Syftet med denna studie var att undersöka vilka föreställningar kring socialsekreterare som svensk dagspress reproducerar. Det empiriska materialet för studien består av 120 artiklar publicerade i morgontidningarna Dagens Nyheter och Svenska Dagbladet mellan år 2015 och 2016. Metoden för studien är kvalitativ idé- och innehållsanalys och det analytiska ramverket som används är format av idéer och dimensioner som framkommit ur tidigare forskning. Analysen utgår i huvudsak från fyra idealtyper av socialsekreterare som media beskriver. I resultatet framgår det att socialsekreterare i huvudsak framställs som offer i sin yrkesroll på grund av problem i system och struktur. Beskrivningar av socialsekreterare som hjälpsamma och inkompetenta är i många fall relaterade till rollen som offer. Föreställningen om socialsekreterare som ovilliga och elaka förekommer i mindre utsträckning än andra roller och är begränsad till specifika områden av den mediala rapporteringen. / The aim of this study was to give understanding to the representations of social workers in the daily press in Sweden. The empirical material of this study consists of 120 articles published in the morning newspapers Dagens Nyheter and Svenska Dagbladet in the years of 2015 and 2016. The method used were qualitative analysis of ideas and content analysis and the analytical framework used is based on ideas about social workers that has been identified in previous research. The analysis is based mainly on four ideas of social workers as the media describes the profession. From the results it appears that socials workers are mainly described as victims due to systematic and structural shortages. The descriptions of social workers as helpers and incompetent are often linked to the description of them as victims. The description of social workers as cruel and malicious are fewer than the other categories and are limited to specific areas presented in the news.

<p>The aim of this undergraduate thesis was to examine the media’s portrayal of overweight and obese children and their surroundings, using the first and third dimensions of Fairclough’s three dimensional model for critical discourse analysis. The study addressed the following questions: How does the press, in this study represented by two newspapers, portray overweight and obese children? What discourses regarding overweight and obesity among children are the most prominent in these two newspapers? What risks and negative influences in the child’s surroundings are identified, and how are they described? What social representations can the images of overweight and obese children originate from? The analyzed material consisted of 62 articles from Dagens Nyheter and Aftonbladet, which were analyzed using the earlier mentioned method for discourse analysis, as well as the theory of social representations. The results showed that “the fat child” and its environment were portrayed exclusively in negative terms, and a discourse linking obesity and ill-health dominated a large part of the material. A number of risks, for example food risks and lifestyle risks said to play a part in the child’s ill-health were identified. Three social representations were identified throughout the material and said to contribute to, as well as result from, the images of “the fat child”.</p>

The aim of this undergraduate thesis was to examine the media’s portrayal of overweight and obese children and their surroundings, using the first and third dimensions of Fairclough’s three dimensional model for critical discourse analysis. The study addressed the following questions: How does the press, in this study represented by two newspapers, portray overweight and obese children? What discourses regarding overweight and obesity among children are the most prominent in these two newspapers? What risks and negative influences in the child’s surroundings are identified, and how are they described? What social representations can the images of overweight and obese children originate from? The analyzed material consisted of 62 articles from Dagens Nyheter and Aftonbladet, which were analyzed using the earlier mentioned method for discourse analysis, as well as the theory of social representations. The results showed that “the fat child” and its environment were portrayed exclusively in negative terms, and a discourse linking obesity and ill-health dominated a large part of the material. A number of risks, for example food risks and lifestyle risks said to play a part in the child’s ill-health were identified. Three social representations were identified throughout the material and said to contribute to, as well as result from, the images of “the fat child”.

The diploma thesis Media and Politics - Political Parties in Selected Czech Newspapers in the Period Before the Elections to the Chamber of Deputies of the Parliament of Czech Republic in 2013 compares the representation of selected Czech political parties in the content of Czech national serious daily newspapers through quantitative content analysis of news in dailies Hospodářské noviny, Mladá fronta Dnes, Lidové noviny a Právo. The thesis explores the space which was given to individual political parties in studied newspapers, how often they were mentioned in the news, whether the approach of the parties in the news were balanced, and if the parties were neutrally presented in each daily news. The main aim of this thesis is to determine whether the Czech press is showing signs of political parallelism and whether it is objektive to political parties. The theoretical framework of the thesis is the theory of political parallelism as percieved by Daniel C. Hallin and Paolo Mancini and objectivity of the media as percieved by Jörgen Westerståhl. The research draws on the foreign literature and also draws from research in this area that in the past took place abroad.

The thesis analyzes the advertisement that was published in three selected national newspapers and a weekly magazine. It focuses on the period last thirty years (comparison with the 80`s of the 20th century, the 90`s of the 20th century and the period after 2000). It is trying to show changes that occurred during the processing period of advertising texts in thematic, language and style area. The thesis concentrates on the selected sample of advertising texts and as well the most common principles of creation, it compares with scientifically based facts from reference book relating to advertising language. Advertising language is based on the changing society and its value which is constantly in progress. The year 1989 symbolized not only the changing political and social conditions in our country but also allowed the access of foreign capital onto the Czech market and its increase in competition that the advertisement responded with huge development. The advertisement could no longer rely on the information but it had to develop more features like the attraction and persuasive function. The thesis divides the advertising into two main parts. The first thematic part focuses on the texts from the point of their formal aspects (e.g. size and position of advertising in newspaper, colorful scheme, graphic...

This diploma thesis concentrates on the media coverage of Vietnam in 2012, particularly in four Czech newspapers. Applying qualitative and quantitative method, it analyzes 358 articles, which appeared throughout the selected newspapers in 2012. This paper is divided into two parts, a theoretical and a practical one. The theoretical part describes Vietnam in the 20th century, the history of Czech-Vietnamese relations as well as the main media concepts that help to create a media image. The practical part of the quantitative method answers the research questions, which have been put forward at the beginning of the research. The data, such as the frequency of the topic during the year, topics that are usually connected with Vietnam, occurrence of the word Vietnam in headline and the amount of articles in which Vietnam is the main topic will be depicted using graphs and tables. The results of the qualitative analysis will then show, which characteristics are attributed to Vietnam in Czech daily press.

Diploma Thesis "Analysis of Czech dailies' content in relation to political parties during election campaign before municipal elections in Prague" presupposes that media and politics influence each other very strongly. In the theoretical part it first presents the media's role in society and describes the journalists' role evolution. Using the concept of mediatization it explains the media and political logic(s) inter-relation. In the next chapter it presents the historical development of political communication with regards to its ongoing transformation. After that it explains several concepts that are used when describing this process. Particularly it presents the concept of personalization and describes its two forms followed by definitions and critical evaluation of the concepts. In the empirical part it first presents the parties, dailies and municipal elections in the Czech Republic. Using the research method of quantitative content analysis it tries to find out the amount of attention/space that parties and candidates got in the newspapers during eleven weeks before the municipal elections in Prague in 2010. As a second step it tries to find out the level of personalization and its pre-defined forms. In the final part it presents the results and suggests possible extensions of the research.

Pope Francis, who was elected 13th March, 2013 after the unexpected resignation of Pope Benedict XVI., became in a short time one of the world's most popular leaders ever because of his behavior and demeanor. Also world mass media played a big part in it as Pope Francis became a very important media personality. Also he contributed heavily to this fact by using the media intensively himself. He continues in the footsteps of his predecessors, he extensively uses all the media possibilities he can reach and since becoming the Pope he collaborates with a team of media experts who successfully help with his communication strategy. This master thesis titled "Media image of Pope Francis in Czech Daily Press" and it attempts to capture the person of Pope Francis and the reasons for his success and general popularity and to outline how much medialized he actually is in our country, which ranks amongst the secularized states. The pivotal part of the text therefore constitutes of the quantitative content analysis, which focuses on the media coverage of the Pope in the four most widely read Czech Daily Press (MF Dnes, Lidové noviny, Hospodářské noviny and Právo) and thus try to interpret his media image, of how Czech society might perceive him.

This thesis analyzes news photographs related to the Old Town Square and its task is to explore the role of a place in a city and how it determines the myths in visual messages. The theoretical part focuses on the context of semiotics and news photographs and describes the possibilities in interpreting meanings of visual communication. In relation to photographic messages, it also reflects the analytical background at the level of myth, based on the work of Roland Barthes. Theoretical part also takes in account the symbolic and historical values of the Old Town Square. The analysis itself is based on a sample of 20 randomly selected photographs present in MF Dnes and Blesk, which cover events taking place in the Old Town Square between 1993 and 2013. Using comparative semiotic analysis it focuses on the visual content of news photographs in these journals, while observing how the Old Town Square takes part in the connotative chains and resulting myths.

This study aims to show who the most common participants of the debates in the Swedish press are, when it comes to gender, social status and the subjects that are debated. To investigate this, a quantitative content analysis was used, counting and analysing all the debate articles from ten swedish newspapers between 1st April 2018 and 31st May 2018. There were 723 articles included in our study, and debate articles that were replies to other debates and those which were less than 1500 digits were excluded. The articles were analysed according to their length, which newspaper they came from, what gender the debator had, what the subject of the debate was, the actuality of the debate and the debators social status. The result of the study shows that men are more frequently appearing in the debates than women, and the most common debator in the Swedish press is a politician that debates politics and political proposals. It also shows that men and women tend to debate different subjects, as men are more frequent debators in subjects like trade and industry, international affairs and immigration, and women are more frequent when it comes to healthcare, education and environmental issues.