This essay examine the meaning produced around bodies and body fat in the queer community, but also in the surrounding straight community. The author has interviewed fat activists, and are using queertehory, to examine and analyze the relationship between body fat and the understanding and construction of sexuality and gender. The author concludes that even if norms around body shape and body fat are overlapping between the two contexts to some degree, they also differ. In the straight community, people with larger body shapes and sizes are punished, and encouraged to stay, or become, slim. However, in the queer community, „fat‟ or bigger body sizes are not frowned upon in the same degree. Even if the slim bodily ideal still is present in the queer community in some degree this bodily ideal seems to be changing and be replaced by more diverse ideals. The author describes how bodily ideals and ideals surrounding body fat factors into the construction of categories such as gender and sexuality, and concludes on how body fat is a factor in the construction of heteronormativity.

Sociala medier är en viktig arena för barn och unga i samhället idag då dagens generation unga vanligtvis spenderar mycket tid i den tekniska kontexten. Min uppsats undersöker tjejers (14–18 år) användande av sociala medier (främst Instagram) med utgångspunkt i vad som sker på deras självpresentationer. Studien har en tolkande fenomenologisk ansats och baseras på sex semistrukturerade intervjuer, exempelvis om vilka tankar som dyker upp innan en bild ska publiceras och efter en bild har publicerats. Tjejernas erfarenheter av sociala medier analyseras dels utifrån Goffmans teori om självpresentation och dels utifrån Corsaros teori om kamratkulturer. Resultatet visar att olika faktorer i omgivningen, exempelvis kamratkultur och hem och skola, har olika betydelse för hur tjejerna skapar sina självpresentationer och uppfattar sig själva och sin kropp. Resultatet visar även att posering på bilder, respons på bilder och oro över vad andra ska tycka om en bild har betydelse för publicering av bilder på en självpresentation. Ytterligare visar resultatet att kropps-jämförelser sker ständigt i tjejernas vardag där olika faktorer i omgivningen spelar roll. Slutsatsen är att publicering av bilder och sociala spel på tjejernas självpresentationer är en del av kamratkulturerna och de unga tjejernas vardag. Bildpublicering handlar inte bara om en bild, utan är ett omfattande socialt spel. / Social media is animportant platform for the youth society, as the youth generation normallytends to spend a lot of time in the technical context. My dissertationinvestigates how girls (14-18 år) use social media (especially Instagram), withan emphasis on what happens in their self-presentation. This study has aninterpreting phenomenological approach and is based on six semi-structuredinterviews on the girls' thoughts before and after the publication of pictures.The girls' experiences of social media are partly analyzed via Goffman's theoryabout self-presentation and partly through Corsaro´s theory about peer-cultures.The result indicates how different factors in the environment (e.g. peer-culture,school and home), have a different meaning for how the girls create their ownself-presentations and how they perceive themselves and their bodies. Theresults also show how posing in pictures, social response and anxiety of whatothers might think about a picture have an impact on publication. Additionally,the results indicate how bodily comparisons continuously happens in girls'everyday life. The conclusion is that the publication of pictures and socialgames on girls' self-presentations is part of the comrade-cultures and theyoung girls' everyday life. Publication of pictures is not only about apicture, but a comprehensive social game.

This study aims to understand the complexity underwear brands are subject to in particular in relation to their explicit use of models to create an organizational identity and image. Through two underwear brands (Victoria’s Secret and Twilfit By Change) we intend to examine their use of models in different sizes and different skin tones through visual communication (imagery and text) on their respective websites. The questions we intend to answer are: How are body ideals and body inclusivity constructed throughout Victoria’s Secret and Twilfit By Changes’ visual communication? and How does this contribute to the construction of Victoria's Secret and Twilfit By Changes organizational identity? When collecting material and performing the analysis we will be using two analysis methods, semiotic image analysis using denotation and connotation and a rhetorical analysis using ethos, pathos and logos. The theoretical framework for the study consists of three theories; norm theory, sexual objectification theory and organizational theory with a focus on identity and image. By using these analysis methods and theories we found that there is a significant difference between these companies and their way of using inclusion and diversity in their marketing efforts of the brand. One seems to have made a huge shift in communication to be more inclusive both in regards to body sizes and skin colors. The other one seems to be stuck in the past in regards to their imagery. By using models that represent a more diverse group you can improve your organizational identity and avoid contributing to the harm of young women and women's mental health in regards to body image and ideals.