Submitted by José Marcos Carrera Junior (josemarcoscj@gmail.com) on 2018-07-20T21:26:37Z No. of bitstreams: 1 Tese - Jose Marcos Carrera Junior - Revisao.pdf: 2565078 bytes, checksum: c46da12f2180025e37af6348d41ac639 (MD5) / Approved for entry into archive by Debora Nunes Ferreira (debora.nunes@fgv.br) on 2018-07-26T20:29:37Z (GMT) No. of bitstreams: 1 Tese - Jose Marcos Carrera Junior - Revisao.pdf: 2565078 bytes, checksum: c46da12f2180025e37af6348d41ac639 (MD5) / Approved for entry into archive by Suzane Guimarães (suzane.guimaraes@fgv.br) on 2018-07-27T12:36:16Z (GMT) No. of bitstreams: 1 Tese - Jose Marcos Carrera Junior - Revisao.pdf: 2565078 bytes, checksum: c46da12f2180025e37af6348d41ac639 (MD5) / Made available in DSpace on 2018-07-27T12:36:16Z (GMT). No. of bitstreams: 1 Tese - Jose Marcos Carrera Junior - Revisao.pdf: 2565078 bytes, checksum: c46da12f2180025e37af6348d41ac639 (MD5) Previous issue date: 2018-06-21 / State-owned enterprises (SOEs) are a mechanism adopted by emerging countries to fulfill the need for investment in specific areas. Under import substitution industrialization (ISI) policy marked by state intervention in the economy, SOEs and national private companies became protected from foreign competition and enjoyed great market power. However, economic shocks during the 1970s and 1980s, along with the growing inefficiency of these enterprises due to agency problems, led to losses. During the 1990s, Latin-American countries opened their economy and undertook privatization programs. However, since strong national companies may be useful for the State because they control strategic resources, and in order to maintain national sovereignty by preventing the acquisition of SOEs by foreign investors, the Brazilian State kept a minority equity stake in these companies. In addition, the Brazilian State also invested in some companies to make them globally competitive ("national champions"), while also holding minority equity stakes to avoid their acquisition by foreigners. We argue that the government has not abandoned its previous policy of intervention in the economy, instead, it has adapted it to new circumstances. We evaluate the influence of state ownership on the companies’ degree of internationalization and performance. SOEs may perform worse than privately controlled firms because of agency problems, while government as a minority shareholder can assist firms by providing financial and political resources. Analyzing a panel of non-financial listed companies in Brazil between 2002 and 2016, we found that the higher the state ownership by means of pension funds and BNDES, the higher the degree of internationalization measured by the foreign sales to total sales ratio. The degree of internationalization was even higher when the government was the minority shareholder of family-controlled companies. Analyzing the impact of state ownership on firm-level financial performance, we found that firms in which the government was one of the shareholders did not underperform in comparison to privately controlled firms before the Brazilian crisis of 2014- 2016 crisis. However, during the crisis, when government support decreased, we verified that the relation between majority state ownership and financial performance measured by the return on assets (ROA) and Tobin’s Q was negative. Although negative, there was no statistically significant effect of minority state ownership. Our study suggests the need for governmentinvested enterprises to develop skills to perform well when they cannot rely on government assistance. Furthermore, the degree of internationalization did not soften the effects of the crisis on the firm-level financial performance, which may indicate that the domestic institutional environment has a strong influence on the performance of Brazilian companies. / Empresas públicas são um mecanismo adotado por países emergentes para suprir a necessidade de investimento em áreas específicas. Na política de industrialização por substituição de importações marcada pela intervenção do Estado na economia, protegidas da competição estrangeira, empresas públicas e privadas nacionais usufruíam de amplo poder de mercado. Entretanto, choques econômicos das décadas de 70 e 80, associados à crescente ineficiência destas empresas devido a problemas de agência, geraram perdas. Durante a década de 90, os países latino-americanos, abriram sua economia e adotaram programas de privatizações. Empresas nacionais fortes podem ser úteis ao Estado por controlarem recursos estratégicos, e visando manter a soberania nacional, para evitar que as empresas públicas fossem adquiridas por investidores estrangeiros, e para continuar mantendo influência sobre sua gestão, o Estado brasileiro manteve uma participação acionária minoritária. Além disso, o governo brasileiro investiu em algumas empresas para torná-las competitivas globalmente (“campeãs nacionais”), mantendo também participação minoritária para evitar sua aquisição por estrangeiros e manter influência sobre elas. Argumentamos que o governo não abandonou sua política de intervenção na economia, apenas a adaptou à novas circunstâncias. Empresas públicas podem performar pior do que empresas privadas devido a problemas de agência, ao passo que o governo como acionista minoritário pode auxiliar as empresas ao prover recursos financeiros e políticos. Desta forma, avaliamos a influência da propriedade do Estado sobre o grau de internacionalização e desempenho financeiro das empresas. Analisando um painel de companhias não financeiras listadas entre 2002 e 2016, verificamos que quanto maior o nível de participação do governo brasileiro na propriedade, principalmente por meio de fundos de pensão e BNDES, maior o grau de internacionalização medido pela razão entre as vendas no mercado externo e vendas totais. O grau de internacionalização foi ainda maior quando o governo foi o acionista minoritário de empresas controladas por famílias. Ao analisar o impacto da propriedade estatal na performance financeira das empresas, verificamos que embora antes da crise brasileira de 2014-2016 as empresas que tinham o governo como acionista não tiveram um desempenho pior do que empresa privadas, durante a crise, quando o suporte governamental diminuiu, a relação entre participação majoritária do estado e desempenho foi fortemente negativa, ao passo que embora negativo, não houve efeito estatisticamente significativo da participação minoritária, evidenciando a necessidade das empresas investidas pelo governo em criarem competências para performarem bem mesmo sem o apoio estatal. O grau de internacionalização não amenizou os efeitos da crise para as empresas analisadas, o que pode indicar que o ambiente institucional do país de origem tem forte peso no desempenho das empresas.

Submitted by Rosangela Silva (rosangela.silva3@unioeste.br) on 2018-05-21T12:45:52Z No. of bitstreams: 2 Samuel Lyncon Leandro de Lima.pdf: 1808970 bytes, checksum: b2b1050659f01e1b4764283ecaec7480 (MD5) license_rdf: 0 bytes, checksum: d41d8cd98f00b204e9800998ecf8427e (MD5) / Made available in DSpace on 2018-05-21T12:45:52Z (GMT). No. of bitstreams: 2 Samuel Lyncon Leandro de Lima.pdf: 1808970 bytes, checksum: b2b1050659f01e1b4764283ecaec7480 (MD5) license_rdf: 0 bytes, checksum: d41d8cd98f00b204e9800998ecf8427e (MD5) Previous issue date: 2018-04-06 / Voluntary disclosure of financial information consists of a theme with a fundamental role in Accounting, and in this sense, many authors have discussed for some decades, mainly with the studies of Verrecchia (1983) and Dye (1985). Among the aspects worked on the issue of voluntary disclosure is the reduction of informational asymmetry. From this perspective, considering the importance of maximizing transparency, arising from the practice of voluntary disclosure, sought to perform analyzes with eight logit regression models, based on Brazilians non-financial companies listed on the Brazil Bolsa Balcão S.A., in 2016. The research differential was to distinguish the respective dependent variables with the aid of a quality metric for the comparison amongst published information of the companies in question. We have Murcia’s study (2009) as a reference to establish which variables, in principle, more explain the willingness of companies to publish voluntarily information. Therefore, we tried to answer the following research question: "What is the probability of the explanatory variables selected influence the practices of voluntary disclosure in Brazilian non-financial companies listed on the Brazil Bolsa Balcão S.A, in 2016?”. Thereby, we have carried out the analysis of the data in two stages. The first one consisted of an in-depth survey on the content of the publications carried out by the sample companies, aiming to qualify, comparatively, the information evidenced by the companies, under the parameter of a metric constructed contemplating the quality of the information. This first stage of the analysis was performed in addition to identifying the level of voluntary disclosure of companies, by segment of activity and economic sector for the construction of dependent variables. Therefore, in the second stage of the data analysis, we worked with the logit regression models proposed in the research, with the objective of estimating the probability of practicing the voluntary disclosure of financial information. As the main results, when verified the data presented by the estimated regression models, it was found that the coefficients associated with corporate governance and audit have a positive influence expressive on a probability of disclosure of information, so coefficients of the first variable were statistically significant in the integral of the estimated models. In addition, regarding the results presented by the coefficients associated with the explanatory variables related to the economic and financial performance of the companies, none presented statistical significance. Finally, although the theme of voluntary disclosure has been, extensively, discussed in the literature, it still has gaps to be explored that would contribute to the advancement of these discussions. / A divulgação voluntária de informações financeiras consiste em uma temática com papel fundamental na Contabilidade, e nesse sentido, vem sendo discutida há algumas décadas, principalmente com os estudos dos autores Verrecchia (1983) e Dye (1985). Dentre os aspectos trabalhados na questão da divulgação voluntária de informações financeiras está a redução da assimetria informacional. Nessa perspectiva, considerando-se a importância pela maximização da transparência, decorrente da prática de evidenciação de informações financeiras voluntária, buscou-se empreender análises com oito modelos de regressão logit, com base nas companhias brasileiras não financeiras de capital aberto, listadas na Brasil Bolsa Balcão, no exercício de 2016. O diferencial de pesquisa, aqui proposto, foi distinguir as respectivas variáveis dependentes, com o auxílio de uma métrica de qualidade para a comparação entre a publicação de informações das companhias em questão. O estudo de Murcia (2009) foi utilizado como referência para se estabelecer quais as variáveis, que em princípio, mais explicam a disposição das empresas a publicarem informações voluntárias. Diante disso, buscou-se responder à seguinte questão de pesquisa: “Qual a probabilidade das variáveis explicativas selecionadas influenciarem as práticas de disclosure voluntário de informações financeiras das companhias brasileiras não financeiras de capital aberto listadas na Brasil Bolsa Balcão no ano de 2016?”. Assim sendo, a análise dos dados foi realizada em duas etapas, de modo que a primeira consistiu no levantamento em profundidade sobre o conteúdo das publicações realizadas pelas companhias da amostra, objetivando qualificar, comparativamente, as informações evidenciadas pelas empresas, sob o parâmetro de uma métrica construída contemplando a qualidade da informação. Essa primeira etapa da análise prestou-se para além de identificar o nível de divulgação voluntária das empresas, por segmento de atuação e setor econômico, também para construção das variáveis dependentes. Por conseguinte, na segunda etapa da análise dos dados, trabalhou-se com os modelos de regressão logit propostos na pesquisa, com o objetivo de estimar a probabilidade da prática do disclosure voluntário de informações financeiras. Como principais achados da pesquisa, quando verificado os resultados apresentados pelos modelos de regressão estimados, constatou-se que os coeficientes associados à governança corporativa e auditoria apresentaram uma significativa influência positiva sobre a probabilidade de divulgação das informações, sendo que os coeficientes da primeira variável foram estatisticamente significantes na integralidade dos modelos estimados. Ademais, quanto aos resultados apresentados pelos coeficientes associados às variáveis explicativas relacionadas ao desempenho econômico e financeiro das companhias, nenhum apresentou significância estatística. Por fim, embora a temática da divulgação voluntária seja extensivamente discutida na literatura, ainda possui lacunas a serem exploradas, que contribuiriam com o avanço dessas discussões.

Made available in DSpace on 2016-03-15T19:26:34Z (GMT). No. of bitstreams: 1 Francisco Carlos Tadeu S Rodrigues.pdf: 1498803 bytes, checksum: f63bb1bb5cfc2b5d376768c226ee0e41 (MD5) Previous issue date: 2008-02-14 / Instituto Presbiteriano Mackenzie / The evidences that the quality management practices contribute positively to the financial performance of a firm do not produce a consensus. It is important to take off the impression ISO 9000 is so popular that it could not deserve more intense and effective academic production; there are many effects promoted by the introduction of this standard at the organizational level in brazilian companies and they were not yet well studied. Thus, it is opportune to evaluate this world phenomenon and, certainly, in Brazil of ISO 9000 quality certification and its relation to superior financial performance of the companies. There is, in Brazil, an absence of researches related to this subject, using secondary public data, focused in publicly traded firms and using robust econometric models, to permit a certain conclusion to the brazilian context. The Akerlof-Spence approach was adopted to discuss, from the asymmetric information point of view, the adverse selection imposed to the consumers. To mitigate this, a firm should signalize its hidden attributes, creating a better image to the market and better reputation. The Akerlof-Spence approach allows to predict that, if the firms got certified, so they can search for better sales performances and, as a consequence, for better financial performances. When a firm choose to get certified, it would be signaling to the market, to its suppliers and consumers, that it has, in fact, products an services with high quality. This would allow a smaller asymmetric information and a smaller adverse selection; this also would enable a competitive advantage and would distinguish certified firms from that not certified. The certification age lasts two decades and more than 700,000 firms are certified in 161 countries around the world. Following the research line developed by two groups of researchers Terlaak and King (2006) and Corbett, Montes-Sancho and Kirsch (2005) , in this research, 207 brazilian publicly traded firms were studied for 12 years, from 1995 to 2006. There are 116 firms certified according to the 1987, 1994 and 2000 versions of ISO 9000 standard and other 91 not certified in the sample. It was employed an econometric regression model with data in static and dynamic panels, using pooled OLS, fixed effects and random effects. A non-balanced panel data with 207 firms and 2,484 observations, and a balanced panel data with 60 firms and 720 observations were assembled to research this problem. The addressed question is answered: do ISO 9000 certification permit a superior financial performance to brazilian public firms? Six hypotheses were tested, all of them related with financial performance. The six hypotheses were rejected, revealing significative results that ISO certification has a strong, direct and positive relation with financial performance of the brazilian public firms. The results of this research indicate that shareholders and managers could choose the certification as a signaling mechanism, reputation and sales growth, reduction of production costs, and improvement in ROA, ROS and ROE. ISO 9000 certification is a relevant strategic tool for competitiveness improvement. / As evidências de que as práticas de gestão da qualidade contribuem positivamente para o desempenho de uma empresa não produziram um consenso a respeito. É importante se tirar a impressão de que a ISO 9000 é tão popular que não mereça uma produção acadêmica mais intensa e efetiva: afinal, são muitos os efeitos provocados pela introdução da norma no tecido organizacional das empresas brasileiras e que ainda não foram estudados. Assim, é oportuno e apropriado avaliar esse fenômeno mundial e certamente, também no Brasil da certificação da qualidade pela ISO 9000 e sua relação com o desempenho financeiro das empresas. Ainda há, no Brasil, uma ausência de estudos a respeito dessa temática, que tenham se utilizado de dados secundários públicos, focados em companhias abertas e que tenham se utilizado de modelos econométricos robustos que permitissem uma conclusão acertada à realidade nacional. Adotou-se a abordagem de Akerlof Spence para discutir, a partir da informação assimétrica, a seleção adversa a que os consumidores estão expostos. Para mitigar isso, uma empresa deveria sinalizar seus atributos escondidos, criando melhor imagem no mercado e maior reputação. A abordagem de Akerlof Spence permite prever que, se as empresas se certificam, então elas podem ir em busca de melhores performances de vendas e, conseqüentemente, melhores performances financeiras. Ao optar pela certificação, uma empresa estaria sinalizando ao mercado, aos seus fornecedores e consumidores que ela possui produtos e serviços com alta qualidade. Isso tornaria a informação menos assimétrica e a seleção menos adversa; possibilitaria vantagem competitiva e distinguiria empresas certificadas das não certificadas. Essa era da certificação dura duas décadas e mais de 700.000 empresas foram certificadas em 161 países do mundo. Seguindo a linha de estudo de dois grupos de pesquisadores Terlaak e King (2006) e Corbett, Montes-Sancho e Kirsch (2005) , acompanhou-se 207 companhias abertas brasileiras durante 12 anos, entre 1995 e 2006. A amostra contém 116 companhias certificadas pelas versões 1987, 1994 e 2000 da norma ISO 9000 e 91 não certificadas. Utilizou-se um modelo econométrico de regressão com dados em painel estático e painel dinâmico, com agrupamento de dados de corte transversal, efeitos fixos e efeitos aleatórios. Foram utilizados um painel não balanceado com 207 companhias e 2.484 observações e um painel balanceado com 60 companhias e 720 observações. Responde-se, portanto, ao seguinte problema de pesquisa: a ertificação ISO 9000 permite às companhias abertas no Brasil obterem um desempenho financeiro superior? Seis hipóteses foram testadas, todas relacionadas com desempenho financeiro. Todas as seis hipóteses foram rejeitadas, revelando resultados significativos que sugerem haver uma relação forte, direta e positiva entre a certificação ISO 9000 e o desempenho financeiro das companhias abertas brasileiras. Os resultados desta pesquisa indicam que acionistas e gestores podem optar pela certificação como mecanismo de sinalização, aumento da reputação e das vendas, diminuição dos custos dos serviços vendidos, melhoria dos retornos sobre ativos (ROA), vendas (ROS) e patrimônio líqüido (ROE). A certificação ISO 9000 configura-se em importante instrumento estratégico de aumento de competitividade.

Made available in DSpace on 2016-03-15T19:26:34Z (GMT). No. of bitstreams: 1 Edson Aparecido Dias.pdf: 907626 bytes, checksum: e4d9757a83fb8593062c00e7b381b5ee (MD5) Previous issue date: 2008-02-14 / Fundo Mackenzie de Pesquisa / There has been a lot of debate about Sustainability into the organizations recently. Some theorists state the organization should consider in their strategies elements that include the interest of the different stakeholders. This theoretical chain considers that economics, social and environmental systems are integrated, and so the organizations can t implement strategies which consider just one dimension. Other chain affirms the organizations should maximize the long term value and concentrate their efforts and investments on production and competitiveness, so they need to focus in only one objective, which is the long term value maximization of the firm, in this way, according this theory social welfare will be also maximized. In this complex context, sustainability indexes were created worldwide. These indexes in general, evaluate several dimensions and relations between the organization and society, environment and equity holders. In Brazil, was created in 2005 the sustainability index, ISE. Annually the BOVESPA announces to the market the new ISE Group, in which is included the companies that submit voluntarily, the answers to a wide survey about their sustainability practices. The inclusion on such group indicates the companies were evaluated according the rules of BOVESPA s sustainability rules. There are several discussions, if the organizations that make part of ISE group or similar, can capture abnormal returns to their shareholders, and if investments done in sustainability receive special attention by capital markets. This study investigates, using the event study methodology, if the announcement of being part of ISE group, creates value to shareholders. As event period was defined -15 to 120 days from announcement date, and in this period were created several event windows. In this research, the methodology is applied in two different ways: first; comparing the ISE group companies with a traditional Brazilian market index, the Ibovespa; second is the comparison with companies that have most part of their revenues from activities and products categorized in the same sector class (according BOVESPA) as the ISE ones, called in this study as control group. The results indicate the companies included in the ISE group do not capture Cumulated Abnormal Returns (CAR), when compared with the index market, in any event window. Anyhow, there were not found results that infer about lost of value, due the ISE announcement to the firm. By the other way, the results indicated that ISE companies can capture cumulated abnormal returns with statistically significant levels, when compared with the control group, in windows close to the announcement day. These results could be used to support manager s processes of decision, for establishing policies regarding sustainability of organizations. / O tema Sustentabilidade nas organizações tem sido bastante debatido, recentemente. Algumas correntes teóricas afirmam que, para garantir a perenidade, as organizações devem inserir na sua estratégia elementos que considerem o perfeito equilíbrio nas relações com diversos grupos de interesse. Esta linha teórica descreve que, os sistemas econômicos, sociais e ambientais estão integrados, e, portanto, as organizações não podem implementar estratégias que contemplem somente uma das dimensões. Outras correntes afirmam que, as organizações devem criar valor no longo prazo e concentrar seus esforços e investimentos na produção e na busca da competitividade e, para tanto, enfocando em um único objetivo: a maximização de valor da organização no longo prazo e, desta forma, haverá, conseqüentemente, ganhos e bem estar para toda sociedade. Neste contexto complexo, Índices de Sustentabilidade foram criados em escala global. Estes índices, em geral, avaliam várias dimensões das relações da organização com a sociedade, meio ambiente e com os provedores de capital para a empresa. No Brasil, especificamente no ano de 2005, foi criado o Índice de Sustentabilidade Empresarial (ISE). Anualmente, a BOVESPA anuncia ao mercado a nova carteira do ISE, na qual constam empresas que respondem, voluntariamente, um questionário amplo sobre as suas práticas de Sustentabilidade. A participação na carteira indica que estas empresas foram avaliadas de acordo com os critérios de Sustentabilidade da Bolsa. Existe muita discussão se as organizações que fazem parte deste indicador ou de indicadores similares trazem retornos anormais aos acionistas, e se, investimentos em práticas de sustentabilidade são bem vistos pelo mercado de capitais. O presente trabalho investigou, por meio da metodologia de estudo de evento, se a entrada de uma empresa na carteira do ISE, traz valor ao acionista. Foi estabelecido um período de evento de -15 até 120 dias do dia do anúncio e criado, dentro deste período, diversas janelas de evento. Nesta pesquisa, a metodologia foi aplicada de duas formas distintas: a primeira, por meio da comparação das empresas do ISE com um índice de bastante tradição no mercado de capitais brasileiro, o Ibovespa; e a segunda, fazendo-se a comparação com empresas que tem suas atividades principais dentro da mesma classificação setorial (de acordo com a BOVESPA) das empresas pertencentes à carteira do ISE, e que são chamadas, neste trabalho, de Grupo de Controle. Com relação aos resultados encontrados, quando comparadas com o índice de mercado as empresas participantes da carteira do ISE não demonstram retornos anormais acumulados positivos e, estatisticamente significantes, em nenhuma das janelas de evento do estudo. De qualquer forma, não foram encontrados, também, resultados robustos que levem a inferência de destruição de valor devido ao anúncio de entrada da empresa na carteira. Por outro lado, os resultados com Grupo de Controle indicam que, empresas que foram anunciadas como participantes do ISE, conseguem obter retornos anormais acumulados, estatisticamente significantes, em janelas próximas a data de anúncio. Sendo assim, estes resultados podem servir de apoio para os processos de tomada de decisão dos gestores das companhias, no estabelecimento de políticas relacionadas às práticas de Sustentabilidade nas organizações.

Esta dissertação tem por objetivo principal analisar e responder ao questionamento acerca da relação entre desempenho social corporativo e desempenho financeiro de empresas brasileiras. De forma mais específica, a dissertação investiga a seqüência causal e a direção (positiva ou negativa) do relacionamento entre as variáveis que representam as duas concepções de desempenho. Para tanto, foram utilizadas duas variáveis para representar o desempenho financeiro a valores de mercado, três variáveis para representar o desempenho financeiro a valores contábeis, e o Indicador de Desempenho Social Corporativo, construído nesta dissertação para representar o desempenho social das empresas e baseado nos Balanços Sociais publicados segundo modelo do Instituto Brasileiro de Análises Sociais e Econômicas (IBASE). Além dessas variáveis, duas variáveis de controle consideradas relevantes pela teoria, o Tamanho da Empresa e o Setor de Atuação, também constituíram o modelo estatístico. O período de análise (2000 a 2002) do relacionamento entre as variáveis e a amostra da pesquisa foi relativamente pequeno, devido principalmente à fragilidade do banco de dados referente ao desempenho social corporativo e à incipiência do próprio tema na administração brasileira. As análises foram realizadas em períodos anuais, sem e com defasagem temporal de um ano, a fim de que seis hipóteses alternativas propostas por modelo já existente pudessem ser testadas. A análise estatística foi realizada através de matriz de correlações, de modelos de regressão linear múltipla pelo método dos mínimos quadrados ordinários, de regressão a erros padrão robustos a heterocedasticidade e de regressão robusta. Os resultados, em sua maioria, não foram capazes de rejeitar a hipótese nula do modelo, isto é, de que não há relação estatisticamente significante entre o desempenho social e o desempenho financeiro corporativos. Entretanto, as regressões que utilizaram indicadores contábeis de desempenho financeiro apresentaram resultados que indicariam, em alguns períodos de análise, a existência de uma relação positiva entre as duas formas de desempenho, corroborando, em parte, com a idéia de que a administração dos stakeholders acarretaria desempenho financeiro superior às empresas. Porém, a seqüência causal do relacionamento não foi clara, dado que tanto um melhor ou pior desempenho social corporativo foi causa de um melhor ou pior desempenho financeiro, como também o segundo foi causa do primeiro. Por sua vez, a relação entre os indicadores de mercado do desempenho financeiro das empresas e o indicador de desempenho social corporativo apresentou-se bastante contraditória, o que corrobora com resultados alcançados em pesquisas e trabalhos anteriores sobre o tema. Finalmente, a variável de controle de Tamanho da Empresa mostrou-se não significante para o modelo, enquanto a variável de controle de Setor de Atuação apresentou resultados bastante diversos. Dessa forma, os resultados mostraram-se pouco conclusivos, fato explicado pela literatura existente que identifica as limitações conceituais, como a indefinição de conceitos-chave, e empíricas, como a ausência de banco de dados ou deficiências dos existentes, que permeiam a maioria das pesquisas existentes sobre o tema e que se agravam na realidade brasileira. Para as novas pesquisas, recomenda-se atenção especial à representação do desempenho social corporativo, tornando-o mais abrangente e robusto, bem como a utilização de diferentes janelas temporais para o modelo estatístico que permitam o alcance de resultados mais conclusivos. É importante observar que iniciativas recentes de instituições no país vêm ao encontro do atendimento das necessidades dos pesquisadores que se interessam sobre o tema, o que estimula e favorece o desenvolvimento de pesquisas futuras. / The major objective of this here dissertation consists in analyzing the relation between social and financial performances of Brazilian enterprises and in responding to the related inquiries. More specifically, this text investigates the causal sequence and the direction (positive or negative) taken by the relation between the variables that represent the two performance concepts. For that purpose, two variables have been used to represent the financial performance at market values, three variables have been used to represent the financial performance at book values and the Corporate Social Performance Indicator has been here constructed to represent the social performance of enterprises, based on the Social Balance Sheets published according to the Instituto Brasileiro de Análises Sociais e Econômicas (IBASE). Besides these variables, two control variables have been considered relevant in the theory: the size of the company and its industry. Both have framed the statistic model. The analysis period (from 2000 to 2002) of the relation between the variables and the research sample has been somewhat short, mostly due to the fragility of the corporate social performance database and to the embryonic condition of the issue in Administration in Brazil. The analyses have been accomplished in yearly periods, with and without one-year temporal gaps, so that six alternative hypotheses proposed for already existing model could be tested. The statistic analysis was developed through a correlations matrix, models of multiple linear regression processed by the ordinary least squares method, models of heteroskedasticity-consistent standard error and covariance regression and of robust regression. Most of the results have not been able to reject the null hypothesis of the model, which means that there is no statistically meaningful relation between corporate social and financial performances. However, some of the results provided by the regressions that adopted book value measurement of financial performance denote, at some analysis periods, the existence of a positive relation between the two performances, which somehow reinforces the idea that the administration of stakeholders may provide an improved financial performance. Nevertheless, the causal sequence of the relation has not been clear, considering that either a better or worse corporate social performance has caused a better or worse financial performance; and that the latter may have caused the former. On the other hand, the relation between the variables of corporate financial performance at market values and the corporate social performance indicator has proven quite contradictory, which enhances the results accomplished in previous researches and articles on the subject. Finally, the control variable of enterprise size has proven meaningless for the model, while the control variable of industry has presented quite diverse results. Thus, the results are inconclusive, according to the existing literature, which identifies the conceptual limitations, such as lack of definition of key-concepts; and the empirical limitations, like lack or inadequacy of database, which permeates most of the researches on the subject and deteriorates in the Brazilian reality. For new researches, special attention should be paid to the representation of corporate social performance, making it more extensive and robust; likewise, the usage of different temporal windows for the statistic model, which would allow the accomplishment of more conclusive results. It is important to notice that recent institutional initiatives in the country have met with the needs of researchers interested in the subject, which stimulates and favors the development of future investigations.

Abstract Scholars are interested in exploring strategies for better business-to-business (B2B) brand management because several strategic benefits of having a stronger B2B brand have been revealed. Contributing to this stream of research, this dissertation applies the concept of multiple strategic orientations for the purpose of improving B2B branding. The collective role of the brand, market and entrepreneurial orientations when used for improving brand equity, brand awareness, brand credibility and financial performance are examined in the dissertation. Examining this phenomenon for B2B small- and medium-sized enterprises (SMEs) is an important and interesting topic because (1) SMEs are known for delineating multidimensional strategic orientation and (2) B2B SMEs have shown growth with the help of a stronger brand despite being less motivated to conduct branding activities and less resourceful when doing so. The results of this study could help to develop a more cohesive and coherent branding strategy for B2B SMEs. The research question of the dissertation is addressed with the help of three articles. The first article sheds light on the theoretical framework of interaction between brand, market and entrepreneurial orientations. Findings of the first article led the selection of two perspectives on interactions for examination, which were subsequently examined in the second and third articles respectively. These two perspectives on interaction are strategic hybrid orientation and moderating interaction. The first article used the systematic literature review approach, while the second and third articles used regression analysis to examine the relationship between constructs by using the data collected from 250 Finnish B2B SMEs. The results supported the presence of strategic hybrid orientation between brand and market orientations for the purpose of improving brand awareness, brand credibility and financial performance. However, insignificant results were found which did not rule out the presence of moderating interaction between brand, market and entrepreneurial orientations in improving brand equity. Further research studies are encouraged to advance the understanding of this approach of B2B branding in SMEs. The dissertation achieves novelty by being amongst the first to provide empirical evidence to support the concept of using multiple strategic orientations for B2B branding in SMEs. This study concludes by discussing the theoretical contributions and managerial implications of these results. / Tiivistelmä Vahvan brändin on todettu tuovan monia strategisia hyötyjä myös yritystenvälisillä (B2B) markkinoilla toimiville yrityksille. Sen vuoksi tutkijat ovat kiinnostuneita löytämään strategioita, joilla pyritään parempaan B2B-brändien johtamiseen. Tämä väitöskirja kontribuoi B2B-brändi -tutkimukseen soveltamalla strategisen moni-orientaation käsitettä. Tutkimuksessa tarkastellaan brändi-, markkina-, ja yrittäjyysorientaation yhteisroolia parannettaessa brändin arvoa, bränditietoisuutta, brändin uskottavuutta, sekä taloudellista tuloksellisuutta. Ilmiön tutkiminen erityisesti pienissä ja keskisuurissa B2B-yrityksissä on tärkeää, koska (1) pk-yritysten tiedetään käyttävän moniulotteisia strategisia orientaatioita ja (2) B2B pk-yritykset näyttävät kasvavan vahvan brändin avulla huolimatta mahdollisesti vähäisestä motivaatiostaan ja vähäisistä resursseistaan tehdä brändäämis-toimenpiteitä. Tutkimuksen tuloksia voidaan hyödyntää kehitettäessä B2B pk-yritysten brändistrategiaa. Tutkimuskysymykseen vastataan kolmen artikkelin avulla. Ensimmäinen artikkeli tarkastelee teoreettista taustaa brändi-, markkina-, ja yrittäjyysorientaatioiden interaktiolle eli yhdysvaikutukselle. Kyseisen artikkelin tulosten perusteella valittiin tarkasteluun kaksi näkökulmaa yhdysvaikutukseen. Nämä ovat hybridi interaktio ja moderoiva interaktio, joita käsitellään toisessa ja kolmannessa artikkelissa. Ensimmäisessä artikkelissa käytettiin systemaattisen kirjallisuusanalyysin menetelmää. Toisessa ja kolmannessa artikkelissa aineistona oli 250 suomalaisen B2B pk-yrityksen kyselyaineisto, jonka analyysissä hyödynnettiin regressioanalyysiä käsitteiden välisten suhteiden tarkasteluun. Tulokset osoittavat brändi- ja markkinaorientaation muodostaman strategisen hybridi-orientaation parantavan bränditietoisuutta, brändin uskottavuutta sekä taloudellista tuloksellisuutta. Tulokset eivät kuitenkaan sulje pois moderoivaa interaktiota brändi-, markkina- ja yrittäjyysorientaation välillä brändin arvon lisäämiseksi. Väitöskirja on ensimmäisiä tutkimuksia, joissa empiirisesti tarkastellaan strategisen moni-orientoitumisen käsitettä B2B- brändeihin liittyen. Tulokset kannustavatkin jatkotutkimuksiin tästä näkökulmasta. Tutkimuksen lopuksi keskustellaan tulosten teoreettisista kontribuutioista ja liikkeenjohdollisista päätelmistä.

Purpose: The study aimed to investigate how a delivery lead-time reduction impacts returnon-investment (ROI), and through the study create a decision support that quantitatively demonstrates the impact of the delivery lead-time reduction on manufacturing companies' ROI. To fulfill the purpose of the study two research questions were created: How is ROI affected by a delivery lead-time reduction? How can the impact of the delivery lead-time reduction on ROI be quantified? Method: A literature review was conducted to explain how a delivery lead-time reduction affects the ROI components. The literature review formed the theoretical framework, from which a proposition was created. With the proposition as a basis, a case study of one-case-design was carried out. The data for the first research question was collected through interviews with respondents from the focal company's market and production departments. The collected data was then pattern matched against the proposition, to develop the proposition. The answer from the first research question was then used as a basis for the quantification of the impact of the delivery lead-time reduction on ROI. During the empirical collection, there were limitations in data availability, therefore fictitious data was estimated to carry out the quantification and fulfill the second research question. Results: The study shows that there are many ways in which ROI can be affected by a delivery lead-time reduction, depending on the context, the starting point, and the approach in which the reduction is implemented. Therefore, an 8-scenario typology was created for how a delivery lead reduction can be implemented based on the six strategic lead times (SLT). Research question 1 shows, based on the data and the proposition, how delivery lead-time reduction impacts ROI in the typology’s scenario 7. Scenario 7 means a reduction in delivery lead-time, along with a reduction of the supply lead-time by reducing the external lead-time. The quantification of fictitious data, which answered the second research question, showed that it is possible to quantify the effect of the delivery lead-time reduction on ROI. Based on the approach of quantification, a decision support for investment in delivery lead-time reduction was created. Implications: The study contributes to the opportunity for practitioners to evaluate investment in delivery lead-time reduction, against other investment candidates, to strengthen the company's competitiveness. Theoretically, the study contributes with the typology for how a delivery lead-time reduction can be implemented. Also, a contribution through the proposition which shows how a delivery lead-time reduction generally affects ROI, versus the developed proposition that shows the influence based on scenario 7. Limitations: The quantification was based on fictitious data, which gave a limited result. Although it’s not the result of itself that is of interest, it is the logic of quantification, since the purpose is to develop a decision support. Also, the study is of one-case-design, whereupon the developed proposition cannot be applied on other companies without scrutiny and compared with their specific contexts. / Syfte: Studien syftade till att undersöka hur det finansiella prestandamåttet return on investment (ROI) påverkas vid en leveransledtidreduktion och genom studien skapa ett beslutsstöd som kvantitativt påvisar leveransledtidsreduktionens påverkan på tillverkandeföretags ROI. För att uppnå studiens syfte upprättades två forskningsfrågor: Hur påverkas ROI av en leveransledtidsreduktion? Hur kan leveransledtidsreduktionens påverkan på ROI kvantifieras? Metod: En litteraturgenomgång genomfördes för att förklara hur ROI komponenter påverkas av en leveransledtidsreduktion. Litteraturen sammanställdes sedan i en teoretisk referensram, utifrån vilken en proposition skapades. Med propositionen som grund utfördes en fallstudie av enfallsdesign. Empiri till den första forskningsfrågan samlades in genom intervjuer med respondenter från marknads- och produktionsavdelningen på fallföretaget. Empirin mönsterpassades mot den framtagna propositionen, som genom mönsterpassningen utvecklades. Svaret från första forskningsfrågan användes sedan som grund för kvantifieringen av leveransledtidsreduktionens påverkan på ROI. Under empiriinsamlingen visade det sig finnas begränsningar i tillgängliga data, varpå fiktiva data uppskattades för att kunna genomföra kvantifieringen och besvara andra forskningsfrågan. Resultat: Studien visade att det finns många olika sätt som ROI kan påverkas vid en leveransledtidsreduktion beroende på kontexten, utgångsläget och tillvägagångssättet som reduktionen genomförs i. Därför skapades en typologi med 8 scenarios för hur en leveransledtidsreduktion kan genomföras utifrån de sex strategiska ledtiderna (SLT). Forskningsfråga 1 visar utifrån empirin och propositionen påverkan på ROI vid scenario 7 i typologin. Scenario 7 innebär en reduktion av leveransledtiden och försörjningsledtiden genom att reducera den externa ledtiden. Kvantifieringen med fiktiva data påvisade att det är möjligt att kvantifiera leveransledtidsreduktionens påverkan på ROI. Utifrån tillvägagångssättet av kvantifieringen skapades ett beslutsstöd för investering i leveransledtidsreduktion. Implikationer: Studien bidrar till praktikers möjlighet att utvärdera en investering i leveransledtidsreduktion mot andra investeringskandidater för att stärka företags konkurrenskraft. Teoretiskt bidrar studien med typologin över hur en leveransledtidsreduktion kan genomföras. Även genom propositionen som visar hur en leveransledtidsreduktion påverkar ROI generellt, kontra den utvecklade propositionen som visar påverkan utifrån scenario 7. Begränsningar: Kvantifieringen baserades på fiktiva data vilket gav ett begränsat resultat. Det var istället logiken i kvantifieringen som var intressant, eftersom syftet var att utveckla ett beslutsstöd. Studien är en enfallsstudie, varpå den utvecklade propositionen inte kan appliceras för andra företag utan granskning och jämförelse med deras specifika kontexter.

The purpose of this study was to investigate Corporate Social Responsibility (CSR) as a contribution tool to the future practices of corporate marketing communications. Another aim was to discover the current practices of CSR within corporate marketing communications with a specific focus on corporate and stakeholder value creation gained through this merging of two disciplines. Finally, the possibility of creating future competitive advantages through the use of CSR in marketing communications was also examined. The author applied a qualitative interview questionnaire as well as a quantitative survey study as primary research methods conducted for the purpose of this thesis. The interview questionnaires focused on the internal stakeholders' point of view on CSR as a marketing tool, while the survey study examined customer and external stakeholders' interest in current practices and value of CSR. The primary research was complemented by a broad literature review on the subjects of corporate marketing communications and corporate social responsibility. The main results revealed by the literature reviews and empirical research showed that corporate social responsibility has gained increasing value amongst business practitioners and external stakeholders. It was found that CSR can be executed most efficiently though public relations, and thus it helps sustain a sound corporate identity, brand, image and reputation, resulting in stakeholder loyalty and corporate value. The key findings of the research proposed that the proper use of CSR within marketing communications, by developed mid- and large-size organizations, could result in future competitive advantages in the market place. The principal concluding remark of the author was to highlight the importance of corporate social responsibility practices in marketing communications, with respect to value creation. This thesis aims to create motivation for further empirical research and development.

The dissertation thesis investigates the relationship between corporate social responsibility (CSR) and financial performance (FP) on the sample of 51 Eurozone banks over the period from 2008 to 2014. The investigation is based on a panel data regression analysing the financial data from Bankscope and the social performance data from CSRHub. Return on assets and the ratio of non-performing loans to total loans represent the measures of financial performance and are used as dependent variables. The results of this model have shown a positive and statistically significant CSR-FP relationship. It is argued that even though the results show statistical significance, they do not necessarily include such a strong informational value. This is caused by methodological limitations, such as potentially biased data on CSR, as well as by the theoretical ones. The main theoretical concern, detected in the dissertation thesis, is a need for redefinition of the banks' driving motives of engaging in CSR activities. Banks engaging in CSR activities for merely strategic reasons should be analysed separately on a firm-level as they may otherwise bias the empirical results. Another important aspect of the work was an argument that banks benefit from CSR mainly through the product differentiation. This could not have been tested empirically, but it is assumed that the product differentiation, for example through reputation enhancement, may play a significant role in boosting bank's profits.

The issue of gender equality is a constant topic where Sweden is known as one of the most equal countries in the world. Nevertheless, the gender distribution in the top management teams (TMT) of the Swedish listed firms is generally skewed. There are no clear differences in ability between the two genders that reflect this fact. The skewed gender distribution might be a problem since TMT have an impact on firm financial performance. The study investigated the relationship between the proportion of women in the TMT and firm financial performance. In addition, the gender distribution in the TMT and the firm financial performance were examined. As a complement to the study's main research issues, we studied the risk level of firms since it is associated with financial performance. The purpose was to examine if there are any financial incentives with an increased proportion of women in top management. The theoretical perspectives on which the study was based were ‘Agency Theory’, ‘Upper Echelon Theory’ and ‘Resource Dependency Theory’. The relationships were explored quantitatively using multiple regression analysis. The regressions manifested contradictory results where the significant results showed a negative relationship between the proportion of women and ROE. The results also showed that gender diverse TMT had the lowest financial performance in terms of ROE whilst they had the highest performance when tested against Tobin's Q. Furthermore, a significant negative relationship between the proportion of female managers and the firm beta value was identified. Lastly, it was concluded that the proportion of women in TMT, as well as gender diverse TMT, do not have a unanimous relationship with firm financial performance. However, the proportion of women in TMT have a significant negative relationship with the companies' risk level. / Jämställdhetsfrågan är ett ständigt aktuellt ämne där Sverige klassificeras som ett av de mest jämställda länderna i världen. Ändock är könsfördelningen i de svenska börsbolagens ledningsgrupper generellt sett skev. Det råder inga tydliga skillnader i förmågan mellan de båda könen som speglar detta faktum. Den skeva könsfördelningen kan vara ett problem då ledningsgrupper har en påverkan på företagens finansiella prestationer. Studien undersökte dels vilka samband som finns mellan andelen kvinnor i ledningsgrupperna och företagens finansiella prestationer samt sambandet mellan könsfördelningen i ledningsgrupperna och de finansiella prestationerna. Som komplement till studiens huvudsakliga forskningsfrågor studerades företagens risknivå som förknippas med finansiella prestationer. Syftet var att undersöka om det finns ekonomiska incitament med en ökad andel kvinnor i de svenska börsbolagens ledningsgrupper. De teoretiska perspektiv som låg till grund för studien var ‘Agency Theory’, ‘Upper Echelon Theory’ samt ‘Resource Dependency Theory’. Sambanden utforskades kvantitativt med hjälp av regressionsanalyser. Regressionsanalyserna visade på motstridiga resultat där de signifikanta resultaten påvisade negativa samband mellan andelen kvinnor och ROE. Resultaten visade även att jämställda ledningsgrupper presterade sämst när finansiell prestation definierades som ROE. Däremot presterade jämställda ledningsgrupper bäst när de testades mot Tobin’s Q. Vidare identifierades ett signifikant negativt samband mellan andelen kvinnliga chefer och företagens betavärde. Från resultaten drogs slutsatserna att andelen kvinnor i ledningsgrupperna samt jämställda ledningsgrupper inte har ett enhälligt signifikant samband med företagens finansiella prestationer. Däremot har andelen kvinnor i ledningen ett negativt samband med företagens risknivå.