L’objet de cette thèse est de rendre compte des spécificités d’un genre poétique ingénieux, l’énigme, devenu caduc et qui a longtemps été dédaigné par la critique littéraire en raison de sa dimension ludique. Elle n’en a pas moins connu une ample carrière tout au long de la première modernité, comme en attestent de nombreux manuscrits et séries éditoriales. Nous abordons cette forme procédant du genre de discours de la devinette, dont l’étude a longtemps été réservée à l’anthropologie, du point de vue de l’histoire littéraire et de l’histoire des formes. Cette thèse expose les nombreuses filiations littéraires de l’énigme en langue française ainsi que ses enjeux pragmatiques dans le contexte des salons, où elle est adaptée aux règles du jeu de la conversation et de la civilité mondaine. L’analyse poétique et rhétorique démontre que, loin d’être une forme hermétique, l’énigme subordonne l’effet obscur de la parole poétique à l’éclat ingénieux. Genre à contrainte et genre sériel, elle constitue un laboratoire de la création poétique de l’Ancien régime, donnant lieu à de nombreuses inventions facétieuses et galantes. L’étude des collections d’énigmes publiées entre les années 1570 et 1720 rend compte, au-delà de la répétition des thèmes et des formes, de possibilités d’énonciation originale des « mystères ingénieux ». Elle révèle aussi le rôle central de l’allusion dans l’invention du discours littéraire de la première modernité. / The purpose of this work is to present the characteristics of an ingenious poetic genre, the enigma, which is nowadays considered obsolete and has long been underestimated by critics on account of its recreational dimension. However, the early modern times have made an extensive use of it, as many manuscripts and print series show. We tackle this form, linked to the riddle genre, which study has long been the field of anthropology, from the perspective of the history of literature and of the history of literary form. We highlight the numerous literary sources of the French enigma, as well as the practical questions at stake in the framework of high society salons that adapted it according to the rules of conversation and politeness. The poetical and rhetorical analysis shows that, far from being an arcane form, the enigma uses obscurity in order to create an ingenious brightness. Despite being strictly rule-bound and serial, the genre makes space for a huge diversity of poetical creation and provides facetious and gallant inventions. Studying the collections of enigmas published between 1570 and 1720 shows that, beyond the repetitive themes and forms, it is still possible to think up genuine “ingenious mysteries”. It also reveals the fundamental part played by allusion in the invention of a literary discourse in the early modern times.

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The diploma thesis deals with the processing of a business plan for establishing a new haberdashery business in Havlíčkův Brod. The first part contains theoretical knowledge related to business, business plan requirements and selected methods of strategic analysis. The second part is devoted to the analysis of the current situation of the external environment, the factors of the internal environment and the evaluation of the target market conditions using primary marketing research. The third part is focused on the specific form of the business plan.

L’histoire littéraire connaît Jean Donneau de Visé (1638-1710) pour trois raisons : il a fondé le Mercure galant, a pris part à des débats théâtraux autour de Molière et de Corneille et a collaboré avec Thomas Corneille. Pour le reste, les étiquettes de « polygraphe » ou de « journaliste » ont confiné sa production au purgatoire de la critique. Ce travail se propose de réétudier cette production afin de lui donner sens et de comprendre l’apparente étrangeté de ces ouvrages. Donneau de Visé serait ainsi un entrepreneur des lettres, toujours à l’affût de l’occasion, entreprenant différents projets éditoriaux et recyclant, en « fripier du Parnasse », des matériaux textuels disponibles. Centré sur la période allant de sa première incursion dans le monde des lettres (1660) à la mise en place d’une formule pérenne pour le Mercure galant (1678), ce travail aborde les ouvrages de Donneau de Visé comme autant d’entreprises. Il en déconstruit la mécanique, étudie les marchés qu’ils visent (notamment celui de l’actualité) et révèle les actions qu’ils réalisent. Les résultats doivent éclairer non seulement l’activité de l’entrepreneur des lettres, mais également, des pratiques paradigmatiques pour le livre et la librairie au XVIIe siècle. / Jean Donneau de Visé (1638-1710) is still known for three main achievements: he founded the Mercure galant, took part in theatrical quarrels about the plays of Molière and Corneille and collaborated with Thomas Corneille on some machine plays. Labeled a « polygraphe » or a « journalist » he has long been condemned to critical limbo. This research would like to provide a new outlook on Donneau de Visé. The purpose is to shed light on the wide variety of the production of Donneau de Visé and to explain the reasons behind the complex structure of his books. This dissertation aims to show that Donneau de Visé can be considered a literary entrepreneur, perpetually seeking business opportunities, undertaking massive editorial projects and recycling available materials (he was nicknamed « le fripier du Parnasse »). This work is dedicated to a period spanning from 1660 to 1678 (from his first publication to the creation of a lasting business model for the Mercure galant) and approaches Donneau de Visé’s books as business ventures. It deconstructs the mechanics of these works by studying them through the lense of book history, studies the target market (especially, current events) and reveals which actions the books aim to undertake. The results should shed light not only on Donneau de Visé’s activities as a literary entrepreneur, but also on some widespread practices in the seventeenth century.

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L’augmentation grandissante de l’attention portée dans les études sur la masculinité tant à la littérature féminine qu’à ses auteurs incite les chercheurs à se pencher de nouveau sur l’icône qu’est le gentilhomme, sur la réponse qu’offre la littérature du XVIIIe siècle face à cette idéalisation de la masculinité, et comment ces standards ont contribué à façonner nos propres perceptions des différenciations des rôles sexuels. Ce mémoire présente une analyse des personnages masculins des romans de Jane Austen, Emma, Persuasion et Mansfield Park, à travers le concept de « masculinité hégémonique » de R.W. Connell, concept qui a eu un impact certain dans les recherches retraçant comment l’histoire et l’hégémonie ont fabriqué les attentes sociales et nationales envers l’homme anglais. Les livres expliquant la conduite à avoir pour être un gentilhomme viril ont sans aucun doute perpétué ces idéaux. À travers l’étude de la politesse, de la sincérité et de l’héroïsme, perpétuellement renouvelés afin de correspondre aux nouveaux idéaux de la masculinité, cette thèse étudie les livres éducatifs influents, notamment de Locke, Knox et Secker, afin de comprendre de quelle façon la masculinité hégémonique est devenue une partie intégrante du discours et de l’éducation à l’époque de la Régence anglaise. Les œuvres d’Austen ne cesse de rappeler la vulnérabilité de l’hégémonie en rappelant constamment au lecteur l’importance des expériences et de la croissance personnelle, et ce, peu importe le sexe. Néanmoins, ses romans correspondent tout de même à ce que devrait être une éducation appropriée reposant sur les règle de conduite, l’autonomie, le travail et la sincérité; lesquels, tel que l’histoire analysée dans ce mémoire le démontrera, appartiennent également aux idéaux du nationalisme anglais et de la masculinité. / The increasing amount of attention to literature and female novelists in masculinity studies invites academics to revisit iconic figures like the gentleman in order to explore how literature responds to idealizations of manliness in eighteenth-century society and how these standards contribute to our own view of gender differentiation. This thesis analyses male characters in Jane Austen’s Emma, Persuasion and Mansfield Park under the scope of R.W. Connell’s concept of “Hegemonic Masculinity,” a concept that has been influential in the study of how history and hegemony influence social and national expectations of English masculine character. Conduct books that instructed genteel men how to be a manly gentleman perpetuated these ideals. Through the study of how politeness, sincerity, and heroism were continuously transformed to incorporate new ideals of manhood, this thesis examines influential conduct books by Locke, Knox, and Secker in order to understand how hegemonic masculinity became an essential part of Regency masculine education and discourse. Austen’s works highlight the vulnerability of hegemony by reminding the reader about the importance of human experience and growth regardless of gender. Nevertheless, her novels respond to appropriate education that instructs on principle, self-governance, industry, and sincerity, all of which, as the history addressed in this thesis demonstrates, also belonged to ideals of English nationalism and masculinity.

This thesis concerns the function of fiction in the creation of an historical myth and the uses that that myth is put to in a number of periods and differing régimes. Its case study is the popular myth of August the Strong (1670-1733), Elector of Saxony and King of Poland, as a man of extraordinary sexual prowess and the ruler over a magnificent, but frivolous, court in Dresden. It examines the origins of this myth in the late seventeenth and early eighteenth century, and its development up to the twenty-first century in German history writing, fiction, art, and media. The image August created for himself in the art, literature, and festivities of his court as an ideal ruler of extremely broad cultural and intellectual interests and high political ambitions and abilities linked him closely with eighteenth-century notions of galanterie. This narrowed the scope of his image later, especially as nineteenth-century historians selected fictional sources and interpreted them as historical sources to present August as an immoral political failure. Although nineteenth-century popular writers exhibited a more varied response to August’s historical role, the negative historiography continued to resonate in later history writing. Ironically, the myth of August the Strong represented an opportunity in the GDR in creating and fostering a sense of identity, first as a socialist state with historical and cultural links to the east, and then by examining Prusso-Saxon history as a uniquely (East) German issue. Finally, the thesis examines the practice of historical re-enactment as it is currently employed in a number of variations on German TV and in literature, and its impact on historical knowledge. The thesis concludes that, while narrative forms are necessary to history and fiction, and fiction is a necessary part of presenting history, inconsistent combinations of the two can undermine the projects of both.

This study examines the constructions and uses of the figure of Ovid in French writing of the second half of the seventeenth century, and explores how they were modulated by contemporary aesthetic and cultural concerns. As the influence of Ovid’s poetry made itself felt in various ways – in the mythopoeia of the Sun-King and the fashionable galant salons – interest in the story of Ovid’s life blossomed. This, I argue, was facilitated by new forms of ‘life-writing’, the nouvelle historique and histoire galante, and fuelled in unexpected ways by the escalating querelle des Anciens et des Modernes. Research has been done on the reception and influence of Ovid’s poetry in this period, but little attention has been paid to the figure of Ovid. This thesis offers a new perspective and, informed by recent renewed interest in life-writing, argues that analysis of biographical depictions is vital for establishing a coherent picture of the uses of Ovid in the ‘Grand Siècle’. I explore a diverse range of textual descriptions of Ovid (Vies; prefatory material attached to translations and editions of his work; correspondence; dialogues des morts; biographical dictionaries and historical novels), organized according to their different, though intersecting, ways of writing about this poet. He was constructed as a historical figure, an author, a fictional character and a ‘parallèle’ – a point of identification or contrast for contemporary writers. Through close analysis of a multi-authored corpus, this thesis identifies and examines two instances of paradox: though an ancient poet, Ovid became emblematic of 'Moderne' movements and was used to explore aspects of galanterie; and, though his creative work was mobilized in the service of royal propaganda, Ovid, as a figure for the exiled poet, was also used to express anxieties about the sway of power and the machinations and pitfalls of the world of the court.

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