Submitted by Odilio Hilario Moreira Júnior (odilio@espm.br) on 2016-11-22T12:43:31Z No. of bitstreams: 1 Regina de Lima Pires.pdf: 3946131 bytes, checksum: 7e16e9cb44e2ccaed3cf260229b718d8 (MD5) / Approved for entry into archive by Odilio Hilario Moreira Júnior (odilio@espm.br) on 2016-11-22T12:44:22Z (GMT) No. of bitstreams: 1 Regina de Lima Pires.pdf: 3946131 bytes, checksum: 7e16e9cb44e2ccaed3cf260229b718d8 (MD5) / Approved for entry into archive by Debora Cristina Bonfim Aquarone (deborabonfim@espm.br) on 2016-11-22T12:47:05Z (GMT) No. of bitstreams: 1 Regina de Lima Pires.pdf: 3946131 bytes, checksum: 7e16e9cb44e2ccaed3cf260229b718d8 (MD5) / Made available in DSpace on 2016-11-22T12:47:34Z (GMT). No. of bitstreams: 1 Regina de Lima Pires.pdf: 3946131 bytes, checksum: 7e16e9cb44e2ccaed3cf260229b718d8 (MD5) Previous issue date: 2016-06-27 / The consumer age brings enormous challenges to citizens. Permeated by multiple technological advances, mass media is among the protagonists of this cultural fabric. In turn, education is the most relevant location for the construction of dialogue and the formation of critical individuals. The challenges of the consumer age for the fields of communication / education will be among the points analyzed in this research, which seeks to study the cultural consumption of a a group of learners, residents of Vila Brasilândia, a neighborhood on the outskirts of the city of São Paulo. The study is oriented by theoretical references not only in communication, education, and consumerism, but also in the anthropology of consumption, history, economics, and sociology, in order to understand the cultural fabric in which the learners are involved. The research was carried out during a series of informal, educational encounters with the learners, who are from public schools and live in situations of poverty, racial discrimination, symbolic and physical violence. Throughout the entire research, we used a dialogical-communicative process with the learners in order to produce meaning and deal with language and their social, linguistic and ideological competencies. With children, youth and one adult, this group of learners has subjects in different phases of development, with different cognitive capacities and distinct family situations. During the two years of research with the group, the participants wrote texts and created drawings using four trigger words (your street, your neighborhood, your school, and your city). Using a specific methodology and seeking to demonstrate how the world they live in is editted, we produced a newspaper called “As notícias correm” (The news runs). In the end, the trajectory of the analysis points out just how aware these learners are of themselves and the world in which they live. / A era do consumo traz enormes desafios aos cidadãos. Permeada por múltiplos avanços tecnológicos, ela tem entre seus protagonistas da trama cultural os meios de comunicação. Por sua vez, o local pertinente para a construção do diálogo e para a formação de sujeitos críticos é a educação. Os desafios do campo da comunicação/educação na era do consumo serão um dos pontos analisados nesta pesquisa, que tem entre seus objetivos estudar o consumo cultural de um grupo de educandos, moradores da Vila Brasilândia, bairro periférico da cidade de São Paulo. Buscamos orientação em um referencial teórico, não apenas da comunicação, da educação e do consumo, mas também da antropologia do consumo, da história, da economia e da sociologia para procurar entender a trama cultural onde estão envolvidos os educandos. A pesquisa ocorre ao longo dos encontros em um trabalho de educação não formal com estes educandos, alunos de escolas públicas, vivendo em situação de pobreza, discriminação racial, violência simbólica e física. Durante toda a pesquisa, utilizamos com os educandos um processo dialógico-comunicativo, passamos pela produção de sentidos e trabalhamos a língua e sua competência social, linguística e ideológica. Formado por crianças, jovens e uma adulta, este grupo de educandos é constituído por sujeitos em diferentes fases de desenvolvimento, com diferentes capacidades cognitivas e com situações familiares distintas. Em dois anos de pesquisa com o grupo, por meios de quatro palavras geradoras (sua rua, seu bairro, sua escola e sua cidade), eles produziram textos e desenhos. Por meio de uma metodologia específica, buscando mostrar como o mundo em que vivem é editado, produzimos um jornal: “As notícias correm”. O percurso da análise aponta, por fim, como estes educandos têm consciência de si e do mundo em que vivem.

Thesis (M.A.)--Carleton University, 2004. / Includes bibliographical references (p. 203-209). Also available in electronic format on the Internet.

In der vorliegenden Forschungsarbeit – im Charakter einer Pionierstudie auf diesem Gebiet – wird mittels selbstkonstruiertem Onlinesurvey untersucht, inwiefern die Social-Network-Site Facebook die Bildungspartizipation und das Konsumverhalten ihrer Nutzer beeinflusst und verändert. Nach Definition eines sozialen Netzwerks, einer Social-Network-Site und definitorischer Eingliederung von Facebook als solche wird die Sozialplattform selbst historisch und faktisch erklärt und der bisherige Forschungsstand zusammengetragen. Zur weiteren Hypothesenformulierung dienen für die Bildungspartizipation Marotzkis strukturale Bildungstheorie (1990) und Banduras kognitive Lerntheorie (1979), für das Konsumverhalten ebenfalls Banduras sozial-kognitive Lerntheorie (1971; 1976; 1986), Heiders Balancetheorie (1946) und Festingers soziale Vergleichstheorie (1954). Nach äußerst umfangreicher Operationalisierung, Rekodierung und Skalenbildung, univariater und bivariater Analyse, Drittvariablenkontrolle und Mediationsprüfung werden im Regressionsabschnitt alle fünf Prädiktoren der Haupthypothesen der Bildungspartizipation und drei der fünf Haupthypothesen des Konsumverhaltens bestätigt. Die „Anzahl an Facebook-Freunden“, „Neue Facebook- Freunde“, „Daten aus der Vergangenheit“, „Lesen bildungsrelevanter Aspekte“ und die „Facebook-Nutzungshäufigkeit (pro Woche)“ beeinflussen somit signifikant positiv die Bildungspartizipation. Die „Neigung zu positiv geschlossenen Triaden“, die „Relevanz positiver Meinungen der Vergleichspersonen“ und die „Beobachtung positiver Signale Statushoher“ beeinflussen positiv-signifikant das Konsumverhalten, wobei jedoch im Endmodell die „Beobachtung negativer Konsumerfahrungen“ und die „Relevanz der Ähnlichkeit von Vergleichspersonen“ keinen statistisch gesicherten Effekt mehr aufweisen. Der überwiegende Teil der vorab gebildeten Unterhypothesen – als theoretische Zusatzannahmen fundiert – werden bestätigt. Als weiteres statistisches Instrument wird ein Künstliches Neuronales Netz als Regressionsfunktionsapproximator eingesetzt, das bemerkenswert genau die Einflussstärken der Haupthypothesenvariablen validiert. / Nowadays, the social network site Facebook preferably serves as an appropriate medium of communication and as adviser on issues about daily life. Thus, recent social scientists have plenty of reasons to investigate the research field Facebook, the connections amongst its members, their cognitive structures and way of behaving which is frequently not intended. Through an online survey, including 1,358 German respondents, the influence of Facebook on educational participation and consumer behaviour is analysed. According consumer behaviour as dependent variable, Heider´s Balance Theory (1946), Bandura´s Social Cognitive Theory (1971, 1976, 1986), and Festinger´s Theory of Social Comparison Processes (1954), including theoretical continuations for each of these, are used. In order to derivate hypotheses for educational participation Marotzki´s Strukturale Bildungstheorie (1990), further extensions and Bandura’s Social Cognitive Learning Theory are taken. To sum up, tending to positively closed triads, relevant positive opinions of persons of comparison, and observing positively social signals from persons with a high status on Facebook significantly and positively influence consumer behaviour. Surprisingly, there is no significant influence from similarity to persons of comparison and observations of negative consumer´s experience. All hypotheses concerning educational participation could be confirmed: For instance, the more often a person gets new Facebook friends or the more often friends post visible educational aspects (i.e. newspaper articles or similar), the higher is educational participation on Facebook. These results, analysed by a regression analysis, are checked by an alternative method which is rarely used in that context. Using an artificial neural network (multilayer perceptron) a sensitivity analysis is conducted. Interestingly, the rank order of beta coefficients is almost reproduced. The existing study which was carried out at the Institute of Sociology in Leipzig is a pilot experiment in respect of both theoretical and methodical aspects. There are exploratively connections between social-psychological theory and consumer behaviour and educational participation on Facebook, supported by an extensive implementation of control variables.

Rådande föreställningar, förväntningar och normer bland högskolestudenter menas vara präglade av samhälleliga förändringar, varav det akademiska förhållningssättet till högre studier manifesteras annorlunda mot vad det tidigare har gjort (Arensmeier & Lennqvist Lindén, 2014). Detta hänvisas bland annat till de senaste decenniernas kraftigt ökade studentvolym och breddade rekrytering från tidigare underrepresenterade grupper (Universitetskanslersämbetet, 2018). Detta har i sin tur har följts av friktion i att mötet mellan studenter, lärare och utbildning som konsekvens av att tidigare etablerade förväntansstrukturer successivt omförhandlas (Olofsson, 2013), vilket menas vara präglat av negativa tendenser i förhållande till utbildningens kvalitet (Arensmeier & Lennqvist Lindén, 2014). Föreliggande studie syftade därmed till att studera hur problematiken kan förklaras i termer av akademiskt berättigande hos svenska högskolestudenter. Med en svensk översättning av Academic Entitlement Scale (Wasieleski et al., 2014) kartläggs potentiella förklaringsfaktorer genom åskådliggörande av dagens högskolestudenters attityd till högre utbildning. Resultatet erhöll underlag för preliminär validering av den svenska översättningen av Academic Entitlement Scale, vars reliabilitet uppmätte Cronbach’s α =.78 (n = 274) hos en svensk studentpopulation. Vidare indikerades ett signifikant negativt samband mellan akademiskt berättigande och studiemotiv, baserat på intresse inför ämnet studenten läser. Sammanfattningsvis framhåller studien att förklaringsfaktorer som bakomligger svenska studenters förhållningssätt till högre studier kan erhållas med hjälp av akademiskt berättigande, varav studiens diskussion förs kring resultatets möjliga implikationer samt hur framtida forskning förslagsvis kan bedrivas för att fortsatt undersöka området. / Current beliefs, expectations and norms among today's Swedish university students are meant to be characterized by the social changes, of which the academic approach to higher studies manifests differently to what it was done in the past (Arensmeier & Lennqvist Lindén, 2014). This is referred to the recent decades of increasing student volume and broadened recruitment from previously under-represented groups (Universitetskanslersämbetet, 2018). This has in turn been followed by friction in that the meeting between the pupil, teachers and education as a consequence of the earlier established expectation structure is gradually renegotiated (Olofsson, 2013), which is meant to be characterised by negative tendencies in relation to the education’s quality (Arensmeier & Lennqvist Lindén, 2014). The present study aimed to investigate how the problems can be explained in terms of Academic Entitlement among Swedish university students. With a Swedish translation of the Academic Entitlement Scale (Wasieleski et al., 2014), potential explanatory factors are pointed out by illustrating the current attitudes toward higher education among students. The result supported a preliminary validation of the Swedish translation of Academic Entitlement Scale, which reliability measured Cronbach’s α =.78 (n = 274) within a Swedish student population. Further on was an indication of a significant negative correlation between academic entitlement and study motives, based on interest regarding the subject which the student is involved in. In conclusion, the study gives prominence to that explaining factors underlaying Swedish students approach to higher studies can be obtained by using academic entitlement, of which the study’s discussion is conducted around the result’s possible implications as well as which course of action future research suggestively might apprehend in their further research of the field.

Submitted by Rosmari Capra Sales (rcaprasales@gmail.com) on 2017-12-16T00:01:41Z No. of bitstreams: 1 Dissertação_201017_finalENTREGUE.pdf: 1541318 bytes, checksum: 674ea8009dbf247bc39bc9783e775390 (MD5) / Approved for entry into archive by Janete de Oliveira Feitosa (janete.feitosa@fgv.br) on 2017-12-19T15:45:18Z (GMT) No. of bitstreams: 1 Dissertação_201017_finalENTREGUE.pdf: 1541318 bytes, checksum: 674ea8009dbf247bc39bc9783e775390 (MD5) / Made available in DSpace on 2017-12-26T17:11:24Z (GMT). No. of bitstreams: 1 Dissertação_201017_finalENTREGUE.pdf: 1541318 bytes, checksum: 674ea8009dbf247bc39bc9783e775390 (MD5) Previous issue date: 2017-11-16 / Considering the entry of new investments in the basic education market in Brazil, schools facethe weight of competition, especially when there are new directions for the premium segmentat this level of education. In this sense, the focus of the current research was to understand thevalues that are important in the choice of international schools in the context of the city of Riode Janeiro, exploring the British School. To the extent that value creation is the mission ofmanagement and, knowing that, in addition to all demands and reasons for existence,international schools are business, as well as educational institutions, it becomes imperative tounderstand what value matters for the consumer of these schools, against the value proposedby the educational institution. A qualitative research was carried out to analyze, according tothe view of the British School and the parents who have their children enrolled, what valueswould differentiate it in the local market of Rio de Janeiro. Data collection was done throughfocus groups and individual interviews, involving 13 parents of students and individualinterviews with two professionals of the School who occupy strategic positions for thepurposes that interest here. Based on the results presented and the corresponding analysis,there is a misalignment between what the international school offers and what parents buy asintangible good in education. In the voice of the school, the offer is clear: English proficiency,curriculum and access to international universities. On the side of families, proficiency in theEnglish language is a core value that translates into symbolic and social capital. / Diante da entrada de novos investimentos no mercado de educação básica no Brasil, as escolas enfrentam o peso da concorrência, sobretudo quando se constata que há novos direcionamentos para o segmento premium nesse nível de educação. Nesse sentido, o foco da presente pesquisa primou por entender os valores que são importantes na escolha de escolas internacionais no contexto da cidade do Rio de Janeiro, explorando, como campo de análise, a Escola Britânica. Na medida em que a criação de valor é a missão da gestão e, sabendo que, além de toda demanda e razões de existência, as escolas internacionais são negócios, além de instituições de ensino, torna-se imprescindível compreender qual é o valor que importa para o consumidor dessas escolas, diante do valor proposto pela instituição de ensino. Realizou-se uma pesquisa qualitativa para analisar, segundo o ponto de vista da Escola Britânica e dos pais que têm os seus filhos ali matriculados, quais são os valores que a diferenciariam no mercado local do Rio de Janeiro. A coleta de dados foi feita por meio de grupos focais e entrevistas individuais, envolvendo 13 pais de alunos e entrevistas individuais com dois participantes da Escola que ocupam posições estratégicas para os fins que aqui interessam. Pelos resultados apresentados e a correspondente análise, percebe-se um desalinhamento entre o que a escola internacional oferece e o que os pais compram como bem intangível em educação. Na voz da escola, a oferta é clara: proficiência da língua inglesa, currículo e acesso às universidades internacionais. Pelo lado das famílias, a proficiência na língua inglesa é um valor central que se traduz em capital simbólico e social.