Background: We currently live in a time when consumers trust more on social media and less on traditional advertising as a source of information for their purchasing decisions. Social media and traditional advertising must be integrated somehow so that marketers can communicate more effectively with their target market. In this investigation, the influence of music influencers on consumer behavior is analyzed, getting to the conclusion that the benefits of influencer and social media marketing increases customer experience and credibility, as it gives a brand the ability to communicate with its customers and develop a long-term relationship. The music resource is combined with the influence of the artist's personality to generate strategies that are effective but not totally rewarded by the consumers. Purpose: The purpose of this study is therefore to explore what influence Latin American artists have on the behaviour of Latin American consumers and how companies can use these motivations to structure their own marketing campaigns. Method: In order to carry out the following research work, the following stages are proposed: Firstly, a theoretical framework will be elaborated using the methodology of literature review, secondly a qualitative research which will consist of an empirical analysis the instrument chosen for this is an interview with a professional in the sector. And finally quantitative research The survey is the instrument chosen to collect the information that will drive the quantitative research proposed for this study. Conclusion: The results suggest that artists have an influence on the purchasing behaviour of Ibero-American consumers. By establishing connections between literature review, empirical data and surveys, a significant relationship was found that affirms the theory. The study reveals evidence that consumers in general can be influenced by music as a formative variable of the environment or atmosphere. The benefits of influencer and social media marketing increases customer experience and credibility, as it gives a brand the ability to communicate with its customers and develop a long-term relationship. The music resource is combined with the influence of the artist's personality to generate strategies that are effective but not totally rewarded by the consumers. From there, marketers should take this research into account when implementing artists in their campaigns in Latin America.

Guided by attachment theory and principles of positive psychology, a conceptual model was developed depicting the direct and indirect effects of attachment insecurity, state hope, belongingness, and meaning in life on wellness indicators (i.e., life satisfaction, physical health, and depression) of first generation Latino immigrants in the U.S. Specifically, the present study proposed that the effects of attachment insecurity on Latino immigrants' wellness would be mediated by two tiers of factors. The first tier consisted of state hope (i.e., general state hope, spiritual state hope, mastery state hope) and sense of belonging (i.e., general belongingness; connectedness with mainstream/ethnic community), which represented individual-level and relational factors, respectively, salient in Latino culture. Greater attachment insecurity was hypothesized to contribute to a compromised MIL and poorer wellness by decreasing state hope and sense of belongingness. A total of 352 first-generation Latino immigrants from Texas participated in this study. The exploratory factor analysis on the Experiences in Close Relationships Scale revealed a two-factor factor structure that is different from the two factors of adult attachment typically found with American samples (i.e., anxiety and avoidance). The emerged two factors represent anxious-distancing attachment and comfort-seeking attachment. Results from structural equation modeling analysis showed adequate model fit with the data. The final model indicated that the effects of comfort-seeking attachment on wellness were fully mediated by two layers of mediators (belongingness and state hope as the first layer and meaning in life as the second layer). In addition, the effect of anxious-distancing attachment on wellness was fully mediated by belongingness and meaning in life but not through state hope. Bootstrap methods were used to assess the significance magnitude of these indirect effects. Comfort-seeking attachment explained 13% of the variance in state hope and both attachment variables explained 36% of the variance in sense of belongingness. Anxious-distancing attachment, comfort-seeking attachment, state hope, and sense of belongingness explained 78% of the variance in meaning in life, and the overall model explained 75% of the variance in wellness. Limitations, future directions, and implications for counseling and theory are discussed from attachment theory, positive psychology, and immigration perspectives.

A History of Unequal Opportunity in the U.S. Segregation of Latino School Children Half a century has passed since the U.S. Supreme Court famously stated that separate educational facilities are inherently unequal. After all this time, separate facilities are still the reality and they are still unequal. This thesis examines the educational experience of Latino children in the United States from the twentieth century up to the present, with the main focus on the area of the American Southwest. The history of Latino school segregation is examined from the legal perspective, focusing on the significant court cases in which Latinos fought against segregation and for equal educational opportunities. A special attention is paid to Mendez v. Westminster federal court case, which has ended de jure segregation of Latinos after the World War II. While the topic of school segregation in relation to Latinos is often overlooked by professional literature and little known to the public, it is very important as Latinos represent one fourth of all public school children in the United States today. This paper concludes that, because of school segregation, the educational history of Latinos in the United States is one of unequal opportunity. Moreover, the educational opportunities of Latino children remain...

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California Community Colleges (CCC) are the largest post-secondary higher education systems in the nation, with an enrollment of over 2 million at a given year. They are also the most affordable and accessible for students after completing K-12 education. With California having the largest Latinx residents (39%), they overwhelmingly makeup 45% of the student population enrolled in CCC. Although Latinx students are pursuing higher education and enrolling in high numbers in CCC’s, they still fall short when it comes to student success outcomes, particularly transfer, when compared with their peers. Only 10 % of Latinx students transfer in two years, 16% in four years, and 32 % in six years. This number becomes more alarming when only analyzing the Latino male student transfer rate, which is less than four percent in two years, seven percent in four years and 16 % in six years. Aspects of literature attributes the Latinx attainment gap to both institutional and environmental determinants. Institutional determinants include: academic preparedness, the role of faculty, staff, and administration, and faculty diversity. Environmental determinants include: family influences, financial and socioeconomic status, as well as masculinity identity. Given what the literature has provided, this study will look at Latino male students who have indicated progress towards transfer using the Associates Degree for Transfer (ADT). The ADT was established in 2011 and it was meant to create a clearer path for students to navigate the transfer process and end up transferring to a California State University (CSU). This study employed Merriam’s (206) basic qualitative research methodology to understand the meaning that students have constructed through their college experience and interactions with peers, counselors, faculty, and administrators. A total of 10 participants, all Latino community college males, were part of this investigation. The data collection process included: semi-structured interviews, which were one hour in length, using thematic analysis as well as a color-coded method. The research data was viewed through Yosso’s (2005) Community Cultural Wealth framework to capture the positive qualities that Latino male students bring to higher education. The results from this study indicated that Latino male students had a wide range of challenges steaming from environmental to academic challenges. Additionally, findings suggest that many Latino male students are disengaged from campus support services. This may be due to the COVID – 19 pandemic and the services being offered virtually. A third component from the findings suggest that Latino male students need a sense of belonging to the campus. This can be done by establishing a Latino center, male initiative program, greater mentorship, or and designated counselors that can invest as well as dedicate more time in their education. The researcher outlined several recommendations for action in the field of community college practice and for further research.

There is an extensive amount of research on academic success and career development, but most of the literature has focused on the process of White participants. While some of the studies have examined samples from ethnic minority populations, the majority of studies use these populations as comparison groups, studying between-group differences as opposed to within-group differences. The literature is especially lacking in the area Latino academic success and career development. The current study examined how family and culture, specifically socioeconomic status, acculturation, and the quality of the parent-emerging adult relationship, influence the academic success and career development of Latino emerging adults. Eighty-three Latino undergraduate students ages 18 – 24 were recruited for participation in this study. Results indicated that valuing the role of work (career salience) significantly predicted the maturity and positivity of attitudes toward work (career maturity) in Latino emerging adults. Additionally, while family demographic and cultural variables did not seem to have a significant impact on academic success and career development, first-generation college student status, career salience, and conflict in the parent-emerging adult relationship lent some insight into the variation of levels of career maturity in a Latino sample. Furthermore, first-generation student status also impacted the relationship between career maturity and GPA.

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Embarking on a quest to uncover the shared experiences of Latinos with diabetes in the Central San Joaquin Valley is the principal issue discussed in this body of work. Diabetes is estimated to become a serious public health problem, with a current estimate of more than 30 million already afflicted. Engaging in participant-observation at a local clinic serving patients in a Diabetes Education Program and semi-structured interviews with Latinos attending the program, this research explores cultural experiences of diabetes. The primary aim of this research is to answer how health education information is accepted and interpreted based on cultural definitions of diabetes to inform diabetes management strategies.

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