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1	Vägen till en levande lanthandel Shirwani, Aya, Gustafsson, Jens January 2013 (has links) Abstract A general store is a grocery store that is located in the countryside. In today's modern society, it is difficult for general stores to compete with the supermarkets and discounters in terms of price and supply. The purpose of this thesis is to create an understanding of both the rural merchants and its customers’ perspective on a well-‐functioning general store. We have conducted a case study of three general stores where we interviewed the merchants about how they do to please their customers’ needs and identify key elements of a well-‐functioning general store. We also carried out a survey to the customers in each store to examine the customers’ needs, buying behavior and expectations on the general store. What we found out is that the general stores are struggling to compete against supermarkets and discounters. To be competitive in the market, they need to offer services and become a venue to attract recurrent customers and create customer loyalty. The results from the interviews and the surveys clarified that the general store has a big significance for the rural areas and their locals. Despite that the general store’s costumers rated service as most critical when facing a selection between stores, they do become attracted by the supermarkets’ offerings and prices. Lanthandel Länsstyrelsen Kronobergs län Relationsmarknadsföring Köptrohet Köpbeteende Kundlojalitet Köpprocess Konsumentpåverkan
2	Lyfta och utveckla mötesplatser på landsbygden genom gestaltning : Studieobjekt lanthandel Kalvsvik / Raise and develop of meeting places in the countryside through design : Study object country store Kalvsvik Medin, Erica, Runesson, Matilda January 2022 (has links) In this thesis, the subject of meeting places in the countryside and the importance of design in increasing the place's outdoor environment and its attractiveness are studied. Sweden's countryside and smaller towns often lack structured and active meeting places. One of the contributing factors is urbanization. The purpose of the study is to investigate and strengthen the knowledge about the significance of design at the countryside. The study conducts research from a general perspective on the design of meeting places in rural areas. At the same time, an investigation is being carried out into an existing site, with the property designation Växjö Kalvsvik 25:2, where a country store is located. The study's conclusion is that it is not obvious that measures highlighted in the study can be applied in all places because design is situational. Thus, there is no ready-made template to follow. At the same time, the study has clarified that the concepts of architecture design and design are rarely emphasized for research purposes. architecture design ideal landscape rural trade landscape rural development landscape architecture countryside meeting place public spaces community planning arkitektur gestaltning ideallandskap lanthandel landskap landsbygdsutveckling landskapsarkitektur landsbygd mötesplats offentliga rum samhällsplanering Other Civil Engineering Annan samhällsbyggnadsteknik Architectural Engineering Arkitekturteknik

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Vägen till en levande lanthandel

Lyfta och utveckla mötesplatser på landsbygden genom gestaltning : Studieobjekt lanthandel Kalvsvik / Raise and develop of meeting places in the countryside through design : Study object country store Kalvsvik