現代企業正處於2008年的金融風暴以來最為嚴峻的生存競爭環境，每一家企業無不致力開源節流上，血流成河的大幅裁員已成為公司維持慘淡經營的唯一方式，銀行巨擘花旗銀行更一度傳出財務危機，ING、AIG、GM、Ford亦傳出購併或倒閉的消息，這種種的事件正足以透露出當今市場生存環境的嚴酷及惡化已不言可喻。 然而，過去所重視的”以顧客為導向”的市場行銷模式，仍為現在各個企業所重視經營方針，而強大ICT (Information and Communication Technology)服務，則將有利於企業在此波金融風暴後，再度成為公司開源政策的重要行銷策略之一，如何協助企業強化行銷、銷售及服務客戶的能力，並與客戶建立一對一的關係，以深入了解客戶需求，為客戶提供更細緻貼心的服務，勢將成為企業開疆闢土的重要指標，同時亦能強化企業核心競爭力，為企業創造更高的利潤。 因此，我的研究方向，是以物流業之一家大型公司為個案研究對象，運用Kaplan and Norton 提出平衡計分卡四大構面，在公司願景及既定策略目標之下，結合各構面經營績效指標，探討個案公司導入ICT服務對經營績效之影響。 / As known, the modern enterprise is facing the sternest environment of survival since the worldwide financial tsunami happened in 2008. Each enterprise devotes to tap new resources and economize on expense. Large bloodily reducing staff has become the only way which the company maintain the tough business. Bank thumb Citibank once spread the financial crisis, ING, AIG, GM, Ford also spreads the news of merged or broken. The all sorts of events are disclosing sufficiently nowadays market living environment has been very harsh and deteriorated. However, the “Customer-oriented” marketing model which was token seriously in the past, it now still symbolizes each enterprise's operation policy. However, the formidable ICT (Information and Communication Technology) service, will be advantageous to the enterprise after this financial tsunami, becomes an important marketing strategies in the increasing-income policy of the company. Moreover, how to help enterprises to strengthen the ability of business management, inquiring deeply customer demand, providing a more careful intimate service for the customer, will definitely become the major index of success. Meanwhile, it will be also able to strengthen enterprise's core competitiveness and creat a higher profit for the enterprise. Therefore, my research direction regards a large-scale company in the logistic industry as the case study object. Under pursuing the vision and the strategy goal of the case company, I use the four perspectives of the BSC model proposed by Kaplan and Norton and well combine the performance indicators from each perspective, to probe into the influence of inducting ICT service to business management performance.

In the diploma thesis, Supporting Tools for Creation and Pursue of Chosen Key Performance Indicators, the aim was to find the new KPI which would support purchasing department in selected production company in field of automotive. The main aim of definition of this KPI and mainly its follow-up and development is to support purchasing management for right and appropriate decisions. Within definition of KPI also methodology for follow up had to be defined. Based on existing tools and systems the methodology was created, tested and the best one was implemented. The sustainability was tested together with purchasing management who confirmed decision for successful implementation.

This thesis focuses on controlling, internal audit, reporting and their use in financial management. The aim of the thesis is to define the theoretical knowledge and the starting point of the approaches and their application to a particular enterprise. In the theoretical part the concepts of controlling, internal audit and reporting are defined. The following is a description of the concept of controlling, internal audit and reporting, and the relationship between them. The practical part is devoted to the description of mainly controlling approaches applied in a particular company and also deals with the proposal for a new form of report and evaluation of the development of indicators, which is monitored by the company in the last 2 years.

Pay per click (PPC) advertising over the past few years has gained importance and companies invest larger amounts of money into it. There are more PPC systems in the market from which to choose for advertising. Which PPC system is appropriate to use for a specific campaign? This thesis consists of four chapters (excluding introduction and conclusion). The first chapter clarifies terms, talks about the basic characteristics of the subject and gives an idea of the importance of the topic (position of pay per click in the market of internet advertising). The second chapter characterizes three PPC systems (and their principles) which the author considers to be the most important in the Slovak market. The third chapter is important for the characterisation of different types of PPC campaigns. In it the author used his own classification of PPC campaigns. Two case studies are analysed in the fourth chapter. According to them an evaluation of the suitability of selected PPC systems is made (using induction method). The first three chapters are based on an analysis of available literature, the fourth part on the author's own experiences.

Nowadays, ITIL represents intensely extended methodology for managing ICT services in the corporate services. This whole methodology contains 26 processes in a total of 5 books covering the life cycle of ICT services. One of the processes is also a problem management which is arranged in the book of Service operation. The goal of this dissertation is to design a complex model for the problem management at Vodafone Czech Republic a.s. In the opening of this thesis, the context of the ICT services in the corporate environment is defined. The following part presents basic information which provides the methodology in general. However, it is obvious that this information is insufficient for the real usage in the corporate environment. By combinig the knowledge gained from the methodology with knowledge about other ICT corporate services and business environment, the model itself has been established. Firstly, the chosen corporation was briefly introduced and the key aspects of ICT services were defined. Secondly, the weaknesses of the current state were identified. These inputs were applied in the design of the model. The first element of the model contains a vision and strategy of problem management. Subsequently, an analysis of the interested parties from the perspective of a problem manager was presented. The tools to support the work of a problem manager were briefly outlined and also the responsibilities of each roles -- what is a problem and what is not -- were determined. This model prevents possible misunderstandings and reduces friction surfaces. The main part of the entire model is the proces itself in which were identified 4 basic phases. For the purpose of information transmission in and out of the process was designed a method of communication and escalation matrix. Draft of the model is enclosed by showing key performance indicators. The last part of this thesis contains a design of database of known errors and a discussion of current challenges in the area of the problem management. The author of this thesis is a problem manager in previously described company and therefore he was able to insert his own recommendation from practise in every model supported by casual explanation.

This thesis is about Balanced Scorecard methodology and about information systems that support Balanced Scorecard in business. The main goals for the thesis are creating a design of Balanced Scorecard for an existing company and then design a BSC information system for this company. Business strategy management is introduced in the beginning of the theoretical part of this thesis. The description of each perspective of Balanced Scorecard follows. There is also a focus on BSC and strategy modifications over the time and one chapter is devoted to metrics, different types of metrics and relationships between them. Application part introduces the company used in the thesis. Based on the knowledge from the theoretical part the Balanced Scorecard is designed for this specific company and then an information system design is created.

Dashboarden har kommit att bli ett uppmärksammat verktyg bland organisationer de senaste åren. En dashboard kan beskrivas som en visuell display som förmedlar väsentlig information nödvändig för att uppnå ett eller flera objektiv, som kan övervakas med en enda blick. En effektivt designad dashboard kan optimera ett företags prestationer och beslutsfattande genom att styra medlemmar i samma riktning samt förse dem med pålitliga beslutsunderlag. Tidigare forskning och läroböcker har berört motivation, implementersstadier av dashboards, val av nyckeltal samt hur dashboards ska designas för att vara effektiva. Få studier har dock undersökt hur dashboards designas i praktiken. Syftet med denna uppsats var därför att undersöka hur företags design av dashboards ser ut, och mer specifikt hur designen varierar efter syftet med dashboarden.  För att besvara problemställningen genomfördes en kvalitativ studie i form av små N-studier. Datainsamlingen inkluderade fem separata intervjuer med respondenter som varit delaktiga i designen av deras företags dashboard, samt kompletterande skärmavbilder på dessa. Studiens resultat indikerar att designen av dashboards i praktiken är komplext, men att några samband mellan syfte och design kan identifieras. Beroende på typen av dashboard, vilket korrelerar med dess syfte, kommer valet av KPI:er och funktionella egenskaper se olika ut. Inget tydligt samband mellan syfte och visuella egenskaper kunde identifieras.

The thesis describes the 2G, 3G and 4G mobile systems with a focus on the user plane. It decipt the problem of key performance indicators focusing on the characteristics of the user plane. It contains analysis of the basic data transmission services and requirements for their quality. The thesis also describes the user plane protocol stacks.

The diploma thesis focuses on the manufacturing order management in company. It contains examples of production systems and their analysis for optimization. During the optimization are monitored major criteria, for example: increase of production rate, resource utilization, and so on. The result of this work is a proposed solutionarising from the outputs of optimization the manufacturing system.

Title: Key Performance Indicators - Refine, adjust or remove Level: Final assignment for bachelor's degree in business administration. Author: Isabelle Nilsson and Maria Bäckström  Supervisor: Niklas Bomark Date: Autumn - 20  Aim: The aim of this study is to seek understanding of how the change process of KPIs works and whether information asymmetry and conflicts of interest can arise in the interaction between managers and group leaders in process. Method: The study is based on a qualitative research design and an interpretive hermeneutic research methodology. The empirics are collected through semi-structured interviews with managers and group leaders in a fintech company. A total of 4 managers and 5 team leaders have contributed to the content of the empirics. Secondary data have been collected from previous scientific research. The analysis is structured according to themes that have been compiled based on our research questions as well as collected data from previous research and empirics. Result & Contribution of the thesis: We have come to the conclusion that the process of changing KPIs goes through four different phases; 1. Problems are identified, 2. Measures are taken, 3. Delegation and 4. Evaluation. In connection with this, we have seen that conflicts of interest and/or information asymmetry can arise between managers and group leaders, which should be taken into account in the change process. The study has also found that conflicts of interest may in themselves cause a need to change KPIs. Suggestion for future research: - A longitudinal study could contribute to a deeper understanding of the changing process, by looking at the phenomenon for a longer time and doing repeated analyzes to detect any deviations or patterns. - The possibilities of the study could be broadened by not only measuring the end goal but also the ongoing process in sales, and for example look at factors such as customer satisfaction, returning customers or customer recommendations and references.