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Restaurants, class and consumption in Hong Kong: a study of a city block in east Tsim Sha Tsui.January 2006 (has links)
So Wan-suen. / Thesis submitted in: August 2005. / Thesis (M.Phil.)--Chinese University of Hong Kong, 2006. / Includes bibliographical references (leaves 168-172). / Abstracts in English and Chinese. / Abstract --- p.iii / 摘要 --- p.v / Chapter Chapter 1. --- Introduction --- p.1 / Chapter Chapter 2. --- Social Class and Restaurants --- p.31 / Chapter Chapter 3. --- Social Class and Space in Restaurants --- p.56 / Chapter Chapter 4. --- Social Class and Social Taste in Restaurants --- p.80 / Chapter Chapter 5. --- Social Class and Food in Restaurants --- p.106 / Chapter Chapter 6. --- Social Class and Behavior in Restaurants --- p.121 / Chapter Chapter 7. --- Conclusion --- p.144 / References --- p.168
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Consumption and advertising in urban China: the construction and pursuit of a middle class way of life.January 2001 (has links)
by Chu Sheng Hua. / Thesis submitted in: December 2000. / Thesis (M.Phil.)--Chinese University of Hong Kong, 2001. / Includes bibliographical references (leaves 126-134). / Abstracts in English and Chinese. / "List of Map, Tables and Figures" / Chapter Chapter 1 --- Consumption: The Prism of Contemporary China / Chapter I. --- Introduction: Consumption in China --- p.1 / Chapter II. --- Material Conditions under Communist China --- p.3 / Chapter III --- . The Advent into a Consumer Society --- p.4 / Chapter ■ --- Increase in the Level of Affluence / Chapter ■ --- De-regularisation of the Marketing System / Chapter ■ --- Emergence of a Capital Owning Class / Chapter ■ --- Explosion of Consumption Information / Chapter ■ --- Change in Consumption Structures --- p.11 / Chapter IV. --- Guangzhou: Center of Consumption / Chapter ■ --- Location / Chapter ■ --- One Step Ahead --- p.15 / Chapter V. --- Objectives of Study --- p.17 / Chapter VI. --- Organisation of Thesis / Chapter Chapter 2 --- Sociological Theorising of Consumption: Thematic Issues / Chapter I. --- The Acknowledgement of Consumption: From Production to Consumption --- p.19 / Chapter II. --- Consumption as Communication --- p.21 / Chapter III. --- Consumption as Distinction --- p.22 / Chapter ■ --- Veblen: Leisure Class and Conspicuous Consumption / Chapter ■ --- "Bourdieu: Habitus, Taste and Cultural Capital" / Chapter ■ --- Lamont: Symbolic Boundaries / Chapter IV. --- Consumption as Pleasure and Play --- p.27 / Chapter V. --- "Consumption, Advertising and the Symbolic" --- p.28 / Chapter ■ --- Postmodernism and Baudrillard / Chapter ■ --- Consumption and the Symbolic: Theorising Lifestyle / Chapter ■ --- The Polemics / Chapter Chapter 3 --- Research Design / Chapter I. --- Conducting China Studies --- p.32 / Chapter II. --- Data Sources --- p.32 / Chapter ■ --- The Unobtrusive Method / Chapter ■ --- Sources of Data / Chapter III. --- Data Analysis --- p.35 / Chapter ■ --- Content Analysis / Chapter ■ --- Semiotic Analysis / Chapter ■ --- Symbolic Reality and Objective Reality / Chapter IV. --- Data Sampling --- p.39 / Chapter V. --- Analysing Advertisements --- p.42 / Chapter ■ --- Advertising Categories / Chapter ■ --- Advertising Formats / Chapter ■ --- Covert Advertisements / Chapter Chapter 4 --- "Advertising, Consumption and the New Middle Class" / Chapter I. --- The Re-birth of Advertising in China --- p.47 / Chapter ■ --- From Political to Marketing Tool / Chapter ■ --- Advertising Boom / Chapter II. --- A New World of Goods and Dreams --- p.49 / Chapter ■ --- Forms and Contents of Advertisements: From Product-oriented to Consumer-oriented / Chapter ■ --- Ownership of Goods / Chapter III. --- Market Segmentation: Locating the Middle Class and Their Consumption Patterns / Chapter ■ --- Market Segmentation and the New Middle Class / Chapter ■ --- Economic Capital and Consumption Patterns / Chapter ■ --- Cultural Capital and Taste / Chapter ■ --- Advertising and Consumption Categories / Chapter Chapter 5 --- Cultivating Differences I: Constructing the Ideal Home / Chapter I. --- Housing Reform and Rising Demand for Commodity Housing --- p.66 / Chapter II. --- Housing Advertisements --- p.68 / Chapter III. --- Advertising Themes: Alluding to the Middle Class Aspirations --- p.70 / Chapter ■ --- Establishing Class and Status Distinction / Chapter ■ --- Emphasis on Superiority/Luxury / Chapter ■ --- Desire of Naturalism / Chapter ■ --- Sports-oriented and Health-conscious / Chapter ■ --- Foreign Lifestyle / Chapter ■ --- Cultural Taste / Chapter ■ --- Education and Learning / Chapter IV. --- Ownership of Lifestyle --- p.84 / Chapter Chapter 6 --- Cultivating Differences II: Consuming Technologies / Chapter I. --- Modernisation and Good Life --- p.87 / Chapter II. --- The Modern Home Electrification --- p.89 / Chapter ■ --- Wither Tidal Wave Consumption? / Chapter ■ --- The Making of a Modern Home / Chapter III. --- Deciphering Information and Communication Technologies --- p.93 / Chapter ■ --- The Latest Gadgets / Chapter ■ --- Fashionable Lifestyle and Aesthetic Qualities / Chapter IV. --- Private Cars: Riding on the Tide of Consumerism --- p.99 / Chapter ■ --- Car Ownership / Chapter ■ --- Who are the Owners? / Chapter ■ --- Status Symbols / Chapter ■ --- Car as Person: Intelligent but Reserved / Chapter ■ --- Desire for Freedom and Touristic Experience / Chapter Chapter 7 --- Conclusion: Beyond Consumption / Chapter I. --- "Consumption, Advertising and Beyond" --- p.106 / Chapter II. --- Social Stratification and the Cultivation of Differences: Towards the Construction and Pursuit of a Middle Class Way of Life --- p.109 / Chapter III. --- New Sensibilities & Outlook --- p.111 / Chapter ■ --- "Stylisation, Aestheticisation and the Cultivation of a Lifestyle" / Chapter ■ --- Cultural Refinement and Sophistication / Chapter ■ --- Cosmopolitanism / Chapter IV. --- The Politics of Consumption --- p.116 / Chapter V. --- Consumption with Chinese Characteristics --- p.119 / Chapter VI. --- Suggestions for Future Studies --- p.122 / Bibliography --- p.126
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Consuming home in Hong Kong: a qualitative study of middle class aspirations and practiceFong, Ka-ki, Catherine., 方嘉琪. January 2007 (has links)
published_or_final_version / abstract / Sociology / Master / Master of Philosophy
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Near or far : psychological distance construal and its role in ethicalWiebe, Jeff, University of Lethbridge. Faculty of Management January 2013 (has links)
A focus group and experiment were conducted to test the effects of psychological distance on participant affect, intentions, and behaviours in the realm of ethical consumption. Construal Level Theory (Liberman and Trope, 1998) posits that psychologically-near concepts are viewed differently than their psychologically-far counterparts, and this framework was used to guide the development of predictions relating to four dimensions of distance: temporal, spatial, social, and hypothetical. The study revealed that participants exhibit significantly higher levels of affect and intention when presented stimuli involve psychologically near impacts rather than psychologically-far impacts. This finding did not carry over into actual behaviour, however. Subject disposition toward psychological distance was measured but was found to not impact affect, intentions, or behaviour. Perceived Consumer Effectiveness (Kinnear, Taylor, & Ahmed, 1974) was found to be an important predictor of behaviour. / viii, 103 leaves ; 29 cm
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Consumindo lugares, consumindo nos lugares = homossexualidade, consumo e produção de subjetividades na cidade de São Paulo / Consuming places, consuming at places : homosexuality consumption and subjectivities in the city of São PauloFrança, Isadora Lins, 1978- 15 August 2018 (has links)
Orientador: Julio Assis Simões / Tese (doutorado) - Universidade Estadual de Campinas, Instituto de Filosofia e Ciencias Humanas / Made available in DSpace on 2018-08-15T09:30:14Z (GMT). No. of bitstreams: 1
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Previous issue date: 2010 / Resumo: Neste trabalho procuro compreender a produção de subjetividades, categorias identitárias e estilos relacionados à homossexualidade num contexto de segmentação de mercado, a partir de um recorte no conjunto de espaços de sociabilidade e consumo freqüentados por homens que se relacionam afetivo-sexualmente com outros homens na cidade de São Paulo. Procuro compreender também como se articulam marcadores de diferença - como gênero, sexualidade, classe social, idade e cor/raça - atuantes na produção de sujeitos, categorias e estilos relacionados à homossexualidade e como a prática do consumo, seja nos ou dos lugares que serviram de base para a observação etnográfica, media essa articulação. Considero que essas duas pontas do consumo dos ou nos lugares estão intimamente articuladas, já que os lugares funcionam também como contextos que revelam ou possibilitam determinados usos de mercadorias ou que fazem circular informações a seu respeito. Selecionei três lugares para a pesquisa de campo, que denominei de lugares-chave, levando em conta o quanto me pareciam analiticamente interessantes, a partir da possibilidade de revelarem interseccionalidades e diferenças. No decorrer da pesquisa, conduzi a observação etnográfica nesses lugares e realizei entrevistas em profundidade com seus freqüentadores / Abstract: This research aims to understand the production of subjectivities, identity categories and styles related to homosexuality at venues visited by men who have sexual/affective relations with other men in a context of market segmentation in the city of Sao Paulo. I explore how social markers of difference - gender, sexuality, class, age and color/race - operate as categories of articulation in the production of subjects, identities and styles related to homosexuality. In addition, I examine how consumption practices - at the places or of places - are linked to this process. I argue that consumption at and of places are articulated,considering that places are contexts which reveal or enable certain uses of goods, and in which information about the places themselves is circulated through goods. Fieldwork was carried out in three key-places, which were selected by taking into account how analytically fruitful they seemed in revealing intersectionalities and differences. Fieldwork comprised ethnographic observation in these places and in-depth interviews with their regular visitors / Doutorado / Antropologia Urbana / Doutor em Ciências Sociais
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Impacts of internet beauty celebrities on female consumerism culture in the contemporary ChinaChen, Yin Xuan January 2018 (has links)
University of Macau / Faculty of Social Sciences. / Department of Communication
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現代生活的文化想象: 上海白領雜誌ELLE的消費研究. / 上海白領雜誌ELLE的消費研究 / Xian dai sheng huo de wen hua xiang xiang: Shanghai bai ling za zhi ELLE de xiao fei yan jiu. / Shanghai bai ling za zhi ELLE de xiao fei yan jiuJanuary 2003 (has links)
謝佼杏. / "2003年12月". / 論文(哲學碩士)--香港中文大學, 2003. / 參考文獻 (leaves 96-100). / 附中英文摘要. / "2003 nian 12 yue". / Xie Jiaoxing. / Lun wen (zhe xue shuo shi)--Xianggang Zhong wen da xue, 2003. / Can kao wen xian (leaves 96-100). / Fu Zhong Ying wen zhai yao. / Chapter ´ؤ. --- 導論 --- p.5頁 / Chapter 二. --- 消費社會的身份建構 --- p.11頁 / Chapter 三. --- 中國的現代生活方式與白領人士 --- p.33頁 / Chapter 四. --- 硏究背景與硏究問題 --- p.38頁 / Chapter 五. --- 分析部分 --- p.45頁 / Chapter 六. --- 結論 --- p.88頁 / 附錄1被訪者的基本資料 --- p.92頁 / 附錄2 ELLE的讀者基本情況 --- p.95頁 / 參考書目 --- p.96頁
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O direcionamento publicitário na Internet e suas principais implicações jurídicasArantes, Carla Cavalheiro 06 February 2018 (has links)
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Previous issue date: 2018-02-06 / This paper aims at exposing the concept and functioning of behavioral advertising on Internet, its main legal implications and the parameters that must be observed by suppliers to ensure the lawfulness of said practice. This paper will show that for the advertising to be directed to a certain consumption’s profile, consumer data must be collected and used by suppliers. As the behavioral advertising on Internet has to use personal data and deal with technological mechanisms, which, in many cases, are not properly informed to consumers, it may violate their rights to privacy and information. The purpose of this paper, however, is to rule out extreme opinions that consider behavioral advertising and the way data is collected for this intent unlawful, as well as to present a legal solution that respect consumers’ rights to privacy and information, and concurrently, allow the practice of behavioral advertising on Internet / Esta dissertação tem a finalidade de expor o conceito e o funcionamento da publicidade dirigida na Internet, suas principais implicações jurídicas e os parâmetros que devem ser observados pelos fornecedores para garantir a licitude da prática de direcionamento publicitário. Como será exposto no decorrer deste trabalho, a publicidade, para ser dirigida a determinado perfil de consumo, pressupõe a coleta e a utilização de dados dos consumidores pelos fornecedores. Justamente por estar inserida nesse contexto de utilização de dados pessoais e de uso de mecanismos tecnológicos que, em muitos casos, não são adequadamente informados, a publicidade dirigida na Internet pode, a depender do caso concreto, violar os direitos à privacidade e à informação do consumidor. A proposta desta dissertação, no entanto, é afastar o entendimento radical de que a publicidade dirigida e a forma de coleta de dados para esse fim seriam práticas ilícitas por si só, além de apresentar uma solução jurídica que visa respeitar os direitos à privacidade e à informação do consumidor e, ao mesmo tempo, permitir a prática de direcionamento publicitário na Internet
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Japanese popular culture in Hong Kong: case studies of youth consumption of cute products and fashion magazinesTam, Pui-yim, Jenifer. January 2002 (has links)
published_or_final_version / Sociology / Master / Master of Philosophy
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An evaluation of mature consumer needs in the banking sectorPieterse, Hanlie 11 1900 (has links)
The mature market presents challenges to marketers because much of the
information about the marketplace is based on younger consumers, differing from
older consumers in many important ways. The research project was commisioned
with two main objectives: to determine what is required to cater for customers
falling into the age bracket of 60-75, enabling marketers to successfully target the
mature consumer and retain these customers.
A qualitative methodology was selected to collect and analyse information to
enhance understanding of the perceptions with regard to the functional, social and
emotional needs of the mature market sector.
Abraham Maslow is known for postulating the 'Hierarchy of Needs Theory', stating
that human beings are motivated by their unsatisfied needs. It is necessary to
understand and investigate the relative importance of the functional, emotional and
actualisation components of mature consumer needs. / Thesis (M.A. (Psychology ))
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