The wide variety of magazines in the South African market and the economic relapse that has been experienc,e d worldwide has given rise to the increasing competition for higher circulation figures and advertising income. This phenomenon especially occurs between publications competing for the same target audience, such as the women's magazines SARIE and rooi rose, competitors over many years in the Afrikaans magazine market. Magazine covers play a critical role in this rivalry due to the direct connection between the popularity of the cover and circulation figures. The more popular the cover of a publication, the higher the sales, circulation and potential profitability will be. Thus it is of the utmost importance for any publication to make the suitable cover selections, considering that the wrong choices can contribute towards a decrease in circulation and eventually fatal consequences for the publication. This study endeavours to determine which requirements magazine covers should meet to be successful and also which tendencies can be identified in the cover choices of SARIE and rooi rose and how these tendencies can be explained. In literature it was found that there are several requirements and directions to which magazine covers should account to be able to be achieving success. It was also found that magazine covers consist of several elements, such as the logo (master-head), cover-girl/-photo, background colours, text and also competitions (announced on the cover). SARIE and rooi rose's covers were analysed in accordance with the requirements for magazine covers. It was found that these magazine covers complied with the formal requirements formulated in the literature consulted. It also appeared that the success of every cover and edition is determined by the cover elements as a whole and not only the popularity of the "cover-girl" only. Several aspects should thus be taken into account when planning the magazine cover. It also appeared that although the cover choice sets an agenda for readers concerning the topics they will eventually be thinking about and discussing, another dimension of agenda-setting rather is to the point, namely the role readers' preferences play (through their personal feedback and buying of magazines) regarding editors' decision in respect of covers. / Thesis (M.A. (Communication Studies))--North-West University, Potchefstroom Campus, 2010

Orientador: Zélia Lopes da Silva / Banca: Antonio Celso Ferreira / Banca: Norval Baitello Junior / Banca: Eda Maria Goes / Banca: Maria Teresa Santos Cunha / Resumo: Este trabalho se fundamenta na importância crescente das imagens no século vinte, as quais podem ser entendidas em duplo sentido: como estimulantes dos olhares e como aparências investidas de potencial comunicativo. É privilegiado o uso que a mídia efetuou do universo do olhar. As imagens, em sua ambigüidade, são instrumentos adequados ao uso publicitário em um século em que, paulatinamente, a notícia e a informação são consideradas mercadorias pelos grandes grupos de comunicação. As fontes da pesquisa são as capas de revistas brasileiras de sucesso de mercado. O mercado da informação está fundamentalmente ligado ao exercício da política, eis porque o período de análise corresponde ao final da década de sessenta (início da censura governamental à imprensa) e da década de oitenta (primeira eleição direta para presidente da República após o fim da censura), sendo lícito questionar de que forma a comunicação foi empreendida enquanto entrávamos e saíamos da ditadura militar. As capas são signos do funcionamento da chamada grande imprensa e, ao mesmo tempo, são signos de um olhar que se estrutura no decorrer do século: olhar que busca informação rápida e concisa. Estratégias comuns utilizadas nas imagens de capa são analisadas, como o uso dos códigos das cores e das expressões corporais, assim como os temas que tiveram destaque nas capas das revistas e que mostram a constituição de sentidos propostos à massa de fatos que os próprios meios de comunicação oferecem. As sínteses compostas em imagens estabelecem pautas de discussões, tornando-as importantes e exercendo um poder excludente. As capas das... (Resumo completo, clicar acesso eletrônico abaixo) / Abstract: The thesis is based on the increasing importance of pictures in the 20th century. Pictures may be understood as (1) gaze stimulating and as (2) appearances charged with communicative potentiality. The use that the media make of the gaze is extremely conspicuous. Even in their ambiguity, pictures are veritable publicity instruments in a century during which news and information became gradually commercial goods in the hands of great communication groups. Our research sources are covers of best selling Brazilian magazines. Since the information market is intimately linked to politics and the analyzed period ranges from the late 60s (the starting point of press censorship by the government) to the late 80s (the first true election for the presidency of Brazil after censorship), it is important to problematize the communication theme as Brazil alternated from censorship and dictatorship to democracy. Magazine covers are performance signs of the big press and, at the same time, of the gaze structuring itself throughout the century: the gaze that seeks precise and fast information. Common strategies in magazine covers, uses of color, body expression codes, underlined themes which show the constitution of meanings suggested to the great amount of photos by the same communication media, are analyzed. Picture-composed synthesis establishes discussions, giving great importance to pictures since they exercise an excluding stance. Magazine covers allure the magazines' target public, or consumers. Beneath the magazines' syntheses lie... (Complete abstract, click electronic access below) / Doutor

Made available in DSpace on 2015-05-14T12:39:51Z (GMT). No. of bitstreams: 1 arquivototal.pdf: 2359059 bytes, checksum: 63873d1da8ab460889db4579b9db0d7b (MD5) Previous issue date: 2013-03-21 / Coordenação de Aperfeiçoamento de Pessoal de Nível Superior - CAPES / Tropicalia emerged in late 1967 with the songs ―Alegria, Alegria‖ (Caetano Veloso) and ―Domingo no Parque‖ (Gilberto Gil). But it was in 1968 that the musical movement left his major works recorded. In that year were released records by Tom Zé, Os Mutantes, Caetano Veloso, Gilberto Gil and the collective record Tropicália ou panis et circensis. These albums represented a new moment in the Brazilian Music: opening the explicit cultural dialogues with other countries and with different artistic languages. Our work investigates how was, parallely, turned towards the Brazilian graphic design, from the analysis of the covers of these records, discussing the images with the songs. We started from Luiz Tatit s studies on song and the concept of cultural dialogue according to the Semiotics of Culture. / A Tropicália surgiu no final de 1967, com as canções ―Alegria, alegria‖ (Caetano Veloso) e ―Domingo no parque‖ (Gilberto Gil). Mas foi em 1968 que o movimento musical deixou registrado em disco suas principais obras. Naquele ano foram lançados os discos de Tom Zé, Mutantes, Caetano Veloso, Gilberto Gil e o disco coletivo Tropicália ou panis et circensis. Estes álbuns representaram um novo momento na canção brasileira: da abertura explícita aos diálogos culturais com outros países e com diversas linguagens artísticas. Nosso trabalho investiga como se deu, paralelamente, a virada de rumo no design gráfico brasileiro, a partir da análise das capas destes discos, dialogando as imagens com as canções. Partimos dos estudos de Luiz Tatit sobre canção e do conceito de diálogo cultural segundo a Semiótica da Cultura.

Esta pesquisa apresenta uma abordagem interdisciplinar sobre questões de gênero na imprensa brasileira durante as décadas de 60 e 70 do século passado. O escopo são edições da revista Realidade, principal veículo da editora Abril no período, que contava com os jornalistas mais bem pagos da época. O foco são as representações de feminino nestas revistas, um trabalho desenvolvido em dois momentos, sendo o primeiro as análises das capas e, em seguida, análise de conteúdo de uma edição tida como paradigmática dentro de nosso escopo. Como objetivo geral, visa a compreensão das representações de mulher na Realidade em consonância com o movimento histórico, cultural, político e social do período abordado. Como objetivos específicos, realiza uma análise de imagens das capas; discute a dominação masculina e a sociedade patriarcal; apresenta os principais aspectos do movimento feminista nas décadas citadas; e investiga a história do país e de sua indústria cultural, com maior ênfase na imprensa escrita. A investigação concentra esforços em todas as 120 edições da revista lançadas entre 1966 e 1976, escolhendo para análise de imagens todas as capas que apresentavam mulheres, adotando o gênero como categoria de análise. Esta metodologia também aplicou-se a análise das reportagens, colocando em relação as representações de mulheres da edição de número dez, dedicada exclusivamente à tematizações da condição feminina, relacionando com aspectos do movimento feminista no Brasil entre 1960 e 1970. / This research presents an interdisciplinary approach on issues related to gender and language in the Brazilian press during the 60‘s and 70‘s of last century. The scopes are issues of the magazine Realidade, the main vehicle of Abril publishing house in the period, which had the highest-paid journalists of this related time. The focus is the representation of women in these magazines, a work in two stages, the first analyzes of the covers and then content analysis of an issue seen as paradigmatic within our scope. As a general objective we aim at understanding the representations of women in Realidade consistent with the historical, cultural, political and social period approached. As specific objectives, we have an image analysis through the covers; discuss the male domination and patriarchal society; present the main aspects of the feminist movement in the decades mentioned, and investigate the history of the country and its cultural industry, with more interest in print press. We focus on all more than 120 editions of the magazine released between 1966 and 1976, choosing to image analysis covers all indices containing women, adopting gender like a category of analysis. This methodology was also applied to the analysis of reports, putting about representations of women's issue number 10, dedicated exclusively to thematizations of womanhood, relating with aspects of the feminist movement in Brazil between 1960 and 1970. / 5000

Esta pesquisa apresenta uma abordagem interdisciplinar sobre questões de gênero na imprensa brasileira durante as décadas de 60 e 70 do século passado. O escopo são edições da revista Realidade, principal veículo da editora Abril no período, que contava com os jornalistas mais bem pagos da época. O foco são as representações de feminino nestas revistas, um trabalho desenvolvido em dois momentos, sendo o primeiro as análises das capas e, em seguida, análise de conteúdo de uma edição tida como paradigmática dentro de nosso escopo. Como objetivo geral, visa a compreensão das representações de mulher na Realidade em consonância com o movimento histórico, cultural, político e social do período abordado. Como objetivos específicos, realiza uma análise de imagens das capas; discute a dominação masculina e a sociedade patriarcal; apresenta os principais aspectos do movimento feminista nas décadas citadas; e investiga a história do país e de sua indústria cultural, com maior ênfase na imprensa escrita. A investigação concentra esforços em todas as 120 edições da revista lançadas entre 1966 e 1976, escolhendo para análise de imagens todas as capas que apresentavam mulheres, adotando o gênero como categoria de análise. Esta metodologia também aplicou-se a análise das reportagens, colocando em relação as representações de mulheres da edição de número dez, dedicada exclusivamente à tematizações da condição feminina, relacionando com aspectos do movimento feminista no Brasil entre 1960 e 1970. / This research presents an interdisciplinary approach on issues related to gender and language in the Brazilian press during the 60‘s and 70‘s of last century. The scopes are issues of the magazine Realidade, the main vehicle of Abril publishing house in the period, which had the highest-paid journalists of this related time. The focus is the representation of women in these magazines, a work in two stages, the first analyzes of the covers and then content analysis of an issue seen as paradigmatic within our scope. As a general objective we aim at understanding the representations of women in Realidade consistent with the historical, cultural, political and social period approached. As specific objectives, we have an image analysis through the covers; discuss the male domination and patriarchal society; present the main aspects of the feminist movement in the decades mentioned, and investigate the history of the country and its cultural industry, with more interest in print press. We focus on all more than 120 editions of the magazine released between 1966 and 1976, choosing to image analysis covers all indices containing women, adopting gender like a category of analysis. This methodology was also applied to the analysis of reports, putting about representations of women's issue number 10, dedicated exclusively to thematizations of womanhood, relating with aspects of the feminist movement in Brazil between 1960 and 1970. / 5000

Orientador: Anna Paula Silva Gouveia / Tese (doutorado) - Universidade Estadual de Campinas, Instituto de Artes / Made available in DSpace on 2018-08-14T17:41:14Z (GMT). No. of bitstreams: 1 Nogueira_JulioCesarGiacomelli_D.pdf: 6716028 bytes, checksum: 95f6712016a187afca3bf990f315211e (MD5) Previous issue date: 2009 / Resumo: Eugênio Hirsch (Viena, 1923 - Rio de Janeiro, 2001) é mais conhecido por seu trabalho na editora Civilização Brasileira na primeira metade da década de 1960. Sua atuação na editora do Rio de Janeiro foi marcada pela versatilidade de recursos visuais e pela ampla liberdade concedida pelo editor Ênio Silveira. No mesmo período produziu capas para a editora Globo, de Porto Alegre, em quantidade muito inferior, mas com a mesma liberdade e qualidade. Após passagem pelos EUA, Hirsch foi contratado pela editora madrilenha Codex como diretor de arte da Coleção Museus do Mundo, e retornou ao Brasil no final dos anos 1960, passando a trabalhar para a Livraria José Olympio Editora. Esta dissertação tem como tema central a relação entre o lettering e as imagens no trabalho de Hirsch. Essa relação é estudada a partir da análise das capas de livros produzidas por Hirsch entre 1959 e 1976. Dentro dessa amostragem abrangente são identificadas as características mais marcantes e recorrentes do desenho de letras nas capas do designer austríaco. Também é apresentada uma pequena amostra da produção de alguns capistas que atuaram no Brasil nas décadas de 1930, 1940 e 1950, fornecendo uma visão mais acurada da importância do trabalho de Eugênio Hirsch. / Abstract: Eugênio Hirsch (Vienna, 1923 - Rio de Janeiro, 2001) is best known by his work for the publishing house Civilização Brasileira in the first half of the 1960s, wich was marked by a large range of visual resources used with great freedom granted to him by editor Ênio Silveira. In the same period he made book covers for Globo, a publishing house based on the city of Porto Alegre. Although less expressive in number, these covers kept the same quality and freedom. After a short period in the USA, Hirsch was hired by Madri based publishing house Codex as art director, being responsible for El Mundo de los Museus collection. When returning to Brazil in the end of the 1960s, he begun to work for Livraria José Olympio Editora, in Rio de Janeiro. This research is centered in the relation between letters and images in Hirsch's book covers. This relation is studied by analizing the book covers made by Hirsch between 1959 and 1976. In this wide sampling, the most relevant and recurring caractheristics related to lettering and type in Hirsch's work are identified. Also presented is a sample of the graphic work done by some cover artists that had worked in Brazil during the 1930s, 1940s and 1950s, allowing a more accurate perception of the importance of Eugênio Hirsch's work. / Doutorado / Artes / Doutor em Artes

Orientadores: Edson do Prado Pfutzenreuter, Ann Paula Silva Gouveia / Dissertação (mestrado) - Universidade Estadual de Campinas, Instituto de Artes / Made available in DSpace on 2018-08-21T22:17:18Z (GMT). No. of bitstreams: 1 Naufel_CarinadaRocha_M.pdf: 149350942 bytes, checksum: 0ba5a65c3bf8cc18801f28873aa9bfeb (MD5) Previous issue date: 2012 / Resumo: As capas de livros analisadas nesta pesquisa foram criadas por Marius Lauritzen Bern para a editora Civilização Brasileira na década de 60 no Brasil. Marius Bern foi um designer brasileiro autodidata que iniciou sua carreira através das artes plásticas durante um período em que não havia a formalização do ensino de design no Brasil. Sua parceria com a editora Civilização Brasileira foi estabelecida através do editor Ênio Silveira no ano de 1965, após a saída do designer Eugênio Hirsch. No período de 1965 a 1970, Marius Bern permaneceu como principal designer da editora Civilização Brasileira. A Editora Civilização Brasileira pertencia ao editor Ênio Silveira, intelectual reconhecido no campo cultural brasileiro e importante na resistência contra a ditadura no Brasil. Ênio Silveira foi o grande incentivador das mudanças no design dos livros da editora. Em 1960 houve uma ruptura das convenções gráficas na cultura editorial e, portanto no mercado de livros no Brasil. Circunstâncias específicas relativas ao exercício da atividade no período em questão, como o modo de criação e o processo de produção disponível então, foram abordados de modo a auxiliarem no entendimento do discurso gráfico das capas. Através da análise foi possível identificar algumas soluções visuais recorrentes na produção de capas de Marius Bern, o que permite algumas conclusões sobre sua produção / Abstract: This research focuses on analyzing Marius Lauritzen Bern's book cover production for Civilização Brasileira, during the 1960s. Marius was a self-taught designer who began his career in visual arts, in a time when the teaching of Design had still not been formalized in Brazil. Marius Bern began his partnership with the publishing Civilização Brasileira in 1965, through its visionary publisher Ênio Silveira. He joined them right after designer Eugênio Hirsch had left the company, and from 1965 to 1970 he stood as its chief designer. Ênio - owner of Civilização Brasileira - was considered an important Brazilian intellectual in the national cultural field and also an important figure in the fight against the military dictatorship. He was also the staunchest supporter of the changes adopted by the company in its book designs. The 1960s mark a twist in the graphic conventions adopted by the publishing culture and, therefore, in the Brazilian book market. Specific circumstances related to the practice of the profession, such as the ways in which book covers were created and the production processes that were available at the time, were addressed to ensure a better understanding of the graphic speech of the covers. Through the analysis it was possible to identify some recurrent visual solutions in Marius' book designs, which allow us to draw some conclusions regarding his work / Mestrado / Artes Visuais / Mestra em Artes

Magazine covers are multimodal texts designed to draw the attention of potential readers. Health and fitness magazines, in particular, make up a large portion of the publishing industry, and previous research has pointed to their influence on readers’ perceptions of health and fitness. In order to interpret the multimodality of magazine covers, a different approach other than the purely linguistic one needs to be employed. Following the theoretical frameworks of Systemic Functional Linguistics and Social Semiotics, this study set out to investigate the verbal and visual construction of health on eight covers of Men’s Health and Women’s Health. The findings indicate that there are significant differences in how health is constructed on the men’s and women’s edition of the magazines. These differences mainly concern the way in which health is achieved, and the relationship between the viewers and the magazine. This not only indicates that different strategies were used to attract viewers, but also reveals something about the relationship the viewer is supposed to have with their bodies as well as their perceptions of health.

The field of this diploma thesis is characteristic of cement used in road infrastructure building. In cooperation with the cement plant Horné Srnie, was made previously produced road cement matrix, according to the original recipe. This Diploma thesis is focused on the following characteristics of the cement: the compressive strength, the stiffening process, the volume stability and the development of the hydration heat. The research of the hydration process was analyzed by X-ray diffraction and differential thermal analysis

Memoria para optar al título de Geógrafo / En los últimos años la ciudad de Pichilemu ha experimentado un sostenido crecimiento físico y demográfico por influencia de la actividad turística, ocasionando una presión creciente sobre áreas de alto valor ecológico, y por ende, alteraciones en la biodiversidad local. Siguiendo la tendencia de América Latina, Chile posee un déficit de estudios de ecología urbana, motivo por el cual esta memoria contribuye evaluando la biodiversidad de avifauna y vegetación leñosa en las coberturas de suelo del mosaico urbano de Pichilemu. El levantamiento de información de biodiversidad se llevó a cabo mediante conteo de aves e inventarios florísticos entre el período estival del 2017 y el de 2018. Con esta información se calculó riqueza, abundancia, tres índices de diversidad alfa (Shannon-Wiener, Pielou y Simpson), en conjunto con los porcentajes de especies endémicas, nativas y amenazadas. Además, se analizó si la distancia entre los puntos de muestreo y los componentes de infraestructura verde diversos en Shannon influencia la distribución espacial de los valores de los parámetros de diversidad alfa. Paralelamente se clasificaron las especies de avifauna en gremios tróficos y según su grado de sensibilidad a la urbanización. Asimismo, se compararon las coberturas de suelo en función de su biodiversidad a través del test de Kruskall-Wallis y el test de Dunn. Por último, se realizó un análisis de clúster para ver la similitud entre las coberturas de suelo. Los resultados señalan un patrón bimodal en el índice de Shannon, pues existen dos grupos de coberturas de suelo que presentan los valores máximos en esta variable en Pichilemu. El primero de ellos, con los valores más altos del índice de Shannon, está compuesto por coberturas naturales tales como los humedales y cuerpos de agua, quebradas y cursos de agua, y matorral arborescente. El otro grupo, con los segundos valores más altos del índice de Shannon, está integrado por coberturas híbridas como el tejido urbano continuo y el tejido urbano discontinuo. En Pichilemu, las especies de avifauna son mayoritariamente nativas, mientras que gran parte de las especies de vegetación leñosa son exóticas, muchas de ellas siendo exóticas invasoras. A pesar de su alta diversidad, el tejido urbano continuo alberga casi todos los individuos pertenecientes a una especie urban exploiter (Passer domesticus). Al contrario, los individuos de las especies urban avoiders se concentran en coberturas diversas y poco intervenidas como los humedales y cuerpos de agua, quebradas y cursos de agua, playas, dunas y arenales, y el matorral arborescente. Al mismo tiempo, estas coberturas naturales son las que exhiben la mayor cantidad de gremios tróficos. Respecto al análisis de correlación, la distancia entre los puntos de muestreo y las coberturas correspondientes a componentes de infraestructura verde diversos en Shannon no explica totalmente la variabilidad de los parámetros de diversidad alfa. Mediante el análisis de clúster, se destacan los altos niveles de diversidad del conglomerado compuesto por los humedales y cuerpos de agua, quebradas y cursos de agua, matorral arborescente, matorral pradera, y las plantaciones, De este modo, se concluye que estas coberturas deberían ser priorizadas para las labores de restauración ecológica y conservación de la biodiversidad. / Throughout the last years, the city of Pichilemu has undergone a sharp spatial and demographic growth influenced partly by tourist activity, which it caused an increasing pressure on high ecological value areas and local biodiversity. Following the same trend as in Latin America, Chile has few studies on urban ecology; hence this study contributes with an assessment of avifauna and woody vegetation biodiversity in land covers belonging to the urban mosaic of Pichilemu. All field samplings were conducted during 2017 and 2018 summer times using bird counting and floristic inventories. Richness, abundance, alpha diversity indexes (Shannon-Wiener, Pielou and Simpson) of species were calculated, along with the proportion of endemic, native and threatened species. Moreover, the distance between sampling points and diverse components of the green infrastructure of Pichilemu city was analysed to demonstrate whether it influences the spatial distribution of alpha diversity parameters values. Avifauna species were classified into trophic guilds and three distinct categories (urban exploiter, urban adapter and urban avoider) basing on their response to urbanisation. Furthermore, in order to compare land covers regarding their biodiversity, Kruskal-Wallis and Dunn's test were applied. Finally, a cluster analysis was carried out to see the similarity among land covers and sampling points. The results show a bimodal distribution pattern on the Shannon index, since there are two groups of land covers with maximum values both in avifauna and woody vegetation in Pichilemu. The most diverse group in Shannon index is made up of natural land covers such as wetlands and water bodies, streams and water courses and tree-shaped scrubland. The second most diverse group in Shannon index is made up of hybrid land covers such as continuous urban fabric and discontinuous urban fabric. Most of avifauna species are native whilst the majority of woody vegetation species are exotic in Pichilemu. Even though continuous urban fabric is diverse, almost all individuals of avifauna belong to an urban exploiter species (Passer domesticus). On the other hand, individuals belonging to urban avoider species are prone to be found in diverse and less disturbed land covers such as wetlands and water bodies, streams and water courses, strands, dunes and sandbanks and tree-shaped scrubland. Likewise, these land covers contain the highest number of trophic guilds of avifauna. Regarding correlation analysis, the distance between sampling points and diverse green infrastructure components does not explain completely the spatial variability of alpha diversity parameters. Through cluster analysis, cluster comprised of wetlands and water bodies, streams and water courses, tree-shaped scrubland, shrub brush and plantations has outstanding diversity values. Therefore, these land covers should be prioritised for ecological restoration and biodiversity conservation measures.