Modeindustrin karaktäriseras idag av fluktuerande efterfrågan och snabbt växlande trender, vilket gör att modeföretagens effektivitet ständigt sätts på sin spets för att möta marknadens förändringar. Förmågan att ta snabba beslut och anpassa sig till marknaden är idag avgörande för att vara konkurrenskraftig. Detta har bidragit till stora förändringar, inte enbart inom produktion och logistik, utan även inom inköp vilket har fått en allt mer viktig roll. Inköp och Supply Management är idag en vedertagen term i modeindustrin, inte bara på grund av sin finansiella inverkan utan även sin ökade strategiska roll i företaget. Enligt tidigare forskning kan en integrering av strategiskt inköp leda till konkurrensfördelar. Däremot har en brist i litteraturen gällande strategiskt inköp i fast fashion-företag identifierats. Syftet med denna studie var därför att undersöka inköpsfunktionens strategiska roll i svenska fast fashion-företag idag. Studien använder en kvalitativ forskningsmetod och resultatet baseras på empirisk data insamlad genom intervjuer. Intervjuerna har genomförts hos tre svenska fast fashion-företag med respektive fem respondenter vilka har omfattande kunskap och förståelse för företagets inköpsfunktion. Baserat på en analys av den empiriska datan gentemot insamlad sekundärdata från tidigare forskning drog slutsatsen att inköpsavdelningen i svenska fast fashion-företag har en viktig roll både ekonomiskt och strategiskt. Detta eftersom inköparnas beslut påverkar och kräver en kommunikation med stora delar av företaget. Vidare tyder studiens resultat på att strategiskt inköp faktiskt förekommer hos svenska fast fashion-företag, dock inte i sin helhet. Detta beror delvis på att strategiskt inköp såsom det definieras i litteraturen inte är ett vedertaget koncept hos de tre företagen. Avslutningsvis konstateras det att den tilltagande relevansen av strategiskt inköp kombinerat med den ökande globala konkurrensen tyder på att inköpsfunktionens strategiska roll kommer fortsätta växa. / Today’s fashion apparel industry is characterized by a volatile demand and fast trends. These toughened conditions have resulted in fashion companies constantly being put on their edge in order to follow the market changes. The ability to make quick decisions and adapt to the market is there fore crucial in order to stay competitive. This has led to extensive changes not only in production and logistics but also within purchasing operations, which in turn serve a more important role than ever. Purchasing and Supply management is nowadays an established termin the industry not only due to its financial effect but also its increasingly strategic role within the company. According to previous research, integrating a strategic approach towards the purchasing function might lead to competitive advantage. However, a shortage of research about strategic purchasing specifically in fast fashion companies has been identified. The purpose of this study was to examine the purchasing function’s current strategic role in Swedish fast fashion companies. The study uses a qualitative research approach and the result is based upon empirical data collected through interviews. These interviews have been conducted with five representatives of three Swedish fast fashion companies that have an extensive knowledge and understanding about the purchasing function. By analysing the empirical results in relation to secondary data obtained from previous research, it was found that the purchasing function in Swedish fast fashion companies holds an important role, both financially and strategically. This strategic importance is derived from the company wide impact of purchasers’ decision-making along with the need for communication between the purchasing function and other significant departments. Furthermore, the results indicate that strategic purchasing does in fact appear in Swedish fast fashion companies, although not to a full extent. This is partially due the fact that the concept of strategic purchasing, as the literature defines it, is not established within these three companies. At last it is concluded that the previously increased relevance of strategic purchasing combined with the cultivating globalisation indicates that the purchasing functions’ strategic role will continue to grow. The thesis is written in Swedish.

The purpose of this paper is to study the connection between the goal and strategy of public procurement in the Swedish municipality of Umeå. Working from a previous framework, an updated model is proposed, wherein the theory is expanded with new developments on the subject and a new method for analysis. These new developments pertain the developing study of possibilities regarding Public Procurement for Innovation, and the recently available supply strategy of In-House Procurement. The analytical method used is a deductive content analysis, applied to a sample of ten public procurement contracts. The results from this analysis breaks with previous results, showcasing that Umeå municipality’s contracts with Socio-Economical priorities does not necessarily utilize closer contract-cooperation than those with Regulatory and Commercial priorities, whereas Procurement of Innovation likely does. Results of In-House procurement are inconclusive, with the conclusion that preference depends on outside factors. Going forward, it is proposed that studies focus on expanding current theory on the subject, especially on the theoretical strains of Public Procurement for Innovation and In-House Procurement. Moreover, it is also proposed that future studies should focus on which strategies Swedish municipalities utilise in public transactions, as well as study current developments in Swedish municipal public management.

ABSTRACT In this case study, various strategic methods that influence procurement, purchase and choice of suppliers are discussed. The aim of the study is to provide a clear picture and depiction of different strategies and tools that SMEs can use to increase competitiveness. In this study, a qualitative research method has been used where no measurements or tests have been conducted. The analysis in this case study concludes that the choice of suppliers and procurement strategies for a small and medium enterprises (SME) is not always an easy task, a lot of components should be considered when making a strategy. Although many theories and methods often claim that the economic factors are important, this study shows that it may be good idea for companies and organizations to see the full picture and consider certain other factors into account. The conclusion also shows that small food business companies often is affected by certain criteria like delivery security and lead time. Many of the factor that are value adding to SMEs has been shown in this study to be determined by the customer. This study is suitable for readers who work with purchase strategies and supplier choices. The reader gets through reading this study insight into different strategy related contexts that are adapted to small and medium enterprises (SME). Further research on the subject can be applied with the help of this study using both the methodological and theoretical frameworks. The results and conclusions may also be of importance in further research.