Submitted by Alison Vanceto (alison-vanceto@hotmail.com) on 2017-06-12T18:06:04Z No. of bitstreams: 1 DissVLC.pdf: 2059092 bytes, checksum: 9cd949cf89b5738831701f1f4dc856aa (MD5) / Approved for entry into archive by Ronildo Prado (ronisp@ufscar.br) on 2017-06-27T17:54:22Z (GMT) No. of bitstreams: 1 DissVLC.pdf: 2059092 bytes, checksum: 9cd949cf89b5738831701f1f4dc856aa (MD5) / Approved for entry into archive by Ronildo Prado (ronisp@ufscar.br) on 2017-06-27T17:54:29Z (GMT) No. of bitstreams: 1 DissVLC.pdf: 2059092 bytes, checksum: 9cd949cf89b5738831701f1f4dc856aa (MD5) / Made available in DSpace on 2017-06-27T17:59:16Z (GMT). No. of bitstreams: 1 DissVLC.pdf: 2059092 bytes, checksum: 9cd949cf89b5738831701f1f4dc856aa (MD5) Previous issue date: 2017-02-07 / Não recebi financiamento / The internet is recognized as one of the main sources of information for its users. It is also known that in this virtual world, millions of people daily access social networks like Facebook. Given this situation, it is proposed to reflect on the potential of social networks, specifically Facebook pages, as reliable sources of scientific information. The aim is to analyze processes, social and informational, which would be intrinsically involved in the relevant access to these spaces, using for this purpose, the concepts such as information literacy, cultural capital and social capital. Also seeks to promote a descriptive and exploratory analysis of the page "Science Today" and, from it and the work of Tomaél, Alcará and Silva (2008), define a set of criteria to evaluate the quality of a Facebook page as a source of scientific information. Finally, through questionnaire analysis sent to fans of the page in question, try to reflect on the influence of the level of education of users access to pages with scientific themes on Facebook. The results aim to support the hypothesis that, in the context of the scientific nature of pages that meet the criteria of reliability, on Facebook, access is mainly for users of higher levels of education, relating the level of education to the concepts of cultural capital and informational literacy. It is concluded that concepts such as information competence and cultural capital, acquired by the subjects, are determinant in the effective use of social networks as reliable sources of dissemination of scientific information. / A Internet é, reconhecidamente, uma das principais fontes de informação para seus usuários. Sabe-se que neste universo virtual milhões de pessoas acessam diariamente redes sociais como o Facebook. Diante deste quadro, propõe-se refletir sobre o potencial das redes sociais,especificamente páginas do Facebook, como fontes confiáveis de divulgação de informação científica. Busca-se neste trabalho analisar processos sociais e informacionais que estariam intrinsecamente envolvidos no acesso competente a estes espaços, recorrendo, para tanto, a conceitos como os de “Competência Informacional”, “Capital Cultural” e “Capital Social”. Procura-se, ainda, promover uma análise descritiva e exploratória da página “Ciência Hoje” e, a partir dela e do trabalho de Tomaél, Alcará e Silva (2008), definir um conjunto de critérios para avaliar a qualidade de uma página do Facebook como fonte de informação científica. Por fim, por meio de análise do questionário enviado aos seguidores da página em questão, busca-se refletir sobre a influência do nível de escolaridade dos usuários no acesso às páginas com temática científica no Facebook. Os resultados obtidos visam corroborar a hipótese de que, no âmbito das páginas de cunho científico que atendam a critérios de qualidade, no Facebook, o acesso é feito, principalmente, por usuários com níveis mais elevados de escolaridade, relacionando o nível de instrução aos conceitos de capital cultural e competência informacional. Conclui-se que conceitos como a competência em informação e o capital cultural, adquiridos pelos sujeitos, são determinantes no uso efetivo de redes sociais como fontes confiáveis de divulgação de informação científica.

O presente estudo aborda a visibilidade das revistas pertencentes ao Portal de Periódicos Científicos da Universidade Federal do Rio Grande do Sul (PPCU/UFRGS). Questiona se os periódicos do PPCU possuem características que promovam a visibilidade. Analisa as características que promovem a visibilidade dos periódicos científicos eletrônicos do PPCU, sendo estas: a presença na Web, o acesso aberto, a buscabilidade, o idioma da publicação e a presença em fontes de informação. Caracteriza as revistas da Universidade. Verifica a buscabilidade dos títulos nos mecanismos de busca. Analisa a visibilidade na Internet através da presença nas fontes de informação nas quais estão presentes estas revistas. Classifica as fontes de informação nas quais estão presentes as revistas da Universidade. O referencial teórico aborda os temas: comunicação científica; periódicos científicos; visibilidade e buscabilidade; fontes de informação na Web; bases de dados bibliográficas; e acesso aberto. O estudo tem caráter descritivo e exploratório, combinando dados qualitativos e quantitativos. O corpus da pesquisa foi formado por 34 títulos. Coletaram-se as informações principais sobre as revistas, com ênfase nas características que promovem visibilidade. Foi constatado que as Ciências Humanas é a área que possui maior número de revistas na Universidade, 29,4% do total de publicações. O acesso aberto é adotado por todas as revistas da amostra. As revistas estão avaliadas em maior número nos estratos do Qualis B2 e B3, cerca de 42%. Mapeadas as fontes de informação, foi verificada a maior presença de periódicos na fonte de informação LAPTOC, seguida pela LATINDEX. Apesar da presença pouco expressiva em fontes de informação internacionais, concluiu-se que as revistas pertencentes ao PPCU buscam ampliar as características que promovem a sua visibilidade. Esta pesquisa também sugere uma série de novos estudos, aprofundando as análises, abordando outros temas ligados à visibilidade, em especial estudos bibliométricos. / This study addresses the visibility of journals belonging to the Web Portal of Scientific Journals of Federal University of Rio Grande do Sul (PPCU/UFGRS). It discusses if the journals from PPCU have characteristics which promote visibility. It analyses the characteristics which promote visibility of scientific journals from the PPCU, which are: Web presence, open access, searchability, language of the publication and the presence in information sources. It characterises the journals of the University. It verifies the searchability of titles in search engines. It analyses the visibility on Internet through the presence in information sources in which those journals are present. It classifies the information sources in which the journals of the University are present. The theoretical reference addresses the following themes: scientific communication; scientific journals; visibility and searchability; information sources on Web; bibliographic databases and open access. The study is descriptive and exploratory, combining qualitative and quantitative data. The corpus of the research was composed by 34 titles. Essential information about the journals was collected, with emphasis on characteristics which promote visibility. It was found that Human Sciences is the area with the largest number of journals at the University, 29.4% of total publications. Open access is adopted by all journals in the sample. The journals are evaluated in larger numbers in the strata of Qualis B2 and B3, about 42%. Once the information sources had been mapped, the largest presence of journals was found at the information source LAPTOC, followed by LATINDEX. Despite the presence of limited significance in international information sources, it was found that the journals belonging to PPCU aim at widening the characteristics which promote their visibility. It suggests a string of new studies, deepening the analyses, addressing other themes related to visibility and, especially, bibliometric studies.

This thesis deals with the possibilities of using methods of Competitive Intelligence for Small and Medium Enterprises. The main objective is to analyze how a particular business entity can apply the Competitive Intelligence methods. Sub-targets were set to achieve the primary goal of this diploma, among which belong describing theoretical aspects of Competitive Intelligence, characteristics of business environment in the selected segment, analyzing possibilities of using methods of Competitive Intelligence in the segment and designing applicable methodology of its usage for particular entity. The benefits of this work are mainly the mapping of external environment and its influences on the organization and subsequent proposal of how to use information resources for the specific needs of the company and its leadership in the decision-making process to maximize the company's market potential and resistance to adverse influences.

This diploma thesis focuses on options of Competitive Intelligence solutions in small and medium enterprises. Applied part is conducted in a medium sized manufacturing company. Theoretical part of this thesis introduces areas of Competitive Intelligence and Business Intelligence, basic technological overview and illustrates Competitive Intelligence cycle description. In Czech republic, majority of companies are in a form of a small or medium enterprise, therefore theoretical definition is provided. In applied part of the thesis are introduced relevant information sources for small and medium enterprise, selected Business Intelligence tools under the Open-source license or provided as a Service. In following chapters is described possible utilization of this analytical software for a Competitive Intelligence. In final part of the thesis is a chosen solution applied in a HF Czechforge s.r.o., which consists of Business Intelligence and Competitive Intelligence. Main contribution of this thesis is a implementation suggestion of a user friendly Business Intelligence and Competitive Intelligence, which can be helpful for the company in gaining better overview of itself and its environment at acceptable costs.

Ensuring the objectivity of systematic reviews and meta-analyses (SRMA) begins with comprehensive searches into diverse resources mining primary studies. Guidelines for systematic reviews recommend authors to routinely search of trial registries to identify unpublished studies. In this dissertation, I investigated the utilization of ClinicalTrials.gov (CTG), the world’s largest clinical trial registry that contains data from clinical trials of products that are subject to United States Food and Drug Administration (FDA) regulation, as an information resource in SRMAs. First, I examined the use of various information resources including CTG in SRMAs published from 2005-2016, and identified the factors associated with their use. Thereafter, to determine the accuracy of trial safety data reported at CTG, I compared the data at CTG with that in corresponding journal articles and FDA drug reviews. I found that trial safety data at both CTG and articles differed frequently from FDA drug reviews, but the differences were modest in magnitude. Finally, I repeated published meta-analysis (conducted using data from primary study articles) with data at CTG to find that most meta-analysis results were reproduced using CTG data. Taken together, this work suggests that CTG should not only be searched more often to find primary research for systematic reviews, but that data at CTG can also be used to conduct quantitative data synthesis.

This diploma thesis results from the need for Competitive Intelligence as a system for gathering, analyzing and communicating information about competitors to obtain a competitive advantage. The work attempts to analyze current knowledge gathering processes as well as an application of that information for strategic decision making inside the XXX corporation. After definition of basic terms several different methods and approaches to Competitive Intelligence are described. These methods are reviewed and those that suit XXX requirements best are picked up afterwards. In this thesis there are also identified some of the crucial information sources, to begin with public and commercial databases and catalogues, business publications, online sources, personal knowledge, but also data-mining and other sophisticated methods. The main contribution of this work is the proposal of Competitive Intelligence system itself, empathising an effective functionality that solves identified issues, and is based on our theoretical resources and on actual competence of the company.

Thesis (MTech (Public Relations Management))--Cape Peninsula University of Technology, 2019 / Several studies have been done showing that universities across the world are using social media platforms, to a lesser or greater degree, in their marketing communication strategies; however, the success of this recruitment method is relatively untested. In order to determine the effectiveness of social media marketing communication on potential university students’ selection of a university, first-year students from the University of Johannesburg were studied. Through a quantitative descriptive research study using a non-probability sampling technique and online electronic questionnaire, it was found that potential university students fall mainly within the Generation Z category (14 – 22 years old). Ninety-eight percent of the respondents in this study indicated that they used social media on a regular basis, however only 37.4% used social media in their choice of a university. More than half (58.3%) of the respondents visited university social media platforms prior to applying in order to look for information about the university, with 33% indicating that they visited these platforms to experience the culture of the university. The study has found that potential students do indeed visit multiple university social media platforms to compare university offerings, but that these platforms are currently not in the top five information sources that they consult in their university search process. Facebook is the most consulted social media platform for this purpose, taking the sixth place on the list of information sources consulted. This makes social media a definite contender in the blend of marketing communication tools a university can use to influence a potential student’s choice of study destination. The findings about these Generation Z potential university students, their use of social media, and their information requirements when researching higher education institutions, can provide valuable insights for university marketers and communicators.

in English This diploma thesis aims to map information behavior and information needs of farmers. The theoretical part describe these concepts in connection with the field of agriculture and adds a description of information sources that farmers use or may use in practice. The practical part is focused on the formulation and answering of research questions. These questions were answered in qualitative research, which was carried out using in-depth interviews. The research took place in February and March 2020 among farmers in the Benešov region. It brought a large amount of information concerning information needs, used information sources and related information behavior of respondents. These findings can serve as a basis for further research in this area. Keywords: information needs, information behavior, information sources, farmers, Benešov region,

The aim of this study is to understand the information seeking of undergraduate students and use of electronic resources at KTH Royal Institute of Technology (namely KTH RIT). Four research questions were developed to guide the study. Wilson’s 1996 model of information behaviour was adopted. The survey research design was adopted. A questionnaire was used to collect data, which was administered to a group of undergraduate students through a convenience sampling technique. A total of 122 undergraduate students were sampled from different departments in different years of study (first-to-third). Several statistical tools such as frequency, percentage and Pearson's product-moment correlation coefficient were used to analyse the data. The results obtained from the data analysis revealed that undergraduate students consider all types of information provided as important. Furthermore, books were identified as the most favoured information source that best supports undergraduate students information needs. Next are websites, databases, journals, YouTube and encyclopaedias in ascending order. The study found that what constitutes the information needs of undergraduate students were university study-related tasks, learning, personal roles and research in their order of importance.

The thesis investigates the influence of media consultation habits as the developers of risk perceptions among young travelers. It deals with the information-seeking practices of individuals aged 18 to 29 by scrutinizing the extent to which certain media channels are sought out to inform themselves about travel-related risks. By employing a quantitative research approach and collecting data through a web-based questionnaire, the study investigates the role of various information channels by measuring the degree to which they are sought out by the respondents. The findings reveal that legacy media is the most trusted source for risk information among young travelers, surpassing social media and other channels. This unexpected result highlights the significant role of traditional media in shaping risk perceptions despite the prevalence of digital platforms. The study's conclusions are intended to serve tourism professionals and destination managers seeking to enhance communication strategies and manage tourists' risk perceptions effectively.