Peer relationships are highly salient during early adolescence, especially during the first year of middle school. As a result, coolness (a facet of peer status) is prioritized and increasingly associated with aggression. Recent research indicates the relationship between peer status (coolness) and aggression is moderated by social goals (popularity, dominance, intimacy) and gender. Leadership among peers is also salient during early adolescence, although it is understudied in comparison to peer status (coolness). Leadership is worth additional investigation, as youth leaders are considered interpersonally competent and possess the social skills necessary to influence peer behavior. Research is needed to examine the extent to which peer status (coolness) and leadership are similar yet distinct constructs and the extent to which peer status and leadership influence subsequent aggression. Research is also needed to determine if the relationship between leadership and aggression is moderated by social goals and gender, as this may have implications for understanding antecedents to aggression. The current study examined the following: (1) the associations among peer-reported leadership and coolness in the fall with peer-reported aggression (overt and relational) in the spring of sixth grade, (2) the extent to which social goals (popularity, dominance, and intimacy) and gender moderate relations of leadership and coolness in the fall with aggression in the spring of sixth grade, (3) and the extent to which mean-level gender differences and study variables change across time. The sample was comprised of sixth-grade students from three middle schools in an urban, ethnically diverse setting (N = 347). Results revealed a significant association across both time points for leadership and coolness. Moreover, social goals and gender moderated the association between coolness, leadership, and aggression.

Introduction: Gen-Z are emerging as new consumers in the market, with more demands on brands than previous generations. Despite studies have showcased that brands can be perceived as cool by Gen-Z consumers, there is so far no research investigating what drives a brand to be perceived as cool by Gen-Z consumers. Furthermore, there is no research so far which has explored Gen-Z men in relation to fashion apparel consumption. This research hence seeks to gain a better understanding of Gen-Z men and their perception of cool fashion apparel brands.  Purpose: The purpose of this research is to explore what factors drive fashion apparel brands to be perceived as cool by Gen-Z men, and how these factors drive fashion apparel brands to be perceived as cool by Gen-Z men. Method: This study uses a qualitative methodology, consisting of 11 semi-structured interviews on Gen-Z men. An abductive thematic analysis complimented with a theoretical model was used to analyse the interviews, the theoretical model was adapted as a result of the findings.  Conclusions: The conclusions are that 7 different factors drive fashion apparel brands to be perceived as cool by the Gen-Z men in this study. It was found that the factors drive a fashion brand to be cool due to inheriting specific themes, in total 23 different themes were found across the 7 factors, hence the themes are how the seven factors drive a fashion apparel brand to be perceived as cool by the Gen-Z men in this study.

Made available in DSpace on 2014-06-11T19:24:12Z (GMT). No. of bitstreams: 0 Previous issue date: 2006-12-20Bitstream added on 2014-06-13T19:51:33Z : No. of bitstreams: 1 viana_ssm_me_prud.pdf: 7796282 bytes, checksum: 8f06453d5a301b5a459faff23b281c8e (MD5) / Este estudo teve como objetivo principal investigar as características da temperatura e umidade relativa do ar intra-urbana e da zona rural próxima a Teodoro Sampaio, SP, cidade de pequeno porte que está localizada a 22° 53' 25 S e 52° 16' 75 W, no extremo Oeste do Estado de São Paulo/Brasil. Para a coleta de dados foram utilizados miniabrigos meteorológicos e transectos móveis. Os miniabrigos meteorológicos foram equipados com psicrômetros e distribuídos em sete pontos, sendo seis na área urbana e um na área rural, sendo que as coletas de dados foram realizadas às 7h, 9h, 15h e 21h. Com relação ao transecto móvel foi utilizado um termômetro digital, com o sensor preso a uma haste de madeira e acoplado na lateral de um veículo, totalizando 17 pontos de coleta entre as 20h30min e 21h. As coletas de dados aconteceram em dias representativos de janeiro de 2005 verão; e em julho de 2005 inverno. Esse estudo concluiu que Teodoro Sampaio, cidade de pequeno porte com aproximadamente 16.000 habitantes, já possui um clima urbano específico, conseqüência da ocupação do solo e das funcionalidades urbanas, o que acabou gerando para a cidade ilhas de calor e de frescor. / The objective of this study was to investigate the temperature and the relative humidity behavior in the urban and rural areas near Teodoro Sampaio, SP. This small town is localized 22° 53' 25 S and 52° 16' 75 W, in the extreme West of Sao Paulo state, Brazil. Small meteorological stations and mobile transects were used as a methodology to collect the data to this work. These small meteorological shelters were equipped with psychometers and distributed into seven points, six of them in the urban areas and one of them in the rural area. All these points were always read at 7 and 9 am, and at 3 and 9 pm. The mobile transects were developed with digital thermometers whose sensors were attached to a wooden rod and coupled to a side of a vehicle, adding up to seventeen points which were checked between 8:30 pm and 9pm. The data collecting process was done on representative days of January 2005(summer) and July 2005 (winter). Through this study, we can conclude that Teodoro Sampaio, a small town with nearly 16,000 inhabitants, has a specific urban climate already and it can be considered a consequence of the land occupation and of the urban functionality which created islands of heat and coolness in the town.

No description available.

Coolness is a desired but overlooked concept in fashion. The thesis The Vincent Vega in Helmut Lang: Framing Helmut Lang’s Coolness in Relation to Cool Movie Characters sheds light on how coolness is created in Helmut Lang’s spring 2004 collection in relation to movie representations. The thesis frames coolness as a myth and gendered performance. With the method of representation studies, several movies are analysed in how they present coolness. It is discovered that movies continuously reproduce the same myth. With critical visual analysis, Lang’s collection is put in context to these movies. It is shown that Lang’s collection has many similarities to the movie costumes and although he tries to break out the gendered myth, he still reproduces it. The thesis contributes to understand coolness as a concept but also that coolness, at least in Lang’s case, is heavily dependent on the cinematic representations rather than pursuing his own unique approach.

Orientador: Margarete Cristiane de Costa Trindade Amorim / Banca: José Tadeu Garcia Tommaselli / Banca: Deise Fabiana Ely / Resumo: Este estudo teve como objetivo principal investigar as características da temperatura e umidade relativa do ar intra-urbana e da zona rural próxima a Teodoro Sampaio, SP, cidade de pequeno porte que está localizada a 22° 53' 25" S e 52° 16' 75" W, no extremo Oeste do Estado de São Paulo/Brasil. Para a coleta de dados foram utilizados miniabrigos meteorológicos e transectos móveis. Os miniabrigos meteorológicos foram equipados com psicrômetros e distribuídos em sete pontos, sendo seis na área urbana e um na área rural, sendo que as coletas de dados foram realizadas às 7h, 9h, 15h e 21h. Com relação ao transecto móvel foi utilizado um termômetro digital, com o sensor preso a uma haste de madeira e acoplado na lateral de um veículo, totalizando 17 pontos de coleta entre as 20h30min e 21h. As coletas de dados aconteceram em dias representativos de janeiro de 2005 verão; e em julho de 2005 inverno. Esse estudo concluiu que Teodoro Sampaio, cidade de pequeno porte com aproximadamente 16.000 habitantes, já possui um clima urbano específico, conseqüência da ocupação do solo e das funcionalidades urbanas, o que acabou gerando para a cidade ilhas de calor e de frescor. / Abstract: The objective of this study was to investigate the temperature and the relative humidity behavior in the urban and rural areas near Teodoro Sampaio, SP. This small town is localized 22° 53' 25" S and 52° 16' 75" W, in the extreme West of Sao Paulo state, Brazil. Small meteorological stations and mobile transects were used as a methodology to collect the data to this work. These small meteorological shelters were equipped with psychometers and distributed into seven points, six of them in the urban areas and one of them in the rural area. All these points were always read at 7 and 9 am, and at 3 and 9 pm. The mobile transects were developed with digital thermometers whose sensors were attached to a wooden rod and coupled to a side of a vehicle, adding up to seventeen points which were checked between 8:30 pm and 9pm. The data collecting process was done on representative days of January 2005(summer) and July 2005 (winter). Through this study, we can conclude that Teodoro Sampaio, a small town with nearly 16,000 inhabitants, has a specific urban climate already and it can be considered a consequence of the land occupation and of the urban functionality which created islands of heat and coolness in the town. / Mestre

Background: Brand coolness is a research area that has been established in prior research. Brand coolness has been defined as a subjective, dynamic, socially constructed, and positive trait brands have. Cool brands can be recognized by the attributes extraordinary, aesthetically appealing, energetic, high status, original, authentic, rebellious, subcultural, iconic, and popular. The formation of cool brands and its consequences has been encouraged to be further investigated in prior research. This study incorporates consequences following brand coolness into the value-attitude-behavior model to see the degree of association with increased willingness-to-pay. Purpose: The purpose of this study is to increase the understanding of brand coolness and its impact on the willingness-to-pay through consumers’ values, attitudes and behavior. Methodology: This study uses a quantitative research approach, conducting an online questionnaire with 202 respondents. The data from the questionnaire is then analysed through descriptive statistics, correlation- and bivariate regression analyses.   Findings: The main findings of this study is that all of the five measured brand coolness concepts within values, attitudes and behavior have a significant association with increased willingness-to-pay. The study strengthens prior findings in the research area of brand coolness and adds new knowledge regarding the possible order of prioritization when aiming to increase willingness-to-pay. Managerial implications: The results of the study enables to present an order of prioritization for companies to use when aiming to increase the willingness-to-pay through developed brand coolness. In order to maximize the increase of willingness to make a financial sacrifice for the brand the focus should mainly be on increasing brand love and brand attitude, followed by word-of-mouth, status and self-brand connection.

No description available.

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Obiettivo di questa tesi è una lettura del coolhunting, attività professionale ancora relativamente poco diffusa, come luogo emblematico di meccanismi simbolici cruciali per spiegare non solo il sistema della moda ma anche molti degli andamenti della produzione e del consumo di beni materiali ricchi di contenuti immateriali. Non a caso, il debito teorico di questo lavoro non riguarda solo i fashion studies a partire dal classico saggio di Simmel, ma soprattutto un autore come Pierre Bourdieu, che poche pagine ha dedicato alla moda ma ha coniato concetti, come quelli di campo, capitale culturale e simbolico, habitus e distinzione, che sono diventati imprescindibili in ogni studio di tipo culturale. La base empirica della ricerca è costituita da 42 interviste del tipo racconti di vita, che hanno coinvolto una variegata popolazione di coolhunters inseriti in agenzie o nelle imprese della moda, ricercatori e consulenti free-lance, le cui esperienze lavorative sono analiticamente descritte nei capitoli centrali della tesi. La ricostruzione del mondo del coolhunting si avvale anche di una accurata ricerca effettuata su siti web dedicati. Nel capitolo finale la prospettiva teorica e il corpus di informazioni raccolte trovano una sintesi in (a) una definizione articolata ma precisa di cool-hunter; (b) una tipologia idealtipica; (c) nel concetto bourdieusiano di distinzione, che sembra essere la posta in gioco intorno alla quale ruota tutto il mondo del coolhunting. I coolhunters emergono come intermediari culturali riconosciuti per la loro capacità di cogliere gli stili di consumo emergenti e le macrotendenze culturali per offrirli come spunto alla creatività dei produttori di oggetti di moda mainstream. / The aim of this thesis is a reading of coolhunting, an emergent professional activity, as an emblematic place of symbolic mechanisms that are crucial in order to explain not only the fashion system but also many cultural processes of the production and the consumption of material goods rich of immaterial contents. The theoretical debt does not regard only the fashion studies, beginning from the classic work of Simmel, but above all an author like Pierre Bourdieu, that has dedicated few pages to the fashion, but has coined concepts - as those of field, cultural and symbolic capital, habitus, distinction - that are nowadays essential in every cultural study. The empiric base of the research is a set of 42 in-depht interviews that have involved a heterogeneous population of coolhunters working in trend agencies or fashion companies, researchers and free-lance consultants, whose working experiences are analytically described in the central chapters of the thesis. The reconstruction of the world of the coolhunting is carried out also with a search based on dedicated websites. In the final chapter the theoretical perspective and the empirical evidences are summarized in (a) an articulate definition of coolhunter; b) an idealtypical classification of coolhunting workers; (c) in Pierre Bourdiue’s concept of distinction, that seems to be the stake that moves the field of coolhunting. The coolhunters emerge as cultural intermediaries recognized for their ability to identify the emergent styles of consumption and macro-cultural trends in order to offer them as useful ideas to the creativity of the producers of fashionable mainstream objects.