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The present research seeks to increase understanding of cognitive dissonance by exploring the various information sources that may influence the negative feelings that may arise during post-purchase evaluation. Specifically, the author focuses on the impact of consumer opinion seeking, traditional media search, internet search and social media search on cognitive dissonance by employing two studies. In Study 1, depth interviews are collected and analyzed in an effort to gain more insight into the search process and consumers perceptions of the helpfulness and credibility of different information sources. Categories of information sources, categories of which sources were deemed most helpful or credible, and categories of post-purchase evaluations as they relate to cognitive dissonance are drawn from the interviews. Conclusions are drawn from this analysis and a proposed model is provided informed by the emergent categories. The development of hypotheses is also discussed. Study 2 explores the impact of credibility of sources within social media on online furniture purchase decisions. A survey is developed to empirically examine the relationships represented in the model. A pretest is conducted with a sample of 207 respondents. The results of the pretest are used to make changes to the survey instrument for the main study. The main study is conducted using three samples of participants that gained information from one of three sources of information: 1) friends and family member, 2) retailer or 3) other individual (“others”) the participant does not know personally. The findings from the main study indicate that trustworthiness of the source positively impacts consumers’ perceptions of source credibility. Moreover, the results from each of the three samples also provide evidence that cognitive dissonance is less likely to occur when consumers have a positive attitude toward source of information. These findings are especially relevant for retailers as they should develop strategies to enhance trust among their customers in order to increase perceived credibility. In the same vein, retailers should focus on crafting approaches that foster favorable customer attitudes in order to reduce the occurrence of cognitive dissonance. Additional results of the main study are presented along with managerial implications and ideas for future research.

This study is an attempt to shed some light on the treatment of one dissonance—the seventh—in the works of the following composers: Cipriano de Rore (1516-1565); Philippe de Monte (1521-1603); Giaches de Wert (1535-1596); Luca Marenzio (1553-1599); Carlo Gesualdo (ca. 1560-1613); and Claudio Monteverdi (1567-1643). The purpose of this thesis is to discover (1) the frequency of occurrence of primary (relatively accented) sevenths and their inversions (^ chords, etc.) in a selection of each composer's madrigals; and (2) the methods of handling sevenths employed by each composer, with particular emphasis on the relationship between these methods and sixteenth century theory.

The relationship between narrative and game mechanics has been researched under terms such as ludonarrative dissonance, ludonarrative resonance and narrative mechanics. Yu-Gi-Oh! is a Trading Card Game which contains game mechanics that symbolically represents sections of the Arthurian legend. In this thesis the mechanics of specific Yu-Gi-Oh! cards were compared to the Arthurian legend. From this analysis were design guidelines derived, on how to represent a narrative with game mechanics. Game objects can be referenced by listing associated cards. The name of a mechanic can help in symbolically tell a narrative. The exclusion of a mechanic can also represent something. The conditions for a mechanic to be available is an area where narrative can be implemented. If a narrative mechanic is surrounded by many other mechanics, the symbolism can be “drowned out”. There is a balance between effective symbolism and a good game mechanic.

Consumption of everyday products is an unintentional behavior most individuals act out without thinking of it. These products can end up as litter discarded in nature. Littering is an important field to study in order to achieve a sustainable future. Littering has large consequences on the environment, animals, and humans as it contributes to pollution, biodiversity loss and unsafe environments. Municipalities in Sweden have large expenses from cleaning up wrongfully placed litter. It is illegal to litter in Sweden and despite this, many municipalities struggle with high amounts of litter. Strängnäs municipality, Sweden, have acknowledged this problem and are looking for new strategies to change the current behaviors of their residents. Residents in Strängnäs answered a questionnaire regarding their current littering behaviors, their attitudes towards the field and how communication can influence their behaviors to understand which influences are important regarding littering. The aim of this study was to understand what behaviors individuals currently have, what influences these behaviors and how Strängnäs municipality can work more with communication towards the residents. The background and theoretical approach provided and understanding of previous studies on littering, but also the importance of social norms and social environment. The theories used in this study was Social Practice Theory and Cognitive Dissonance Theory. The results from this study were that social norms influence the respondents’ behaviors; however, their current social environment did not tend to have the same influence as their upbringing. Younger residents also tended to litter more than older. The key results were that the individuals who participated in the study were very unhappy with the current situation and the work that Strängnäs municipality currently are doing regarding littering. The respondents thought the city center to be very littered and unsafe, and there was a norm not to tell others not to litter if seen. However, many of the participants did not know what strategies the municipality already used which implies that the communication from the municipality could be improved. This study highlights the importance of communication and information and how these affect individuals littering behaviors through social norms.

The progressive metal style "djent" emerged in the mid-to-late 2000s with bands that modeled their use of extended range instruments and complex rhythmic cycles after that of Swedish metal band Meshuggah. The addition of a new vocabulary of melody and harmony by bands such as Periphery, Tesseract, and Animals as Leaders has come to define djent in a new way and provided fruitful ground for voice-leading and metrical analysis. In this dissertation, I approach analysis in two steps. The first step is the production of detailed transcriptions of four djent songs. The process of transcription has allowed for the development of Transcription Preference Rules, modeled after Lerdahl and Jackendoff's preference rule approach in their Generative Theory of Tonal Music. The Transcription Preference Rules account for the selection of key signatures, time signatures, and other features of the scores that may affect analysis. Second, using these scores, I examine the connection between the textual topic of change and the voice-leading and metrical structures in Periphery's "Insomnia" and Tesseract's "Of Matter." I show how this topic is reflected by techniques such as change melodic direction, multidimensional metrical dissonance, and auxiliary cadential events. Finally, I apply voice-leading and metrical analysis to Animals as Leaders's "Tempting Time" and Mute the Saint's "Sound of Scars" in order to show what these analytical techniques reveal about instrumental djent pieces. I show how shifts in meter in "Tempting Time" can be represented cyclically. I conclude by showing how the interaction of metal and North Indian Classical techniques produces a unique representation of Mute the Saint's topic of longing and frustration in "Sound of Scars."

Magisteruppsatsen studerar pedagogers erfarenhet av motstånd mot genusarbete samt försöker förklara motståndet utifrån socialpsykologiska teorier. Semistrukturerade intervjuer genomfördes med lärare som arbetar med skolans äldre åldrar. Samtliga lärare var engagerade i genusarbete på sina skolor. Tidsbrist samt ointresse var två former av motstånd som kollegor och skolledning utövade. En svårare form av motstånd visade sig vara tillmötesgående motstånd – då motståndsaktörer ger sken av att vilja arbeta med genusperspektiv men i själva verket låter det bero. Ett annat hinder är pedagogers goda självbild vilken försvårar medvetandegörande av genusstrukturerna. Lärarna lyfte också fram genusarbetets känsliga natur som ett skäl till varför motstånd uppstår. Socialpsykologiska teorier kring förändringens fyra rum, kognitiv dissonans samt inkongruens används för att förklara motstånd mot genusarbete. Slutsatsen är att dessa svårigheter med att förändra perspektiv beror på att människor ofta försöker motstå förändring då det nya är arbetsamt att hantera. Motståndet kan också förklaras utifrån människans strävan mot att uppnå kongruens, denna strävan kan dock även förklara varför förändring kan ske. Slutligen betonas vikten av att uppmärksamma motståndets effekter. / Semi-structured interviews were conducted with teachers working with teenagers. The teachers all had experience in working with gender perspectives in a school context. This thesis studies the resistance against gender equality efforts that these teachers had experienced coming from colleagues and principals. Resistance was shown through blaming (rightfully or wrongfully) an inability to work with gender issues to lack of time or interest. A more difficult type of resistance to manage is the type that appears to be accommodating – the person says that he or she will take on a gender perspective but in the end there is nothing done. The teachers also view the sensitive nature of gender issues to play a large roll in why the different types of resistance emerge. The thesis then tries to explain why resistance exists through social psychological theories. Theories about cognitive dissonance, incongruence and the four rooms of change explain why humans have a problem with changing their views and perspectives and therefore show resistance. People resist change (such as gender equality efforts) since the unknown is difficult to handle. Another reason for why a change of views does not occur is due to the pursuit towards congruence, though this tendency also explains why change does occur. Finally the importance of paying attention to the effects of the resistance is stressed.

This paper deals with the differing vocabulary between academic and player discussions when it comes to discussing gaming experiences. The main terminology that is explored is ludonarrative dissonance and ludonarrative harmony along with its usage. Ludonarrative design is connected to a handful of other terminologies such as environmental storytelling and agency, which in my research I take a look at how this affects the player and their experience. The research method is the creation and usage of a taxonomy of vocabulary to attempt to bridge the discussions between players, designers and academics.

Smart technology, such as the internet of things, artificial intelligence, and big data, provides consumers with a new level of convenience through various smart-connected products (SCPs). Although many experts have increasingly warned about the privacy vulnerability issues of various SCPs, consumers often underestimate privacy risks when adopting smart technology. Accordingly, this dissertation presents a literature review and three empirical studies that examine the privacy problems and suggest new concepts and models for a deeper understanding of the privacy suspension phenomenon. The first chapter reviews the literature related to the privacy suspension phenomenon by integrating the antecedents of consumers' privacy concerns. New concepts of privacy concerns, such as active and inactive privacy concerns, are suggested along with multiple propositions for the proposed privacy suspension theory, which extends the dimension of ambivalence toward trust and distrust regarding smart technology. The second chapter presents the proposed privacy–common good trade-off model and three assumptions related to privacy trade- offs, privacy reduction, and anchoring effects in the sustainable smart-connected car context. This study also discusses the relationships between governments, companies, and consumers regarding the effects of the common good of sustainability and government subsidies. The third chapter evaluates the mediation effects between sustainability, trust, privacy concerns, disclosure intentions, and purchase intentions when purchasing sustainable smart-connected cars based on the proposed sustainability–trust–behavior model. Finally, the fourth chapter provides a practical solution to resolve privacy suspension issues using the design science research approach. This study proposes privacy information type characteristics to evaluate SCPs' tailored data collection capabilities, visualizing them through a spider diagram design method with nudges. / Doctor of Philosophy / This dissertation discusses the consumer privacy suspension phenomenon when adopting smart technology. The first chapter summarizes existing studies regarding privacy concerns, trust, distrust, and ambivalence in adopting technology. It also proposes new concepts of privacy concerns and outlines the unique relationship between consumer privacy concerns and ambivalence toward trust and distrust in smart-connected products, thus helping readers understand why consumers reduce privacy concerns when adopting smart technology. The second chapter presents an empirical study that examines how consumers trade their privacy for the common good of sustainability based on the proposed privacy–common good trade-off model and outlines three key assumptions in the sustainable smart-connected car context. The third chapter discusses the roles of sustainability and trust when consumers decide to disclose their personal information and purchase sustainable smart-connected cars based on the proposed sustainability–trust–behavior model. Last, the fourth chapter provides a practical solution to improve the current inefficient privacy notification systems that cannot apply to different smart-connected products due to various smart sensors collecting different types of personal information. Thus, this dissertation contributes to a deeper understanding of the consumer privacy suspension phenomenon and how sustainability benefits can mitigate the conflicting interests between governments, companies, and consumers when adopting smart technology. In addition, the suggested practical solution using the design science research approach can help consumers make better privacy decisions when purchasing smart-connected products.

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