Cette recherche étudie les enjeux symboliques et organisationnels de la communication managériale, envisagée comme un phénomène « composite ». En mobilisant une heuristique de l’interstice, elle interroge les rapports de pouvoir mis en jeu autour de l’unification et de l’orientation du sens dans ce projet d’encadrement de la parole des managers. Il s’agit, grâce à une approche compréhensive dans une perspective critique, d’analyser les enjeux traversant les médiations de cette méthode, des discours d’escorte aux pratiques en situations des acteurs. Cette mise en tension a permis de montrer que la rhétorique qui a pu contribuer à la fortune de cette méthode est également ce qui peut expliquer certaines des « manières de faire », voire des difficultés pragmatiques qu’elle pose aux acteurs en organisations. Ainsi, l’idéologie aconflictuelle qui travaille la communication managériale se trouve actualisée en situations par les pratiques autour de la communication portée par les managers. Ce faisant, se pose la question des conditions de représentations et d’expressions du dissensus dans des organisations tendues vers un idéal de consensualité marginalisant l’écart. / This research focuses on the symbolic and organizational stakes of managerial communication as a “composite” phenomenon. By using a heuristic of the interstice, it questions the power dynamics surrounding unification and meaning orientation in a project meant to give a frame to managers’ words. Through a comprehensive approach and in a critical perspective, we will analyze what is at stake in the mediations of this method, from appendant speech to actual practices of the participants. Applying this voluntary tension allowed us to demonstrate that the same rhetoric which contributed to the fortune of this method can also explain the way some things are done, or even the pragmatic difficulties encountered by the participants in organizations. Thus, the un-contentious ideology behind managerial communication is updated in practice by customs surrounding communication as carried out by the managers. This raises the question of how the “dissensus” is represented and expressed in organizations reaching for an ideal of “consensuality” that marginalizes difference.

The present thesis deals with the theory of internal communication and its applications in T-mobile CZ during major organizational and process changes. The objective of the thesis is to develop new rules for internal communication based on relevant literature, the best practice and observation, with the focus on the most common tools -- e-mail messages and meetings. The objective also includes elaboration of the new managerial roles that are to become the basis of the new corporate culture as a part of the current bigger project focused on increasing competitiveness in the new market environment. The thesis contains recommendations for more effective e-mail communication and more efficient meetings and it elaborates the new roles of managers aimed at customer satisfaction, continuous improvement, cooperation, personal growth and responsibility.

Background Employee turnover is increasing and in order for companies to retain their workforce, internal marketing (IM) needs to be applied. With internal communication (IC) being seen as the key to implementing employee oriented strategies and activities to motivate employees and coordinate cross-functional efforts within IM, internal social media (ISM), as known for fostering communication among employees, needs to be investigated regarding its influence on employee engagement. Purpose The purpose of this study was to investigate the psychological conditions of employee engagement on ISM and their relationship to employee engagement on ISM, moderated by the managerial communication styles assertive, aggressive and passive. Method An explanatory sequential mixed methods design has been applied, combining the advantages of both quantitative and qualitative data collection. Starting with 86 self-completion questionnaires, the findings, obtained by the application of a factor analysis in conjunction with multiple regression analysis, have been deepened with 5 semi-structured interviews with the help of a thematic analysis. Results and Conclusions The psychological conditions of employee engagement on ISM are indeed positively related to employee engagement on ISM. Furthermore, the assertive managerial communication style has shown to have a moderating effect on the relationship between the psychological conditions of employee engagement on ISM and employee engagement on ISM. Even though the moderating effect has been negative, the assertive communication style has been found to have a positive effect on employee engagement on ISM itself.

L’incertitude du contexte économique et la pression concurrentielle placent au coeur des préoccupations RH des grandes entreprises la question de la mobilité. L’objet de la thèse est d’analyser les effets de la communication managériale appliquée à celle-ci, sur la construction identitaire des cadres. Cette recherche montre les limites et les risques inhérents au processus de communication mis en place, en particulier chez Orange France avant la crise sociale de 2009. Elle s’intéresse au concept de mobilité et à la façon dont les entreprises s’en sont emparées pour construire une véritable doxa au service de leurs politiques. Un travail d’aller-retour entre l’analyse des écrits institutionnels et la parole des cadres, met en lumière les procédés argumentatifs, narratifs et sémiotiques mobilisés. Les conclusions de ce travail réinterrogent la notion d’éthique relationnelle dans la conduite du changement en entreprise. / The uncertainty of economic environment and competitive pressure put the issue of mobility at the center of HR concerns in major companies. This work consists in analyzing the effects of managerial communication, applied to mobility, on the building of managers identity. This research shows limits and risks specific to communication process, especially in Orange France, before the social crisis of 2009. It focuses on the concept of mobility and on the way companies have seized it to build a real doxa to serve their policies. Working back and forth between the analysis of institutional written messages and managers words, this approach highlights the argumentative, narrative and semiotic involved processes. The conclusions of this work raise a further concern about the concept of relational ethics in companies.

The art of communication is one of the most essential skills that a successful manager should have. This ability of communication can be a deciding factor in negotiating with both the business partners and the general public. Effective communication lies primarily in understanding the message of the other person and the feedback. So it is necessary to be interested in how efficiently the information is passed, either in an internal or external communication. The main aim of this diploma thesis is to analyse managerial communication in a selected organization and to make proposals for its improvement. For the practical part of this thesis, I have chosen EXTRUDO Bečice s.r.o. based in Bečice that was founded in 1994. On the basis of materials obtained from an interview with the director of the company, particular areas of managerial communication are defined in this part of the thesis. In addition, a questionnaire survey was conducted to find out attitudes and opinions of the employees. After evaluating the information obtained from the interview with the company director and the questionnaire survey, the proposals and suggestions for possible improvements in individual areas of managerial communication were submitted.

The rationale that effective internal communication plays a crucial role in aligning employees to organisational goals, and in so doing, inculcate employee engagement and help an organisation to succeed, is remodelling internal communication management within organisations. At the core of the preceding rationale lies the fundamental realisation and acknowledgement that effective internal communication is not the function of the communication department, but in effect a basic prerequisite that must be understood, embraced and practiced by all levels of management. Managers without effective internal communication and employee engagement cannot execute the responsibility of strategic alignment. The challenge is now to ensure that the internal communication process is approached as a properly structured and efficiently managed system, rather than a collection of fragmented messages that often cause confusion among employees and compel disengagement. This study explores to what extent the senior managers at the North-West University understand their fundamental role in facilitating effective internal communication and employee engagement. An extensive literature study revealed that there is a correlation between effective internal communication and understanding of organisational strategy and objectives among employees. In addition, a strong correlation between effective internal communication, employee engagement, employee performance and organisational profitability has been identified in literature. The empirical findings were obtained by means of a qualitative research method in the form of semi-structured interviews with senior and middle managers. The semi-structured interviews explored and described how the managers perceive the nature of their role in facilitating and sustaining effective internal communication and employee engagement. In comparing the actual role of senior managers at the University in internal communication and employee engagement with the ideal state related to D'Aprix's (1996) manager's communication model, as well as the principles of a convergence model of communication, information richness of communication channels, a leadership communication framework and the impact of highest scoring manager activities and attributes, it was concluded that this communication role is still misunderstood by senior managers and not properly structured and executed. Consequently, internal communication is not adequately fulfilling its strategic potential as a means to establish positive relationships, diffuse information, motivate, and align employees' actions and behaviour to the set goals of the University. It is suggested that future studies measure and determine whether the engagement levels of employees at the North-West University have increased as a result of managers fulfilling their internal communication role effectively. Another study could also assess and measure the effectiveness of internal communication channels, with the view to develop an internal communication channel guide or toolkit for managers at the North-West University. The key drivers of employee engagement and related effect on the North-West University's performance could also be explored and measured in future research studies. / Thesis (M.A. (Communication Studies))--North-West University, Potchefstroom Campus, 2010.

The rationale that effective internal communication plays a crucial role in aligning employees to organisational goals, and in so doing, inculcate employee engagement and help an organisation to succeed, is remodelling internal communication management within organisations. At the core of the preceding rationale lies the fundamental realisation and acknowledgement that effective internal communication is not the function of the communication department, but in effect a basic prerequisite that must be understood, embraced and practiced by all levels of management. Managers without effective internal communication and employee engagement cannot execute the responsibility of strategic alignment. The challenge is now to ensure that the internal communication process is approached as a properly structured and efficiently managed system, rather than a collection of fragmented messages that often cause confusion among employees and compel disengagement. This study explores to what extent the senior managers at the North-West University understand their fundamental role in facilitating effective internal communication and employee engagement. An extensive literature study revealed that there is a correlation between effective internal communication and understanding of organisational strategy and objectives among employees. In addition, a strong correlation between effective internal communication, employee engagement, employee performance and organisational profitability has been identified in literature. The empirical findings were obtained by means of a qualitative research method in the form of semi-structured interviews with senior and middle managers. The semi-structured interviews explored and described how the managers perceive the nature of their role in facilitating and sustaining effective internal communication and employee engagement. In comparing the actual role of senior managers at the University in internal communication and employee engagement with the ideal state related to D'Aprix's (1996) manager's communication model, as well as the principles of a convergence model of communication, information richness of communication channels, a leadership communication framework and the impact of highest scoring manager activities and attributes, it was concluded that this communication role is still misunderstood by senior managers and not properly structured and executed. Consequently, internal communication is not adequately fulfilling its strategic potential as a means to establish positive relationships, diffuse information, motivate, and align employees' actions and behaviour to the set goals of the University. It is suggested that future studies measure and determine whether the engagement levels of employees at the North-West University have increased as a result of managers fulfilling their internal communication role effectively. Another study could also assess and measure the effectiveness of internal communication channels, with the view to develop an internal communication channel guide or toolkit for managers at the North-West University. The key drivers of employee engagement and related effect on the North-West University's performance could also be explored and measured in future research studies. / Thesis (M.A. (Communication Studies))--North-West University, Potchefstroom Campus, 2010.

The introductory part deals with the fundamental characteristics of communication, currently used communication models, analyze the communication process and describe social nature of communication using managers communication networks inside and outside the organization. After that, the work refers to specific forms of communication and their use with ICT technology. The practical part firstly examines the managers communication needs and then analyzes the claims and demands for communication strategy. The gained knowledge is then used to design specific management communications system.

Made available in DSpace on 2016-08-03T12:31:06Z (GMT). No. of bitstreams: 1 Valdir Cardoso.pdf: 1617224 bytes, checksum: d8ab3d96ed25f55d3232c9033b762f97 (MD5) Previous issue date: 2003-07-28 / This work cares for the main aspects involved in the evaluation and conceptual characteristics concerning the principles and practice of teaching at distance focusing the industrial training at distance for professionals in maintenance using internet as the main tool, and the challenge of relating the technology with the directed method for the professional technician. Internet is a tool that can be used for the general teaching and this allows and easy access to an infinity of authentic and updated informative materials besides concrete and interactive examples in the perspective of transforming the information received by electronic means in solid acquired knowledge. Before this, the work analysis relapses in a first moment on the presuppositions that created an industrial training, the training in the industrial maintenance area and the aspects of the structure that believes in the industrial training at distance, next, we will go deeper into the knowledge concerning the techniques that involve the training for professionals in the area of industrial maintenance at distance. It is also presented the experience of the vocational courses at distance through several means and portals experiments of education at distance related to the industrial maintenance area / Este trabalho trata dos principais aspectos envolvidos na avaliação e características conceituais acerca dos fundamentos e práticas do ensino a distância enfocando o treinamento industrial a distância para profissionais de manutenção, utilizando a internet como principal ferramenta e o desafio de relacionar a tecnologia com a metodologia voltada para o profissional técnico operacional. A internet é uma ferramenta que pode ser utilizada para o ensino em geral, ela permite acesso fácil a uma infinidade de material informativo autêntico e atualizado, além de exemplos concretos e interativos na perspectiva de transformar a informação recebida por meios eletrônicos em conhecimento sólido adquirido. Diante disso, a análise do trabalho recai, num primeiro momento, sobre os pressupostos que criaram o treinamento industrial, o treinamento na área de manutenção industrial e, os aspectos da estrutura que cria o treinamento industrial a distância, em seguida, aprofundamos-nos no conhecimento acerca das técnicas que envolvem o treinamento para profissionais da área de manutenção industrial a distância. Também é apresentada a experiência dos cursos profissionalizantes a distância através de vários meios e a experiências dos portais de educação a distância voltados para área de manutenção industrial.

This study focuses on the conununication strategies of women principals in secondary schools. It highlights the role of conununication in management by examining the purpose of conununication, communication process, barriers to effective communication and the types of communication, which are verbal and nonverbal communication. The study, further highlights that communication in management may be affected by the differences in communication styles of women and men. It further shows that while differences in communicative styles can be attributed to many factors, socialisation into gender positions is a major factor that leads to gender communication differences. Though socialisation is one of the factors shaping communication of men and women, post-structuralists also argue that children who are socialised are not just passive recipients. During socialisation each person is active in taking up discourses through which she or he is shaped. The socialisation, starts at home, then to school and also the community. Children develop sex-appropriate speech in different communities. A single case study explored the conununication strategies of a woman principal in the Northern Province, South Africa. Reputational sampling was used for the selection of the participants and site. Data gathering was done by means of interviews [with the principal and six teachers], observation and document analysis. Findings suggest that a woman principal's communication is shaped by the context in which she is a woman, mother, wife, African, educational manager and as an individual with her own unique personality. Women managers in rural contexts experience cultural barriers to communication as women are not expected to talk much and should appear to know little in the presence of men. Women are also not supposed to conununicate non-verbally by keeping eye contact, using more space and using facial expression. In this study, a woman manager emerges as a good communicator who overcomes cultural barriers by even practicing what is not traditionally acceptable. The woman principal prefers personal encounters as channels of communication and as an African, she overcomes language barriers by using mother-tongue when speaking with staff and students. In general. this study found that the woman principal preferred human-oriented communication strategies, and endeavoured to conquer cultural barriers to communication. / Educational Leadership and Management / D.Ed. (Educational Management)