The problem of this study is to determine what elements are significant in creating a periodical for LDS youth that will be competitive with the attractions of other published materials currently available to youth without sacrificing LDS standards.

王蘇琦. / Thesis (Ph.D.)--Chinese University of Hong Kong, 2010. / Includes bibliographical references (p. 357-385). / Electronic reproduction. Hong Kong : Chinese University of Hong Kong, [2012] System requirements: Adobe Acrobat Reader. Available via World Wide Web. / Abstracts in Chinese and English. / Wang Suqi.

The contemporary Japanese manga industry began in 1959 when the first weekly manga magazines were published. Throughout the 1960s publishing companies attracted a large adult readership by incorporating radical political themes and realistic drawing styles in manga magazines. The readership continued to expand throughout the 1970s and 1980s and manga became a mass medium on a similar scale to television or pop-music. This thesis identifies two distinct trends in the cultural status of manga which were developing from the mid-1980s onwards. On the one hand, what had previously been seen as 'commercial' manga became respected as an 'art' form and highbrow communication medium. On the other, manga was vilified as pornography and as the extreme expression of an increasingly fragmented society. In the former trend, prestigious corporations sponsored a new category of 'information' manga, whilst in the latter, 'girls' and 'otaku' manga genres were censured by a quasi-governmental censorship movement. The amateur manga subculture in particular became the focus of a 'moral panic' where those involved were characterised as isolated and socially dysfunctional. This thesis, based on ten months' participant observation and intensive interviews in 'Morning' manga magazine editorial office in 1994, examines how this editorial was influenced by the changing status of manga in Japanese society in the formulation of its editorial policy and production methods. Editors felt that in the 1990s social changes presented the manga industry with serious production problems - in particular, a dearth of 'good' artists who could produce social themes, and a shrinking readership. Morning editorial attempted to overcome these problems by pioneering a new form of artistic, high-quality and respectable adult manga, aimed at older and more socially-elite readers. By creating a new proactive intellectual role for manga editors at the same time as sponsoring experimental graphic styles, Morning editorial produced a distinctive new form of conservative, state-supporting social and political adult manga. The re-definition of specific genres of manga as 'art' by Japanese institutions was paralleled by changes in commercial manga production which privileged the social and intellectual interests of editors over those of readers and artists. This study concludes that editors have become increasingly impo7tant in manga production between 1986 and 1995, and that there is a tight interrelationship between commercial cultural production and broader cultural and social discourses generally.

Horror, one of the most popular genres of entertainment, can be quite hard to get right. This report explores the visual subject of psychological horror in games, aiming to answer the following questions: How is the genre handled in movie production? How have previous game developers done this, both for bigger productions as well as indie games? How well did the chosen movies and games manage to translate the horror feeling into the visuals? The chosen method to determine this is image analyses and surveys. The results showed that there are not many differences between how the genre is handled in movies compared to games, though there are a few. Results from the surveys showed that games are more often perceived scary and disturbing on a higher degree than movies. / Skräck, en av de mest populära genrerna inom underhållning, kan vara ganska svår att få till. Den här rapporten utforskar de visuella ämnenena inom psykologisk skräck i spel, utifrån följande frågeställningar: Hur hanteras genren inom filmproduktion? Hur har tidigare spelutvecklare genomfört detta, både för större produktioner och för indiespel? Hur väl har de utvalda filmerna och spelen lyckats översätta skräckkänslan i det visuella? Den valda metoden för att fastlägga detta är bildanalyser och enkätundersökningar. Resultaten visar att det inte finns många skillnader mellan hur genren hanteras inom film jämfört med spel, även om det finns några. Resultat från enkätundersökningarna visar på att spel oftast ses som läskigare och obehagligare på en högre nivå än filmer.

The intent of this thesis is to focus on evocative objects to explore what is lost in the transition from tangible to digital and how personal meaning is altered by digitalization. "We are witnessing the sudden dematerialization of our arts and entertainment, their transfer from unique artifacts to universal on-demand screen availability."1 As we replace objects like photographs, books and music CDs with intangible digital versions, social and physical experiences get reconfigured. With more time being spent on-line, there is a growing emphasis on exchanging digital content and the network of self-projections shared virtually. As we continue towards an increasing digital environment, understanding emerging socio-cultural practices can provide insight into new directions for graphic design. / by Lenny C. Salas Moreno. / Thesis (M.F.A.)--Florida Atlantic University, 2013. / Includes bibliography. / Mode of access: World Wide Web. / System requirements: Adobe Reader.

Submitted by Filipe dos Santos (fsantos@pucsp.br) on 2017-11-07T11:42:51Z No. of bitstreams: 1 Alan Faquinetti da Costa.pdf: 4815194 bytes, checksum: 6b0186fa97b1f2b37728da85556fb977 (MD5) / Made available in DSpace on 2017-11-07T11:42:52Z (GMT). No. of bitstreams: 1 Alan Faquinetti da Costa.pdf: 4815194 bytes, checksum: 6b0186fa97b1f2b37728da85556fb977 (MD5) Previous issue date: 2017-10-24 / Conselho Nacional de Pesquisa e Desenvolvimento Científico e Tecnológico - CNPq / The present research proposes to investigate the communicative role of institutional visual signatures, their purposes and their signic characteristics. Banco do Brasil, Bradesco and Itaú, three national financial institutions that are among the most remembered brands in Brazil and among the most valuable banks in the world, were chosen as the study object. The questions that direct this research inquire about the purpose of visual signatures, the ways they acquire meanings, and the role of advertising language, especially its audiovisual elements, in the exemplification that seeks to construct such meanings. In order to answer these questions, the corpus consists of television commercials and the visual signatures (graphic symbols and logos) of the chosen banks. One of the hypotheses of this research is that symbols and logos have, primarily, a mnemonic function that can be subdivided into two: the first is to be fixed in the memory of the public; The second, to evoke positive reminiscences and the narratives of the companies that use them as a signature. Another hypothesis is that, although the graphic elements that make up the visual signatures are capable of reaching the first objective (mnemonic fixation), they can not achieve the second (evocation of narratives). The visual signatures need to be linked to the advertising language, which "teaches" the public to read values in these symbols and typographies. The methodology used to analyze the corpus is the extraction and deconstruction of the texts and the indispensable comparison between them and the companies they refer to. The conclusion reached from this research points to the need for the non-functionalisation of visual signatures, but also indicates the impossibility of this happening in the present time, since commercial competition, while guaranteeing the existence of institutional brands, also feeds the imposition of visibility and closes the door for the "entertainment signature". The theoretical reference is made up of: Andrea Semprini and Gilles Lipovetsky, who base the notions of brand and consumption; Michel Foucault and his work on politics; Leo Huberman and his history of man's wealth; Otavio Ianni and Milton Santos, with their theories on globalization; Lucrécia D'Alessio Ferrara, Claudio Ferlauto, Andre Stolarski and Chico Homem de Melo with their thoughts on graphic design, especially in Brazil; Roberto Corrêa, Lourdes Gabrielli and Tânia Hoff and their works on advertising language; And, finally, Fernando Nogueira da Costa, Niall Ferguson and Noble Foster Hoggson with their historical reflections on the banks / A presente pesquisa se propõe a investigar o papel comunicativo das assinaturas visuais institucionais, seus propósitos e suas características sígnicas. Foram escolhidos como objeto de estudo Banco do Brasil, Bradesco e Itaú, três instituições financeiras nacionais que estão entre as marcas mais lembradas do país e entre os bancos mais valiosos do mundo. As perguntas que dirigem essa pesquisa inquirem a respeito da finalidade das assinaturas visuais, das formas como adquirem significados, e do papel da linguagem publicitária, em especial seus elementos audiovisuais, na exemplificação que visa construir tais sentidos. A fim de responder essas perguntas, o corpus está constituído por comerciais de televisão e pelas assinaturas visuais (símbolos gráficos e logotipos) dos bancos escolhidos. Uma das hipóteses desta pesquisa é que os símbolos e logotipos têm, primariamente, função mnemônica que pode ser subdividida em duas: a primeira é fixar-se na memória do público; a segunda, evocar reminiscências positivas e as narrativas das empresas que os utilizam como assinatura. Outra hipótese é a de que, ainda que os elementos gráficos que constituem as assinaturas visuais sejam capazes de atingir o primeiro objetivo (fixação mnemônica), eles não conseguem, isoladamente, alcançar o segundo (evocação de narrativas). As assinaturas visuais precisam, para tanto, estar atreladas à linguagem publicitária, que “ensina” o público a ler valores nesses símbolos e tipografias. A metodologia utilizada para análise do corpus é a extração e a desconstrução dos textos e a indispensável comparação entre eles e as empresas que referenciam. A conclusão alcançada a partir desta pesquisa aponta para a necessidade de desfuncionalização das assinaturas visuais, mas também indica a impossibilidade de que isso ocorra no tempo presente, pois a concorrência mercantil, ao mesmo tempo que garante a existência das marcas institucionais, também alimenta a imposição da visibilidade e fecha a porta para a “assinatura entretenimento”. O referencial teórico é constituído por: Andrea Semprini e Gilles Lipovetsky, que embasam as noções de marca e consumo; Michel Foucault e sua obra sobre política; Leo Huberman e sua história da riqueza do homem; Otavio Ianni e Milton Santos, com suas teorias sobre globalização; Lucrécia D’Alessio Ferrara, Claudio Ferlauto, Andre Stolarski e Chico Homem de Melo com suas ponderações sobre design gráfico, especialmente no Brasil; Roberto Corrêa, Lourdes Gabrielli e Tânia Hoff e suas obras sobre linguagem publicitária; e, por fim, Fernando Nogueira da Costa, Niall Ferguson e Noble Foster Hoggson com suas reflexões históricas sobre os bancos

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<p>The main aim of this thesis is to develop and test industry-specific, applied work procedures and tools for environmental and emerging sustainability work in the graphic arts industry. This includes methods to quantify, follow-up, evaluate, manage, improve and communicate the environmental performance of activities in the graphic arts supply chain and printed products.</p><p>In order to achieve the aims of the thesis, a selection of work areas were chosen as the basis for developing the industry-specific work procedures and tools. The selected work areas are the following: environmental management (being a part of sustainability management), environmental and sustainability strategies, environmental indicators and design for environment (DfE).</p><p>The research presented in this thesis was based on survey research methods, case studies and multi-company studies. Within the framework of these methods, quantitative and qualitative techniques for data gathering were used. The companies included in the studies were selected according to their willingness, interest and motivation to participate and develop their environmental or sustainability work.</p><p>The most significant results of the research presented in this thesis regarding the selected work areas are the following:</p><p>• An evaluation of early certified environmental management systems (EMSs) in Sweden identified four areas as priorities in making the EMSs more efficient. Two of them, viz. improvement in the follow-up of environmental work, and the linking of EMSs to product design, were developed for the graphic arts industry. The remaining two areas were clarifying the identification process and assessment of environmental aspects, and streamlining and co-ordinating different management systems.</p><p>• An established and successfully tested working method for formulating and realising corporate sustainability strategies in the graphic arts industry.</p><p>• Industry-specific environmental indicator models for the graphic arts industry with defined methods for standardised inventorying and calculations. These models have been tested, used and approved of by the industry itself.</p><p>• Collected and compiled data for the developed environmental indicator models. Data have been collected from quite a large number of companies (10-20 companies for each of the printing techniques covered, i.e. coldset offset, heatset offset and gravure) over a period of several years.</p><p>• The use of the industry-specific environmental indicator models was developed and illustrated.</p><p>• A described and recommended work procedure for DfE in graphic arts companies including industry-specific tools for applying DfE to printed products, in the form of a manual and a checklist. The checklist was designed so that it can serve as a simple tool for the environmental assessment of printed products. The tools were tested by graphic arts companies.</p>

This thesis is a preliminary investigation into graphic design in 1920s and 1930s Shanghai. I will look at creations of designs on the covers of books and periodicals most closely linked to new literary groups, for that was where a distinctive new idiom of design emerged. I will concentrate on a few figures, including Lu Xun, Tao Yuanqing, Chen Zhifo, and Qian Juntao. Biographical information for each is given, followed by preliminary analysis on some cover designs. Topics covered include artistic characters, the principles of tu'an (a particular understanding of design), and influences from Japan and the West.