The dissertation consists of an introduction and three empirical articles. The introduction gives the theoretical background, integrates the three articles, and elaborates on future research questions. The first article investigates the important decision in the lives of German and Indian university students to identify the important areas of decision making. The second article examines the structure of real life decision making and reveals the underlying factors of five major decision areas. The third article investigates the similarities and differences on decision making between German and Indian students using prior qualitative findings in a large quantitative survey.

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Diese Dissertation sucht eine Lücke in der Forschung zur interkulturellen Kommunikation (IKK) zu schließen, bietet damit eine umfassende interdisziplinäre Darstellung und Evaluation westlicher und chinesischer Werteforschung und beschreibt die Ergebnisse von in China durchgeführten Wertestudien, die die Wertetheorie von Schwartz erproben und erweitern. Band 1 enthält (1.) einen historischen Überblick über die Werteforschung und grundlegende Kulturkonzepte in verwandten Disziplinen; (2.) eine Kriterien basierte Analyse der Werteforschung; (3.) eine Abgrenzung des Wertekonzepts und Unterscheidung von anderen verwandten psychologischen Domänen; (4.) eine Neubetrachtung des Spannungsverhältnisses zwischen Moderne und Tradition hin zu einer cluster-basierten Wertematrix; (5.) einen Beitrag zur Bedeutung von Werten vor dem Hintergrund eines beschleunigten sozialen Wandels; (6.) einen historischen Überblick über die Beschreibung von chinesischen Werten aus verschiedenen Perspektiven und ihren Bezügen zur internationalen Forschung, sowie (7.) einen Überblick der aktuellen Werteforschung aus China. Band 2 beinhaltet eine multi-methodisch angelegte Stichprobenuntersuchung, die qualitativ und explorativ Sprache und Kultur anhand von chinesischen Begrifflichkeiten, Ausdrucksweisen und Sprichwörtern untersucht. Mittels einer statistischen Analyse von indigenen Daten wird eine quasi quantitative Untersuchungsmethode konstruiert, die eine Verbindung indigenen emischen Daten mit dem allgemeinen Untersuchungsrahmen für die Abbildung von Wertrelationen nach Schwartz herzustellen vermag. Als wichtigste Ergebnisse der Untersuchung sind: (1) Das universelle Model nach Schwartz wurde mit kleineren kontextbezogenen Modifikationen anhand der chinesischen Daten bestätigt, ebenso (2.) das stetige Auftreten von zehn „dichten kulturellen Clustern“ sowohl auf der Ebene der Kultur als auch des Individuums, womit eine Erweiterung der sieben Bereiche von Schwartz. (3.) Auf der theoretischen Ebene müssen neue Cluster/ Dimensionen beachtet werden, wobei empirisch belegbar eine Teilung von „Embeddedness“ und Egalitarianismus vorgeschlagen wird und es Hinweise darauf gibt, dass es Überschneidungen von Mastery und Hierarchiewerten gibt. / This dissertation addresses a gap in intercultural communication research, providing a comprehensive interdisciplinary overview and evaluation of western and Chinese values studies, as well as devising multi-method studies among Chinese to test and expand Schwartz’s values theory. Volume 1 provides a(n) (1) extensive historical review of values and core culture concepts in related disciplines, (2) an integrated check-list of value studies critiques; (3) an attempted detangling of the values concept from other related psychological domains; (4) a rethinking of tradition-modernity assessments, proposing a matrix of co-existing value clusters; (5) the particular relevance of values in rapid social change; (6) a historical summary of Chinese values descriptions with links to international research; and (7) an extensive English review of recent Chinese mainland values research. Volume 2 reports multi-method probes including qualitative language and culture explorations at the term, expression and proverb unit of analysis as well as statistical analysis of indigenous data. It presents exploratory quasi-quantitative procedures for associating indigenous emic data with the Schwartz etic framework for values relation mapping. Consistent cultural clusters, emerging matrix dimensions, and fit statistics are analyzed to propose and analyze value set sub-scales. Main findings include (1) confirmation of the universal Schwartz model in these Chinese samples with some contextual modifications; (2) consistent appearance (at both cultural and individual levels) of ten “thick cultural clusters” that enhance and expand Schwartz’s seven domains; (3) theoretical expansion that in such contexts, new clusters/dimensions need to be considered, with robust evidence to split Embeddedness and Egalitariansm and evidence of some blended Mastery and Hiearchy value sets which deserve reconsideration for how they might reflect interdependent or collective culture reinterpretations. Keys are provided for future research, varied theoretical frameworks are reconsidered, and proposals put forward for a more historically-, contextually-, theoretically- and meaning-based values study research process.

This dissertation examines whether Buddhist beliefs and practices serve to reinforce and/or promote a Korean and/or Canadian cultural prism for next-generation Korean Buddhist practitioners in Toronto, Canada. I define Korean and Canadian cultural prisms based on the cross-cultural psychological framework of Individualism-Relational Collectivism (I-RC) and Analytical-Holistic (A-H) cognition. The aim of my research is to problematize culture in the construction of religious meaning and behaviour for relatively bicultural individuals. My research question can thus be summarized as follows: How is religious meaning and behaviour culturally constructed by next-generation Korean Buddhist practitioners in Canada? What role do individual cultural orientations and the different Buddhist cultural traditions play in this cultural construction and how does Buddhism compare to the other religions (namely Protestantism) practiced by younger-generation Korean-Canadians in this regard? By answering these questions, I ultimately hope to show whether the meaning system of Korean culture is preserved through religion among the younger generation of Korean Buddhist practitioners. I hypothesize that, due to the relatively non-authoritarian nature of Buddhism, the light of Buddhist beliefs and practices will predominantly be refracted through the a priori cultural prism of the individual in question, and the role of Buddhist doctrine and institutions in promoting a particular orientation (individualistic/relationally collectivistic and analytic/holistic) will be minimal and subordinate to the individual. The particular cultural orientation of this prism will, in turn, be dependent upon individual levels of monoculturalism (Korean or Canadian) or biculturalism (Korean and Canadian). In this way, Buddhism may serve to both preserve and undermine the Korean cultural meaning system. By comparison, I hypothesize that the relatively authoritarian nature of (Protestant) Christianity will likely encourage younger-generation Korean Christians to relate to their religion in a predominantly uniform way, regardless of the individual’s cultural orientation.

This dissertation examines whether Buddhist beliefs and practices serve to reinforce and/or promote a Korean and/or Canadian cultural prism for next-generation Korean Buddhist practitioners in Toronto, Canada. I define Korean and Canadian cultural prisms based on the cross-cultural psychological framework of Individualism-Relational Collectivism (I-RC) and Analytical-Holistic (A-H) cognition. The aim of my research is to problematize culture in the construction of religious meaning and behaviour for relatively bicultural individuals. My research question can thus be summarized as follows: How is religious meaning and behaviour culturally constructed by next-generation Korean Buddhist practitioners in Canada? What role do individual cultural orientations and the different Buddhist cultural traditions play in this cultural construction and how does Buddhism compare to the other religions (namely Protestantism) practiced by younger-generation Korean-Canadians in this regard? By answering these questions, I ultimately hope to show whether the meaning system of Korean culture is preserved through religion among the younger generation of Korean Buddhist practitioners. I hypothesize that, due to the relatively non-authoritarian nature of Buddhism, the light of Buddhist beliefs and practices will predominantly be refracted through the a priori cultural prism of the individual in question, and the role of Buddhist doctrine and institutions in promoting a particular orientation (individualistic/relationally collectivistic and analytic/holistic) will be minimal and subordinate to the individual. The particular cultural orientation of this prism will, in turn, be dependent upon individual levels of monoculturalism (Korean or Canadian) or biculturalism (Korean and Canadian). In this way, Buddhism may serve to both preserve and undermine the Korean cultural meaning system. By comparison, I hypothesize that the relatively authoritarian nature of (Protestant) Christianity will likely encourage younger-generation Korean Christians to relate to their religion in a predominantly uniform way, regardless of the individual’s cultural orientation.