Text in English / Advertising is a genre of mass media communication which unearths the exceptional qualities of products and services in a persuasive fashion. It is also a form of marketing communication through which business organizations inform the general public about new or improved commercial endeavors. Advertising in modern time comprises varied component parts (visual imagery, graphic and color designs, print and auditory techniques.); however, language plays an indispensable role in the transmission of the message. Language has an immense influence on human beings and the way they behave. The language of advertising influences the reasoning, thinking, feeling and the general attitude of the audience. Copywriters, like poets, choose their words carefully in order to achieve a particular rhetorical effect. They use language in such a way that they attract attention, arouse interest or desire and create need. Language forms an integral part of advertisements. The current study focused on persuasive elements in the English employed in advertisements in newspapers in Ghana. The study investigated the extent to which Aristotle’s three artistic proofs (logos, pathos and ethos), figures of speech and grammatical elements in the English of advertisements in the Ghanaian newspapers were employed by copywriters for persuasive effect. The current study was underpinned by three theories, namely, Aristotle’s Rhetorical Theory, Conventional Figurative Language Theory and the Standard Theory of Generative Grammar. These theories lent support to the three thematic trends of the study. The qualitative research design was employed given the interpretive nature of the analysis of the corpus. The current study did not involve human subjects as data sources because the corpus was from written documents. The purposive sampling method was employed owing to the subjective nature of the process of data collection. The qualitative content analysis approach was adopted as the analytical framework for the study. This made it possible for the coding of categories of the textual data based on the themes, patterns and trends that emerged. The findings of the research revealed that copywriters in the Ghanaian newspapers employed Aristotle’s three artistic proofs, figures of speech and grammatical elements in the English of advertisements for persuasive effect. / Linguistics and Modern Languages

La réhabilitation de la littérature en classe de langue lui a conféré un appareillage didactique qui prend désormais en compte sa dimension communicationnelle. Le discours littéraire est ainsi envisagé dans une approche pragmatique et est aussi intégré dans la perspective actionnelle dont l’objectif est la formation d’un acteur social à travers la pédagogie du projet comme c’est le cas pour la presse écrite. La littérature, en tant que document authentique, rejoint également l’article de presse dans l’apprentissage d’une langue-culture et dans la pratique d’un dialogue interculturel. Ces objectifs s’appuient, entre autres, sur la compréhension écrite de ces deux supports par les apprenants. Il serait ainsi judicieux de s’intéresser aux méthodes qui aident à l’accès aux sens. Confronter le texte littéraire et l’article de presse quand ils relatent un même sujet peut-il faciliter cet accès ? Pouvons-nous également affirmer que le texte littéraire a un rôle formateur et que l’apport de l’article de presse est indispensable ? Ces questions se trouvent au centre de notre recherche. Une étude de terrain menée au Liban auprès de lycéens de la classe de seconde est proposée comme méthodologie de travail. / The rehabilitation of the literature in the language classroom has given it a didactic apparatus which takes into account the communicative dimension. Thus, the literary discourse is considered a pragmatic approach which is also integrated in the action-oriented whose main purpose is the formation of a social actor through the pedagogy project as in the case with print media. As an authentic document, the literature joined the press article as well, in studying a language - culture and to practice in an intercultural dialog. Those aims are based, among others, on the writing understanding of both aids by learners. It would be wise to pay attention to the ways which help the accessing to the senses. Putting them together, the literary text and the press article, when they have the same subject, could it facilitate such an access? Are we able to say as well, that the literary text has a formative role and the contribution of the press article is essential? These questions symbolize our research center. A study on the field in Lebanon for the students in the second class is proposed as a methodology work.

This thesis deals with the influence of digitization and electronic media on print media. It shows the progress of development of the digital, its constant growth and transformation of getting public information, especially by particular theories of Marshall McLuhan, Jay David Bolter, Richard Grusin, Alessandro Ludovico and another authors dealing with the issues of media and digitization. The thesis shows a brief media development and the largest part is devoted to the digitization and remediation of the media. The central part is assessing the impact of digitization and the advent of electronic media on print media. It is shown how the print media deal with digitization. In the practical part of my work, it should find out how the print titles of the Czech market are, how are they affected by increasing digitization of media and how they try to deal with this aspect of trying to cope. All of these issues are shown in three cases, the daily newspapers Mladá Fronta DNES, Lidové noviny and Hospodářské noviny, which are the ones of the most important media in Czech republic, which have their printed version, with which they began. With digitization, however, they were forced to start also with their electronic versions. Key words: digitalization, electronic media, mass media, print media, electronic...

Media are considered to be the public's primary source of information regarding mental illness. Evidence suggests that media representations of people with psychiatric disorders are frequently negative and contribute to their stigmatization. On the other hand, media can play an important role in reducing this stigmatisation by providing adequate information about this topic and engaging in antistigma campaigns. Up to now there was no standardised measurement of the stigma of mental illness in print media using clearly operationalized definitions. The objectives of this project were twofold; to develop a standardised and objective instrument to measure stigma of mental illness in print media; and to conduct an analysis of the current coverage on mental health/illness issues in Czech, Croatian, and Slovak print media. The development of the Picture of Mental Illness in Newspapers (PICMIN) instrument was based on the principles of content analysis, a research technique for making replicable and valid inferences from text to the kontext in their use. The instrument consists of eleven descriptive and five analytical categories. The most interesting findings based on the analysis of media representations of mental illness were; a similarly high level of stigmatizing articles across countries, clearly...

FENCLOVÁ, Anna. Principy zatraktivňování současné české beletrie ve vybraných denících a jejich online verzích. Praha, 2021. 84 s. Diplomová práce (Mgr.). Univerzita Karlova, Fakulta sociálních věd, Institut komunikačních studií a žurnalistiky FSV UK. Katedra Mediálních studií. Vedoucí diplomové práce prof. MgA. Martin Štoll, Ph.D. Abstract This diploma thesis deals with the reports on the contemporary Czech fiction in selected Czech print and online media. In particular, it seeks to find the main principles of making articles about the new Czech fiction more attractive in selected serious daily newspapers (Právo, Mladá fronta DNES, Lidové noviny, Hospodářské noviny, Metro) and their online versions (novinky.cz, iDNES.cz, lidovky.cz, iHNed.cz, metro.cz and aktuálně.cz). The first, theoretical part is explaining and mapping the state of Czech literature, media and their interconnectedness and the basic concepts relating directly to the topic are explained here. The second part focuses on the quantitative content analysis, which answers questions about the number of articles related to contemporary Czech fiction in the selected media during the two months in 2020 (February 2020 and November 2020). Subsequently, a qualitative content analysis of articles published by the selected media is described. The...

This thesis deals with the development of the media image of Miloš Zeman in the two terms in which he held the most significant political functions, namely the prime minister and the president. The aim is to find out whether the media image of Miloš Zeman at a time when he served as prime minister differs from the current media image that he now has as president. The theoretical part is defined by the role of the media in society and politics. Furthermore, the approaches of objectivity in media are described and finally the basic theories that are applied in the construction of the media image are presented. The methodological part of the research covers the method of quantitative content analysis and how this research was conducted. The necessary data was obtained through the Anopress database, selecting relevant articles of the two national newspapers (Mladá fronta Dnes, Právo) and the two most-watched national television networks (Nova, Česká televize). The conclusion of this thesis is analytical and presents the results.

This thesis deals with the analysis of Gabriela Koukalová's media portrayal in selected print media in the period January 2017 - June 2019. This period was determined due to changes in Gabriela Koukalová's professional focus, as early 2017 she was a successful biathlete who has many victories from international competitions. She stopped racing in autumn of 2017 and due to the controversial biography she published in 2018, she announced retirement from her biathlon career in 2019. ​The aim is to find out whether the media image of Gabriela Koukalová at a time when she was a top biathlete differs from the media image that she had when she stopped competing. ​The theoretical part presents the role of the media in society and the theoretical definition of the construction of the media image. This section also includes mediasport, and media portrayal of biathlon and women in sports. The methodological part of the work describes the chosen analysis methods and the process of data recording. The analytical part of the work is devoted to the interpretation of the obtained results.

The aim of this thesis is to assess potential environmental impacts of electronic media distribution and consumption—from a life cycle perspective—as compared to those of print media. The thesis consists of a cover essay and two papers appended at the end of the thesis. The cover essay summarizes the papers and puts them in context. The main objectives of the thesis are twofold: to assess potential environmental impacts of production and consumption of tablet editions of magazines from a life cycle perspective (Paper I), and to compare potential environmental impacts of a magazine’s print edition with that of its tablet edition (Paper II). The thesis examines the following specific research questions: (1) What are the main environmental impacts of print and tablet editions? (2) Which activities are giving rise to the main environmental impacts of the print and tablet editions? (3) What are the key factors influencing these impacts? (4) What are major data gaps and uncertainties? Based on the present assessment, it is clear that for the print magazine, pulp and paper production is the principal cause of most of the potential environmental impacts. For this reason, the use of recycled paper, rather than virgin fiber, in newsprint production may considerably offset environmental impacts. For the tablet edition, the content production dominates the potential environmental impacts when readers are few. This appears to be the case in an emerging state of the magazine, but with distribution of more media products to smaller groups of people, this may persist for “mature” products as well. As the number of tablet readers grows, more of the environmental impact of the is due to manufacturing of the device and electronic distribution. However, content production may still be a major factor, depending on the specific environmental impacts studied. / <p>QC 20130306</p>

In this thesis I address the research question: 'How has the Internet delivered pluralism by promoting structural diversity and/or content diversity in Australia's newspaper industry?' Structural diversity is defined here as diversity in newspaper ownership and content diversity as the diversity of views published by individual newspapers. Central to the thesis is the notion of pluralism, the belief that the news media should provide a range of views and opinions, contradictory as well as complementary, to allow informed citizens to effectively take part in the democratic process. The newspaper industry in this country, however, is controlled by a powerful press oligopoly across a range of markets, a situation believed to greatly limit pluralism. A review of newspaper ownership and circulation from 1986 to 2002 shows that, as at 2002, four newspaper owners are the sole occupants of Australia's national and capital city newspaper market. Seven owners are predominant in Australia's regional daily newspaper market, although just three owners controlled 69 per cent of the market's circulation in 2002. Two owners controlled 69 per cent of Australia's suburban newspaper market in 2002. Similar trends were seen in the country's Saturday newspaper and Sunday newspaper markets. In all markets except the regional daily newspaper market, News Limited is the dominant newspaper owner. Australian Provincial News and Media is the dominant owner in the regional daily newspaper market with a 27 per cent share of circulation in 2002. Australia's concentrated newspaper ownership structure has led to a number of formal inquiries into diversity in the industry since 1980. In this thesis I review two of these inquiries, the 1991-92 House of Representatives Select Committee on the Print Media (the Print Media Inquiry) and the 2000 Productivity Commission Inquiry into Broadcasting, to determine (among other things) the nature of and the relationship between structural and content diversity as they apply to Australia's newspapers. (By virtue of major media groups' involvement in the Productivity Commission's inquiry - particularly News Limited, Publishing and Broadcasting Limited and, to a lesser extent, Rural Press - this inquiry, although broadcast-oriented, considered Australia's newspaper industry at length.) This review shows both inquiries were clear on how they saw this relationship - structural diversity is necessary for content diversity. However, the Print Media Inquiry suggested it was almost impossible to guarantee structural diversity in the nation's newspaper industry. The Productivity Commission, meanwhile, said that while it accepted content diversity was not inconsistent with media ownership concentration, it was more likely to be achieved where there was diverse ownership. With the relationship between structural and content diversity in mind, and the Print Media Inquiry's and the Productivity Commission's beliefs that new entrants in the newspaper industry were unlikely in the short term, I examine the suggestion that the Internet has the potential to increase structural diversity in Australia's newspaper industry by allowing new players to efficiently enter the industry via the World Wide Web. The extent to which this might occur is determined by a study of 18 Australian newspaper websites with one argument being that if established newspapers find the transition online relatively easy, then independent online-only news sites might be similarly established. Mings and White's four online news business models - a subscription model, advertising model, e commerce-based transactional model and partnership-based model - are used as a framework to examine the study's results. The study shows Australia's experience mirrors international experience in terms of the growth of newspapers online and in terms of their lack of profitability. It shows that 28 per cent of the newspapers surveyed maintained their circulation while offering free online news content, while a further 33 per cent registered circulation increases. Advertising revenue increased for seven of the nine newspaper websites containing advertising, suggesting that, for some Australian newspapers at least, gaining online advertising (as opposed to gaining overall profitability) has proved successful. And while the survey shows little evidence of Australian newspapers using the transactional model in any real sense, it does show that Australian newspapers are forming local online partnerships with other media and non-media businesses to facilitate their online activities. The study's key finding is that of the 18 newspapers surveyed, just two websites were profitable. This finding is consistent with literature that highlights a lack of commercially viable independent online news ventures both in Australia and internationally. While considerable hopes were held that the Internet would introduce more structural diversity into Australia's newspaper industry, I argue that the Internet's commercial imperatives, as they apply to newspapers, have to a large extent precluded it from adding structural diversity in the industry. In these circumstances, it may be that the only viable way of increasing content diversity in the nation's newspaper industry is to increase the availability of diverse information sources to journalists. I propose that one way to do this is via the Internet. The extent to which this is occurring is determined by a survey of Australian journalists' Internet use, the survey results showing that 97.4 per cent of the journalists who responded now use the Internet regularly, including 97.5 per cent of newspaper journalists. But most journalists who responded use the Internet as a preliminary research tool and as a way to check facts rather than as a means of accessing diverse news sources. The respondents' top five Internet uses, for example, are to e-mail work colleagues, to undertake preliminary research, to access media releases from websites, to verify facts and to search other news organisations' websites. They access major news organisation websites most frequently, followed by government websites, university/research institution websites and corporate/company websites. The least frequently accessed websites are those that could conceivably provide the alternate views demanded by pluralism: online news and current affairs discussion groups and websites set up by private individuals. The survey shows the types of websites Australian journalists most frequently access are linked to the credibility they give to information contained on those websites. Major news organisation websites are seen as providing the most credible information, followed by university/research institution websites and government websites. Websites perceived as providing the least credible information were those that host online news and current affairs discussion groups and websites set up by private individuals. The survey also shows Australian journalists have not embraced online reader interaction to any extent, lessening the likelihood that readers will be able to provide journalists with more diverse news sources. Less than 20 per cent of journalists interact with readers via the Internet and less than 10 per cent use this interaction to create or follow up news stories. The survey does provide results that support source diversity, however. It shows that almost a third of Australian journalists have obtained additional news sources via the Internet. The Internet has also allowed more than 40 per cent of journalists to access individuals or groups that they would not otherwise have accessed. The survey also shows that journalists who have had experience working in the online media environment consistently use the Internet more productively, in terms of diversity, than other journalists. It is these journalists that interact online with readers more, that participate in online discussion groups more and that appear more willing to seek online information from non-traditional sources such as independent news websites and the websites of private individuals or groups. Journalists with online media experience also represent the group that has most sought training in online journalism and online media practice and that most believes the Internet will play an increasingly important role for journalists and news consumers in the future. At present, the survey suggests, journalists with this online media experience comprise just 19 per cent of Australian journalists. But as the number of journalists with online media experience increases in the workforce, these journalists' greater acceptance of the Internet may then assist in greater source diversity leading to greater content diversity in Australia's news media. The studies of newspaper websites and journalists' Internet use suggest and support differing diversity models. In this thesis I propose two models for diversity, the first drawn from views espoused by the Print Media Inquiry and the Productivity Commission's Inquiry into Broadcasting. This model (below) sees a one-to-one correspondence between structural and content diversity and assumes that to increase the diversity of views available to the public, the number of media outlets must similarly be increased. The argument that the Internet can provide media pluralism by permitting new players to enter the media market relatively easily, an argument tested by my study of Australian newspaper websites, is commensurate with this model. The second model is based on my inquiries into journalists' Internet use and proposes a method of increasing content diversity within a fixed media ownership structure. This model (below) acknowledges that journalists produce content mostly via traditional news sources, but proposes this content can be increased and/or changed, with an emphasis on more diverse information, via non-traditional news sources obtained via the Internet. The success of this model, however, is predicated on journalists' acceptance of online information as a viable news source. The implication for journalism is that established journalistic norms and practices, which can limit online-supported content diversity, need to be overcome. Overall, the results of my inquiries suggest the answer to the research question is that the Internet has so far delivered little in terms of structural and content diversity in Australia's newspaper industry. However, the Internet's potential to do so remains, particularly if independent online-based media ventures find ways to become commercially viable and if journalists adopt the technology as a means of finding more diverse news sources.

Thèse numérisée par la Division de la gestion de documents et des archives de l'Université de Montréal.