Thesis called "Promotion of tourism Českobudějovicko" is focused on the Borovany, Trocnov and surroundings. The work was carried out field research, which revealed weaknesses in various areas of sites. It was created a product package, design of the offer innovation and a way to promote tourism.

Diploma thesis describes the possibility of further development of tourism in the region Sedlčany. The basis for processing the information obtained from local budgetary organizations and the Association of Municipalities Sedlčany interviews focused on the municipalities that cooperate with this organization. The goal is to analyze the current situation in managing the development of the region Sedlčany and suggest possible further steps towards achieving the objectives using the tools of marketing management destination.

The diploma thesis deals with the topic of sustainable tourism development at the regional level. This phenomenon is elaborated on the example of Vysocina Region. To evaluate sustainability of its development, the potential of this touristic destination is researched regarding various areas, including key products. These are subjected to comparisons with recommendations of significant tourism organization for the purpose of assessing the sustainability of tourism. The diploma thesis also includes a comparison with other Czech regions experience as a touristic destination. Vysocina Region has favourable initial conditions for its sustainable development, especially regarding supply of key products, which include both environmentally friendly goods and cultural attractiveness contributing to the personal development of individuals and promoting intercultural tolerance. The main issue appears to be the spatial imbalance of its development in the region, caused mainly by the concentration of tourist activities to certain areas and low local initiative in the less attractive areas. The diploma thesis proposes a number of solutions, such as utilization of geocaching and products of gastroturism, supporting the foundation of local destination management organisations, promoting cycling tourism and the foundation of highly visited tourist destinations.

Tourism is dynamically developing industry of its kind and an important economic factor in a whole world. It acquires an importance in the Czech republic and its regions, in Vysočina region as well. Vysočina region has got a great potential for tourism development but it has not been utilized enough so far. The goal of this dissertation thesis is to create an image of current state of tourism in Vysočina region, evaluate its prerequisites and possibilities that should be taken into account in the future. On the basis of medium-term documents and strategies created by the region and tourism organisation particular goals and mesures are introduced and subsequently evaluated. Thanks to findings from the SWOT analysis and strategies some solutions and projects are suggested at the conclusion of the thesis. They could help for further development. The dissertation thesis reports the view to current tourism issues of in Vysočina region.

This thesis investigates the relationship of regional food products in the tourist home country with destination marketing and management at the example of South Tyrol. South Tyrol was chosen as research area, because the 2 sectors have, on their own, a big standing in the region as well as a cooperate in many different ways. This has led to a symbiosis inside and outside the destination, making it an interesting area to research. While the interplay of the culinary assets of a destination with tourism within the destination is increasingly recognized, developed and used by researchers, planners, companies and authorities, the possible relationship of these sectors outside the destination remains an under-researched area. As Alderighi et al. (2016) found out in a study, an (empirical) connection between availability of local specialities in the tourist home (markets) and the intention of (re-)visit the place is evident. Therefore, this thesis uncovers different tools and mechanisms in (destination) marketing and management for the incorporation of regional food products in the tourist home country. Additionally, experts from the sectors of food and tourism, DMO, will share their considerations and limitations. Theory and practice will be opposed, where as the concepts of “region branding” and “sensory destination marketing” will be elaborated.

Die Dissertation zeigt am Fallbeispiel Berlin, wie stadttouristische Konflikte politisch-administrativ (ent-)problematisiert werden. Die Forschung zur Governance konflikthafter touristischer Phänomene (z. B. Gewerbe-Monostrukturierung) betreibt bislang v. a. good governance-Kritik, oder sie thematisiert die Konflikt-Governance zeitdiagnostisch als Ausdruck unternehmerischer/postpolitischer Stadtpolitiken. Demgegenüber greift die Dissertation das konzeptuell etablierte Postulat auf, bereits die Deutung zu bearbeitender Probleme als zentralen Aspekt von Governance zu verstehen. In der empirisch-analytischen Anwendung wird der Governance-Begriff als „Sehhilfe“ zur differenzierten Beschreibung von problembezogenen Governance-Arrangements herangezogen. Mittels einer Dokumentenanalyse und einer Ethnografie der Tourismusmanagement-Praxis werden sechs einschlägige Techniken der (Ent-)Problematisierung tourismusbedingter Konflikte herausgearbeitet: 1. die geschichtliche Naturalisierung von Interessenskonflikten, 2. die moralische Begrenzung von Debattierbarkeit, 3. die statistische Definition von Problemwahrnehmung, 4. die konzeptuelle Regulierung von Rechenschaftspflichten, 5. die partizipatorische Thematisierung von Problemen und 6. die begriffliche Konsensualisierung von Lösungen. Das Zusammenwirken dieser Governance-Techniken wird in Anlehnung an Mariana Valverde als ein Seeing Like a Tourist City betitelt: Probleme eines konflikthaften Tourismus sind nicht gegeben, sie werden politisch-administrativ mit diversen (teils widersprüchlichen) komplexitätsreduzierenden Mitteln geformt (u. a. moralisch, statistisch, geschichtlich), kontextspezifisch artikuliert (u. a. öffentlich-medial, in Partizipationsforen), verfahrensförmig negiert und nicht zuletzt in Abhängigkeit verfügbarer Lösungen hervorgebracht. Anwendungsorientiert gewendet macht die Dissertation das Zusammenwirken der o. g. Techniken als aktives Verwalten tourismusbedingter Konflikte (an-)greifbar. / The thesis explores how conflictive urban tourism phenomena (e. g. commercial gentrification) are (de-)problematized by governmental actors in Berlin. Hitherto, research on “overtourism”-governance has been dominated by good governance criticism; alternatively, governance of conflict-prone urban tourism is discussed as manifestation of an entrepreneurial or post-political urban governance. The thesis, however, seizes on the conceptual claim to understand the way in which tourism conflicts are framed, constructed or contested by governmental bodies as key aspect of governance. Employing the notion of governance as analytical lens to comprehensively describe problem-oriented governance settings, six key techniques used to (de-)problematize tourism-induced conflicts haven been identified (building on document analysis and an ethnography of destination management practice): 1. Mobilising history to naturalise conflicts; 2. Limiting the debate about conflict-prone tourism under moral aspects; 3. Defining the perception of problems statistically; 4. Adjusting accountability conceptually; 5. Addressing problems by means of participatory forums; 6. Achieving consensual solutions by notions (e. g. “sustainability”). Referring to Valverde the combination of the governance techniques is dubbed as Seeing Like a Tourist City: problems of conflictive tourism do not exist a priori, but are constructed in an active political-administrative way. Problems of conflictive tourism are framed by (in part contractionary) ways of knowing (morally, statistically, by legends); conflicts are represented in highly context-specific manners, they are denied by administrative proceedings and intimately linked to the availability of solutions. The combination of the above-mentioned governance techniques represents an “active administration” of tourism conflicts; the „busy“ but noncommittal governance remains in well-established patterns of (discursively) reconciling problems and solutions.

The thesis is focused on the Prachatice area. In the framework thesis was realized field research, determined profile visitor, created product package Criss-cross the Prachatice Area (specializes in cycling tourism, discovering nature, towns, ancient, historical and cultural monuments) and designed new tourism offer.

Task of this work was to make analysis focused on current management of tourism in the city of Český Krumlov, models of other destinations and business enviroment. On basis of conclusion of those analysis were made posibilities of cooperation and comunication between business enviroment and Destination management ČK, and also were accepted specific steps to improve all activities of this organisation. Data gathered through managed interviews showed complex information of state of destination management in Czech Republic and abroad. In following comparation was found out, at what level is currently destionation managememt in Český Krumlov, Analysis of business enviroment defined relations, which can be improved and amplified, with privat enviroment of city. For purpose of creating communication base was designed specific platform Jourfix. As a next step suggestions for better organisation and coordination of activities of Destination management were defined, including its economic calculations. The main purpose was to correctly evaluate actual situation of this subject and to create specific solutions.

This doctoral thesis approaches literary tourism initially from an historical perspective in order to define the phenomenon through a review of the existing academic literature in the field. The forms of literary tourism are analysed to provide a typology and from this the value of literary tourism is explained both from the visitor's point of view and the destination manager's. Current theories underpinning the existing literature on literary tourism, including Bourdieu's concept of cultural capital are reviewed. To extend the current state of research and to answer the research questions a case study of successful urban literary tourism is identified, in this case in Brittany, France. The uses of French literature in literary tourism are reviewed to provide a sound basis on which to examine French texts and tourist destinations. Novel methods of field research are developed to formalise and to make reproducible the methodology for this study and for future work drawing on, and seeking to combine both literary theory and ethnography. Following a pilot study on the French Riviera the full discovery instruments are designed and applied in fieldwork on the case destination, Concarneau, using the detective novel, The Yellow Dog, which is set in Concarneau. Analysis of the findings from this provide a new contribution to the field of literary theory, in the area of reader interpellation, and answer the research questions in the form of a new set of recommendations for DMOs and tourism stakeholders. From the empirical study that used Web 2.0 social media, only available since 2013, an analysis of which novels do stimulate literary tourism is presented for the first time. Out of the research process new methods have been evolved, and are presented in the conclusion, for the DMO to synthesise and leverage digital resources. This provides DMOs with interpretation processes for its managed heritage to use with its local stakeholders in hotels and in tourism businesses. Finally, an innovative conceptualisation of what constitutes tourism knowledge is proposed.