This study aimed to determine the potential of packaging to strengthen brand equity in female apparel retail stores. A field experiment was conducted in the Tshwane metropolitan - a key political, economic and urban area in South Africa - to investigate the potential of packaging to be acknowledged as an additional element of the marketing mix in terms of its influence on consumers’ perceptions of the service offering of retailers and their brand equity. The study was done in the context of an emerging economy, where international clothing brands have infiltrated the market and become widely accessible in recent years. The data was collected by using convenience sampling methods, and the self-completion of a structured questionnaire after respondents acted as mystery shoppers at a Single Brand Retailer (SBR) and a Department Store (DS) that carry the same footwear brand in a major shopping centre in this metropolitan. The SBR offers consumers a branded high quality canvas tote bag after purchase, whereas the DS offers a generic plastic bag irrespective of the type of purchase or the price paid. Willing females, all final year students at the University of Pretoria (n =103) were divided in two groups. Individuals visited the two retailers according to a schedule compiled by the researcher. One group visited the SBR first, followed by the DS. The other group did the task in the reverse order. Data analysis involved descriptive statistics, exploratory factor analysis, specifically Principle Component analysis using PROMAX and PROCRUSTES rotation for the two scales that investigated the service offering and brand equity respectively, Means, Standard deviations, Cronbach’s Alpha as well as paired and non-paired 2-tailed t-tests. This study confirmed the potential of secondary packaging as an independent element of the marketing mix in the branded clothing retail industry. The packaging construct dissociated it from the construct ‘Product’ as the literature suggests, which confirms that marketing elements adapt over time and that these changes have to be acknowledged in retail. Respondents generally had a less favourable instore experience in the DS compared to the SBR. The packaging format of SBR was also evaluated more favourably, which enhanced perceptions of the overall service offering. This suggests that respondents’ less favourable evaluation of the less prestigious packaging offered in the DS, is partly to blame for the lower overall evaluations of the service offering of the DS. Packaging also contributed/enhanced brand equity as consumers’ perceptions of the packaging formats – irrespective of whether it was a SBR or a DS – positively contributed to consumers’ perceptions of the brand equity of the retailers that they visited. The contribution of packaging towards brand equity was mostly more prominent than the contribution of other marketing elements such Advertising and Promotion. An order effect was noted. Respondents who visited the DS first, were significantly more impressed with the SBR. Those who went to the SBR first, seemed more forgiving and evaluated the service offering and the brand equity lower compared to the SBR but nevertheless evaluated it more favourably than the group that patronized the DS first. Packaging does not seem to relieve post purchase regret. Respondents were more regretful after their SBR experience. Several explanations may be used to explain this and future studies are envisaged to expand the findings. / Dissertation (MSc)--University of Pretoria, 2014. / gm2014 / Consumer Science / unrestricted

Lorsqu’une représentation accède à la conscience, ce n’est pas simplement une représentation « objective », mais plutôt une interprétation subjective. Cette interprétation reflète la combinaison de nos connaissances sur le monde avec les données de notre environnement. Il est intéressant de comprendre comment ces interprétations se modifient lorsque l’on est confronté à des incohérences entre nos connaissances et les données. Dans cette thèse, nous avons étudié ces incohérences dans l’environnement et dans le comportement des individus.Dans une première série d’études, nous avons étudié l’apprentissage de régularités dans l’environnement ainsi que les relations entre ce processus et la conscience d’accès. La première étude porte sur les réponses cérébrales associées à la détection de régularités auditives chez des patients épileptiques implantés. La seconde porte sur la mise en place de stratégies lorsque l’on est confronté à de fréquents conflits, conscients ou non. Dans une seconde série d’études, nous avons étudié comment les sujets traitent les incohérences dans leur propre comportement, dans le cadre de la théorie de la dissonance cognitive, en utilisant le paradigme du choix libre. Nous avons identifié un rôle crucial de la mémoire grâce à une étude comportementale et une étude en IRM fonctionnelle.Les résultats de ces quatre études sont discutés dans ce manuscrit autour de deux questions clés. Tout d’abord, ces résultats mettent en évidence l’existence de processus utilisant des stimuli conscients, mais qui ne sont pas conscients eux-mêmes. Ensuite, nous discutons pourquoi l’on tend à chercher de la cohérence, dans notre environnement et dans notre comportement. / When we perceive a word, a picture or a sound, we do not access an ‘objective’ representation of them. Rather we gain immediate access to a subjective interpretation. This interpretation reflects the combination of our prior knowledge about the world with data sampled in the environment. An interesting issue is to understand how we deal with inconsistencies between our prior knowledge and the data from the environment. During this PhD, responses to inconsistencies both in the environment and in subjects’ own behavior were explored. The first series of studies address how subjects process regularities in the environment and how these processes relate to conscious access. To do so, two levels of auditory regularities were studied in epileptic patients implanted with intracranial electrodes. In a second experiment, we used a paradigm derived from the Stroop task to test responses to frequent conscious or unconscious conflicts. Behavioral measures and scalp EEG were used to assess changes in subjects’ strategy when processing trials conflicting with current expectations. In the second series of studies, we analyzed how subjects adapt their interpretations when confronted with inconsistencies in their own behavior, using the framework of cognitive dissonance. The implication of explicit memory was tested in a behavioral experiment and in an fMRI study. The results of these four studies are discussed around two main issues. First, these results highlight the existence of processes which rely on conscious stimuli but are not conscious themselves. Second, we examine what could explain our tendency to constantly seek consistency both in the external world and in our own behavior.

Hypocrisy induction is a dissonance-based intervention approach that has been successful in changing a number of health-related behaviors; however, no published studies have evaluated a hypocrisy induction intervention for exercise. The present two-stage study involved developing and subsequently evaluating a hypocrisy induction intervention for exercise in a small-scale randomized controlled trial (RCT). Outcomes of interest were intention to exercise, immediate physical activity-related behavior choice, and short-term (one-week) changes in self-reported exercise and objectively assessed physical activity. Self-esteem was evaluated as a potential moderator of intervention effects. After two rounds of pilot testing in the Development Phase, the intervention was evaluated in a sample of 120 participants (60 each in the exercise intervention and no-intervention control conditions). Participants who received the intervention reported significantly greater intention to exercise than did control participants who did not receive the intervention (p = .02, d = 0.43). Small effects in favor of the intervention were also found for self-reported exercise and objectively assessed physical activity (d = .21 - .35), but these effects were nonsignificant. Self-esteem influenced the effect of the intervention on self-reported exercise: The intervention was more effective for participants with lower levels of self-esteem. The present findings provide preliminary support for use of hypocrisy induction interventions in exercise promotion, but additional research is needed to determine for whom and in what situations this approach is best used.

abstract: The “filter bubble” has been a heated discussion topic since several years ago. In addition to possible algorithmic contribution to this phenomenon, people’s selective exposure tendency may be another primary cause of the “filter bubble” on social media. Prior research indicates that, under the influence of selective exposure tendency, people tend to perceive pro-attitudinal news as more credible than counter-attitudinal news, with strong partisans more likely to be affected. The proposed thesis seeks to examine whether the perceived credibility of a news source and story on social media is influenced by selective exposure and strength of partisanship. Through an experimental study via Amazon’s Mechanical Turk, 468 participants chose or were assigned to read an ostensible news story from a social media feed with the news source and ideological slant varied between participants. The results showed that people reported higher perceived source and story credibility when the source and stories were pro-attitudinal (consistent with their political ideology) as opposed to counter-attitudinal, regardless of participants’ age, race, perceived credibility of news from social media, in general, and strength of partisanship. However, contrary to the hypotheses, selective exposure behavior (i.e., choosing a preferred news source before reading a news story) did not affect credibility perceptions when participants read counter-attitudinal news from a pro-attitudinal source. Last, strength of partisanship did not moderate the influence of selective exposure on credibility perceptions. In sum, this study suggests that although selective exposure tendency may affect people’s credibility perceptions and contribute to “filter bubbles,” the impact of selective exposure behavior may be overestimated in terms of perceived source and story credibility of news on social media. / Dissertation/Thesis / Masters Thesis Public Administration 2020

In the United States, eating disorders affect approximately 20 million women annually (National Institutes of Health, 2011). With such a high prevalence, ensuring help-seeking in individuals with eating disorders is critical. A previously-supported eating disorder prevention approach includes cognitive dissonance intervention (CDI). CDI’s purpose is to change a person’s behavior to reflect their attitude or cognition. While true self intervention has not been with previously been applied to eating disorders, it has been efficacious in improving psychological risk factors associated with eating disorder risk. The current study combined true self and CDI to test a more holistic prevention tool (i.e. combining psychological and cognitive approaches to prevention). Specifically, the current study compared the combination prevention to true self intervention only, CDI only, and a control condition to examine outcomes of body satisfaction, eating disorder pathology, psychological outcomes, and help-seeking intentions. Overall, evidence did not support the preventions’ combined prevention superiority to control within the entire sample. When exploring individuals at risk of an eating disorder, however, CDI was significantly better than true self in reducing binge episodes and self-esteem. Furthermore, the combination prevention was significantly better than true self at increasing self-esteem. The following results warrant more research exploring other potential preventions to increase positive psychological outcomes. Moreover, future research should explore more options for increasing help-seeking intentions.

This study examines the compositional devices Eckhard Kopetzki used to create consonance and dissonance throughout his two works for solo percussion, Topf-Tanz and Canned Heat. By manipulating meter, ostinato, syncopation, polyrhythm, note values and overlapping figures, Kopetzki creates high levels of musical tension and release that shape phrase structure and large-scale form. After a discussion of rhythmic consonance and dissonance, and specific rhythmic devices, both works are considered in detail, illuminating the composer’s compositional language. Topf-Tanz is an exploration of contrasting ideas: the rhythmic and the lyrical, the call and the response, the loud and the soft. It is manifested first in the opposition of antecedent and consequent phrases and second in the overlapping of contrasting metric ideas, which creates prolonged rhythmic dissonance. Canned Heat, on the other hand, is composed through a process of continuing melodic variation. Throughout the piece, melodic motives are prolonged and abridged, creating both delay and acceleration to cadential figures. In contrast to these melodic ideas, each phrase is concluded with stark and syncopated rhythmic punctuations. Topf-Tanz and Canned Heat share Kopetzki’s creation of rhythmic consonance and dissonance. Most notably is the overlapping of contrasting metric ideas between the two hands, and highlighting this contrast through the use of two contrasting instrument families; skin and metal. On the large scale, both works progress from of a place of rhythmic consonance to one of dissonance.

This creative non-thesis project includes three theories from communication studies. Uncertainty Reduction Theory, Cultivation Theory, and Cognitive Dissonance Theory. Each theoretical framework also includes a script written with the intent of filming in the future. Those videos could be shown in communication classes. These three theories cover a breadth of knowledge in the field as they pertain to interpersonal communication, media studies, and persuasion.

In recent times there has been an increase in global migration of workers in many sectors. The teaching profession has not been immune to this and there is a growing number of teachers moving to other countries to work. In this mixed methods study, I have investigated how teachers from overseas experience their transition to working in Sweden. I sought to find out what overseas teacher induction looked like in Sweden and whether this was done in a systematic way.    Previous research in Sweden has tended to treat teachers from overseas as a single, homogenous group. It has focused mainly on the experiences of those teachers who partake in formal teacher education programs in Swedish universities. However, during this study, it became apparent that there is a significantly large group of teachers from overseas who do not access such programs and have no access to any form of systematic introductory period. Yet under the current system this group can work in Swedish schools and in many cases obtain the Swedish teaching license.   A mixed methods approach allowed me to investigate this problem from different perspectives. Such an approach enabled me to investigate not only to what extent teachers new to Sweden had access to systematic introductory training but also how the teachers experienced their introductory period. Drawing on research concerning overseas teachers from other countries and interviews with overseas teachers in Sweden, I have identified that there is a need for these teachers to undergo a more formal induction period as well as some key areas of training that should be included in such a program.

Some human actions are linked to the decline of the environment on a planetary scale. In order to motivate individuals to adopt pro-environmental behaviors (PEBs), it is important to understand how individuals react when exposed to persuasive messages. The goal of this program of research was to examine the influence of images of climate change causes, consequences, and solutions on the relationships between environmental motivation, psychological discomfort, discomfort compensation strategies, as well as changes in pro-environmental attitude and PEBs. In Study 1 (N = 199), I identified visual stimuli (pictures) depicting causes, consequences or solutions to global warming to be used in Study 2. Also, I examined the relationship between environmental motivation and competency on the perception of these pictures. The results indicated that the pictures depicting causes or consequences were perceived more negatively than pictures depicting solutions. In addition, findings showed that regardless of the individual’s perceived level of environmental competence and their type of motivation towards PEBs, individuals had a negative perception of pictures depicting causes and consequences to global warming as well as a positive perception of pictures related to solutions to global warming. In Study 2 (N = 312), I examined the relationships between environmental motivation, psychological discomfort, discomfort compensation strategies, as well as changes in pro-environmental attitude and PEBs following the exposition to images identified in Study 1. Three models based on Self-Determination Theory (SDT), Action-Based Model, and the Hierarchical Action-Based model of Inconsistency Compensation in the Environment (HABICE) domain were examined. The results indicated that exposure to pictures alone is not enough to generate a significant change in pro-environmental attitude or PEBs. The findings showed that the SDT model was best suited to explain the process leading to PEBs changes when exposed to pictures depicting causes of global warming. Finally, the results indicated that the HABICE model was best suited to explain changes in pro-environmental attitude when individuals are exposed to pictures depicting consequences. The HABICE was also a good model to explain the relationships among the different variables when individuals are exposed to pictures depicting solutions to global warming. Overall, this program of research contributed to both SDT and the HABICE models by supporting their conceptual framework.

Sun exposure is implicated in the majority of skin cancer cases so it is important to identify interventions that successfully decrease young people's tanning behaviors and increase their sun protection behaviors. Research suggests that interventions that focus on the more immediate appearance related effects of tanning, rather than on future health risks, may be more effective in altering UV-related behaviors. Dissonance induction is a strategy that has been used to successfully alter other health-related behaviors. This study sought to determine if a dissonance induction intervention might be similarly successful in changing UV-related behaviors. The study yielded mixed findings. Relative to a healthy lifestyle control condition, the tanning condition resulted in a decrease in intentions to tan indoors and in actual number of hours spent sunbathing. The tanning condition also resulted in an increase in intentions to use sunscreen on the body. However, compared to a psycho-educational control condition, both groups seemed to have been equally successful and unsuccessful on different measures of UV-related behaviors and intentions. The findings of this study suggest that a dissonance induction intervention for tanning may be successful, but that it requires further study. Despite the mixed findings, this study serves as an important step in the search for successful interventions for decreasing tanning behaviors and increasing sun-protection behaviors.