together with various kind of statistic analysis and got the important discoveries are stated separately as follows: 1. The different individual variables to job involvement, job satisfaction, reward and job performance comes out a partly remarkable discrepancy. 2. Job involvement, job satisfaction, reward and job performance reveals outstanding positive relation. 3. The effect of interference among inspiration and safety, the equity of reward and internal satisfaction, external satisfaction, general satisfaction to customer satisfaction, job efficiency of job performance concludes as follows¡G (1) The interaction of internal satisfaction, inspiration and safety revelas interference effect to the customers statisfaction. (2) The interaction of external satisfaction, inspiration and safety revelas interference effect to the customers statisfaction. (3) The interaction of internal satisfaction and equity revelas interference effect to the customers statisfaction. (4) The interaction of general satisfaction and equity revelas interference effect to the customers statisfaction. (5) The interaction of internal satisfaction and equity revelas interference effect to the job efficiency . (6) The interaction of external satisfaction and equity revelas interference effect to the job efficiency . According to the results of research, finance organization enable to promote job performance and competition by offering high reward for their staff, increasing job satisfaction of employee, and establishing perfect reward system. Key words : consuming finance, job involvement, job satisfaction, reward, job performance.

Σκοπός της έρευνάς μας είναι να διευκρινίσουμε το προφίλ των καταναλωτών με βάση την επιλογή τους για τον τόπο αγοράς των καλλυντικών, να ερευνήσουμε τους λόγους της επιλογής τους, τις ανάγκες που καλύπτουν τα φαρμακεία, τα σούπερ μάρκετ ή τα πολυκαταστήματα καλλυντικών και πώς το φαρμακείο μπορεί να προσαρμοστεί σε αυτές ούτως ώστε να καλύψει μεγαλύτερο μέρος της αγοράς. Επιπλέον επιδιώκουμε να μελετήσουμε πώς τα δημογραφικά στοιχεία, ο τρόπος ενημέρωσης αλλά και πιο συγκεκριμένα στοιχεία όπως είναι η συσκευασία του καλυντικού και ο τρόπος προώθησής του, επηρεάζει τη συμπεριφορά του καταναλωτή. Για το λόγο αυτό δημιουργήσαμε ένα ερωτηματολόγιο το οποίο μας βοηθάει να αξιολογήσουμε την αγοραστική συμπεριφορά του κοινού σε σχέση με δημογραφικούς, οικονομικούς και μορφωτικούς παράγοντες. Πριν παραθέσουμε τα αποτελέσματα της έρευνας, θα κάνουμε μία σύντομη ανασκόπηση στην παρούσα βιβλιογραφία σχετικά με το μάρκετινγκ των καλλυντικών στο φαρμακείο. Θα αναφερθούμε στις ισχύουσες τάσεις της αγοράς και της κοινωνίας που επηρεάζουν τις πωλήσεις των καλλυντικών ούτως ώστε να μπορέσουμε να τις συσχετίσουμε με τις ερωτήσεις και τις απαντήσεις που λάβαμε. Στη συνέχεια, θα αναλυθεί η μεθοδολογία της έρευνάς μας, ο τρόπος σχηματισμού του ερωτηματολογίου και η λογική πίσω από τις ερωτήσεις. Κατόπιν θα γίνει μια λεπτομερής αναφορά και ανάλυση των αποτελεσμάτων της δειγματοληπτικής έρευνας, τα οποία θα σχολιαστούν και θα συσχετιστούν με τις δεδομένες ανάγκες της αγοράς του φαρμακείου. Τέλος θα παρατεθεί η βιβλιογραφία με τη βοήθεια της οποίας συγγράφηκε η διπλωματική εργασία. / -

Orientador: Claudia Regina Castellanos Pfeiffer / Tese (doutorado) - Universidade Estadual de Campinas. Instituto de Estudos da Linguagem / Made available in DSpace on 2018-08-15T23:13:43Z (GMT). No. of bitstreams: 1 Carrozza_NewtonGuilhermeVale_D.pdf: 4028357 bytes, checksum: 6c9dc37aa395f4d181e887f0818d3e9b (MD5) Previous issue date: 2010 / Resumo: Este estudo tem como proposta refletir sobre os efeitos da publicidade no processo de subjetivação que caracteriza a forma-sujeito histórica contemporânea. Para tanto, procuramos articular os pressupostos teóricos e analíticos da Analise de Discurso que nos permitem pensar nessa forma-sujeito de direito se estruturando a partir das relações que se estabelecem dentro de uma formação ideológica capitalista. Nesse sentido, o consumo não pode ser tomado separadamente nessa relação, assim como a publicidade não deve ser pensada como um simples instrumento a ser por ele utilizada. Nessa incursão, é possível tomar o consumo como gesto, onde se articulam elementos históricos, políticos e simbólicos, capazes de inscreverem os sujeitos em determinadas formações discursivas no momento mesmo em que se constituem como consumidores de determinados produtos e não de outros. Esse deslocamento do olhar sobre o consumo possibilita se pensar as contradições latentes produzidas no funcionamento conjunto que se estabelece entre o consumo e a publicidade. Partindo disso, as análises demonstraram que se trata de tomar a publicidade em sua especificidade, como forma material que apresenta estruturas-funcionamentos próprios, que nos possibilitam formular a idéia de que ela se configura como a forma pela qual o consumo se diz, ao mesmo tempo em que o conforma em seu funcionamento / Abstract: This research analyzed the effects of advertising on the subjective processes that characterize the so-contemporary historical subject. To this end, we combine the theoretical and analytic assumptions of discourse analysis that allow us to think of this "subject of rights" is structured from relations that are established within a capitalist ideological formation. Thus, the act of consuming may not be taken separately in this relation, as well as advertising should not be thought as a simple tool to be used by it. In that raid, the act of consuming can be taken as a gesture, which articulate historical, political and symbolic elements that are able to enroll subjects in certain discursive formations at the very moment they become consumers of certain products and not others. This shift of the gaze on the act of consuming enables us to think the latent contradictions produced in the joint operation established between the act of consuming and advertising.Taking this principle, the analysis showed us that it we must take the advertising in its specificity, as a material form that has its own structures, and allow us to formulate the idea that it is configured as the way in which the act of consuming formulate his language, in the same time that the advertising itself conforms the act of consuming / Doutorado / Linguistica / Doutor em Linguística

The foremost argument of this research is that self concept is of fundamental influence in the choices consumers make when purchasing luxury clothing brands. The objective of this research was to determine the relationships between self concept and the experience, attachment and loyalty that consumers have towards brands. The research further sought to confirm the role that identity theory plays in brand consumption. Sixty-nine respondents were surveyed via an electronic tool to understand how they view the role that self concept plays in the experiences they encounter with clothing brands. Experts were also interviewed to gain deeper insights into brands and the importance that communication and branding strategies play in developing brands for consumption. Ttests and bivariate regression was performed in order to determine relationships amongst the constructs. The findings show that consumers place a relatively high importance on the brand experience and self concept constructs. Marketing and advertising companies have an enormous responsibility to ensure that the right messages are communicated to consumers in order to give consumer a positive brand experience. A robust brand strategy and Communications strategy plays a pivotal role in successful delivery of the essence and image of luxury brands. Identity and self concept theory are central to understanding consumer behaviour and consumption decisions. Copyright / Dissertation (MBA)--University of Pretoria, 2010. / Gordon Institute of Business Science (GIBS) / unrestricted

O consumo é uma atividade humana presente em todas as civilizações (BAUMAN, 2008). Entretanto, os modos de consumir têm sofrido profundas mudanças ao longo da história, principalmente após a Revolução Industrial (LIPOVETSKY, 2007). Este estudo tem por objetivo visibilizar formas distintas de relacionar-se com o consumo, a partir do processo de pesquisa cartográfico. Para tanto, quatro grupos com estilos de vida e trabalho alternativos a modos de vida massificados foram acompanhados em suas atividades cotidianas. Após o acompanhamento de um mês, participaram de três encontros para discutir a pergunta da pesquisa, sendo que, o último encontro contou com a participação de todos. Cada grupo apresentou singularidades em relação aos modos de consumir, possibilitando problematizações sobre os modos de relacionar-se com o consumo, sobre o que seria uma ação de resistência, sobre formas solidárias de relação, bem como a individualização da “culpa” em relação aos problemas ambientais. Ao analisar o percurso de pesquisa como um conjunto de experiências, foi possível perceber que os grupos compartilhavam preocupações quanto ao modo de vida, que se manifestaram a partir da busca por relações horizontais, com maior autonomia, e busca por relações de maior proximidade entre quem presta um serviço e quem compra este serviço. Desta forma, os modos de consumirevidenciaram expressões sobre escolhas em relação aos modos de vida. / Consumption is a human activity present in all civilizations (BAUMAN, 2008). However, the ways of consuming have undergone deep profound changes throughout history, especially after the Industrial Revolution (LIPOVETSKY, 2007). This study aims to make evident visualize different ways of relating to consumption, from a cartographic research process. To do so, four groups with lifestyles and labor practices alternative to mass market practices were investigated for two to three months in their daily activities. After this observation, they participate in three meetings to discuss the research question; the last meeting was held with the participation of all groups. Each group presented singularities in relation to consuming practices, allowing problematizations on different ways to relate to consumption; on what would be a resistance action; on solidary forms of relation; and in relation to the individualization of "guilt" regarding environmental problems. In the analysis of the strategy developed by the research consisting as different experiences, it was possible to observe that the groups share concerns about their lifestyles that are manifested in the choice of horizontal relations with greater autonomy, and in the choice for closer relations between the one who pays a service and those who purchase this services. Thus, the modes consuming make evident the effects of choices regarding ways of life.

Made available in DSpace on 2017-07-10T17:37:09Z (GMT). No. of bitstreams: 1 Vera Lucia Greco Syperreck.pdf: 481969 bytes, checksum: 761a65b5d6ca1f3e00f715dbb55031b6 (MD5) Previous issue date: 2006-09-26 / Coordenação de Aperfeiçoamento de Pessoal de Nível Superior / The aim of this study was to compare the efficiency of three estimate methods for reference evapotranspiration with the FAO Penman-Monteith equation. Meteorological data used in this study were collected from the IAPAR meteorological station, located in Palotina, Paraná State. In order to estimate the reference evapotranspiration, the data available from 1994 to 2003 were collected. The performance of the Thornthwaite, Camargo and Hargreaves-Samani methods were compared to the FAO Penman-Monteith equation. The average of daily reference evapotranspiration ranged from 2.18 e 3.62 mm.day-1. The results indicated that the evaluated methods showed a good adjustment when compared to the FAO Penman-Monteith method, according to the daily scale. The correlation coefficient (r) ranged from 0.78 to 0.80. The coefficient of accuracy or agreement (d) presented values that ranged from 0.65 to 0.73. In comparison to the FAO Penman-Monteith method, the Hargreaves-Samani method demonstrated slight performance while the Thornthwaite and Camargo presented poor performance, evaluated by the index (c) / O objetivo do presente trabalho foi comparar métodos de estimativa da evapotranspiração de referência em relação ao método Penman-Monteith -FAO. Os dados meteorológicos utilizados foram coletados na estação meteorológica da rede do IAPAR instalada em Palotina, Estado do Paraná. Os dados utilizados nas estimativas de evapotranspiração de referência corresponderam ao período de 1994 a 2003. Os métodos de estimativas da evapotranspiração de referência empregados foram Thornthwaite, Camargo, Hargreaves-Samani e Penman-Monteith - FAO cujos valores foram tomados como padrão de comparação para os outros métodos. As médias diárias da evapotranspiração de referência variaram entre 2,18 e 3,62 mmdia-¹. Os resultados indicaram que, para a escala diária, os três métodos distintos de estimativa empregados apresentaram bom ajuste quando comparados ao método Penman-Monteith - FAO. Com coeficientes de correlação (r) variando entre 0,78 e 0,80. O coeficiente de exatidão ou de concordância (d) apresentou valores que variaram entre 0,65 a 0,73. Em relação ao método Penman-Monteith - FAO, o método de Hargreaves-Samani apresentou desempenho sofrível e os métodos de Thornthwaite e Camargo, mau desempenho, quando avaliados pelo índice (c)

Waiting for service was often happen in Service setting. The literatures about the consequence of the waiting were strong in certain respects, typically negative and erode the customers¡¦ overall service evaluation, and underdeveloped in other respects. In this article, I consider the influence of the waiting on the customers perceived values. I propose the effect of waiting experiences on the customers perceived values depends on both how far the time lags of distances between purchasing and consuming and the word-of ¡Vmouth information supply. For the purpose, I choose the oversea leisure travel products that appear to have a significant time lag of consuming. The sample data from 290 college and graduated students were analyzed using descriptive statistics, T-tests, One-Way ANOVA and Two-Way MANOVA. The results of the three studies are presented as follows: 1. When customers perceived higher the value of the service products, they were more patient about waiting duration and more purchasing intentions. 2. The time lags of distances between purchasing and consuming were longer, the customers perceived values would increase first and then drop late. 3. Word of mouth information supply will enhance the customers perceived value.

From 2006 to 2009, Taiwan's " Performance Workshop" staged the modern Chinese drama ¡¨ Secret Love in Peach Blossom Land¡¨ in various parts of China, and the tickets sold very well. In comparison, China's local performing groups, and even Chinese drama of little theater, but only a few people watch. What¡¦re the reasons for that? And why there are not just a few large-scale performances attract a huge audience, although it¡¦s ticket price significantly higher than general average fare as price reduce everywhere ? This study focused on the success factors of Taiwan¡¦s Modern Troupes in China, and take Taiwan's " Performance Workshop" for example as the case analysis to analyze the reason, why it can have the great box-office. And hope that the domestic and foreign performing groups can know the mainland China people's cultural consumption demands, help them enter the Chinese market of the performing arts. The results found that "income" and "consumer preference" is the most important factor; In addition, the Performance Workshop's drama¡¨ Secret Love in Peach Blossom Land¡¨ can be success is due to the combine of the ¡§high culture" and "mass culture" and use local well-known actors to create promo topic. In script, it performs the different custom of the cross-strait masses by drama. It makes the Chinese people feel curious and fresh, and because word-of-mouth and the reason of endogenisation of tastes, led to the great box-office.