Made available in DSpace on 2016-04-26T18:15:11Z (GMT). No. of bitstreams: 1 Giovanna Licia Rocha Trinanes Aveiro.pdf: 26814947 bytes, checksum: 7d84809b1b82f927ffe588fcac031b9f (MD5) Previous issue date: 2015-06-25 / Conselho Nacional de Desenvolvimento Científico e Tecnológico / This research examines the discursive dislocation undertaken by the women s magazine TPM, launched in 2001, regarding the models of women present in other women magazines that have become hegemonic, such as Claudia, Nova and Marie Claire. The hypothesis of the research is that TPM is built as an antagonistic force, printing an opening from the standard model of femininity and the way of doing women s magazines. We rely on two methodological approaches: analysis of issues of the magazine and research with the reading audience. The analyzed corpus covers eight years of the magazine s history, totaling 86 editions, published from January 2007 to December 2014. The qualitative empirical research was carried using focal group discussion techinque and presential individual interviews, with ten participant readers. Both approaches culminate in a critical analysis of the visibility schemes proposed on the magazine s communication contract. The discursive dispute established by TPM magazine was designed from the discourse theory of Ernesto Laclau and Chantal Mouffe. The steady discourse of women s magazines was set in the first chapter, by privileged signifiers romance, care, beauty, home life, independence, work and freedom. The second chapter maps in thematic blocks the research corpus. The discussions held by the readers are systematized in the third chapter, by the axies of expectations, frustrations and the relationship of love and hatred they establish with the magazine. The last chapter analyzes comparatively TPM s communication contract, concluding that its convocation appeals to uniqueness / Esta pesquisa examina o deslocamento discursivo empreendido pela revista feminina TPM, lançada em 2001, em relação aos modelos de mulher presentes nas revistas femininas que se tornaram hegemônicas, representadas por Claudia, Nova e Marie Claire. A hipótese da pesquisa é que TPM se constrói como força antagonista, imprimindo uma abertura em relação ao modelo padrão de feminilidade e da forma de fazer revistas femininas. Contamos para isso com duas abordagens metodológicas: análise das edições da revista e pesquisa junto ao público leitor. O corpus analisado contempla oito anos da trajetória da revista, totalizando 86 edições, publicadas de janeiro de 2007 a dezembro 2014. A pesquisa empírica qualitativa se realizou pelo uso de técnica de discussão em grupo focal e entrevista individual presenciais, com total de dez leitoras participantes. Ambas as abordagens culminam numa análise crítica dos regimes de visibilidade propostos no contrato de comunicação da revista. A disputa discursiva estabelecida pela revista TPM foi pensada a partir da teoria do discurso de Ernesto Laclau e Chantal Mouffe. O discurso estabilizado das revistas femininas foi definido no primeiro capítulo, pelos significantes privilegiados romance, cuidado, beleza, vida doméstica, independência, trabalho e liberdade. O segundo capítulo mapeia em blocos temáticos o corpus da pesquisa. As discussões realizadas pelas leitoras estão sistematizadas no capítulo terceiro, pelos eixos de expectativas, frustrações e a relação de amor e ódio que estabelecem com a revista. O último capítulo analisa de modo comparativo o contrato de comunicação da revista TPM, concluindo que sua convocação apela à singularidade

Made available in DSpace on 2016-04-26T18:18:34Z (GMT). No. of bitstreams: 1 Maria Collier de Mendonca.pdf: 14094454 bytes, checksum: 2e06160322301f96a76a2d943989d369 (MD5) Previous issue date: 2010-05-14 / Coordenação de Aperfeiçoamento de Pessoal de Nível Superior / This study investigates how pregnant women and mothers have been represented in advertisements in the magazines Crescer and Pais e Filhos. It deals with a discussion on how advertising constructs the imaginary of pregnancy and motherhood. Our objectives were to analyze the advertising signs used to represent, translate and sensitize pregnant women and contemporary mothers. To do this, we analyzed their verbal and visual languages in an effort to identify common elements and characteristics; in other words, images, messages, and sales appeals, as well as ideals, values, and cultural symptoms which materialize in advertisements and provide symbolic exchanges with their consumer audience. Our research corpus consisted of advertisements, published in Brazil (from 2006 to 2009) in the magazines Crescer and Pais e Filhos (top publications in the sector, according to subscription and market share data). The dissertation begins with a report on the first stage of the research, in which qualitative methodology was applied to carry out three group discussions with pregnant women and mothers, who were readers and potential readers of the magazines studied, in order to survey opinions regarding how these women felt as mothers and pregnant women and investigate how they perceived the advertisements published in these magazines. Next a semiotic analysis of the advertisements is presented, based on Peircean semiotics (Peirce and Santaella), with contributions from Psychoanalysis (Freud and Lacan). Finally, the dissertation points to interpretations resulting from field study in dialogue with semiotic analysis / Esta pesquisa investiga como as mulheres grávidas e as mães têm sido representadas na publicidade das revistas Crescer e Pais e Filhos. Trata-se de um estudo dos modos como a publicidade tem construído o imaginário da gravidez e maternidade. Nossos objetivos foram analisar signos publicitários utilizados para representar, traduzir e sensibilizar mulheres grávidas e mães contemporâneas. Para isso, analisamos características das linguagens verbais e visuais, buscando identificar elementos comuns; ou seja, imagens, mensagens, apelos de venda, assim como, ideais, valores e sintomas culturais que se materializam nos anúncios e proporcionam trocas simbólicas com seu público consumidor. Nosso corpus de pesquisa é formado por anúncios publicitários, veiculados no Brasil no período de 2006 a 2009, nas revistas Crescer e Pais e Filhos (principais publicações do setor, segundo dados de circulação paga e participação de mercado). A dissertação inicia-se com o relato da primeira etapa da pesquisa, na qual foi utilizada a metodologia qualitativa para a realização de três discussões em grupo com mulheres grávidas ou mães, leitoras e potenciais leitoras das revistas pesquisadas, para se levantar opiniões acerca de como estas mulheres se sentiam enquanto mães e grávidas e investigar como elas percebiam os anúncios publicitários veiculados nestas revistas; prossegue com a análise semiótica dos anúncios estudados embasada na semiótica peirceana (Peirce e Santaella), contando com contribuições da psicanálise (Freud e Lacan); e tem seu desfecho apontando-se as interpretações resultantes da pesquisa de campo em diálogo com a análise semiótica

This thesis explores the ways in which the industrialist Matthew Boulton (1728-1809) used images of his manufactory and of himself to help develop what would now be considered a ‘brand’. The argument draws heavily on archival research into the commissioning process, authorship and reception of these depictions. Such information is rarely available when studying prints and allows consideration of these images in a new light but also contributes to a wider debate on British eighteenth-century print culture. The first chapter argues that Boulton used images to convey messages about the output of his businesses, to draw together a diverse range of products and associate them with one site. Chapter two explores the setting of the manufactory and the surrounding estate, outlining Boulton’s motivation for creating the parkland and considering the ways in which it was depicted. The third chapter looks at a period of reinforcement of the identity of Soho, exploring the ways in which images were placed and altered in order to convey specific messages to particular audiences. Chapter four examines printed portraits of Boulton and argues that images of Boulton himself also came to stand for his factory and his products.

Text in English / Advertising is a genre of mass media communication which unearths the exceptional qualities of products and services in a persuasive fashion. It is also a form of marketing communication through which business organizations inform the general public about new or improved commercial endeavors. Advertising in modern time comprises varied component parts (visual imagery, graphic and color designs, print and auditory techniques.); however, language plays an indispensable role in the transmission of the message. Language has an immense influence on human beings and the way they behave. The language of advertising influences the reasoning, thinking, feeling and the general attitude of the audience. Copywriters, like poets, choose their words carefully in order to achieve a particular rhetorical effect. They use language in such a way that they attract attention, arouse interest or desire and create need. Language forms an integral part of advertisements. The current study focused on persuasive elements in the English employed in advertisements in newspapers in Ghana. The study investigated the extent to which Aristotle’s three artistic proofs (logos, pathos and ethos), figures of speech and grammatical elements in the English of advertisements in the Ghanaian newspapers were employed by copywriters for persuasive effect. The current study was underpinned by three theories, namely, Aristotle’s Rhetorical Theory, Conventional Figurative Language Theory and the Standard Theory of Generative Grammar. These theories lent support to the three thematic trends of the study. The qualitative research design was employed given the interpretive nature of the analysis of the corpus. The current study did not involve human subjects as data sources because the corpus was from written documents. The purposive sampling method was employed owing to the subjective nature of the process of data collection. The qualitative content analysis approach was adopted as the analytical framework for the study. This made it possible for the coding of categories of the textual data based on the themes, patterns and trends that emerged. The findings of the research revealed that copywriters in the Ghanaian newspapers employed Aristotle’s three artistic proofs, figures of speech and grammatical elements in the English of advertisements for persuasive effect. / Linguistics and Modern Languages / D. Phil. (Language, Linguistics and Literature)

本論文嘗試結合印刷媒體與世代這兩項過去在台灣文學研究中分別獨立的研究範疇，以印刷媒體世代的概念對應以往將日本統治時期的台灣知識社群區分為「傳統文人」或「知識份子」的研究傾向。一方面回頭檢視過去台灣文學研究對於世代概念的引用延伸概況，另一方面也透過卡爾‧曼海姆的世代理論，重新檢視日本統治時期的台灣人是如何透過現代印刷媒體的引進，促成一個文化世代的萌芽與成形。日治時期台灣地區在活字印刷媒體的影響下，形成了一個有別於過去的「文化重疊地域」，印刷品輸入的多源性特質創造了台灣文化的多向性特徵。自此以降，台灣文化菁英與印刷媒體刊物之間的關係愈形緊密，而過去所缺乏的「同時性」與「現實性」認知也越趨明顯，讓這些台灣人在共同參與印刷媒體刊物運作下而形成一個台灣歷史當中的特殊世代。本文在此將之定義為「印刷媒體世代」，進而以個案陳逢源來檢視上述論述的適切性，與未來後續研究運用上的可行性。 / This dissertation attempts to develop a new concept, the Taiwanese Print Media Generation, through integrating two separate research fields, the print media and the theory of generation. The aims of the new approach are twofold: first, to challenge a common conceptual usage of dividing the Taiwanese intelligentsia into “the traditional literati” and “the intellectuals;” second, to reexamine how did the colonial Taiwanese contribute to the origin and formation of a specific generation through introducing modern print media. This dissertation will argue that under the influence of modern print media, a “cross-cultural field” was formed in the colonial Taiwan. Various sources of publications have created diverse characters of Taiwanese culture. Since then, after recognizing the need for an instant system that transfers information of the reality, Taiwanese cultural elites and the print media developed into a tightened relationship. This relationship eventually created a special generation of, as this dissertation defines, the “Taiwanese Print Media Generation.” Finally, the author examines the argument mentioned above in terms of its validity and applicability.

<p>The purpose of the study is to examine weather the South African print media do pictures crime reporting objective. The aim is also to bring fourth if crime reporting is visualized differently in regional newspapers compared to newspapers in metropolitan areas. Two different qualitative methods have been used; in-depth interviews with South African journalists and text analyses of some of their published articles. Theories as the social responsibility ideology and ethical codes, along with theories about crime in the media context are used in the study.</p><p>The interviews show professional journalists struggling with the task to give a truthful picture of the crime situation in the country. However, crime reporting in South Africa is still covering crime committed against white people in the rich areas, even though crimes against black people in the townships are more commonly reported on to the police. The high amount of violent crime makes the approach quite sensationalistic, because of the high level of news value. The interviewed journalists’ narrative style is corresponding their expressed way of mediate crime and some tend to be more sensational in their style than others. The relationship between the media and the South African police is considered as quite bad. Especially journalists are affected a small city, because of personal relationships tend to influence the professional behaviour. This is a serious problem and it does affect how the journalists are reporting on crime.</p>

The purpose of the study is to examine weather the South African print media do pictures crime reporting objective. The aim is also to bring fourth if crime reporting is visualized differently in regional newspapers compared to newspapers in metropolitan areas. Two different qualitative methods have been used; in-depth interviews with South African journalists and text analyses of some of their published articles. Theories as the social responsibility ideology and ethical codes, along with theories about crime in the media context are used in the study. The interviews show professional journalists struggling with the task to give a truthful picture of the crime situation in the country. However, crime reporting in South Africa is still covering crime committed against white people in the rich areas, even though crimes against black people in the townships are more commonly reported on to the police. The high amount of violent crime makes the approach quite sensationalistic, because of the high level of news value. The interviewed journalists’ narrative style is corresponding their expressed way of mediate crime and some tend to be more sensational in their style than others. The relationship between the media and the South African police is considered as quite bad. Especially journalists are affected a small city, because of personal relationships tend to influence the professional behaviour. This is a serious problem and it does affect how the journalists are reporting on crime.

Mémoire numérisé par la Division de la gestion de documents et des archives de l'Université de Montréal

Despite the growing numbers and valuable contributions of older individuals to society, they continue to face negative attitudes towards them. Such attitudes are largely influenced by portrayal of older persons in the media. Understanding how the media portrays older people to the public can provide significant insights into the nature of the images from which older people may make comparisons and which inform the perceptions, opinions, and attitudes of other people. There is little knowledge of perceptions of media portrayal in old age, and this study aimed to obtain insight from the point of view of older people regarding how they are portrayed in the printed media. Qualitative research has been applied to gain insight in the older persons’ perceptions. The case study method was chosen since it allowed the researcher to gain an in–depth understanding of older person’s perceptions regarding how they are portrayed in the media. The participants in this study consisted of nine male and 12 female individuals residing in a residential care facility. Persons between the ages of 60 and 85 were purposively chosen since they can contribute to meaningful insight regarding how they are portrayed in the print media. Data was collected by means of conducting focus group discussions and individual interviews. The use of these methods enabled dynamic interactions resulting in the production of rich, detailed information. Data was analyzed using thematic content analysis and key–word–in–context analysis. Guidelines to ensure the integrity of the findings have been applied. The findings indicated that older persons perceive their portrayal in the media to be minimal in terms of the exposure that they receive. Older persons feel that on the seldom occasion when they are in the media, they are presented as an isolated population separated from younger persons. The portrayal of older persons in the media is also perceived as stereotypical in the sense that older persons are presented as sick, inactive, weak and fragile. The implications of such portrayal according to older persons are that they influence intergenerational relationships and they also confirm stereotypical assumptions about older persons. Older persons feel that they rather want to be portrayed in terms of the valuable contributions that they are making to all spheres of life, despite old age. The media should thus promote positive ageing, which could contribute to the stimulation and motivation of older persons. Findings of this study also indicate that while older persons enjoy reading magazines and newspapers they are often limited to do so due to financial restrictions and physical limitations such as poor eyesight. The findings of this research of older persons perceptions regarding their portrayal in the media has implications for intergenerational relationships as well as to advertisers and marketers who are looking to appeal to the older population. / Thesis (M.A. (Research Psychology))--North-West University, Potchefstroom Campus, 2011.

Despite the growing numbers and valuable contributions of older individuals to society, they continue to face negative attitudes towards them. Such attitudes are largely influenced by portrayal of older persons in the media. Understanding how the media portrays older people to the public can provide significant insights into the nature of the images from which older people may make comparisons and which inform the perceptions, opinions, and attitudes of other people. There is little knowledge of perceptions of media portrayal in old age, and this study aimed to obtain insight from the point of view of older people regarding how they are portrayed in the printed media. Qualitative research has been applied to gain insight in the older persons’ perceptions. The case study method was chosen since it allowed the researcher to gain an in–depth understanding of older person’s perceptions regarding how they are portrayed in the media. The participants in this study consisted of nine male and 12 female individuals residing in a residential care facility. Persons between the ages of 60 and 85 were purposively chosen since they can contribute to meaningful insight regarding how they are portrayed in the print media. Data was collected by means of conducting focus group discussions and individual interviews. The use of these methods enabled dynamic interactions resulting in the production of rich, detailed information. Data was analyzed using thematic content analysis and key–word–in–context analysis. Guidelines to ensure the integrity of the findings have been applied. The findings indicated that older persons perceive their portrayal in the media to be minimal in terms of the exposure that they receive. Older persons feel that on the seldom occasion when they are in the media, they are presented as an isolated population separated from younger persons. The portrayal of older persons in the media is also perceived as stereotypical in the sense that older persons are presented as sick, inactive, weak and fragile. The implications of such portrayal according to older persons are that they influence intergenerational relationships and they also confirm stereotypical assumptions about older persons. Older persons feel that they rather want to be portrayed in terms of the valuable contributions that they are making to all spheres of life, despite old age. The media should thus promote positive ageing, which could contribute to the stimulation and motivation of older persons. Findings of this study also indicate that while older persons enjoy reading magazines and newspapers they are often limited to do so due to financial restrictions and physical limitations such as poor eyesight. The findings of this research of older persons perceptions regarding their portrayal in the media has implications for intergenerational relationships as well as to advertisers and marketers who are looking to appeal to the older population. / Thesis (M.A. (Research Psychology))--North-West University, Potchefstroom Campus, 2011.