Made available in DSpace on 2017-07-10T18:55:52Z (GMT). No. of bitstreams: 1 MIRIAN L _ENDO KAROLESKY- versao final.pdf: 2969608 bytes, checksum: 3db2244de475e03aacba2d5342add5c1 (MD5) Previous issue date: 2015-03-13 / We live in the information age, when more and more people have extended advances and the availability of technological resources that have contributed to the development of different areas of human knowledge. In the context of the Education Distance, different technological resources are being used to carry Degree courses to the far corners of Brazil, seeking a non-linear learning model based on hypertextuality, transdisciplinary and transversality . The question we ask is: whether or not this type of education influencing the training of teachers whose practice is focused on the future, for a hypertextual transverse education, supported by new technology, running from na arboreous model of teaching? The research is based on philosophical reflections of Deleuze and Guattari, who present the concept of rhizome as opposed to a tree concept to conceptualize knowledge. Anchor us, yet, in the view of Lévy, Morin, Dal Molin, Nicolescu, Catapan, Costa, Moran and other researchers may weave for our text about the use of technology in education. For the development of analysis proposed in this study, we selected two Virtual Learning Environments Education (AVEA) to observe how the contents are worked, are assumed, or not a rhizomatic approach to education,that is a way of working content so relevant to our time, and the wishes of oriented training to a full citizen life, and we did a survey of the academic courses degrees, making sure that the distance mode mediated by the intense use of digital communication technologies influence the practice of future professionals of education at a time of its stages teachers. The research showed that the Distance education is configured as a way that allows different lines of escape from the Cartesian model of education, and that despite still has remnants of the traditional model, show as an excellent chance to break the horizons in new experimentations and thereby meet the desires of a society inserted in technological era.The environments defined in this proposal are as Blackboard and Moodle platforms, and selected institutions were universities the context of the Open University of Brazil (UAB) pole Goioerê, namely the State University of Ponta Grossa (UEPG), where we act as tutor, and University Paulista (UNIP), of a private nature, with courses offered by the pole Goioerê in which we operate as a coordinator, tutor and researcher / Vivemos na era da informação, quando cada vez mais ampliam-se os avanços e a disponibilização de recursos tecnológicos que têm contribuído para o desenvolvimento de diferentes áreas do conhecimento humano. No contexto da Educação a Distância, diferentes recursos tecnológicos vêm sendo utilizados para levar cursos de Licenciatura aos mais longínquos recantos do Brasil, buscando um modelo de ensino não linear pautado na hipertextualidade, na transdisciplinaridade e na transversalidade. A pergunta que fazemos é: esta modalidade de ensino está ou não influenciando na formação de professores cuja experimentação esteja voltada para o futuro, para uma educação hipertextual, transversal, apoiada nas novas tecnologias, fugindo de um modelo arbóreo de educação? A pesquisa está fundamentada em reflexões filosóficas de Deleuze e Guattari, que apresentam o conceito de rizoma em oposição ao conceito de árvore para conceituar conhecimento. Ancoramo-nos, ainda, na visão de Lévy, Morin, Dal Molin, Nicolescu, Catapan, Costa, Moran entre outros pesquisadores para tecermos nosso texto sobre o uso da tecnologia em Educação. Para o desenvolvimento das análises propostas nesta pesquisa, foram selecionados dois Ambientes Virtuais de Ensino e Aprendizagem (AVEA) para observação de como os conteúdos são trabalhados, se assumem ou não uma abordagem rizomática de ensino, ou seja, uma forma de trabalhar conteúdos de modo pertinente ao nosso tempo, e aos anseios de uma formação voltada para uma vida cidadã plena, bem como fizemos um levantamento junto aos acadêmicos dos cursos de licenciaturas, verificando se a modalidade a distância mediada pelo intenso uso das tecnologias de comunicação digital influenciou na experimentação desses futuros profissionais da educação, em momento de seus estágios docentes. A pesquisa evidenciou que a Educação a distância configura-se como um caminho que permite diferentes linhas de fuga para o modelo cartesiano de Educação, e que apesar de ainda apresentar resquícios do modelo tradicional, acena como uma excelente possibilidade para romper os horizontes em novas experimentações, e deste modo atender os anseios de uma sociedade inserida na era tecnológica. Os ambientes delimitados nesta proposta foram as plataformas Blackboard e Moodle, e as instituições selecionadas foram as Universidades do contexto da Universidade Aberta do Brasil (UAB) do polo de Goioerê, a saber: a Universidade Estadual de Ponta Grossa (UEPG), onde atuamos como tutora; Universidade Estadual de Maringá (UEM), para a qual voltamos nossa pesquisa e; a Universidade Paulista (UNIP), de natureza privada, com os cursos ofertados no polo de Goioerê, nos quais atuamos como coordenadora, tutora e pesquisadora

Trata-se de uma investigação que busca a partir de um estudo comparativo entre três tipos de manifestação do sagrado nas redes digitais (a religião tradicional, a new age e a ciber-religiosidade), refletir e interpretar que tipo de representação do sagrado o digital favorece ou até possibilita. Esta investigação está alicerçada em um quadro interpretativo das tecnologias comunicativas que as entende como elementos fundamentais nas transformações sociais, logo, a investigação primeiramente busca justificar o caráter não instrumental da mídia a partir de um exame da história das tecnologias de comunicação, analisando como diferentes tecnologias comunicativas tiveram suas influências singulares no campo religioso. A segunda etapa da dissertação pretende revisar criticamente a literatura da comunicação digital, e principalmente explorar como o tema da religião na internet foi tratado pelo meio acadêmico. As últimas etapas da pesquisa se referem ao estudo empírico da presença das representações do sagrado nas redes digitais, adotando uma estratégia de pesquisa que denominamos como estudo exploratório participativo online, que para cada tipo de manifestação elencada, possui suas singularidades. / The research consists of an investigation that seeks to understand and interpret which type of representation of the sacred is favored or even enabled in the digital culture. The investigation is made through a comparative study between three types of manifestations of the sacred in digital networks (the traditional religion, the new age and the cyber-religiosity). This investigation is based on an interpretative framework of communication technologies that are understood as essential elements in the social transformations. Therefore, the investigation first aims to justify the non-instrumental character of the media from an examination of the history of the communication technologies, analyzing how different communication technologies have singularly influenced the religious field. The second stage of the dissertation intends to critically review the literature of digital communication, and mainly to explore how the subject of religion in the Internet was treated in the academic field. The last stages of the research relates to the empirical study of representations of the presence of the sacred in digital networks, adopting a research strategy that we call an exploratory participative online study, which holds singularities of each type of the chosen manifestation.

Esta tese aborda o fenômeno da complexidade da educação a distância e semipresencial segundo referenciais conceituais da modalidade, em diálogo com teorias sobre a comunicação digital, a epistemologia da complexidade, a teoria ator-rede e a cartografia das controvérsias. Investiga quem são os atores que constituem o agregado social educação a distância através do mapeamento de conflitos no fórum geral de discussão do primeiro curso semipresencial da USP, o curso de Licenciatura em Ciências, no período de novembro de 2010 a novembro de 2011. Na perspectiva deste trabalho, as controvérsias ocorreram devido à prevalência de uma visão humanocêntrica que deposita nos atores humanos a proeminência e a prevalência das ações, não reconhece que objetos, processos, encontros, entre outros actantes, são também mediadores e não simples intermediários ou atores coadjuvantes. A pesquisa procura demonstrar que a compreensão do que seja o social, conforme a Teoria Ator Rede, pode ajudar a explicar e a superar os entraves que a modalidade da educação a distância ainda enfrenta na sociedade brasileira. / This thesis approaches the phenomenon of complexity of distance and blended education according to conceptual references of the modality, in a dialogue with theories about digital communication, the epistemology of complexity, the actor-network theory, and the cartography of controversies. It investigates who are the actors that constitute the social aggregate of the distance education through mapping of the conflicts which arose in the general discussion forum of the first blended course taught at the University of São Paulo, Licentiate in Sciences, from November 2010 to November 2011. Under the perspective of this work, the controversies originated due to the prevalence of a view, which assigns to human actors the prominence and the prevalence of the actions and does not recognize that objects, processes, meetings, and encounters, among other, are also mediators and not just mere intermediary or supporting actors. This research intends to demonstrate that the understanding of what the social is, according to the actor-network theory, may help to explain and overcome the hindrance that the distance education modality still faces within Brazilian society.

Sync.Pe tuvo como objetivo convertirse en un medio fundamental entre los amantes de la tecnología en el Perú, basándose en la calidad de sus publicaciones para lograrlo. Además del respaldo del público, la web también tuvo como objetivo contar con el apoyo y reconocimiento de marcas productoras de smartphones, tablets, laptops y otros dispositivos electrónicos; y así, contar con dispositivos para generar reseñas de productos dirigidas a usuarios que, no solo sean capaces de valorar la calidad de los contenidos que Sync.Pe ofrecería, sino también pudieran confiar en la independencia del site sobre los intereses de estas compañías tecnológicas. / Trabajo de suficiencia profesional

Emojis har blivit så vanligt och förankrat i vardagskommunikationen att under år 2015 utsåg Oxford Dictionary emojin “Face with Tears of Joy” till årets ord. Emojis är ett relativt nytt kommunikationsmedel som växt i takt med ett mer digitalt och uppkopplat samhälle där en stor del av kommunikationen sker via sociala medier. Dessa digitala kommunikationskanaler tillgängliggör inte enbart möjligheten för människor att kommunicera med varandra utan skapar också ett nytt sätt för företag att nå ut till sina målgrupper. Tidigare forskning (Giannoulis & Wilde, 2019) har undersökt hur emojis kan fullständiggöra den privata kommunikationen mellan människor. Mot bakgrund av detta kommer denna studie undersöka och skapa en förståelse för hur emojis används i kommunikationen mellan varumärken och människor på Instagram, som är den näst största plattformen i skrivande stund. Fokus för studien är att undersöka hur emojis används i kommunikationen hos tre separata dryckesvarumärken som Lohilo, Loka samt Löfberg - men också om det kan kopplas till deras varumärkesidentitet och innehållet som kommuniceras på deras konton på Instagram. För att få en grundläggande förståelse för emojis som kommunikativt verktyg och dess inverkan på digital kommunikation kopplas teorier in om semiotiken av emojis. Vidare för att knyta an till varumärkesidentitet appliceras varumärkesteorier. Slutligen används teorier för att förstå innebörden av den digitala kommunikationens roll i interaktionen mellan människor och varumärken. Genom en kvantitativ innehållsanalys kommer data samlas in från totalt 330 analysenheter för att undersökas, redovisas och slutligen analyseras. Analysenheterna för studien är Instagraminlägg från varumärkenas egna konton mellan år 2018 och 2019. Det slutgiltiga resultatet visade att emojis är en stor del av företagens kommunikation och att vardera företag använde sig främst av olika kategorier av emojis. Resultatet talar även för att den enskilda varumärkesidentiteten kan ha en inverkan på vilka emojis som används samt att emojis förekommer till stor grad i de inläggen som vill skapa engagemang från mottagarna. Emojis kan slutligen ses som ett verktyg för företag att kunna skapa en mänsklig ton i en digital kommunikation. / The use of emoji has become a common part in our everyday communication. Oxford Dictionary selected the emoji "Face with Tears of Joy" to represent the word of the year 2015. Emoji is a relatively new tool of communication that has grown in a more digital society, where a massive part of our communication takes place through social media. Digital communication channels make people able to communicate with each other online, but also make it possible for companies to reach out and to communicate with their target groups. Previous research (Giannoulis & Wilde, 2019) has investigated how emojis can complete the private communication between people. The aim of this study is to investigate and create a wider understanding of how emojis are used in brand-to-person communication on Instagram, which is the second largest social media platform at the time of writing. The focus of the study is to investigate how emojis are used in the digital communication within three separate beverage brands such as Lohilo, Loka and Löfbergs - but also determine whether the emojis can be linked to their brand identity and what is communicated on their channels. Bibliographies, previous research and theories as Semiotics of Emojis will be used in order to gain a basic understanding of emojis as a communicative tool and its impact on digital communication. Secondly, with a clarification of the term brand and to be able to explore brand identity, we will apply brand theories. Finally, theories are used to understand the role of digital communication in the interaction and communication between people and brands. Data from a total of 330 analytical units are collected to be investigated, reported and finally analyzed through a quantitative content analysis. The analysis units for the study are Instagram posts from the brands own accounts between the years of 2018 and 2019. The final result from the study showed that emojis are a major part of corporate communication and that each company used mainly different categories of emojis. The results also indicated that the individual brand identity may have a certain impact of which emojis are used and that emojis are used to a large extent by the brands when the aim is to create engagement from the receivers of their message. Finally, emojis can be seen as a tool for companies to be able to create a human tone or presence in digital communication.

Digital communication tools and practices improve the spread and impact of organisational messages. Quite often, however, they also pose moral problems. This article examines how often public relations practitioners encounter moral issues in their day-to-day work, how they assess digital communication tools and practices in terms of ethics, and the resources on which they rely to tackle moral challenges. Four research questions were addressed in an online survey among 2,324 practitioners who work in PR departments of organisations or in PR agencies across Europe. Results show that PR practitioners face more moral challenges in their daily work than they have faced in the past. Regarding digital communication tools and practices, they report moral concerns especially related to using bots, exploiting personal data for big-data analyses, paying social media influencers, and using sponsored content. Personal values and beliefs are the most important resource for dealing with moral issues—whether because only a minority of practitioners has participated in any formal ethics training within the past three years, or because existing ethical guidelines are outdated. Results call for the development of ethical guidelines that can provide explicit advice in the area of digital communication. Furthermore, structured training programs and ethics courses in graduate programs are needed to enhance practitioners’ ethical knowledge.

Hoy en día, el uso de las redes sociales de manera profesional y las mismas reglas y restricciones que imponen estas plataformas al momento de ofrecer espacios publicitarios en sus webs, hace que el mundo sea competitivo para crecer y hacer un negocio conocido. Esto sucede con los músicos independientes en Lima dado que en su mayoría no cuenta con los recursos necesarios para crear una estrategia que impacte en redes sociales o simplemente no tiene un presupuesto de inversión. El tema investigado consiste en demostrar que el uso óptimo y eficiente de las redes sociales es una estrategia digital es esencial para generar Brand Awareness en el negocio de los músicos independientes. Se buscó investigar una audiencia joven, la cual es considerada como nativos digitales, que entra durante varios momentos en el día a sus redes sociales y que escuchan a sus artistas favoritos a través de plataformas de streaming digital en su gran mayoría. Basándonos en la aplicación estudios cualitativos y cuantitativos, se buscará evidenciar y demostrar que esta relación existe y es relevante para el negocio de la industria de la música en la ciudad de Lima, Perú. / Today, the use of social networks in a professional manner and the same rules and restrictions imposed by these platforms when offering advertising spaces on their websites, makes the world competitive to grow and make a business known. This happens with independent musicians in Lima since they do not have the necessary resources to create a strategy that impacts social networks or simply does not have an investment budget. The subject investigated is to demonstrate that the optimal and efficient use of social networks is a digital strategy is essential to generate Brand Awareness in the business of independent musicians. We sought to investigate a young audience, which is considered as digital natives, who enter their social networks for several moments in the day and who listen to their favorite artists through digital streaming platforms in the vast majority. Based on the application of qualitative and quantitative studies, we will seek to demonstrate and demonstrate that this relationship exists and is relevant to the music industry business in the city of Lima, Peru. / Trabajo de investigación

Bakgrund: Användningen av särlokaliserade team i organisationer har ökat markant de senaste årtiondena. När ett team arbetar särlokaliserat med hjälp av digitala kommunikationsverktyg ändras förutsättningarna för teamets kommunikation. Den tidigare forskningen om särlokaliserade team har främst behandlat internationella team med stora geografiska avstånd samt team till stor del bestående av experter, men till följd av pandemin covid-19 har särlokaliserat arbete blivit aktuellt för fler typer av team. Det finns därför anledning till att bedriva forskning om hur särlokaliseringen påverkar kommunikationen i dessa team.  Syfte: Syftet med studien är att ge ökad förståelse för hur särlokalisering påverkar kommunikationen i team där teammedlemmarna är vana vid att arbeta samlokaliserat, genom att identifiera och förklara konsekvenser som särlokaliseringen får för teams kommunikation.  Metod: Denna studie är en kvalitativ flerfallsstudie med en abduktiv forskningsansats och ett realistiskt perspektiv. Studiens empiri har samlats in genom semistrukturerade intervjuer med elva teammedlemmar tillhörande tre olika team bestående av studenter.  Slutsats: Studiens resultat visar att särlokaliserat arbete med digitala kommunikationsverktyg får flertalet konsekvenser för kommunikationen i team. Särlokaliseringen bidrar med vissa konsekvenser medan de digitala kommunikationsverktygen bidrar med andra. I denna studie har 13 konsekvenser identifierats inom de kommunikativa aspekterna bekräftelse, konversationens flyt, feedback, gemensam förståelse och kreativitet. Studien fann även att de konsekvenser som identifierats har ett nära samband på så sätt att flertalet påverkar varandra. Varför de intervjuade teamen påverkades på detta sätt kan till viss del förklaras av deras ovana att arbeta särlokaliserat över digitala kommunikationsverktyg och omedvetenhet om vad det innebär för ett teams kommunikation. / Background: The use of dispersed teams in organisations has grown rapidly in the latest decades. A dispersed team that communicates with digital communication tools does not have the same prerequisites for communicating as a co-located team have. The previous research made about dispersed teams has mainly focused on international teams with large geographical distances and teams that for the most part consist of experts. Due to the pandemic covid-19, working in dispersed teams has become necessary for other types of teams. It is thereby motivated to conduct research about how the communication is affected in other types of dispersed teams.  Purpose: The purpose of this study is to increase the understanding of how team communication is affected by the dispersion in teams where the team members are used to working co-located, by identifying and explaining consequences the dispersion of the team has on team communication.  Method: This study is a qualitative multi-case study with an abductive approach and a realistic perspective. The empirical data has been collected through semi-structured interviews with eleven team members belonging to three different teams of students.  Conclusion: The result of the study shows that dispersed teams using digital communication tools face several consequences regarding their communication. The fact that the team is not co-located leads to certain consequences and the use of digital communication tools leads to others. This study has identified 13 consequences within the communicative aspects: confirmation, the flow of the conversation, feedback, shared understanding and creativity. The study also shows that the consequences identified are closely connected in such a way that many of them affect each other. Why the interviewed teams were affected in this way can to some extent be explained by their inexperience in working with digital communication tools and unawareness of what it means for their communication.

This thesis examines how communication technology is used for creating a democratic and committed participation within collective action organizations (CAOs). This is achieved by illuminating how organizations' structure and culture relate to their communication. It’s done by in-depth interviews with network-based movements and association-based organizations, and analyses of their digital newsletters. The analysis is based on affordance-driven theory, capturing the interaction between organizations and their digital platforms. The focus lies on how internal democracy and collective action are afforded or constrained to some degrees. Degrees of deliberation for creating common ground and active participation are made visible by using the concept of communicative action. Theories within social movement studies, such as collective action, broaden the understanding of how the perception of digital tools shapes and is shaped by their structure and culture. The results show that the usage and coordination of communication channels is essential for the practice of internal democracy in everyday work, beyond annual meetings and board meetings. Independent chat-based platforms enable an increased control of conversations, cooperation and coordination, while information overload and effective decision- making processes can hinder democratic participation. Commercial social media platforms such as Facebook enables new flows of engagement and connectivity but constrains coordination and control of the framing process within Facebook groups. Additionally, unpredictable algorithms and advertising policy on Facebook makes it difficult to reach out. Overall, the study suggests a broadened view of communication, where communication and usage of digital media should not be considered as instrumental entities. Rather, it is strongly related to how channels are being coordinated, how organizations are organized and the view of participation. Formal structures can both hinder and enable increased communicative action that contributes to democratic participation.

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