Sammanfattning Titel - Drivkrafter för byggnadsarbetare- Med fokus på Maslows behovstrappa Kurs - Examensarbete 15hp Utgivningsår - 2015 Författare - Nino Jelec Handledare - Kristian Widén Nyckelord - Motivation, Produktivitet, Maslows Behovstrappa,byggnadsarbetare Syfte - Syftet med mitt arbete är att undersöka vad sommotiverar byggnadsarbetare och om man kananvända sig av Maslows behovstrappa på enbyggarbetsplats. Metod - Jag har använt mig av en kvantitativ metod i formav enkätundersökningar som jag har delat ut till byggnadsarbetare. Teori - Min teori kommer från Abraham Maslow somsammanställde en behovstrappa för att se vad som motiverade människor. Empiri - Min empiriska data var sammanställd genom attdela ut undersökningsenkäter till byggnadsarbetare i Halmstad. Slutsats - Min undersökning visade att Maslows behovstrappagår att användas fram till steg 3 men att arbetarna sedan inte fann steg 4 som är behovet av uppskattning särskilt viktigt för deras motivation och att de istället ansåg det sista steget i behovstrappan vara av vikt som är behovet av självförverkligande / Abstract Title - Incentives of construction workers – With focus onMaslow’s hierarchy of needs Course - Master’s dissertation 15hp Year of publication - 2015 Author - Nino Jelec Advisor - Kristian Widén Keywords - Motivation, Productivity, Maslow’s hierarchy ofneeds, Construction workers Purpose - The purpose of this work is to investigate whatmotivates construction workers and if Maslow’shierarchy of needs can be of any use at aconstruction site. Methodology - I had a quantitative approach and I have been usinga questionnaire survey on the construction workers. Theory - My theory comes from Abraham Maslows hierarchyof needs. Empirics - My empirical data was collected from questionnairesurveys done on construction workers in a citycalled Halmstad. Conclusions - My investigation shows that Maslows hierarchy ofneeds can be used up to level 3. The constructionworkers in my research didnot find level 4 to be of any big importance but theyfound level 5 to be of importance.

The research purpose was to investigate the relationship between motivation (i.e., Physiological needs, safety and security, belonging, esteem, and self-actualization) determined through the Need Satisfactory Inventory (NSI), gender (i.e., Male, Female) determined through the demographic survey, and the test score on the Illinois Nurse Aide Competency Examination (INACE), i.e., overall INACE performance and overall INACE performance based on six duty areas (i.e., communicating information, performing basic nursing skills, performing personal care, performing basic restorative skills, providing mental health-services, and providing for resident’s rights) of nurse aide students. The study explored the relationship between variables using a non-experimental, associational, and descriptive approach. All the research questions and hypotheses explored the relationship between variables (i.e., motivation and multiple-choice INACE performance) concerning the mean of overall INACE performance and means of INACE performance based on six duty areas using associational inferential statistics (Pearson correlation coefficient r). Keywords: Motivation, Maslow’s Hierarchy of Needs, Academic Achievement, Nurse Aide Students, Standardized Multiple-Choice Academic Test, Multiple Choice Questions, Academic Success, and Academic Performance

Due to the pandemic, along with the growth of current technology, working remotely is becoming more feasible. As a result digital nomadism has become a viable alternative as a career. The emerging literature on digital nomadism focuses mainly on lifestyle descriptions, with less attention given to potentially understand digital nomads and their needs (Wang et al. 2018). In this research the author will apply uses and gratification theory to describe the gratifications that motivates digital nomads and their means of communication combined with Maslow’s Hierarchy of Needs to determine if the needs of digital nomads have changed during the course of the pandemic. The aim of this thesis is to provide terminological and philosophical insights on the idea of digital nomads and their future.   Since the start of the pandemic the discussions whether remote work is the future has been fluctuating to say the least. Big companies have introduced a “work from anywhere” model meaning that their employees will have the possibility to choose if they want to be remote after the pandemic (CNBC, 2021). Prior to this, digital nomads were already fully remote. This could be the ideal time and subject to study to gain further understanding if the digital nomad phenomenon has changed. Moreover, if there has been an increase or decrease in interest regarding a remote future while aiming to understand the future remote workforce.

It is well recognized that due to customers’ ever-growing material and cultural needs for a better life, an increasing number of people choose to experience premium hotels on their work trips or personal travels to keep top-tier elite membership of premium hotels. Previously, most luxury consumption research showed that higher needs drive consumer behaviour, such as identifying recognition and self-esteem. However, many people still focus on achieving job tasks, increasing income, or saving money by their membership. This phenomenon brings a puzzle about whether keeping top-tier elite membership of premium hotels is driven by spiritual needs or economic needs. To address that, this study drew on Maslow’s Hierarchy of Needs Theory. It investigates the effects of spiritual needs (higher need) and economic needs (lower need) on consumer willingness to keep top-tier elite membership of premium hotels and how individual education levels moderate these effects. This study administers an online questionnaire-based survey among top-tier elite membership owners of premium hotels in mainland China. It uses the PLS-SEM technique to analyse the 150 valid questionnaires we collected. Our empirical findings indicate that spiritual needs, instead of economic needs, are the key driver to encourage consumers to maintain their top-tier elite membership of premium hotels. Furthermore, we uncover the moderating effect of individual education level and determine that the positive impact of spiritual needs on consumer willingness to keep top-tier elite membership of premium hotels is strengthened among highly educated people. Therefore, this study mainly reinforces the theoretical and practical value of Maslow’s Hierarchy of Needs in luxury consumption research and extends its application, meanwhile, advances the research on luxury consumption and particularly in top-tier elite members of premium hotels.

Covid-19 has had an impact on people's everyday life all around the world. The purpose of this thesis was to understand how the Covid-19 pandemic has affected young adults and their consumer behavior and use of digital food e-commerce in Sweden, and to increase knowledge about the importance of human centered design such as User Experience. This was examined through a qualitative method. Six informants between the ages of 18-34 living in different parts of Sweden were interviewed regarding their buying behavior and use of digital food services before, during and after the pandemic. Based on previous research on buying behavior and Maslow's Hierarchy of Needs in connection with User Experience, the results of this study could be used to create design proposals for designers in the future. This essay concluded that different behaviors and needs have developed in users as a result of Covid-19 since everyone reacted and acted differently regarding the pandemic. Risk attitude and where people were living were the major contributing factors (Marinković & Lazarević, 2021). In order to succeed in designing food e-commerce platforms, designers should adapt to personal needs (Yu & Wu, 2010). The most obvious needs that were identified in the survey were flexibility, simplicity, time and price. The results also showed that users partially returned to the physical trade after the virus was no longer classified as a dangerous disease (Folkhälsomyndigheten, 2022). The needs that were directly linked to the crisis are therefore not likely to remain. A company with a lack of focus on consumer needs will suffer because consumers will seek other services that are more user friendly. When designing future food e-commerce it is important to fulfill all needs expressed by the target group, as these are crucial for users' User Experience (Geng & Guo, 2022), (Yu & Wu, 2010). A concrete example of this is a service which, according to the user, is perceived as affordable, fun and flexible and which can be used both in physical and digital stores. / Covid-19 bidrog till en omställning av människors liv över hela världen. Syftet med uppsatsen var att öka förståelsen för hur följden av Covid-19 påverkat unga vuxnas köpbeteende och användning av digitala mattjänster i Sverige, samt öka kunskapen och vikten av användarcentrerad design som till exempel User Experience. Detta undersöktes genom en kvalitativ metod. Sex informanter mellan åldrarna 18–34 bosatta i olika delar av Sverige intervjuades gällande köpbeteende och användning av digitala mattjänster innan, under och efter pandemin. Med avstamp i tidigare forskning kring, köpbeteende, Maslows behovshierarki kopplat till User Experience kunde resultatet användas för att skapa designförslag till framtida designers. Denna uppsats kom fram till att olika beteenden och behov har utvecklats hos användare till följd av Covid-19 eftersom alla reagerade och agerade olika på pandemin. Riskattityd och boendesituation var de största bidragande faktorerna (Marinković & Lazarević, 2021). För att lyckas med design av e-handelsplattformar med livsmedel bör de anpassas efter de personliga behoven och drivkrafterna (Yu & Wu, 2010). De tydligaste drivkrafterna som gick att identifiera i undersökningen var smidighet, enkelhet, tid och pris. Resultatet visade även att användare delvis återgick till fysisk handel efter att viruset inte längre klassades som en allmänfarlig sjukdom(Folkhälsomyndigheten, 2022). De behov som var direkt kopplade till krisen kommer sannolikt därför inte att kvarstå. Ett företag med bristande fokus på konsumentens behov blir lidande i form av att konsumenten söker sig till andra tjänster. Vid designandet av framtida e-handlar med livsmedel bör målgruppens samtliga behovsnivåer uppfyllas då dessa är avgörande för användares User Experience (Geng & Guo, 2022), (Yu & Wu, 2010). Ett konkret exempel på detta är en tjänst som enligt användaren upplevs som prisvärd, rolig och smidigt och som går att nyttja både i fysisk butik samt digitalt.

En kvalitativ studie genomfördes kring fenomenet sociala koder för att skapa förståelse och fördjupa kunskaper kring vilken möjlig påverkan sociala koder kan ha på mänsklig arbetskraft i arbetslivet. Studiens resultat visade på att sociala koder förekommer på samtliga respondenters arbetsplatser. Detta tolkades innebära att sociala koder berör samtliga individer i arbetslivet. Frågeställningarna för studien var om det fanns sociala koder på arbetsmarknaden, och hur dessa kan påverka den mänskliga arbetskraften i arbetslivet. Ambitionen var att genomföra intervjuer för att sedan använda en fenomenologisk analys som kunde belysa skillnader och likheter kring respondenternas subjektiva upplevelser. I studien deltog fyra deltagare mellan åldrarna 23-56 år. Syftet var att få en mer djupgående förståelse för begreppet sociala koder, snarare än att generalisera resultatet till andra områden. Nyckelord utformades och formulerades sedan till fem teman som antogs beskriva sociala koder och dess inverkan på den mänskliga arbetskraften. Studiens teman benämndes som: tolkning av regler och social interaktion, utanförskap och gemenskap, varierande påverkan, förändringsbarhet och arbetskultur. Resultatet i studien baserades på subjektiva upplevelser och tolkades därefter i en diskussion kring hur detta resultat var användbart för övriga deltagare i arbetslivet. / A qualitative study regarding the phenomenon social codes was made to create a deeper understanding and develop knowledge about how social codes possibly could have an effect on human labor. The results of the study showed that social codes existed on all the participants workplaces. This was interpreted to imply that social codes was affecting all individuals in a social context on work. The questions of issue was if social codes existed on the labor market, and if these codes could possibly affect the human capital. The aim of the study was to implement interviews with four participants. Further it continued with a phenomenological analysis to illustrate differences and similarities within the results of the interviews. The participants of the study was between 23-56 years old. The study was not made to be able to generalise the studies results to a whole population, but instead to find a more profound description of the phenomenon social codes. Keywords were formulated and then decomposed into five themes to describe social codes and their impact on the human capital. The themes of the study was interpretation of rules and social interaction, alienation and communion, varied impact, changeability and work culture. The results of the study was based on subjective experiences and thoughts, which were interpreted into the discussion about how these results were useful for other employees.

Att besöka olika typer av evenemang har blivit ett alltmer vanligt sätt att förgylla vardagen. Ofta är det ett fåtal personer som ligger bakom planeringen av ett evenemang, men för att lyckas genomföra det på ett framgångsrikt sätt krävs det mer personal, och detta ofta i form av volontärer. Då dessa ställer upp utan finansiell ersättning, är det lätt hänt att det råder en brist på motivation. Avhopp av volontärer är vanligt förekommande och kan ge evenemanget ödesdigra konsekvenser, så det ligger i arrangörens intresse att försöka få dem att stanna och detta genom att hålla dem motiverade. I denna studie har det undersökts vad som skiljer olika personlighetstyper åt när det kommer till motivation. Genom att låta ett antal studenter genomföra ett personlighetstest baserat på modellen The Big Five och sedan genomföra intervjuer med 14 av dem, har det bildats enklarare uppfattning kring hur olika individer motiveras på bästa sätt. Efter att intervjuerna analyserats med hjälp av två personlighetsklassificeringsmodeller samt två motivationsteorier, har vissa skillnader funnits. Studien har fått fram både väntade samband mellan vilken personlighetstyp respondenten klassificerats som och vad denna anser sig motiveras av, men även somliga mer oväntade resultat. / It has become more and more common to visit different kinds of events as a way to glorify the everyday life. Usually, it is only a few people working with planning an event, but to get a successful result more staff is required, and in many cases these are consisting by volunteers. Since these people are helping without any monetary compensation, it can be hard to keep the volunteers motivated, which can be a devastating consequence for the event. Therefore, it is very much in the interest of the arrangers to keep the motivation high throughout the whole event. In this study it has been examined what differs the different personality types when it comes to motivation. By letting a number of students fill out a personality test which was based on The Big Five model and then letting 14 of them go through an interview, a clearer picture has been formed about how different individuals are getting motivated the best way. When the interviews had been analyzed through two different personality models and two motivation theories, some differences have been found. This study has found some relationships between which personality the respondent has been classified as and what they consider themselves to be motivated by. Some findings have been expected while others have been more surprising.

Under de senaste decennierna har kraven på organisationer att snabbt kunna anpassa sig till kunderna på sina respektive marknader ökat. Anpassningsförmågan är en avgörande faktor för att en organisation ska kunna behålla sin konkurrenskraftighet. I detta balansarbete mellan kortsiktigt kostnadssparande och långsiktigt intäktsgenererande är det av vikt för organisationer att verka för att behålla sina medarbetare samt att hålla dem motiverade till arbetet. Detta kan ses som att använda sin personalresurs på bästa sätt vilket är syftet med SHRM. Vårt syfte med rapporten var att undersöka motivationsfaktorer i organisationer samt hur SHRM kan användas för att främja dessa Efter genomgång av befintlig forskning har en kvalitativ forskningsstrategi använts där empiriinsamling har skett med skriftliga intervjuer av nio respondenter, från tre olika arbetspositioner i två olika organisationer. Den insamlade empirin har sedan sammanställts och diskuterats motbefintlig forskning. Befintlig forskning delar in motivation i inre och yttre motivation där den inre är kopplad till en individs psykologiska behov och egna vilja. Den yttre motivationen är kopplad till att individen får belöningar, ofta ekonomiska, utifrån sina prestationer. Befintlig forskning påvisar att effekten av yttre motivation är kortsiktig och snabbt avtar. Istället menar forskningen att den inre motivationen är avgörande för att få resultat på lång sikt. Befintlig forskning har även belyst vikten av SHRM utifrån att på bästa sätt koppla personalresurser till organisationsmål. Samt att organisationer, när de tillämpar SHRM, bör fokusera på medarbetarnas motivation för att säkerställa konkurrenskraftighet. Rapporten har i empirin kunnat bekräfta befintlig forskning kopplat till vikten av inre motivation samt att SHRM dessutom kan främja denna genom att vara en HR-strategi som utgår ifrån att se medarbetarna som resurs för att uppnå målen vilket medför att målen blir både tydligare och enklare att uppnå vilket i sin tur leder till mer motiverad personal. Rapporten har även belyst att en viktig del i främjandet av motivation är ett väl fungerande samarbete mellan HR-avdelning och ledning. Rapportens resultat är begränsat till de respondenter och de organisationer som undersökts och kan inte användas för att dra generella slutsatser. / In recent decades, the demands on organizations to be able to quickly adapt to customers in their respective markets have increased. Adaptability is a crucial factor for the organizations ability to maintain its competitiveness. In this balancing act between shortterm cost-saving and long-term increase of revenue it is important for organizations to retain their employees and to keep them motivated. This could be seen as an organizations effort to use its human resources in the best way, which is the purpose of SHRM. The purpose of the report was to investigate motivational factors in organizations and how organizations can promote these with their SHRM-work. After reviewing existing research, a qualitative research strategy has been used where empirical data collection has taken place with written interviews of nine respondents, from three different work positions in two different organizations. The collected empirical data has then been compiled and discussed against existing research. Existing research divides motivation into inner and external motivation where the inner is linked to an individual's psychological needs and own will. The external motivation is linked to the individual receiving rewards, often financial, based on their achievements. Existing research shows that the effect of external motivation is short-term and rapid lydiminishes. Instead, research believes that inner motivation is crucial to achieving long term results. Existing research has also highlighted the importance of SHRM based on the best way to link personnel resources to organizational goals. And that organizations, when applying SHRM, should focus on employee motivation to ensure competitiveness. In the empirical data, the report has been able to confirm existing research linked to the importance of inner motivation and that SHRM can promote this by being an HR strategybased on seeing employees as a resource to achieve the goals, which means that the goals are both clearer and easier to achieve which in turn leads to more motivated employees. The report has also highlighted that an important part of promoting motivation is a well functioning collaboration between the HR department and management. The results of the report are limited to the respondents and the organizations surveyed and cannot be used to draw general conclusions.

Det har skett stora förändringar inom organisationer i socialt arbete. I process har ledarens uppdrag varit att öka medarbetarnas insikter och förståelse av verksamhetens visioner, och samtidigt uppmuntra till att uppnå personliga mål som är fördelaktiga i organisationens intressen. Transformativt ledarskap har visat ge positiva effekter i många olika organisationer och länder. Syftet med denna systematiska integrativa studie är att utforska effekterna av transformativt ledarskap på arbetstillfredsställelse i socialt arbete. Studien baseras på 14 artiklar som redogörs i en tematisk struktur. I resultatredovisningen används “Full Range Leadership Model” samt Maslows behovstrappa. Resultaten visade att transformativt ledarskap var kopplat till ökad arbetstillfredsställelse och att det skedde genom ett antal olika påverkande faktorer. Studien bidrar till kunskap om vilka processer ledare kan påverka för att öka arbetstillfredsställelsen hos anställda inom socialt arbete. / There have been big changes within social service organisations. In this process the leader's mission has been to raise follower´s awareness and understanding of inspiring visions. Transformational leadership has demonstrated the positive effects in many different types of organisations and countries. The aim of this systematic integrative study is to explore the effects of transformational leadership on job satisfaction in social work. The study is based on 14 articles categorized in a theme structure, that were analysed with the theoretical frame of “Full Range Leadership Model” and Maslow’s hierarchy of needs. The results indicated that transformational leadership was associated with job satisfaction, and that there were several mediating factors between transformational leadership and job satisfaction. The study contributes to knowledge about the processes by which leaders influence job satisfaction of employees within social service organisations.

In the present study, the topic under scrutiny is how Philanthropic Corporate Social Responsibility plays a role within the workplace. This study is being presented due to the fact that CSR is often researched with the frame of reference of marketing, whereas the managerial perspective is not often considered. The research question addressed will take a managerial perspective on CSR and examine if implementing Philanthropic CSR only affects extrinsic factors, or if it also has an intrinsic effect on employee motivation. In this research, the questions undergoing discussion to support the study are 1) To what extent does CSR motivate employees? 2) What involvement level of CSR is required for employee motivation? 3) What level does CSR fit into on Maslow’s Hierarchy of Needs? This thesis focuses mainly on connecting Philanthropic CSR to Maslow’s Hierarchy of Needs. Other supporting theories that will be used include: Herzberg’s Motivation Hygiene Theory, McGregor’s X and Y Theory, Self-Determination Theory, and Motivational Crowding Theory. To conduct the research needed, the authors have conducted a deductive study through a comparative design, obtaining qualitative data by the means of semi structured skype interviews. These interviews focus on American for-profit companies that have CSR in their strategy but focus on profit. The data collected has then been analyzed through a thematic approach. The information obtained suggests that Philanthropic CSR plays a role within the workplace, however, it is not seen as an incentive by employees. Moreover, an employee must be personally involved within the company’s CSR program to fully feel the effects that the program has to offer. This is due to the emotional investments made while participating in the said philanthropy. The conclusion found from this study is that Philanthropic CSR does have an intrinsic effect on employees because of the ‘feel good feeling’ they benefit from when they do participate in the Philanthropic CSR. However, to fully understand the effects of the motivational aspects, further research must be conducted.