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Title: The power of eWOM and online reviews on Generation Z - a quantitative study about to what degree do eWOM and online reviews influence Generation Z’s purchase intention regarding interior design in Sweden. Background: This thesis explains the influence of electronic word of mouth (eWOM) and online reviews on the purchasing intention of Generation Z, the world's largest consumer group, within the interior design industry in Sweden. As a result of their constant exposure to marketing through various platforms and social media, eWOM and online reviews have become increasingly influential in consumer purchasing intention. Purpose: The purpose of this research is to explain to what degree do eWOM and online reviews influence Generation Z’s (those born between 1995-2005) purchasing intention regarding interior design in Sweden. Method: The empirical findings were obtained using quantitative research with a deductive approach. Data collection was done through an online survey completed by participants born between 1995-2005 and did not exclude any other age groups. After analysing the findings through an independent sample t-test and Cronbach’s alpha test, they were compared and contrasted with the existing literature to determine their similarities and differences. Conclusion: Overall, this research contributes to our knowledge of consumer behaviour and provides guidance for companies and their marketers aiming to target Generation Z. Understanding the influence of eWOM and online reviews enables companies to adapt their marketing strategies to align with this generation's preferences and trust factors.

Цель работы – создать организацию, которая занимается изготовлением картин из тонких стальных листов по авторским эскизам, а также по сюжетам знаменитых художников. Уникальные картины в технике «сталеграфика» станут превосходным украшением интерьера. Разработан проект предприятия с расчетом: – производственной программы; – необходимого оборудования и персонала; – материальных затрат на производство. Рассчитана себестоимость продукции. Приведена планировка производственного участка. Выбрана организационно-правовая форма предприятия и налоговый режим (УСН). Упрощенная система налогообложения для ООО — это вариант налогообложения для небольшого предприятия, который помогает снизить налоговое бремя и упростить бухгалтерский учет. Была выбрана такая система налогообложения, поскольку при помощи нее проще платить налоги, так же требуется минимум налоговой отчѐтности. / Stalegraphics is a type of fine art that combines graphics and monumentality. It is used as a decorative part of the interior or exterior. It is based on the tonal principle of painting, which divides the tone into three components: light, penumbra, shadow. The purpose of our work is to create an organization that produces paintings from thin steel sheets based on author's sketches, as well as on the plots of famous artists. Unique paintings in the technique of "stalegraphy" will be an excellent decoration of the interior. The final qualifying work consists of an introduction, thirteen chapters, a conclusion, a list of references and appendices. The volume of work is 283 pages, 33 applications, 54 graphic elements and 13 tables. The introduction substantiates the relevance of the topic, shows the goals and objectives. The first chapter deals with the issue of paintings by certain authors and titles. The second chapter is devoted to the study of the market, the study of competitors, as well as pricing. The third chapter reflects the ways of promoting paintings. The fourth chapter presents the production program of the enterprise. The fifth chapter describes the technology of creating paintings using programs. In the sixth and seventh chapters, the technology of creating paintings and equipment was selected. The eighth chapter shows the technology of manufacturing metal panels on a laser machine, describes the inkjet processing. In the ninth chapter, the materials necessary for the production of paintings were selected. In chapter ten, the painting is analyzed and selected. In chapter eleven, the choice of premises was justified and the plan of the enterprise was presented. Chapter twelve demonstrates the economic feasibility of the project and the main economic indicators are calculated. The thirteenth chapter describes the purchase and storage of personal protective equipment. In conclusion, conclusions are drawn.

A process that historically has been hard to automate is interior design, mainly due to its subjective nature and lack of obvious guidelines. Scientifically, there is interest to examine if subjective processes can be automated using black box algorithms such as neural networks, as well as corporate interest in this subject to increase efficiency and create systems for automated floor plan design. This work focuses on finding the limitations of such a project, mainly in establishing the threshold of data points needed for an algorithm in this area to generate relevant results as well as an investigation into requirements to make systems of this kind incorporated in a production pipeline. In this work floor plans with functional area division were set out to be generated using a conditional, generative, adversarial network, cGAN. The system is applied on a use-case provided by NORNORM, a company providing a circular, subscription-based furnishing service for office spaces, also providing data in the form of floor plans. The algorithm is inspired by Yang et al.’s stateof-the-art model from 2019 and the network is tested with three data sets of different sizes, consisting of 100, 500 and 1000 floor plans respectively. This work includes a quantitative evaluation inspired by by Di and Yu, using the average intersection over union metric. Additionally, this work proposes a qualitative evaluation. The qualitative evaluation is carried out using interior designers, posed with a subjective, two-alternative, forced-choice (2AFC) approval or disapproval of the design as a first draft to a customer. This evaluation was not conducted due to insufficient results. The generated results suggests that the threshold for data lies above 1000 data points and, compared to the work by Yang et al., below 4000 data points, the quantitative evaluation concurred with this statement. This interval could be narrowed in future work. In relation as to whether or not the system could be production ready there are a few requirements unachieved, for instance automated data collection and preprocessing. Future work could include conducting the qualitative evaluation on a future implementation of this system. / Historiskt sett har subjektiva processer så som inredningsdesign varit svåra att automatisera, på grund av avsaknad av formella processer och riktlinjer. Det finns ett vetenskapligt intresse i att undersöka om processer som inredningsdesign kan automatiseras med hjälp av algoritmer eller neurala nätverk, men även ett industriellt intresse för att minimera resurser som läggs på detta. Det här projektet fokuserar på att hitta begränsningar av sådana system genom att fokusera på att hitta lägsta möjliga mängd data för att generera relevanta resultat samt undersöka vad som krävs för att använda systemet i produktion. I samarbete med företaget NORNORM skapades ett villkorligt generativt motståndsnätverk i syfte att generera planlösningar med funktionsområdesindelning. NORNORM är ett cirkulärt företag som erbjuder en abonnemangsbaserad tjänst för inredning av kontorslokaler och bidrog med data i form av färdiginredda planlösningar. Algoritmen som används är inspirerad av Yang et al.’s modell från 2019 som ligger i den vetenskapliga framkanten. Nätverket testades med tre olika dataset, som bestod av 100, 500 och 1000 datapunkter. Nätverket utvärderades kvantitativt med en utvärdering inspirerad av Di and Yu, som använder genomsnittlig skärningspunkt över union. Utöver detta föreslås en kvalitativ utvärdering i detta arbete, som utförs med utbildade interiördesigners. Varje desginer utsätts för ett subjektiv val att godkänna eller underkänna en design som ett första utkast till en kund. Utvärderingsmodellen användes inte i det här projektet på grund av bristande resultat. Den genererade resultaten visar att gränser för antalet datapunkter som krävs för att generera relevanta resultat ligger mellan 1000 och 4000 datapunkter, vilket styrks av den kvatitativa utvärderingen. Detta intervall kan förslagsvis avsmalna i framtida projekt. Vidare kräver systemet ett antal premisser för att kunna vara redo för produktion, till exempel automatiserad datainhämtning och behandlande. Framtida projekt kan utföra den föreslagna kvalitativa utvärderingen på liknande system.

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Die vorliegende Arbeit formuliert Empfehlungen für die strukturelle wie funktionale Gliederung, die Architektur, die Ausstattung und die Gestaltung von Geburtsräumen. Die als Ergebnis dargestellten Kriterien und Hinweise zur Planung leiten sich aus den Wünschen von Nutzern, erkannten Defiziten bestehender geburtshilflicher Einrichtungen und der Raumnutzung ab. Dabei bilden die Anforderungen zur Unterstützung des physiologischen Geburtsprozesses und die Ergebnisse aus der Befragung von rund 400 Elternteilen die wichtigsten Grundlagen. Die konkreten Planungsempfehlungen sind für Architekten und Nutzer verfasst. Sie haben das Ziel, die Privatheit der Gebärenden zu sichern, geburtsgerechte Haltungsvarianten und Bewegung zu unterstützen sowie den ermittelten Raumbedarf der Geburtshilfe bereitzustellen. Weiterhin werden die strukturellen Unterschiede zwischen den Angebotsformen und Versorgungsstufen, die ergonomischen Ansprüche, die körperlichen und psychischen Bedürfnisse sowie die erkundeten Wünsche der Nutzer zur Gestaltung berücksichtigt.

La présente étude concerne le rôle de l’aménagement intérieur dans les centres de santé, dans une perspective thérapeutique. Il s’agit d’une recherche théorique exploratoire. Le cadre théorique à l’intérieur duquel elle s’effectue comprend la Biopolitique de Michel Foucault, du Sens de cohérence d’Aaron Antonovsky, ainsi que de La théorie des environnements reconstituants de Kaplan & Kaplan. Chacune de ces approches vise à mieux saisir le problème de la thérapeutique dans son rapport avec la santé, ainsi qu’à dégager des éléments permettant d’enrichir et d’apporter un regard autre sur le thème à l’étude, à savoir, celui des environnements thérapeutiques. C’est ainsi que nous proposons six concepts que sont l’exclusion/l’isolement, le pouvoir, les interactions sociales, le soutien social, le plaisir et la réflexion. Une étude de cas effectuée au Centre de réadaptation Estrie vise à vérifier leur validité. Cet établissement, qui fait partie du Réseau de la santé et des services sociaux du Québec, est également un membre désigné du Réseau Planetree, dont la mission est vouée au développement de pratiques gestionnaires respectueuses de la dimension humaine dans les centres de santé. La qualité de l’environnement physique étant l’une des dix composantes du modèle promu par cette organisation, l’analyse, en vue de la validation ou du rejet des concepts issus du cadre théorique, concerne leur articulation dans le concret. Nous retenons des quatre concepts que sont les interactions sociales, le soutien social, le plaisir et la réflexion, qu’ils sont valides, et rejetons l’exclusion/isolement et le pouvoir. Des propositions de remplacement pour ces deux derniers sont soumises, soit, les limites/l’’intimité et l’emprise. La principale piste de sujet de recherches futures est le développement de la notion « d’accueil », où l’aménagement intérieur joue, à ce titre, un rôle dans les milieux de santé. / The present study considers the role of interior design in health centers in a therapeutic way. It is a theoretical exploratory research. The framework within which it is performed comprises the Biopolitics of Michel Foucault, the Sense of Coherence of Aaron Antonovsky, and the Restorative Environments from Kaplan & Kaplan. Each of these approaches is to provide a better understanding of the therapeutic question in its relation to health, and to identify elements to further enrich and to give another view on the thematic issue – that is, Healing Environments. We suggest six concepts: exclusion/isolation, power, social interactions, social support, pleasure and reflection. A case study aimed at examining their validity is carried out in the Centre de réadaptation Estrie. This facility, part of the Réseau de la santé et des services sociaux du Québec, is also a designated member of Planetree, whose mission is devoted to the development of management practices respectful of the human dimension in the health care environment. The quality of the physical environment being one of the ten key components of the model promoted by this organisation, the analysis, in view of the validation or the rejection of the concepts drawn from the theoretical framework, concerns the concrete forms given to these concepts. Hence, we retain: social interactions, social support, pleasure and reflection, and reject exclusion/isolation and power. Alternative proposals for these last two concepts are submitted: limits/privacy and empowerment. The principal suggestion for future research is the development of the notion of “welcome”, where interior design plays, as such, a role in health care environments.