Made available in DSpace on 2016-04-25T16:44:54Z (GMT). No. of bitstreams: 1 Marcia C P Adam.pdf: 2155435 bytes, checksum: 5d82929f5fd349752620c5bc2f78066d (MD5) Previous issue date: 2007-05-16 / The proposal of the present work is the presentation of a case study of fund raising with alumni from two Brazilian Higher Education Institutions, the FGV-EAESP and the Mackenzie; analyzed through the lens of relationship marketing. The referenced presentation resulted from the practical experience of these two institutions, making it possible to prove the importance of the relationship of these institutions to their alumni, representing much more than a source of sustainability. It signifies the continuity of the institutions, since the main purpose of the relationship is to keep strong the bonds of the alumni with their alma mater. For that, interviews with the leaders and fundraisers of the two institutions have been performed, with the intention to elucidate how the fundraising process with the alumni started, the techniques of making solicitations, and the results. The problem of the research follows from the question: how can relationship marketing contribute to fundraising with alumni of these institutions? Starting from the analysis of the fund raising developed by the two institutions with their alumni, it arrives at the central point of work, which is the analysis of the influence and the interposition of the relationship in relation to the results obtained from the fund raising. The approach of Relationship Marketing is appropriated to fund raising in non profit institutions and its relevance is essential in this research to understand the cases described and explain the successes realized. It is concluded that the tools of relationship marketing have been partially applied in the two institutions and resulted in success in fund raising, as can be confirmed in the respective financial results. The most important aspect is the commitment to keeping the relationship, by means of communication, information technology, and involvement. However, the alternation of power in the governing body of both institutions interrupts the leadership of fund raising, a fundamental factor for the success of this type of action with alumni. Without the maintenance and the continuity of the relationship with the alumni, the fund raising sector loses position in strategic planning, becoming weakened or completely abandoned / A proposta do presente trabalho é a apresentação de um estudo de caso de captação de recursos com ex-alunos de duas Instituições de Ensino Superior brasileiras, a FGV-EAESP e o Mackenzie; analisado sob a ótica do marketing de relacionamento. Esta pesquisa é resultado da experiência prática dessas duas instituições, e possibilita comprovar a importância do relacionamento dessas instituições com os seus ex-alunos, que representa, além de uma fonte de sustentabilidade, a continuidade das instituições, visto que a principal finalidade do relacionamento é manter aquecidos os vínculos dos ex-alunos com sua alma mater. Para tanto, foram realizadas entrevistas com os líderes e captadores de recursos das duas instituições, com o intuito de elucidar como se iniciou o processo de captação de recursos com os ex-alunos, as técnicas de solicitação e os resultados obtidos. O problema da referida pesquisa parte da seguinte questão: como o marketing de relacionamento pode contribuir para a captação de recursos com ex-alunos dessas instituições? Partindo da análise da captação de recursos desenvolvida pelas duas instituições com seus ex-alunos, chega-se ao ponto central do trabalho, que é a análise da influência e da interposição do relacionamento em relação aos resultados obtidos pela captação de recursos. O enfoque do Marketing de Relacionamento é apropriado para a captação de recursos em Instituições sem Fins Lucrativos e a sua relevância é fundamental nesta pesquisa para se compreender os casos relatados e explicar os sucessos obtidos. Como conclusão, pode-se afirmar que as ferramentas de marketing de relacionamento foram aplicadas parcialmente nas duas instituições e obtiveram sucesso na captação de recursos, conforme se pode constatar nos respectivos resultados financeiros. O aspecto mais importante é o compromisso em manter o relacionamento, por meio da comunicação, da tecnologia da informação e de ações de envolvimento. Contudo, a alternância de poder no corpo diretivo de ambas as instituições interrompe a liderança da captação de recursos, fator primordial para o sucesso deste tipo de ação com ex-alunos. Sem a manutenção e a continuidade do relacionamento com o ex-aluno, o setor de captação de recursos perde posição no planejamento estratégico tornando-se enfraquecido ou mesmo levado ao completo abandono

This thesis looks at the relevance of ideology to the emergence of capitalist social formation in Ruperts Land and the North West between 1852 and 1885 in two contexts: 1) as a mechanism of transforming the mercantilist social formation - the economy, state, and society - that arose to oversee the fur trade in Ruperts Land and the Indian Territory between 1670 and 1870; and 2) its role in establishing capitalist social formation in the North West up to 1885. I focus on the social processes by which ideology is transmitted and its significance to the emerging formation. I attempt to explain how a diverse group of politicians, bankers, investors, merchants, and industrialists took control of vast, resource-rich, and occupied territories like Ruperts Land and the North West and completely transformed the existing social arrangements according to their worldview. This thesis engages Marxist theory to examine the ideas of John A. Macdonald, Alexander Mackenzie, and Edward Blake as heads of the eastern polity, state, central government, and official opposition, and the representatives of commercial, financial, and industrial factions of the bourgeoisie. Over six hundred primary samples of their discourses in the form of political speeches, historical debates, and personal correspondence were reviewed in this research. The major themes emerging from the analysis pertain to the ideological underpinnings of a capitalist worldview in terms of the relevance of law and Christianity to the colonization and civilization of emigrant and indigenous peoples in the North West. It was also found that while politicians disseminate the worldview of their class and faction, they rely significantly on the support of capital and the producing classes to implement their ideas and establish, legitimize, and reproduce the conditions and relations of capitalism. When Macdonald and Mackenzie failed to rally consent for capitalism among local peoples in the North West, ideological coercion became the means of transforming the necessary social, economic, and political structures. I suggest that the use of force (rather than cooperation) to organize agricultural society in Saskatchewan has had long-term consequences for emigrant and indigenous peoples alike.

This thesis looks at the relevance of ideology to the emergence of capitalist social formation in Ruperts Land and the North West between 1852 and 1885 in two contexts: 1) as a mechanism of transforming the mercantilist social formation - the economy, state, and society - that arose to oversee the fur trade in Ruperts Land and the Indian Territory between 1670 and 1870; and 2) its role in establishing capitalist social formation in the North West up to 1885. I focus on the social processes by which ideology is transmitted and its significance to the emerging formation. I attempt to explain how a diverse group of politicians, bankers, investors, merchants, and industrialists took control of vast, resource-rich, and occupied territories like Ruperts Land and the North West and completely transformed the existing social arrangements according to their worldview. This thesis engages Marxist theory to examine the ideas of John A. Macdonald, Alexander Mackenzie, and Edward Blake as heads of the eastern polity, state, central government, and official opposition, and the representatives of commercial, financial, and industrial factions of the bourgeoisie. Over six hundred primary samples of their discourses in the form of political speeches, historical debates, and personal correspondence were reviewed in this research. The major themes emerging from the analysis pertain to the ideological underpinnings of a capitalist worldview in terms of the relevance of law and Christianity to the colonization and civilization of emigrant and indigenous peoples in the North West. It was also found that while politicians disseminate the worldview of their class and faction, they rely significantly on the support of capital and the producing classes to implement their ideas and establish, legitimize, and reproduce the conditions and relations of capitalism. When Macdonald and Mackenzie failed to rally consent for capitalism among local peoples in the North West, ideological coercion became the means of transforming the necessary social, economic, and political structures. I suggest that the use of force (rather than cooperation) to organize agricultural society in Saskatchewan has had long-term consequences for emigrant and indigenous peoples alike.

Concern has been expressed regarding the impacts of climate change on the hydroecology of the Mackenzie Delta, thus identifying a need for better understanding of the ice break-up regime. Archived records at hydrometric stations in the delta for the period 1974 to 2006, supplemented with observations and remotely sensed imagery, are used to assemble a break-up chronology and examine spatial and temporal patterns of break-up flooding. Hydroclimatic controls on break-up are assessed by statistical, qualitative, and trend analysis of upstream discharge and downstream ice characteristics. For the most severe break-up flooding, two event types are identified: ice-driven events, with high backwater and high peak levels in the southern, eastern and western delta, and discharge-driven events, with high levels in the mid and outer delta and along Middle Channel. Break-up initiation during ice (discharge) events occurs earlier (later) than the delta average. Severity of break-up water levels is most influenced by upstream discharge, while timing is related to ice conditions and spring hydrograph rise. Rapid upstream melt and lower intensity melt in the delta prior to break-up characterize the most severe events. Trend analysis reveals a tendency toward earlier break-up, a longer prebreak-up melt interval, and a lower magnitude of hydroclimatic controls.

Hydrological data extracted directly from Water Survey of Canada archives covering the 1913-2002 time period is used to assess river ice break-up in the Mackenzie River basin. A return-period analysis indicates that 13 (14) of 28 sites in the basin are dominated by peak water-levels occurring during the spring break-up (open-water) period. One location has a mixed signal. A map of flooding regimes is discussed in terms of physical, hydrological and climatic controls. Annual break-up is found to progress from south to north, over a period representing ~¼ of the year. Average annual duration is ~8 weeks. The at site break-up period, recognized as the most dynamic time of the year on cold-regions river systems is found to last from 4 days to 4 weeks. Break-up timing (1966-1995) is found to be occurring earlier in the western portions of the basin (~3 days/decade), concurrent with late 20th century warming.

Concern has been expressed regarding the impacts of climate change on the hydroecology of the Mackenzie Delta, thus identifying a need for better understanding of the ice break-up regime. Archived records at hydrometric stations in the delta for the period 1974 to 2006, supplemented with observations and remotely sensed imagery, are used to assemble a break-up chronology and examine spatial and temporal patterns of break-up flooding. Hydroclimatic controls on break-up are assessed by statistical, qualitative, and trend analysis of upstream discharge and downstream ice characteristics. For the most severe break-up flooding, two event types are identified: ice-driven events, with high backwater and high peak levels in the southern, eastern and western delta, and discharge-driven events, with high levels in the mid and outer delta and along Middle Channel. Break-up initiation during ice (discharge) events occurs earlier (later) than the delta average. Severity of break-up water levels is most influenced by upstream discharge, while timing is related to ice conditions and spring hydrograph rise. Rapid upstream melt and lower intensity melt in the delta prior to break-up characterize the most severe events. Trend analysis reveals a tendency toward earlier break-up, a longer prebreak-up melt interval, and a lower magnitude of hydroclimatic controls.

No description available.

This thesis examines Tse Keh Nay (Sekani) ethnic identity over three periods of Aboriginal-European relations: the fur trade period, the missionary period, and the treaty and reserve period. It examines the affects these three periods have had on the Tse Keh Nay as an ethnic group in four chapters, the first two dealing with the fur trade and missionary periods, and the last two with the treaty and reserve aspects of the treaty and reserve period. In it I argue that during the first two periods wider Tse Keh Nay ethnic identity was reinforced, while during the latter period local Tse Keh Nay identities were reinforced through government policies that dealt with Tse Keh Nay subgroups on a regional and localized basis. Despite this shift in emphasis, wider Tse Keh Nay ethnic identity has remained, proving that Tse Keh Nay ethnic identity is both situational and dynamic. / History

This thesis reassesses the nature and importance of the Scottish Episcopal Church in Edinburgh and more widely. Based on a microstudy of one chapel community over a twenty-four year period, it addresses a series of questions of religion, identity, gender, culture and civic society in late Enlightenment Edinburgh, Scotland, and Britain, combining ecclesiastical, social and economic history. The study examines the congregation of Charlotte Episcopal Chapel, Rose Street, Edinburgh, from its foundation by English clergyman Daniel Sandford in 1794 to its move to the new Gothic chapel of St John's in 1818. Initially an independent chapel, Daniel Sandford's congregation joined the Scottish Episcopal Church in 1805 and the following year he was made Bishop of Edinburgh, although he contined to combine this role with that of rector to the chapel until his death in 1830. Methodologically, the thesis combines a detailed reassessment of Daniel Sandford's thought and ministry (Chapter Two) with a prosopographical study of 431 individuals connected with the congregation as officials or in the in the chapel registers (Chapter Three). Biography of the leader and prosopography of the community are brought to illuminate and enrich one another to understand the wealth and business networks of the congregation (Chapter Four) and their attitudes to politics, piety and gender (Chapter Five). The thesis argues that Daniel Sandford's Evangelical Episcopalianism was both original in Scotland, and one of the most successful in appealing to educated and influential members of Edinburgh society. The congregation, drawn largely from the newly-built West End of Edinburgh, were bourgeois and British in their composition. The core membership of privileged Scots, rooted in land and law, led, but were also challenged by and forced to adapt to a broad social spread who brought new wealth and influence into the West End through India and the consumer boom. The discussion opens up many avenues for further research including the connections between Scottish Episcopalianism and romanticism, the importance of India and social mobility within the consumer economy in the development of Edinburgh, and Scottish female intellectual culture and its engagement with religion and enlightenment. Understanding the role of enlightened, evangelical Episcopalianism, which is the contribution of this study, will form an important context for these enquiries.