Public policies in a pluralistic society should be able to clarify and cope with the complicated nature of public issues dominated by ¡§multiple parties, multiple values, and subjective judgment.¡¨ (Farkas & Anderson, 1974) Therefore, instead of merely concluding with the outcome, we should also take input into account when evaluating resource allocation or assessing policy effectiveness. In addition, since the public and the government differ in their judgment criteria and indicators, and multiple parties also have different understandings, the controversy of ¡§inequity¡¨ thus arises. In short, to conduct fairness measurement, we should focus on defining the parties as well as the input and outcome indicators. This research adopted the Public Affairs Management framework to analyze Cijin Seaside Park in Kaohsiung City and Tamshi Fishers¡¦ Wharf in New Taipei City. We have conducted a fairness measurement and cross-domain analysis to explore the equity perception in three aspects: economic equity, social fairness, and procedure justice. Moreover, we conducted a secondary data analysis, analyzed expert interviews, and generalized the carrier condition and factual judgment of the PAM framework. Furthermore, we explored the value judgment and interpersonal judgment in PAM framework with fairness measurement of the information integration theory. Our theory is based on the equity rule proposed by Anderson, which also emphasizes the individual and interpersonal comparison of individual input and outcome. Our results are demonstrated as follows: 1. In the individual value analysis of economic equity, both Cijin Seaside Park and Tamshi Fishers¡¦ Wharf have over 10 local stores and tourists that fits one-factor rule of the tourist number factor. 2. In the individual value analysis of social fairness, Cijin Seaside Park has 10 local stores that support one-factor rule of the public support factor. However, Cijin Seaside Park has over eight tourists that fit the adding rule of public support factor and actual request factor, whereas Tamshi Fishers¡¦ Wharf has over eight local stores and tourists that fit the same rule. 3. In individual value analysis of procedure justice, both Cijin Seaside Park and Tamshi Fishers¡¦ Wharf have over 14 local stores and tourists that fit the unequal-weight averaging rule of policy support factor and administrative cooperation factor. 4. In interpersonal comparison of economic equity, the experimental result shows that the local stores and tourists in both Cijin Seaside Park and Tamshi Fishers¡¦ Wharf fit the unequal-weight averaging rule of the integration of their tourist number factors. Also, the local stores and tourists in both Cijin Seaside Park and Tamshi Fishers¡¦ Wharf fit the unequal-weight averaging rule of the integration of their revenue (consumption) factors. Moreover, the local stores and tourists in both Cijin Seaside Park and Tamshi Fishers¡¦ Wharf both fit the adding rule of their respective tourist number factor and revenue (consumption) factor. This result also supports the ¡§rule of inequity integration.¡¨ 5. In interpersonal comparison of social fairness, the local stores in both Cijin Seaside Park and Tamshi Fishers¡¦ Wharf fit the unequal-weight averaging rule of the public support factor. They also fit the unequal-weight averaging rule of the actual request factor. As for the tourists, those in both two places fit the unequal-weight averaging rule of the public support factor. Also, they fit the unequal-weight averaging rule of the actual request factor. 6. In interpersonal comparison of procedure justice, the local stores in both Cijin Seaside Park and Tamshi Fishers¡¦ Wharf fit the unequal-weight averaging rule of policy support factor. They also fit the unequal-weight averaging rule of the administrative cooperation factor. As for the tourists, those in both Cijin Seaside Park and Tamshi Fishers¡¦ Wharf fit the unequal-weight averaging rule of policy support factor. Also, they fit the unequal-weight averaging rule of the administrative cooperation factor. We continued to conduct a cross-domain analysis to integrate the above research results, as well as the results of secondary data analysis and expert interviews. As a result, we thereby propose related suggestions and generalize the operation steps of fairness measurement.

This study investigates how the public forum cognition of citizen affect their intension to attend public forum given researching methods of Public Affairs Management Integrated Reference Framework (PAM) and Social Development Matrix(SDM). Based on PAM, we analysed the meaning of citizen governance and the role of citizen through real events, and discussed the cognition and psychological weights of our citizen to participate public forums. Through the analysis methods of literatures, this study summarized three factors that proposed by Ostrom(1990) - Institution, Commitment and Supervision, and then sequentially made the standard measurement divided into two levels by fair/unfair, high/low and valid/invalid. In this study, we focused on citizens who had participated in interactive management and chose Information Integration Theory (IIT) as our research method. Our research discussed that psychological weights of Institution, Commitment and Supervision, which defined three explanatory variables to estimate the public forum consciousness of citizens. By using SPSS and AVERAGE software, we computed the psychological weights of three factors and understood the attitudes of citizens toward public forum, furthermore, we compared the differences among the weights and offered suggestion and strategies of citizen governing in the future. The results are as following: 1. Compared to participants from traditional conservative society, our participants from highly developed multi-cultural society are more willing to attend public forums. 2. Participants of different backgrounds assess sequentially the importance of three factors by Supervision, Institution and Commitment. 3. Our results showed that the integrated information patterns(model) are all unequal weighted average pattern(model). 4. All three factors of our research are significant on dependent variable in main effects, two-factor interaction and three-factor interaction.

According to the literature on the subject and PAM framework (Ming-shen Wang, 2006), the cognition of the citizen of Kaohsiung in Kaohsiung development and direct cross- strait link could be influenced by three factors: the factor of economic development, the factor of social development, the factor of political development. The study applied category estimation and information integration theory (Anderson, 1996) to treat the citizen of Kaohsiung' s cognition structure, integration function, cognitive algebra, estimate etc. in Kaohsiung development and direct cross- strait link. The main research method in this study is information integration theory. It can figure the internal process of how individuals deal with a series of variables out, including valuation function, integration function and response function. And integration function is the key of information integration theory. Many researches of information integration theory mentioned that people always make use of simple cognitive algebra to integrate information, as adding rule, multiplying rule and averaging rule. The research result in this study is shown as below: 1. Although the middle and bottom classes in Kaohsiung considered that if opening direct cross- strait link, it can make economic development better, most people thought that it could make social development and political development worse. So they tend to oppose direct cross- strait link. 2. Most white-collar classes in Kaohsiung (including industrial circle, political circle, academic circle, grass-roots circle and mass media circle) considered that if opening direct cross- strait link, it can make economic development, social development and political development better. So they tend to assist direct cross- strait link. 3. In group analysis, the information integration of the industrial circle in " acceptive situation of Kaohsiung development" is different-weight averaging model. They pay much attention to economic development. 4. In group analysis, the information integration of the political circle in " acceptive situation of Kaohsiung development" is different-weight averaging model. They pay much attention to economic development. 5. In group analysis, the information integration of the academic circle in " acceptive situation of Kaohsiung development" is different-weight averaging model. They pay much attention to economic development. 6. In group analysis, the information integration of the grass-roots circle in " acceptive situation of Kaohsiung development" is different-weight averaging model. They pay much attention to social development. 7. In group analysis, the information integration of the mass media circle in " acceptive situation of Kaohsiung development" is different-weight averaging model. They pay much attention to economic development. 8. In individual analysis, 60% people pay much attention to economic development, 22% people pay much attention to social development, and 18% people pay much attention to political development.

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¡§Individual¡¨is the basic analytic unit in a pluralistic society. Especially, phenomenon of public affairs is essence of the problem and is based on individual cognition, hidden in group behavior. The individual cognition forms group judgment and interpersonal influence in the group. This interpersonal influence process may simplify as the power relations between group members, the communication network and the interaction form in the group, and the opinion relations within the group (French, 1956). The conflict is the essential situation of interpersonal influence and also is one kind of relational form and phenomenon for group judgment. Therefore, it is necessary to understand the interpersonal influence and conduct interpersonal mutual cooperation in the public affairs area. The group decision-making (or judgment) can be explored based on observable individual preference and group decision-making. That can infer unobservable interpersonal influence. This interpersonal influence process transforms the individual judgment into the group decision-making. There are two stages in interpersonal influence process, including opinion formation for individual members, and compromise among group members. Namely, the individual might revise his or her preference voluntarily. The group integrates the revised members¡¦ judgments into group decision-making. That is, the group process resembles the process which individual integrates multi-cues like information integration theory (IIT) (Friedkin, 2005; Sniezek et al., 1989). The average cognitive algebra pattern in IIT may measure the interpersonal influence effectively. The theories of group decision-making are still insufficient. For example, social power theory and social comparison theory explain the concept of choice shift, but not positivism. Social decision scheme (SDS) employs decision scheme to predict the group decision-making, but it is insufficient for explaining the group decision-making process. Although social dilemma explores both individual level and group level, it cannot provide the weighting method. Cognitive conflict paradigm (CCP) discusses judgment policy shift, but preference shift is still not mentioned. Although CCP focuses on interpersonal learning, it does not propose how to weight interpersonal influence. The functional measurement theory in IIT may supplement insufficiencies in these theories.. The research utilizes the concept and the method of IIT, which prodivides experimental validity for explaining the complex interpersonal influence process by using social weight. This research uses budget allocation as discussion cases. Interpersonal conflicts are divided by the cognitive conflict and the interest conflict. By using social judgment theory (SJT), this research can analyze cognitive difference in the case of cognitive conflict. Besides, using quasi-experimental procedure in IIT, the findings of this research include: 1. In the group process, group members¡¦ judgments are integrated to group decision-making based on unequal-weight rule mostly. Members¡¦ social weights are different and depend on the level of members¡¦ preferences. 2. The members in different groups have the same preferences initially. Although social weights of these members are not significant difference in statistic, these members still appear the differences between individuals. 3. In cognitive conflict case, the group consensus is not consistently accompanied by cognitive consensus. 4. The group influence results from normative social influence, rather than from informational social influence. 5. It shows that there is negative correlation between social weight and normative effect. Besides, social weight and comprise degree also show negative.correlation 6. The cognitive feedback and the outcome feedback don¡¦t affect decision-making result. 7. The relationship between social weight and the degree of satisfaction is not supported. The social weight and the fairness of decision-making process show significant correlation 8. The subjects¡¦ decision-making performances in the study don¡¦t show significant difference

In the current pluralistic societies, public policy-makings had to take into account various stakeholders as well as the social values. The research, based on the integrated public affairs management¡]PAM¡^ framework (Wang et al., 2004a) and place marketing strategy (Kotler, 1999), defined the applicable operational variables which includes three major factors of economical, social and political, and government, and nine derivative attributes, two situations of direct three-links between Taiwan and Mainland China, and status quo are used as the scenario. Altogether they will influence the stakeholders as decision-makers while deciding if they should invest, live, or work in Kaohsiung. For research design, we employed three major multiple-attribute theories or methods for individual stakeholders¡¦information processing and integration, Information Integration Theory¡]IIT¡^, Analytical Hierarchy Process¡]AHP¡^, Simple Multi-Attribute Rating Technique¡]SMART¡^, and Rating. In particular, the way the information is integrated cognitively is empirically examined instead of assumed with the averaging model of the IIT (Anderson, 1991a), and the scale values (equivalent to the utility component in MAUT or AHP) and the weights are concurrently separated and measured as results of the examination. Such separation rendered measurement of the psychological weights with theoretical validity possible, and could be used as the standard so that weights measured with the other three methods are evaluated and compared. Findings of the research are as follow, in the aspect of multiple-attribute weight measurement methods applied in the place marketing of Kaohsiung¡G 1. Among the three major factors, the most important is ¡§economic development¡¨, the second is ¡§government function¡¨, and then the third is ¡§social and political development¡¨. 2. For economic development, under the situation of maintain status quo, the most crucial derivative attribute is¡§ the level of economic globalization of Kaohsiung¡¨. The second one is ¡§the industrial structure of Kaohsiung city¡¨. The last one is ¡§the competitiveness of Kaohsiung Port and Airport project¡¨¡FUnder the situation of opening for three direct-links, the most crucial derivative attribute is still ¡§the level of economic globalization of Kaohsiung¡¨. The second one is ¡§the competitiveness of Kaohsiung Port and Airport project¡¨. The last one is ¡§the industrial structure of Kaohsiung city¡¨. 3. For the factor of social and political development, the most important attribute is ¡§the level of citizen participation in public affairs and the extent they influence public policies¡¨, the second is ¡§the public values and culture¡¨, the last is ¡§the operational mechanism of politics and election¡¨. 4. As for government function, the most essential attribute is ¡§the provision of public infrastructures¡¨. The second is ¡§the elected officials¡¦ perception of place marketing and capabilities of policy planning¡¨. The third is¡§the career officials¡¦ identifications for the elected officials¡¦ ambitions and abilities to carry out the place marketing policies¡¨. 5. The second group examinees think that direct-links has positive effects on the developments of Kaohsiung and most of them approve of the policy of three direct-links¡Fthe first group examinees have diverse opinions on it. 6. Based on PAM framework, we will sum up the problems of place marketing of Kaohsiung and brings out policy suggestions for Kaohsiung city. In the aspect of Multiple-attribute weight measurement methods theory¡G 1. Take the weight parameters derived from IIT¡¦s averaging model as the standard, weights from rating¡BAHP and SMART are all theoretically valid. The theoretical validity of rating outperforms that of AHP, AHP outperforms that of SMART. Among the convergence validity or consistence of four methods, between rating and AHP with IIT¡¦s averaging model fit better in convergence validity, between SMART and IIT¡¦s averaging model don¡¦t. 2. All three models had fairly high predictability and notable for subjects¡¦ holistic judgments. The predictability of IIT is the a little bit higher than SMART, the third one is AHP, and the last one is rating. 3. For convergence, measured with accumulative weights derived from subjects selected 15-20 examinees randomly, IIT was better than SMART, and SMART was better than AHP. 4. In terms of perceived performance, degree of operational easiness and fondness, the three models are not significantly different. As for the degree of confidence, IIT outperformed AHP, and AHP outperformed SMART.