El presente trabajo de investigación está basado en la coyuntura actual de la pandemia por el covid-19 y su impacto en los resultados financieros de las empresas de entretenimiento, específicamente las cadenas de cine, que han sido las más afectadas por las regulaciones gubernamentales de cierre temporal y la desconfianza de sus habituales consumidores por el riesgo de contagio. El impacto de la crisis sanitaria ha provocado que muchas empresas deslocalicen sus operaciones en el país donde operaban o cierren definitivamente por la inviabilidad económica de su negocio; por tal sentido, muchos profesionales de la materia se cuestionan la continuidad de muchas empresas que han tenido un longevo periodo de cese de operaciones; por ende, se ve afectado significativamente el principio de negocio en marcha. El principio de negocio en marcha que, junto con el devengado, son los principios fundamentales en la preparación de los estados financieros como indica la primera Norma Internacional de Contabilidad (NIC 1). La preparación de los estados financieros mediante las normas internacionales de información financiera (NIIF’s) dependen del principio de negocio en marcha para aplicarlas en la contabilidad de la empresa; sin embargo, debido a la incertidumbre provocada por el covid-19 en las operaciones de las empresas de cine tanto en el periodo de ‘hibernación’ económica establecida por el gobierno y los riesgos económicos y operativos asociados al reinicio de sus actividades, se genera mayor incertidumbre relativa si la crisis de la pandemia ha afectado el rendimiento financiero y, por ende, se puede ver afectado materialmente el principio de negocio en marcha. El presente trabajo tendrá cinco capítulos en los que abordaremos el problema de la pandemia por el covid-19 en las cadenas de cine. El capítulo I corresponde al Marco Teórico, en el cual se explicará el contexto general de la pandemia del covid-19 en el Perú, sus efectos en la economía nacional, el rendimiento de las empresas y los principios contables sobre los que se fundamenta la elaboración financiera de sus informes, así como la industria del cine. El capítulo II corresponde al Plan de Investigación en el cual se definirán los problemas, objetivos e hipótesis generales y específicos que se abordarán en la tesis para verificar la relación causal de los resultados financieros en el principio de negocio en marcha en un contexto de covid-19. En el capítulo III Metodología, se explicará el proceso científico que se realizará para demostrar nuestra hipótesis, definiremos nuestras variables, nuestros objetivos e hipótesis. En el capítulo IV Desarrollo de la Investigación, se utilizará las herramientas de las encuestas de opinión y las entrevistas a profundidad. Finalmente, en el capítulo V Interpretación de resultados, explicaremos los resultados obtenidos de nuestro proceso de investigación desarrollado en el plan de tesis y daremos a conocer las conclusiones y nuestras recomendaciones. / This research work is based on the current situation of the COVID-19 pandemic and its impact on the financial results of entertainment companies, specifically cinema chains, which have been the most affected by government regulations of temporary closure and the distrust of its habitual consumers due to the risk of contagion. The impact of the health crisis has caused many companies to relocate their operations in the country where they operated or to close permanently due to the economic unfeasibility of their business; Therefore, many professionals in the field question the continuity of many companies that have had a long period of cessation of operations; therefore, the going concern principle is significantly affected. The going concern principle which, as well as accruals, are the fundamental principles in the preparation of financial statements as indicated in the first International Accounting Standard (IAS 1). The preparation of financial statements through international financial reporting standards (IFRSs) depend on the going concern principle to apply them to the company's accounting; However, due to the uncertainty caused by covid-19 in the operations of cinema companies both in the period of economic 'hibernation' established by the government and the economic and operational risks associated with the restart of their activities, greater Relative uncertainty whether the pandemic crisis has affected financial performance and, therefore, the going concern principle may be materially affected. This work will have five chapters in which we will address the problem of the covid-19 pandemic in cinema chains. Chapter I corresponds to the Theoretical Framework, in which the general context of the covid-19 pandemic in Peru, its effects on the national economy, the performance of companies and the accounting principles on which the elaboration is based will be explained. financial reporting, as well as the film industry. Chapter II corresponds to the Research Plan in which the problems, objectives and general and specific hypotheses that will be addressed in the thesis will be defined to verify the causal relationship of the financial results in the beginning of business in progress in a context of covid- 19. In Chapter III Methodology, the scientific process that will be carried out to demonstrate our hypothesis will be explained, we will define our variables, our objectives and hypotheses. In Chapter IV Research Development, the tools of opinion polls and in-depth interviews will be used. Finally, in chapter V Interpretation of results, we will explain the results obtained from our research process developed in the thesis plan and we wil share the conclusions and our recomendations. / Tesis

Forskningsfrågor:   -       Vilka icke-finansiella signaler skickar små och medelstora aktiebolag genom sina förvaltningsberättelser för att få positivt bifall av externa finansiärer?  -       Hur påverkar denna signalering företagens legitimitet?   Syfte:                        Syftet med studien är att skapa en förståelse för hur små och medelstora aktiebolag signalerar icke-finansiell information för att öka sina chanser att erhålla extern finansiering. Studien kommer enbart fokusera på de signaler som bidrar positivt till bifall, det vill säga vilka sambanden är mellan icke-finansiell information som förmedlas ut och bifall av finansiärer. Syftet är också att öka kunskapen kring hur signaleringen gällande den icke-finansiella informationen kan bidra till att företag ökar sin legitimitet.            Metod:                      Studien genomfördes genom en kvalitativ förklarande studie. Som utgår från en deduktiv ansats. Där undersökning består av analys utav förvaltningsberättelser i små och medelstora företag.    Slutsats: Slutsatsen dras att den information som små och medelstora företag signalerar ut i sina förvaltningsberättelser till övergripande del liknar varandra. Det kan konstateras att signaler gällande miljö, arbetsklimat och arbetsmiljö är mest återkommande och tas upp av flest företag. Studien kan därför dra slutsatsen att baserat på legitimitet är det denna information som investerare kräver mest vid bifall. Ytterligare kan det fastställas att väsentliga händelser, risker samt framtid också är av stor vikt gällande det som signaleras ut. Dessa typer av icke-finansiell information är därmed också av väsentlig betydelse vid bifall från finansiärer. Slutligen kan det konstateras att den icke-finansiella informationen överlag inte är omfattande. Därmed dras slutsatsen att externa finansiärer inte kräver välutvecklad information, utan det räcker med att viktiga delar av icke-finansiell information nämns i en kortare och mer koncis text. / Research questions:  -      What non-financial signals do small and medium-sized limited companies send through their management reports to gain positive approval from external financiers? -      How does this signaling affect the legitimacy of companies?    Purpose:       The purpose of the study is to create an understanding of how small and medium-sized limited companies signal non-financial information to increase their chances of obtaining external financing. The study will only focus on the signals that contribute positively to approval, that is, what are the connections between non-financial information that is conveyed and approval by financiers. The purpose is also to increase knowledge about how  the signaling regarding the non-financial information can contribute to companies increasing their legitimacy.   Method:        The study was conducted through a qualitative explanatory study. Which is based on a deductive approach. Where research consists of analysis of management reports in small and medium-sized companies.   Conclusion:                                              The conclusion is drawn that the information that small and medium-sized companies signal out in their management reports is broadly similar. It can be stated that signals regarding the environment, working climate and working environment are the most frequent and are taken up by the most companies. The study can therefore conclude that based on legitimacy, it is this information that investors require the most in case of approval. Furthermore, it can be established that significant events, risks and the future are also of great importance regarding what is signaled. These types of non-financial information are therefore also of essential importance in the case of approval from financiers. Finally, it can be stated that the non-financial information is generally not comprehensive. The conclusion is thus drawn that external financiers do not require well-developed information, but it is enough that important parts of non-financial information are mentioned in a shorter and more concise text.

Background: On the 21st of April 2021, the EU Commission declared the adoption of Directive (EU) 2022/2464. This directive will significantly increase reporting requirements for companies within its scope. To this date, these sustainability standards are the most comprehensive yet and they aim to foster sustainability reporting quality. However, the concept of quality is multidimensional and empirical evidence related to SRQ and mandatory reporting standards are ambiguous. However, this new directive has not yet been researched thoroughly. Considering it will disrupt the way companies conduct their sustainability reporting, it would foster a research contribution to explore the effects the directive will have on SRQ.  Purpose: This thesis seeks to measure the compliance with, and quality of, the cross- cutting and topical standards derived from Directive (EU) 2022/2464 in large Swedish companies.  Method: The applied research method is quantitative with a deductive approach, where a hypothesis was generated based on existing literature on sustainability reporting quality. Data was collected from annual and sustainability reports of 45 companies. To measure CSRD compliance and the quality index, content analysis has been used. This facilitates transposition of qualitative information to quantitative data. The data was analysed using the statistical program SPSS.  Results: The results from the study show a significant positive relationship between compliance with CSRD and all the dependent variables of measuring the quality of sustainability reporting. Furthermore, the study shows that the average degree of compliance with CSRD requirements is currently 34% in the population, where the highest achieved score was 58% and the lowest achieved score was 7%.

Bakgrund: År 2010 infördes det fria vårdvalet i Sverige och därmed har även privata aktörer rätt att etablera sig som vårdgivare samt har också patienten rätt att själv välja mellan olika vårdgivare inom primärvården. Det övergripande målet inom primär- vården är att erbjuda vård på lika villkor för hela befolkningen och på så vis uppnå en god folkhälsa. Ett sätt att säkerställa att man som organisation arbetar i linje med sin strategi och når upp till de övergripande målen är att använda sig av prestations- mätningar och inom primärvården kan det bidra med en förbättring av effektiviteten med syftet att kunna erbjuda vård med en högre kvalitet till ett större antal patienter. Syfte: Syftet med uppsatsen är att skapa förståelse för hur privata vårdcentraler använder sig av prestationsmätningar för att nå upp till de övergripande målen om kvalitativ vård och samtidigt sina egna finansiella målsättningar samt hur de mäter och utvärderar resultaten av dessa mätningar. Metod: Uppsatsen är en intervjustudie där 11 verksamhetschefer från 11 olika privata vårdcentraler inom 6 olika regioner i Sverige inkluderas. Vidare har uppsatsen antagit en kvalitativ forskningsstrategi med semistrukturerade intervjuer. Slutsats: I uppsatsen identifieras ett antal steg som ingår i processen med att mäta och utvärdera prestationer, dessa är strategi, måtturval, mätning och utvärdering. Upplevelserna av huruvida mätningarna bidrar till kvalitativ vård skiljer sig dock åt beroende på i vilken utsträckning mätningar valts ut av respektive enhet. I frågan om finansiella målsättningar anses dock prestationsmätningar vara ett viktigt verktyg. / Background: In 2010, free choice of healthcare provider was introduced in Sweden, which means that private actors also have the right to establish themselves as health- care providers and patients have the right to choose between different healthcare providers within primary care. The overall goal within primary care is to offer healthcare on equal terms for the entire population and thereby achieve good public health. One way to ensure that an organization is working in line with its strategy and achieving its overall goals is to use performance measurements, and within primary care, this can contribute to improving efficiency with the aim of providing higher quality care to a larger number of patients. Purpose: The purpose of this essay is to create an understanding of how private healthcare providers use performance measurements to achieve the overall goals of providing high-quality care while also meeting their own financial objectives, as well as how they measure and evaluate the results of these measurements. Method: The essay is an interview study that includes 11 managers from 11 different private healthcare providers in 6 different regions in Sweden. Furthermore, the essay has adopted a qualitative research strategy using semi-structured interviews. Conclusion: The essay identifies a number of steps involved in the process of measuring and evaluating performance, which include strategy, metric selection, measurement, and evaluation. However, experiences of whether the measurements contribute to high-quality care differ depending on the extent to which metrics are chosen by each unit. In the question of financial objectives, however, performance measurements are considered an important tool.

Que tipo de relação existe entre a exposição que uma empresa tem na mídia e o seu valor de mercado e o volume de negócios com suas ações? Partindo da premissa que a exposição de uma empresa na imprensa aumenta o alcance das informações relativas a ela e contribui para diminuir a assimetria informacional entre a administração da companhia e os investidores, o objetivo deste trabalho foi testar empiricamente se existe relação positiva entre a exposição de companhias abertas brasileiras na imprensa e seu valor de mercado e a liquidez de suas ações em bolsa. Trata-se do primeiro estudo feito no Brasil sobre o assunto. A partir de uma amostra de 152 companhias que representavam 81% do valor de mercado da bolsa brasileira em março de 2015, foi levantada a frequência de matérias que citaram essas empresas no jornal Valor Econômico no período de 20 trimestres entre janeiro de 2010 e dezembro de 2014. A técnica estatística usada foi a de regressão com Dados em Painel, que considera a variação tanto entre as companhias da amostra como também as alterações de valores no tempo para cada empresa. Como esperado a partir da plataforma teórica e da evidência de estudos internacionais, os resultados indicam uma relação estatisticamente significativa entre cobertura da mídia e valor de mercado. Os resultados foram consistentes tanto no teste com o múltiplo preço/valor patrimonial (P/VPA) como com a métrica Q de Tobin como variável dependente. Isso significa que, nesta amostra, as empresas que aparecem com mais frequência na imprensa econômica têm maior valor de mercado relativo do que aquelas que aparecem menos. Um terceiro teste foi feito para medir a relação da exposição na mídia com a liquidez das ações, também encontrando associação estatisticamente significante e positiva. No caso do primeiro teste, é importante destacar que, quando a amostra foi dividida em quartis por porte, a cobertura da mídia perdeu significância para explicar o valor de mercado das maiores empresas do país. Espera-se que o trabalho, ainda que com as limitações de um estudo pioneiro no país, possa contribuir para que companhias abertas, assessorias de imprensa, veículos de comunicação e também os reguladores do mercado conheçam melhor as relações existentes com a exposição na imprensa. Se a linha de pesquisa prosperar e uma relação de causa e efeito for comprovada, imagina-se que no futuro as empresas poderão usar planos de mídia em estratégias de relações com investidores e medir esses efeitos. / What kind of relationship exists between the exposure that a company has in the media and its market value and the traded volume of its stocks? Assuming that the exposure of a company in the press increases the extent of information relating to it and helps to reduce the information asymmetry between the company\'s management and investors, the objective of this study was to empirically test whether there is a positive relationship between Brazilian companies exposure in the press and its market value and the liquidity of its shares on the stock exchange. This is the first study in Brazil on the subject. From a sample of 152 companies representing 81% of the market capitalization of the Brazilian stock market in March 2015, I have collected the frequency of stories in which they were mentioned in the Valor Econômico newspaper in the period of 20 quarters between January 2010 and December 2014. The statistical technique used was the regression with Panel Data, which considers the variation both between the sample of companies as well as value changes over time for each company. As expected from the theoretical platform and evidence from international studies, the results indicated a statistically significant relationship between media coverage and market value. The results were consistent in both the test with the multiple price-to-book (P/B) as with the Tobin\'s Q ratio as the dependent variable. This means that companies in this sample that appear more frequently in the financial press have higher market value relative to those that appear less. A third test was done to measure the relationship between media exposure with the liquidity of the shares, also finding statistically significant positive association. For the first test, it is important to note that, when the sample was divided into quartiles by size, media coverage has lost significance in explaining the market value of the largest companies in the Brazilian market. It is expected that work, albeit with the limitations of a pioneering study in the country, can contribute to public companies, press offices, media outlets and also the market regulators to have a more informed perception of the scope of the exposure in the press. If the line of research to thrive and if a cause and effect relationship is proven, it is thought that, in the future, companies may use media plans in investor relations strategies and measure these effects.

Que tipo de relação existe entre a exposição que uma empresa tem na mídia e o seu valor de mercado e o volume de negócios com suas ações? Partindo da premissa que a exposição de uma empresa na imprensa aumenta o alcance das informações relativas a ela e contribui para diminuir a assimetria informacional entre a administração da companhia e os investidores, o objetivo deste trabalho foi testar empiricamente se existe relação positiva entre a exposição de companhias abertas brasileiras na imprensa e seu valor de mercado e a liquidez de suas ações em bolsa. Trata-se do primeiro estudo feito no Brasil sobre o assunto. A partir de uma amostra de 152 companhias que representavam 81% do valor de mercado da bolsa brasileira em março de 2015, foi levantada a frequência de matérias que citaram essas empresas no jornal Valor Econômico no período de 20 trimestres entre janeiro de 2010 e dezembro de 2014. A técnica estatística usada foi a de regressão com Dados em Painel, que considera a variação tanto entre as companhias da amostra como também as alterações de valores no tempo para cada empresa. Como esperado a partir da plataforma teórica e da evidência de estudos internacionais, os resultados indicam uma relação estatisticamente significativa entre cobertura da mídia e valor de mercado. Os resultados foram consistentes tanto no teste com o múltiplo preço/valor patrimonial (P/VPA) como com a métrica Q de Tobin como variável dependente. Isso significa que, nesta amostra, as empresas que aparecem com mais frequência na imprensa econômica têm maior valor de mercado relativo do que aquelas que aparecem menos. Um terceiro teste foi feito para medir a relação da exposição na mídia com a liquidez das ações, também encontrando associação estatisticamente significante e positiva. No caso do primeiro teste, é importante destacar que, quando a amostra foi dividida em quartis por porte, a cobertura da mídia perdeu significância para explicar o valor de mercado das maiores empresas do país. Espera-se que o trabalho, ainda que com as limitações de um estudo pioneiro no país, possa contribuir para que companhias abertas, assessorias de imprensa, veículos de comunicação e também os reguladores do mercado conheçam melhor as relações existentes com a exposição na imprensa. Se a linha de pesquisa prosperar e uma relação de causa e efeito for comprovada, imagina-se que no futuro as empresas poderão usar planos de mídia em estratégias de relações com investidores e medir esses efeitos. / What kind of relationship exists between the exposure that a company has in the media and its market value and the traded volume of its stocks? Assuming that the exposure of a company in the press increases the extent of information relating to it and helps to reduce the information asymmetry between the company\'s management and investors, the objective of this study was to empirically test whether there is a positive relationship between Brazilian companies exposure in the press and its market value and the liquidity of its shares on the stock exchange. This is the first study in Brazil on the subject. From a sample of 152 companies representing 81% of the market capitalization of the Brazilian stock market in March 2015, I have collected the frequency of stories in which they were mentioned in the Valor Econômico newspaper in the period of 20 quarters between January 2010 and December 2014. The statistical technique used was the regression with Panel Data, which considers the variation both between the sample of companies as well as value changes over time for each company. As expected from the theoretical platform and evidence from international studies, the results indicated a statistically significant relationship between media coverage and market value. The results were consistent in both the test with the multiple price-to-book (P/B) as with the Tobin\'s Q ratio as the dependent variable. This means that companies in this sample that appear more frequently in the financial press have higher market value relative to those that appear less. A third test was done to measure the relationship between media exposure with the liquidity of the shares, also finding statistically significant positive association. For the first test, it is important to note that, when the sample was divided into quartiles by size, media coverage has lost significance in explaining the market value of the largest companies in the Brazilian market. It is expected that work, albeit with the limitations of a pioneering study in the country, can contribute to public companies, press offices, media outlets and also the market regulators to have a more informed perception of the scope of the exposure in the press. If the line of research to thrive and if a cause and effect relationship is proven, it is thought that, in the future, companies may use media plans in investor relations strategies and measure these effects.

Depuis le début des années 90, les questions liées à l’éthique des affaires, à la gouvernance d’entreprise et à la responsabilité sociale de l’entreprise, font l’objet d’un intérêt considérable. Cet intérêt, qui ne faiblit pas, témoigne du fait qu’il ne s’agit pas d’un simple effet de mode, mais que l’on assiste au développement d’une perception nouvelle et durable du statut et du rôle de l’entreprise dans la société. Cependant, les scandales financiers, qui ont affecté l’économie mondiale, ont eu le mérite de relancer le débat sur le fonctionnement des gouvernements d’entreprises, mais surtout, ils ont conduit les acteurs économiques à entamer une réflexion sur les principes d’éthique et de gouvernance d’entreprise. Ces deux concepts deviennent les fondements des nouvelles réflexions portant sur le management moderne des firmes. Les attentes des parties prenantes et des marchés financiers, tout comme celles des consommateurs mieux renseignés sur le comportement des entreprises, se font de plus en plus exigeantes dans le sens de l’éthique et de la transparence. Dorénavant, les entreprises françaises doivent répondre aux obligations et devoirs qui sont les leurs vis-à-vis de leur environnement. Elles se doivent de gérer leur image auprès de leurs parties prenantes. Un des moyens efficaces pour gérer les risques de réputation est de mettre en place une gouvernance d’entreprise comportant une gestion anticipative des risques, une écoute des parties prenantes et une communication transparente sur les problèmes rencontrés par l’entreprise. / Since the early 90s, issues related to business ethics, corporate governance and social responsibility of the company are the subject of considerable interest. This interest, which remains strong, reflecting the fact that this is not just a fad, but we are witnessing the development of a new and lasting perception of the status and role of the business in society. However, the financial scandals that have affected the world economy, had the merit to revive the debate on the functioning of corporate governments, but most importantly, they have led economic agents to initiate a reflection on the ethical principles and corporate governance. These two concepts become the foundation of new reflections on modern management firms.The expectations of stakeholders and the financial markets, like those of better informed consumers about corporate behavior, are increasingly demanding in the sense of ethics and transparency. Now, French companies must comply with the obligations and duties which are theirs with respect to their environment. They must manage their image among their stakeholders. One effective way to manage reputation risks is to implement corporate governance with a proactive risk management, listening stakeholders and transparent communication on the problems faced by the company.

El presente trabajo fue realizado con la finalidad de conocer cuál es el impacto que genera la adopción por primera vez de NIIF para PYMES en la elaboración de los Estados Financieros de los colegios de Los Olivos en el 2018. Este tema nos genera interés, debido a la gran importancia y poca investigación nacional de la aplicación de NIIF para PYMES en el Sector Educativo a nivel escolar y la gran cantidad de pequeñas y medianas empresas en el país. Para esta tesis se han tomado en cuenta las Normas Internacionales de Información Financiera para las Pequeñas y Medianas Empresas y las principales ratios financieros para realizar análisis financiero y toma de decisiones acertadas. La metodología utilizada es el diseño no experimental de corte transversal, ya que busca evaluar la vinculación causal entre las dos variables en un momento determinado. La presente tesis se desarrollará en cinco capítulos. En el primer capítulo, se describirán tanto investigaciones locales como investigaciones internacionales. En el segundo capítulo, se plantean los problemas, las hipótesis a ser validadas y los objetivos propuestos. En el tercer capítulo, se procederá a describir la metodología a utilizar, la cual es de enfoque mixto. En el cuarto capítulo, se presentan los resultados del análisis cualitativo y cuantitativo y se presenta un caso práctico en el que se puede apreciar la aplicación por primera vez de la NIIF para PYMES y su incidencia en los Estados Financieros. En el quinto capítulo se presentan conclusiones y recomendaciones. / The present work was made with the purpose of knowing what the impact in financial statements is generated by adopting for the first time IFRS for SME in schools in the district of Los Olivos in 2018. This topic generates interest due to the great importance and lack of national research for the adoption of IFRS for SME in the Educational Field and large amount of SME in the country. The current thesis has been considered “International Financial Reporting Standard for Small and Medium Enterprises” and the main financial ratios in order to make right financial decisions. The methodology used is the non-experimental cross-section research design, because it seeks to evaluate the link between two variables in a specific period. The current thesis will be developed in five chapters. In the first chapter, local and international investigations will be described. In the second chapter, the problems are posed, the hypotheses to be validated and the proposed objectives. In the third chapter, we will proceed to describe the methodology to be used is a mixed approach. In the fourth chapter, we will proceed to explain the results of the qualitative and quantitative analysis and will be presented a practical case in which you can appreciate how to apply for the first time IFRS for SEMs in financial statements. In the fifth chapter conclusions and recommendations are presented. / Tesis

El principal objetivo del presente trabajo de investigación es reconocer el uso de la Norma Internacional de Información financiera 7: Estado de Flujos de Efectivo y su impacto en la toma de decisiones financieras de las empresas del Sector Inmobiliario de Lima Top, en el año 2019. El Estado de Flujos de Efectivo es analizado con la finalidad de reconocerlo como herramienta en el momento de la toma de decisiones financieras en las empresas del Sector inmobiliario. El presente trabajo se dividió en cinco apartados, en el Capítulo I, Marco teórico, en el cual se precisaron las palabras claves vinculadas al tema de investigación. Posteriormente, en el Capítulo II, Plan de investigación, se detallaron el problema principal y los problemas secundarios, como también los objetivos e hipótesis generales y específicas. Asimismo, en el Capítulo III, se desarrolla la Metodología de trabajo, en el cual se especifica el tipo de investigación, se determina la población y el tamaño de la muestra, para llevar a cabo el análisis cuantitativo y cualitativo. Luego, en el Capítulo IV, Desarrollo, en donde se realizó la aplicación de los instrumentos cuantitativos y cualitativos mencionados anteriormente. Finalmente, en el Capítulo V, Análisis de Resultados, se presentaron las conclusiones y recomendaciones finales de todo el trabajo de investigación. / The main objective of this research work is to recognize the use of the International Financial Reporting Standard 7: Statement of cash flows and its impact on the financial decision making of real estate companies in Lima Top, in the year 2019. The State Cash flow is analyzed in order to recognize it as a tool at the time of making financial decisions in companies in the real estate sector. The present work was divided into five sections, in Chapter I, Theoretical Framework, in which the keywords related to the research topic were specified. Subsequently, in Chapter II, Research Plan, the main problem and the secondary problems were detailed, as well as the general and specific objectives and hypotheses. Also, in Chapter III, the Working Methodology is developed, in which the type of research is specified, the population and the sample size are determined, to carry out the quantitative and qualitative analysis. Then, in Chapter IV, Development, where the application of the quantitative and qualitative instruments mentioned above was made. Finally, in Chapter V, Analysis of Results, the final conclusions and recommendations of all research work were presented. / Tesis

Magistro darbe nagrinėjami verslo organizacijų viešumo ypatumai. Ši tema aktuali, nes verslo organizacijos, kurios planuoja ir rūpinasi savo viešumu, turi įvertinti viešumo visuomenės informavimo priemonėse raiškos formas bei galimybes ir pasirinkti tas priemones, kurios leidžia geriausiai pasiekti tikslines auditorijas ir tokiu būdu pagerinti savo veiklos rodiklius. Magistro darbo objektas – verslo organizacijų viešumo ypatumai. Hipotezė – organizacijos dydis, veiklos sektorius ir pozicija vertybinių popierių biržoje turi įtakos organizacijos viešumui. Darbo tikslas – ištirti verslo organizacijų viešumo ypatumus ir juos lemiančius veiksnius. Iškelti uždaviniai: aptarti viešumo sampratą, lemiančius veiksnius ir klasifikavimo būdus; išanalizuoti viešumo kaitos ypatumus; išnagrinėti verslo organizacijų viešumo specifiką; ištirti dviejų ekonominių sektorių (naftos ir telekomunikacijų) ir Vilniaus vertybinių popierių biržoje kotiruojamų didžiausių įmonių viešumą žiniasklaidoje; įvertinti organizacijos dydžio, ekonominio sektoriaus ir pozicijų vertybinių popierių biržoje reikšmę viešumui žiniasklaidoje. Atliekant šaltinių analizę (naudoti dedukcinis ir indukcinis metodai) nustatyta, kad verslo organizacijų viešumas priklauso nuo įvairių veiksnių: organizacijos dydžio, bendrųjų ir su jais glaudžiai susijusių viešumo tikslų, veiklos sektoriaus ir specifikos (B2B, B2C), pozicijos vertybinių popierių biržoje ir kt. Viešumą lemia skirtingų veiksnių derinys, kuris kiekvienos... [toliau žr. visą tekstą] / Master's thesis analyses the publicity features of business organizations. This topic is actual because business organizations that are planning and taking care of their publicity have to evaluate forms of expression and capacity in the media and select the means that allow best access to targeted audiences, thus improving their performance. The object of work of the Master's thesis is the advertising features of business organizations. Hypothesis of work is the organization's size, the economic sector, and positions on the stock exchange that affect the organization's publicity in the media. The aim of work is to explore the advertising features of business organizations and their determinants. Targets of work: to discuss the concept of publicity, determining factors and classification methods, to analyze the features of publicity change, to examine the specificity of publicity among business organisations, to examine the publicity in the media of companies from two economic sectors (petroleum and telecommunications) and companies enlisted in Vilnius Stock Exchange, to assess significance of the organisation’s size, economic sector and positions on the stock exchange for the publicity in the media. In carrying out the analysis of the sources (through the use of deductive and inductive methods) it was found that publicity of business organization depends on various factors: the size of the organization, general public goals and other goals closely related to them, the area... [to full text]