Purpose – Corporate communications is often less successful when it is competing for influence with neighboring functions such as marketing or sales within organizations. This article addresses the internal positioning of communication departments by developing a conceptual framework which helps to understand, analyze and optimize their standing in organizations. Design/methodology/approach – The research is based on a literature review across several disciplines (e.g., organizational communication, strategic management) and supported by 26 qualitative in-depth interviews with board members, executives, and communicators in a global industry company. By combining the theoretical and empirical insights, a framework for positioning communication departments within organizations was developed. Findings – The framework depicts seven strategies (e.g., expectation and impression management, supporting ambassadors from other departments) and three spheres of influence (organizational integration, internal perceptions, and social capital) to strengthen the position of corporate communications. Research limitations/implications – The conceptual framework has been supported by one case study so far, and future research may further develop and verify it by applying it to a larger number of companies in different industries. Practical implications – Practitioners can use the framework as an analytical tool to reflect the current situation in their organization and identify opportunities for strengthening it. Originality/value – This article introduces a novel view in the academic debate about the role and influence of corporate communications. It establishes a framework that helps to identify different drivers and strategies, and lays ground for future research.

In previous linguistic research, it has been found that there is an indirect relationship between gender and language usage. It has also been found that men and women use language in a distinctive way in their work role. There is a lot of research, both in the gender sciences but also in the linguistics, which has examined the difference in how men and women express themselves in writing. How the difference between the sexes can also be seen from a writing perspective is something that interests me and so in my study I chose to look at how men and women express themselves and portray themselves in personal letters. It is an area that interests me and looking at personal letters to job ads is something that there is not so much previous science around and I believe that more science in this specific area may be supportive in recruitment in the labor market in the future. The aim of my study is to see if there are differences in how men and women portray their characteristics in personal letters. My study is based on the following questions: Are person´s characteristics portrayed in personal letters by means of material or relational processes depending on gender? How do men and women portray their characteristics in personal letters versus the job advert´s qualifications? With the help of SFG and Impression Management I got answers to my questions. My study links to theories around SFG where the focus is mainly on processes. The study also links to Impression Management and Hirdman´s (1998) theory of the gender system. The results of my study show that there are differences between how men and women express themselves in writing. Women often produce their characteristics through relational processes and thus identify themselves with their characteristics. Men have a tendency to express their characteristics through material processes, which means that they identify themselves through actions. In contrast, my results do not support previous research that says that women appear more sensitive and vague while men appear more powerful. My results also show that women express more characteristics than men who are also linked to the job advertisement qualifications.

The doctoral thesis studied the behaviour of scientists on Internet profiles. The scientific community is founded on communication. The advance of research, the evaluation of research results, the reputation of individual scientists - all rest on constant interaction among the community members. The Internet, as a flexible channel for world-wide communication, has a considerable potential for the scientific community. Besides often discussed consequences for scientific publishing, the Internet also offers new opportunities for self-presentation of scientists. In this thesis, the online presence of scientists was studied with a 'positive lens', concentrating on how the Internet can be used to enhance scientists' individual self-presentation. The doctoral thesis consists of five essays: an overview and four essays documenting separate research projects. The research was founded on the radical constructivist understanding of reality. It was classified as connected to three areas: research on science communication, research on digital identity, and research on generation of online content. Viewing the existing literature in these areas, three focal points were identified, which informed and guided the formulation of research aims and the implementation of research projects: focus on Internet self-presentation, assumption of strategic importance, and need for a holistic view. The aims of the thesis were (A) to develop a holistic understanding of scientists' Internet presence, (B) to study behavioural patterns on scientists' Internet profiles, and (C) to develop an instrument to support the development and management of scientists' Internet self-presentation. Based on these aims, four research projects were carried out. Each project pursued own research questions or objectives using suitable methods, yet all contributed to the overall aims of the thesis. Thus the thesis presents conceptual, empirical, and applied findings resulting from a multi-method approach and contributing both to research on Internet self-presentation as well as to practice in the management of online presence.:1 Introduction 2 Theoretical foundation 3 Research areas 4 Research aims and questions 5 Methods 6 Findings 7 Conclusions References Essay 1: Bukvova, H. (2011). Scientists online: A framework for the analysis of Internet profiles. First Monday, 16(10). Essay 2: Bukvova, H. (2012). A holistic approach to the analysis of online profiles. Internet Research, 22(3). Essay 3: Bukvova, H. (2011). Information demand on scientists’ Internet profiles. Sprouts: Working Papers on Information Systems, 11(173). Essay 4: Bukvova, H. (2011). Online Impression Management for Scientists. Sprouts: Working Papers on Information Systems, 11(140).

Over the last six decades, the Eurovision Song Contest has tried to embody the voice of European unification and international corporation. Previous scholars have depicted Eurovision as something highly influential and beneficial for all participating parties, whether that relates to the opportunity for commercial profit, outspoken Europeanist aspirations, or desired political progress– the song contest is utilized by multiple actors for varying reasons. In this study, I aim to demonstrate how it functions as an alternative cultural battlefield, a unifying apparatus, a signifier of projections, and a vehicle for soft power politics in warfare. It is an essay about political storytelling– the dichotomies between collaboration and resistance, Europeanist aspirations versus nationalistic objectives, the democratic against the totalitarian, the good and the bad. The Eurovision rationale aims to encourage certain rules of behavior and regulate conduct towards those nations that have failed to adhere to these rules. When these assumptions gain terrain in the public discourse, epistemological hegemonies are maintained, power relations sustained and public opinion affected. The study uses a methodological framework of qualitative research, and the empirical data consists of seven interviews followed by a visual analysis of the performances and context surrounding entries from Ukraine, Belarus, and Russia over the years. Three main narratives emanated from this study. The Eurovision Song Contest can be understood as an imagined community created by language and imagined through symbols of meaning. The governing body of Eurovision is the sovereign player who gets to control the political discourse by managing the selection of songs and participating countries. With impression management, the participating nations try and regulate how they are perceived in a public setting. It is communicated through carefully curated performances and acted out by constructed characters. When one fails to adhere to the rules set by the ESC organizers, disturbances occur, and the competition's core values are threatened.

This doctoral thesis is concerned with multi-participant interaction systems of school lessons in a seventh grade comprehensive school German class. The multi-participant factor is assumed to be crucial for the school lesson and thus for its analysis not only because the mere presence and specific ratification of school lesson participants constitute the very event in general. It is, moreover, argued that each participant is a co-producer of the social event as it emerges, develops, and turns out, and that only the cooperation of all the participants ensures the successful execution of the social event. With a conversation-analytical approach, the mechanisms of multi-participant cooperation in the classroom are primarily investigated with regard to all participants’ individual strategies of coping with the requirements of being a student or being a teacher during lesson discourses, which constitute the major part of the school lessons under scrutiny. Based on this, participation in classroom interaction can be described along the lines of leading and supporting activities conditioned by mutual attestations of inconspicuousness.

Title: #InstaRealEstateAgent - A qualitative study of real estate agents' use of Instagram Authors: Marcus Holm and Tilda Hygstedt Aim: The purpose of this study is to examine how and why real estate agents' use the social media platform Instagram as a work tool. Furthermore, the study also intends to investigate how they create credibility and present themselves by using Instagram and what the pros and cons are when mixing private and work-related content.  Method/Material: The main method used in this study is qualitative interviews with five real estate agents from different agencies in Stockholm. The interviews have been complemented with content analysis of image and text of four Instagram posts from each real estate agent. Main results: The main results from this study show that the real estate agents who participated use Instagram to show who they are, maintain contact with existing clients but also as a type of portfolio. They want to appear open, positive and hard-working and therefore combine content from both private and working life. In this way, customers and others can get a clear picture of who they are and what they like. However, they believe that one must be careful when sharing events from private life. Too much and the wrong kind of things can damage one's reputation and credibility. Number of pages: 63 Course: Media and Communication studies C University: Uppsala University, Sweden Department: Informatics and Media Period: Autumn semester 2021 Tutor: Göran Svensson

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